1404 Only Children Make Choices, We Adults All Have To!

The mugs that cost five yuan in the factory are marked with the Starbucks trademark, and they can be bought for one hundred and five yuan when they change hands.

A canvas bag that couldn't be more shabby, dare to ask for three hundred... Do you dare to think about such a thing?

But the more they do this, the more guys with Stockholm syndrome like to chase after them, kneel down and lick them.

In this way, a vicious circle is formed.

When people saw it, hehe, what kind of tendencies do these emotional guys have.

The more expensive the products we buy here, the more they like to buy them.

There are even some people who regard going to Starbucks to drink a cup of coffee as a quality of life.

Nima, you must know that we are in North America, but we are treated like roadside stalls.

When did you meet such a group of "passionate" consumers?

They are really considerate of merchants, so instead of lowering prices, we should sell things more expensively.

So there are more snowskin mooncakes that cost only 6 yuan for more than 300 yuan. Anyway, with their trademark, those people will also buy it.

Needless to say, Starbucks has been cutting leeks in China for many years by relying on this method.

In this situation, until Xingcao, a spoiler with Internet thinking, appeared, the situation took a sudden turn for the worse.

This company does not tell you about culture or quality of life.

Anyway, it doesn't matter what happens, it's just a big blow of money.

The fierceness with which they burn money really scares Starbucks even when they see it.

Originally, more than 30 cups of coffee were sold at a price lower than that of milk tea.

For nine or nine yuan, you can drink a medium cup and a large cup of coffee of the same quality as Starbucks.

At this time, the post-90s and post-2000s have become a new force in the consumer market.

These young and energetic generations are not willing to be bound by the traditional thinking of the older generation.

They prefer to try new things, the older generation likes to drink tea, they don't like it.

So many people prefer milk tea,

coffee.

And Xing Xing caught the heart of this consumer group. Anyway, I will try my best to give you a cheap price and return you a product as tall as Starbucks.

Let your consumers not only get the lining, but also get the face.

Anyway, you come to gather the wool, the more you gather, the happier they will be.

Anyway, what they value is not the three melons and dates that consumers pay for when they buy coffee.

What they value is the traffic brought by consumers and the customer viscosity of their brand.

As long as consumers download their APP and have a high enough daily activity.

Then they can tell stories in the capital market? They can get a steady stream of money from those capitals.

With the money? They can go to the physical store to burn it.

When the burning reaches a certain scale and the accumulation of APP users reaches a certain scale? They can realize these traffic.

Even before the traffic is realized? They have already been promoted by crazy capital to the stock market of the United States to ring the bell to collect money.

So don't worry about this company? It doesn't matter how it was exposed as a fraud later.

Anyway, Xiao Feng still admires this company, because they really benefit domestic consumers.

The other thing is that they are really hard steel Starbucks? They also took off Starbucks' underpants.

Do you know that before they entered the game? Starbucks has always had a high attitude towards domestic consumers.

Never discounts, never give up profits, and never engage in activities, this is their attitude towards domestic consumers.

But when a certain luck enters this field? And after sweeping the younger generation of consumers? Starbucks panicked.

Because in just a few months, their turnover has decreased by more than 40% year-on-year.

Of course they knew that this was definitely due to the effect of Xing Coffee, a catfish that disrupted the situation.

In fact, it is very simple to deal with such a situation, as long as they are willing to engage in activities? Engage in price cuts, profit-sharing promotions? They can handle it.

It's a pity that years of arrogance made them unable to let go of their figure and face.

In addition, they firmly believed that those kneeling and licking people would come back sooner or later? So they kept holding back.

As a result, after carrying it for several months, they couldn't hold on any longer.

So they started to create discount coupons secretly? But these discount coupons? They are ashamed to say that they sent them out by themselves.

So it can only be on the platform of a certain network? It is said that it is the employee's internal discount card that flows out.

Anyway, the lowest one can be discounted by 30%...

But even so, it still failed to restore their decline.

During that time, the former top coffee maker in China was completely shocked by Xingxing Coffee.

In the end, it was only a little bit late and the festival would be lost.

If it weren't for the fact that there is a capital company that has followed Xing Xing and given them a perfect snipe, it is estimated that once X Xing is successful, then in the future domestic coffee industry market, who is the first brother, really can't say Yes.

"This time, I managed to get in touch with the boss of Juice King Coffee. It just so happened that he also had an idea to open a store in our country."

"Actually, he has already sent a special team to conduct market research in China for half a year."

"So this time he opened a store in China, he already has some preliminary ideas."

"This time they plan to open about 1,000 directly-operated stores at the beginning, and the other stores will be opened in the form of franchise stores. For the whole country, they plan to open a total of 3 to 4,000 stores."

As soon as Xiao Feng said these words, the scene was already in an uproar.

All the executives present were shocked by the grand vision of Juice King.

"hiss……"

"My Cao, you are so generous!"

"This group of Americans, it's true, they stud directly when they come up, this is..."

You know this coffee shop is not like their fast food chain.

You must know that their celebrity chefs are Chinese-style fast food chains. Because they do not break away from the roots of Chinese food, they are very well accepted in China.

For example, their more than 6,000 stores in China are not only concentrated in first- and second-tier cities, but also in third- and fourth-tier cities, and even small cities in fifth-tier cities.

But coffee shops are different. You say that you can easily start with more than 30 yuan for a cup of coffee.

Such a price means that consumers in first- and second-tier big cities can afford it, and consumers in third- and fourth-tier small cities have to consider it when they hear this price.

In this way, the price has already restricted you from entering the national market.

But at this time, you actually want to say that you will open three or four thousand chain stores across the country.

This step is too big, isn't it? Aren't you afraid that this step is too big, and it will directly touch the egg?

When Xiao Feng saw the surprised expressions on the faces of these executives, he also secretly smiled.

In fact, he and Evans have been planning to enter the domestic market for quite some time.

In fact, long before he met Evans of Juice King, he had already planned to enter the beverage industry.

It's just that at that time, he entered the fruit juice industry.

Because he got a lot of plantations in South America, where he can get a lot of high-quality and cheap fruits.

So a few juice factories were built there, and a large amount of juice thickened was squeezed out, and then shipped back to Daimen Island in China.

In the beverage factory there, these juices are blended into various juice drinks, and then sent to the fast food restaurants made by their celebrity chefs for sale.

Not to mention, those juice drinks are really good.

But at that time, he already planned to enter the coffee and milk tea market, but he never tried it.

After knowing Evans of Juice King, he used this guy as a carrier to create Juice King Coffee.

And relying on its unique taste, it became popular all over North America.

While Juice King became popular in North America, he had already asked Evans to send a special investigation team to conduct research in China.

Just to see, how their Juice King should operate in China is the most suitable.

After all, due to the hard work of previous generations of coffee companies, the domestic coffee market has basically entered a mature stage.

In the beginning, Chinese people did not recognize coffee, but in recent years, with the popularization of the Internet, people began to learn more and more about Western culture and food.

The benefits of coffee are also understood and accepted by many consumers.

As the younger generation grows up, coffee is becoming the favorite drink of the new generation of main consumers.

However, the competition in the domestic market is also very fierce.

There are leading companies such as Costa, and big-name chains such as Starbucks dominate the market.

Below are the dead but not stiff coffee wings of the centipede, and domestic brands such as Xingxing are tearing up.

Therefore, it is not that simple to carve out a way out in the domestic coffee market.

And this time Xiao Feng and Evans had been discussing for a long time, they didn't intend to just open a chain of coffee shops in China.

Coffee, milk tea, fruit juice, ice cream, and various refreshments, which one do you like?

Sorry, kids make choices, we adults all do!

So the result of Xiao Feng and Evans' discussion is that we have to do everything!

Anyway, as long as we make money, we will do it.

What we want to open is the kind of beverage store that can meet everyone's needs.

If you want to drink coffee, we have it here, and the taste is no worse than that of Starbucks and Costa's.

And the decoration environment of our store is definitely enough, as much petty bourgeoisie as you want.

If you like milk tea, we have the same here, and unlike other milk tea shops, we can also sit in the shop and drink it, and you can use the WIFI in the shop casually.

Let you enjoy the same treatment as coffee consumers.

If you don't like milk tea and coffee, we also have fruit tea and pure juice drinks here.

Anyway, as long as you want to drink, except for carbonated drinks, we can provide you here.

If you say you don't want to drink and you want to eat, we also have a lot of snacks here.

From mousse black forest, to French fries, everything...