1396 Kintowari Oji

Speaking of the catering industry, in recent years, it can be said that the competition has been extremely fierce.

Millions of restaurants large and small are now being knocked out every year.

But even so, everyone can still see that there are still countless people pouring into this industry every year.

What is the reason?

The first is that in recent years, physical businesses have been difficult to do, and it is also difficult to find jobs.

Many people can't find suitable jobs and have a certain amount of funds at hand, so they plan to start their own businesses.

Choose to choose, so it is more suitable for industries such as catering, canteens and so on.

The second is that the entry threshold for Dare Catering is very low. As long as you have one hundred and eighty thousand on hand, you can open your own shop and become your own boss.

If it becomes popular, it can pay back its capital in a few months and make a lot of money.

But the actual situation is not as optimistic as everyone thinks, just like you in other industries.

What you can think of, others can too.

The low entry barrier means that the competition will be extremely fierce.

Therefore, the turnover rate of the catering industry can be said to be quite high.

And as people become more and more aware of the fierce and cruel competition in this industry, more and more people choose to join in the business.

Because joining a restaurant chain has many benefits.

First of all, the brand is relatively mature, and the general franchised brands are more distinctive, easy to be known and remembered by the public.

Secondly, the more chain stores there are, the stronger the matrix advertising effect will be.

Moreover, the operation is more standardized and the management is easier.

For example, in the past decade or so, many large cities have expanded, because of the transformation of villages in the city, or urban expansion, accounting for the rural areas around the city.

This has led to the emergence of many relocated households. These people have money in their hands, but because they have no land, they don't know what kind of business to do.

Let them do their work, they can't stay idle, and anyone with a bit of economic sense knows that putting money in the bank will only depreciate, and it will never be able to escape inflation.

But let them go to business,

Playing investment? They don't have that much guts.

And even if you ask them to pay homage to managing a restaurant? They don't have that experience and they don't have the brains when they come.

But if you let them join a chain catering company? It would be much simpler.

As long as you spend a certain amount of money to join this brand, they will teach you how to manage it.

Even the waiters in the restaurant will help you train well? Although it seems that this franchised brand will charge various miscellaneous fees.

But he does save you a lot of worry? You don't have to worry about running your business every day.

There are even mature brands? For example, a company like Celebrity Chef Manufacturing. If you hire an outsourced store manager from the Celebrity Chef Group, as a franchisee, you can even be a hand-off shopkeeper.

Because of store operations? All have electronic records.

All inventory storage, storage, and every transaction is recorded, so there is no need to worry about someone guarding and stealing.

As long as the shopkeeper comes over to check the accounts regularly, it will be OK if he knows what he knows!

Of course, this is a big brand with a very complete management system? For example, celebrity chefs.

There are many other miscellaneous second-tier franchise stores. Maybe the rules and regulations? The requirements are not as strict as those of famous chefs, but they can indeed save investors a lot of trouble.

Of course, it is not that no one has thought of creating their own brand...

"...It's just? Create a brand yourself? It's a lot of work, and it's easy to fail? So more people choose to join."

"So the current domestic franchise model? It can be said to be very popular..."

Zhou Jing explained to Xiao Feng the current domestic catering industry, especially the situation of various chain stores.

Xiao Feng nodded frequently after hearing this.

"However, there has been a very bad trend recently, which is also spreading in our catering industry. I think we should learn from it."

What Zhou Jing said next made Xiao Feng prick up his ears.

The bigger the business is now, the more careful it is, because the brand image is really important.

Today's famous chef production, if you say it well, it means a big business, but if you say it badly, it means a big tree attracts the wind.

Now I don't know how many people are watching their every move, for fear that they will not make mistakes.

There are even some people who may have already taken action, and I don't know where to prepare some dirty tricks for them.

Therefore, the current celebrity chef group not only needs to do a good job in its own business, but also prevent problems before they happen.

So Xiao Feng was really concerned about Zhou Jing's next words.

"Because of the popularity of our famous chef manufacturing franchise stores, in the past two years, the domestic catering industry has sprung up like mushrooms, and various large and small brand franchise chains have sprung up."

"However, the quality of these franchise chains can be said to be mixed."

"There are some first-line brands that are doing well and are very reliable, such as Golden Arches, Kaifeng Cuisine, and our celebrity chefs."

"Although the franchise fee is very high, it will basically not make investors lose money."

"Take our celebrity chef manufacturing as an example. Although the franchise fee is high, if the franchise store has a good address, the flow of people will be strong."

"Then basically one year can pay back the capital, and the second year can enter the pure profit model."

"Even if the location of the store is relatively ordinary, with our technical support, we can basically pay back the cost in three years."

"As for Golden Arches and Kaifeng Cuisine, they basically returned their capital, and both started in three years."

"So in terms of return on capital, our celebrity chef group can be said to be the best among all fast food restaurants."

"This is the main reason why we are so popular with investors."

"Now there are many large business groups in China who are planning to follow our route and learn from us."

"As for businesses like this, we are actually not afraid, because everyone can generate healthy competition."

"But some chain brands are unreasonable. They don't plan to manage catering at all. What they do is actually a pyramid scheme."

"For example, a certain noodle in a certain place was very popular some time ago. In the past one or two years, many noodle chains of various brands have appeared on the market."

"It seems that this industry is full of flowers, very prosperous, and very popular in the market."

"Actually? What they did was the kind of thing I mentioned above."

"First, find some large media organizations to shoot a few episodes of gourmet programs, in which they will introduce their own products grandly."

"I believe that a few years ago, people who may have been out of the area, no one had heard of a certain side."

"But why in recent years, the popularity of this certain side has increased to the whole country? It's because the publicity plan they invited is in place."

"Frequently sponsor various food programs, especially documentaries, and then find various self-media to promote them on various platforms."

"After this noodle became famous, a chain of noodle shops of various brands sprung up like mushrooms after rain, and then they opened up franchises."

"Their routine is to first cover the franchisee, travel expenses and catering, and invite them to the area where their headquarters is located to visit several of their stores."

"Their stores are always so popular, and there will even be queues for eating noodles. In this way, the franchisees who don't know the truth will be fooled at first sight."

"Damn, this business is too hot, so it's inevitable that I will be tempted."

"But they have traveled far and wide to come to other people's territory, how can they know their routines?"

"They would never have thought that these people who come to eat noodles are hired by the store's daily settlement fee, just like the trustees who hang out in various large real estates every day."

"These people not only get money, but also eat noodles for free every day. It doesn't matter whether the noodles are good or not, they can eat for free, and they can make money. Do you think they will do it?"

"So when many people saw this scene, they were basically taken aback."

"Then there are various brainwashing training classes, and various successful franchisees come to the stage to explain their successful experiences."

"Before, they were just picking up junk, and they almost fell into the streets, or their investment failed, and their families were ruined."

"The result is that by joining this certain noodle shop, in just a few years, Xianyu has turned around, and since then he has reached the pinnacle of his life and won Bai Fumei."

"The old man who failed to invest has made a comeback. Relying on a few noodle restaurants, he has become a social elite and a business leader again."

"Anyway, after some fooling around, Xiaobai, who was just here, was so excited that he signed a contract and paid money to join on the spot."

"As a result, they harvested 200,000 yuan from you. Of course, they will indeed come to your site according to the contract to decorate you and teach you how to make noodles."

"But after your store opens, you will find out, how is this a noodle shop? This is a CX den."

"Because your noodles are not special, the price is not cheap, and the taste is very ordinary, so there is not much traffic at ordinary times."

"Opening a store every day, if you can keep your capital without losing money, you are already Amitabha. Want to make money and get back your capital? Hehe..."

"Stay like this for a few months, and the general store can no longer operate, but when I think about the money invested, I feel panicked."

"So at this time, the headquarters will send people to inspect and talk to you."

"The purpose of the heart-to-heart talk is to hope that you can help recruit people to join, and the franchise fee is 400,000 yuan. As long as you succeed in recruiting one, you will be given 200,000 yuan..."

"So you went down the road of 'insurance salesman' and never came back..."

"And that certain noodle shop, relying on such an ancestral golden knife to cut old leeks, has thrived along the way."

"Every year they run the noodle shop, they definitely don't make any money. Even if you can find out their account books, you can find that they lost all their pants."

"But just relying on finding someone to join and earning the franchise fee, they can make a lot of money..."

The insider secrets of the industry were narrated by Zhou Jing in this way.

Xiao Feng, who was sitting at the top, was filled with righteous indignation: "I'm damn..."

Especially when he heard those people cutting leeks like this, he really couldn't sit still.