One Thousand Four Hundred and Two Against the Trend

"Haha, I really didn't expect that Mr. Lin actually conducted such a careful investigation on the beverage industry."

"It's all right now, this will greatly facilitate our work in the future."

After listening to Xiao Lin, Xiao Feng concluded with a smile.

All the middle and high-level managers present also booed.

"Haha, Boss Lin is really a wife spoiler!"

"Yeah, I accidentally turned on the business elite mode..."

Kobayashi just scratched his head with a smile.

"By the way, Mr. Xiao, how do we plan to operate this time?"

Xiao Lin asked, in fact, Xiao Lin can be regarded as asking the big guy's heart.

Even though Xiao Feng is younger than the middle and high-level managers present here, in fact he is the backbone of everyone.

Because he is the one who created today's Famous Chef Group, from scratch to today, it can be said that every step of the key strategic layout is inseparable from his guidance.

Even the idea of ​​today's Cyclamen and Light Food Restaurant was proposed by Xiao Feng.

And everyone also thinks that these two concepts are very good, and the probability of success is very high.

As for the beverage chain, in fact, everyone is not opposed to entering the game.

However, if you want to gain a firm foothold in this field, everyone does not think it will be easy.

But operating a chain of beverages, everyone didn't think it was too difficult.

In the worst case, they will fight bayonets, place advertisements, fight price wars, and subsidy wars. They are never afraid.

Because in their eyes, the so-called giants in the beverage industry are actually younger brothers.

For example, the current two leaders in this industry, Xue and Xcha, one is valued at 6 billion, and Lin Wai and the other are standing behind the limelight leaders such as Lingou Capital.

But so what? It's really not enough to look at in front of the celebrity chef group.

If there is a price war, the famous chef group can crush these two with only a fraction of their bank deposits.

Speaking of advertising channels, let alone.

It’s just that the celebrity chefs in their physical stores make chain fast food to help drain traffic,

Will suffice.

In the future, if you go to the famous chef to make consumption, you will be given a discount coupon for drinks, and if you spend a certain amount in the beverage store, you will be given a discount coupon for fast food made by the famous chef.

It is enough that the mutual drainage of the left hand and the right hand is enough.

In fact, this is the so-called matrix thinking that is very popular now. It is basically a famous saying that a certain teacher often talks about.

"To make friends!"

Hey, you diverted your customers to me? I will divert my clients to you.

Anyway, everyone's idea is very simple? Use money to open the way, and there are famous chefs to help drain? They don't believe it? The beverage chain of the famous chef group can't open.

It's just that this is just everyone's superficial thoughts. As for what the boss Xiao Feng thinks? Everyone is not sure yet.

"Haha, don't worry too much? Actually, I want to enter the beverage industry this time? It's not just a whim. I want to introduce a foreign brand."

Xiao Feng's words quickly aroused a lot of discussion among the executives, and everyone became interested in the brand Xiao Feng mentioned.

"Huh? What do you mean? Shall we act as the agent of this brand in China?"

"Which international brand is it?"

"..."

"Actually, I think this brand? Many people should have heard of it."

"He is Juice King Coffee, which is very popular abroad recently!"

Xiao Feng touched his chin with a smile and said, "Actually, when he returns to China this time, he still has another major task to do, which is to introduce Juice King to the country.

Last year, Juice King was already very popular in the United States.

Relying on their unique taste of coffee, they created a rapid whirlwind in the coffee industry.

Coupled with the cooperation with Vogreen's chain pharmacy? It has made Juice King Coffee embark on the fast track of rapid growth.

In just one year, coffee shops have been opened in more than 70 Vogreens chain stores across the United States.

And while this period of time? The pandemic is raging wildly in North America. ,

Other restaurant chains have suffered unbelievably hard losses during this epidemic.

Many catering and coffee brands? They couldn't hold on anymore and went bankrupt one after another.

But who would have thought that Juice King Coffee would take this opportunity to present a performance against the wind.

At the same time that other houses are closing down one after another? Their performance is rising crazily, and even tripled or more than before.

And the reason for this is entirely because of their strong alliance with Voegelin.

Because of the illness, many stores in North America have been asked to close to avoid crowds.

But as a pharmacy, Vogreen has a special status, so they can open their doors during this time.

And because Voegelin is the exclusive agent of the Ninth Lab's products in North America, their business has been extremely booming during this period.

Although the health products of the Ninth Laboratory cannot cure the virus, they can effectively improve the body's immunity and improve the body's ability to resist viruses, so they are highly sought after by North American people.

When other pharmacies could not buy medicines, people could only flock to Vogelin to buy health care products from the Ninth Laboratory.

And while you're standing in line to shop, don't you just buy something else?

After all, many supermarkets and restaurants in the city are closed, and even cafes are closed.

And Voegelin, which implements diversified operations, has everything in it.

Even in order to meet the shopping needs of customers, many Vogreens pharmacies have not only extended their business hours, but also greatly increased the size of their stores and increased their product categories.

And most of the chain stores, such as the Juice King coffee chain opened in Voegelin's store, also took advantage of this opportunity to explode crazily and make huge profits.

Some time ago, Xiao Feng read the company's financial report from the United States.

When he saw that Juice King's net profit in the first three quarters of this year was as high as more than 8 billion US dollars, he was so surprised that his jaw almost dropped to the ground.

You must know that Starbucks, the strongest competitor of Juice King, is having a very difficult time.

Not to mention making a profit this year, even many stores have closed down.

It is definitely a miracle that Juice King can achieve such a result in such a big environment this year.

So he sent big red envelopes to the management and employees of Juice King.

During this time, he did not arrange Juice King to expand blindly in North America.

What he meant was to let Juice King and Voegelin join hands to expand.

Previously, because the ZZ situation in North America was unclear, Xiao Feng did not dare to let Voegelin be too radical.

But now that the situation over there has become clear, and the right wing has basically lost, he naturally arranged for Voegelin to hoard a lot of land.

You must know that because of the epidemic, commercial real estate in many major cities in the United States has suffered a fatal blow.

Many shops are now selling for sale, and the prices are surprisingly low.

So this is the best time for Helen's Pennyville Asset Management Company to make a move.

During this period of time, this asset management company has acquired a lot of core commercial real estate in many major cities in North America that were not available at all.

When the economy recovers in the future, the prices of these real estates will definitely rise back, and there may even be a retaliatory price rebound.

So if you make a move now, it's a bargain.

Then, the Paniweila Asset Management Company backhandedly sublet the shops in good locations in these real estates to Voegelin.

In this way, the divestiture of assets was completed logically.

In the future, even if someone from the right takes the stage again, Voegelin is not afraid of being targeted by the opponent.

After all, after divesting all the properties, the company has become an out-and-out asset-light operating company.

For a brand like Juice King that has been proven by the market, Xiao Feng naturally does not intend to let him operate in North America.

Now that the domestic beverage market is becoming more and more popular, it is a good opportunity for Juice King to expand its territory in China.

"I'm going, it turns out it's Juice King!"

"This company is great! Their coffee is really delicious. I drank it once when I went abroad for my honeymoon. The taste is still unforgettable!"

"That's right, I think their coffee is the best coffee on the market!"

"Well, I once wanted to buy their coffee powder in the market, but unfortunately many of them are fake, and I can't buy genuine products at all!"

"Haha, if you bring them in, then Starbucks may really lose the chain this time!"

The senior executives present were all excited when they heard that Starbucks was the one that Xiao Feng was going to introduce.

After all, this company is definitely famous now.

In the United States, it is a new giant in the beverage industry that is closely watched by countless capitals.

So far, they have no plans to raise funds and go public, but many rating agencies abroad have already issued AAA-level qualifications to them impatiently.

There are even many valuation companies that have quietly valued them. It is said that their valuation has already exceeded 50 billion.

As a beverage company, its asset scale actually exceeds those of the unicorns in Silicon Valley, which is definitely commendable.

At this time, everyone is gearing up to cooperate with Juice King.

In the past, everyone thought Mr. Xiao might want to create a new beverage brand, so it might take some effort at the very beginning.

It may cost money to travel, and it may cost a lot of money to go out.

But now it seems that it is not so difficult, after all, Juice King is already a superstar company abroad.

Now entering the country with their financial strength, plus the help of famous chefs to make bridges, it must be very easy for this beverage chain to start.

However, what is the model of this cooperation?