One Thousand Three Hundred and Ninety-Three Internet Celebrity Era

The latest URL: "How come we also register an account on the short video website, let's also do live broadcast!"

Zhou Jing said that Xiao Feng had vaguely guessed what she meant before.

But after hearing what she said, she was still confused, what the hell is going on?

We are a fast food business, and unlike those who bring goods, how do we live broadcast?

Seeing Xiao Feng's bewildered expression, Zhou Jing finally put on a slightly satisfied expression.

It seems that there is really something the boss doesn't understand!

It's true that Xiao Feng really doesn't understand the benefits of this short video live broadcast.

In fact, short videos have risen rapidly in recent years, and Xiao Feng is naturally aware of this trend.

A few years ago, this video really recorded a good life, allowing many ordinary people to share their life experiences.

Or the authors of some special industries lead everyone to be familiar with an unfamiliar field, so that ordinary people can also rapidly increase their knowledge.

The short videos in those two years were indeed very good.

But since the second half of last year, the trend of this short video has begun to change.

In the past two years, it was still recording a good life, but by last year, the capital had already begun to sharpen its knives, intending to realize the traffic.

Then, starting from the second half of last year, on the major short video websites, Internet celebrities of all sizes began to appear, and they began to bring goods to various companies and enterprises crazily.

This year, this trend has become more and more crazy, so that Xiao Feng has the illusion that every time he clicks on those software, he has entered a TV advertising platform.

But he can also understand why those anchors are so crazy about bringing goods.

After all, the life cycle of an Internet celebrity is about half a year.

If you don't make enough money within this period, the investor will lose.

So those Internet celebrities, once the fans have accumulated to a certain level and have stickiness, they will start to bring goods, which is understandable.

So starting this year,

He seldom opens those entertainment software to kill time.

But now he heard from Zhou Jing that they were asked to carry goods themselves, which made him a little strange.

With the strength made by famous chefs, do they still need to go to the short video platform to engage in the routine of online celebrities bringing goods?

"Mr. Xiao, I think there are several advantages to doing this. The first is that we can give some internal employees a chance to stand out."

"Give employees a breakthrough to vent, and then improve the cohesion of internal employees."

Zhou Jing seemed to be very concerned about this matter.

Xiao Feng nodded, motioning for her to continue talking.

"Because our famous chefs have more than 1,000 directly-operated stores, and most of the staff we recruit have college degrees."

"Of course there are many graduates who are not 985 or 211. They are both non-schools and non-popular majors."

"It's actually very difficult for these graduates to find a job in society, and it's just right for us to come here."

"Although the starting point is very low, we are all serving dishes and washing dishes, but the salary we pay is not low, and there will be certain opportunities for promotion in the future."

"But the problem is that our promotion opportunities are still too few."

"We recruited these employees, although most of them graduated from non-university institutions, but after all, they have received higher education from universities, and their quality must be better than those of non-university graduates."

"And their expectations for the future are higher than ordinary employees."

"After all, not everyone is willing to play the game in peace and stability for a lifetime, so we must provide them with as many opportunities for success as possible."

"And this short video production, I think it is a good breakthrough."

"On the one hand, it can exercise the content creation ability of these people, so that the knowledge they have learned in university will not be wasted."

"On the other hand, it can also allow a group of truly talented people to stand out, and we will make them Internet celebrities."

"In this way, these people can help us promote our company and our products online, allowing us to save a lot of advertising expenses."

Xiao Feng listened carefully to Zhou Jing's words.

After hearing this, he also expressed his surprise.

In fact, when celebrity chefs started making fast food, most of the employees they recruited were aunts in their 30s and 40s when they first started to explode.

Because there are really not many young people nowadays who are willing to go to fast food restaurants to serve dishes and wash dishes. Even if they come, most of them are short-term jobs.

After all, the technical content of this job is not high, and the opportunities for future promotion are also very limited.

So those who can persist for a long time are those relatively older aunts.

But the problem is that with the continuous introduction of various new products, the menu styles of fast food restaurants continue to vary.

And this requires a certain amount of memory and the ability to operate mechanical equipment proficiently.

In this regard, those aunts with low cultural quality are not quite competent.

So the company began to recruit Guan Peisheng on a large scale, and this batch was mainly college students.

At that time, I saw that the salary offered by the celebrity chef group was very good, and there was also a very good opportunity for promotion.

It allowed them to recruit many students from Shuangfei colleges and universities, and after this group of people grew up, they also brought a very good reputation to the famous chef group in various schools.

So they later recruited more and more college students as a matter of course.

But the problem now is that their business, especially the fast food department, is destined to be a place with low technical requirements.

Therefore, there is very limited room for talent growth.

Those young people who want to be promoted in the future will have very few opportunities to come back when their predecessors do not move.

So how to stabilize the morale of these people, Zhou Jing's idea at this time provided them with a good idea.

You can let employees try short video production!

The company can set up one by itself, conduct auditions throughout the company, and then find a professional team to provide them with packaging training.

Even this team can be recruited from within the company.

At that time, as long as a few are popular, you can continue to promote your own products on the short video network!

"...In this way, it can also greatly save us the cost of publicity..."

"Mr. Xiao, as the company grows bigger and bigger, our annual advertising expenses are also going up."

"Last year alone, our advertising investment on various media platforms reached more than three billion yuan."

"According to the current trend, our investment may be even higher next year..."

Now is no longer the era when the smell of wine is not afraid of deep alleys. Even if Celebrity Chef Manufacturing is a well-known fast food company in China, it still has to advertise on major media platforms without interruption.

Why do we do this? To put it bluntly, it is to brainwash the subconscious of our customers.

Let everyone remember the famous chef's production firmly, so that they will not forget it.

After all, now is an era where the average eyeball economy is only seven seconds.

That is to say, for a very ordinary advertising video, most people will forget about it after watching it for seven seconds.

Because of the advent of the Internet age, all kinds of spam messages are updated almost continuously.

Everyone will not remember at all, and they are not willing to remember a certain advertisement.

So no matter how good your celebrity chef's food is, if you don't advertise for a while, your image in consumers' minds will be downgraded.

Conversely, if during this period, your competitors, such as Golden Arches and Kaifeng Cuisine, continue to place advertisements during the period when you do not place advertisements.

Then when consumers read more, when they want to eat, they will subconsciously choose Golden Arches and Kaifeng dishes instead of famous chefs.

Therefore, this is also the main reason why you must continue to advertise even if your reputation is loud.

Because as long as you dare to stop, some consumers will really forget you within a few months.

In addition, there is another problem, which is related to the coffee position.

Now made by famous chefs, it is already a big brother in the domestic Chinese fast food industry.

But if you just guard your own status in the arena and are not willing to spend money, what will people think of you?

Just an old pick!

You see, Golden Arches and Kaifeng Cuisine are willing to place advertisements in the prime time slots of various platforms.

This kind of strength that is not bad for money makes people feel powerful at first sight.

And why didn't you vote for Celebrity Chef? Is it not enough strength?

In this way, in the eyes of some people who are afraid that watching the excitement is not a big deal, it is easy to breed such a perception.

Then when it comes time to choose what to eat, they will weed you out.

Don't think this is an exaggeration. In fact, this is really the marginal effect that the advertising industry has been emphasizing.

Different people will have different understandings and ideas after seeing the advertisement, which will lead to different social reactions.

That's part of social psychology.

And if you don't even run ads, what do you think people will think?

Therefore, the advertising expenses of the celebrity chef group are increasing year after year. As the company grows bigger and more famous, this has become the most important part of their group's expenditure.

With the rise of short video platforms, those traditional media platforms are now gradually declining.

So Zhou Jing, at this time, it is very correct to advocate entering the short video field.

And the most important thing is that there is really a lot of demand for goods brought by famous chefs.

It turns out that during this period of time, the R&D department on Daimen Island has developed many new products based on the group's supply.

In the past, the ocean-going fishing fleet from the Sea of ​​Okhotsk brought back a large amount of fish for the company.

On the one hand, a large number of fish and meat fast food products have been added to the company, and on the other hand, the company has also begun to produce a large number of various canned fish.

Moreover, these canned fish are sold in their store, and this product has been well received once it was launched.

And now, their product line is much richer than before...