One Thousand Four Hundred and One Hidden Deep

Now that Xiao Feng said that he would enter the beverage chain industry, the executives present immediately became excited.

Especially Xiao Lin, at this time he spoke clearly and logically.

"Hey, Mr. Xiao is good at this business. Although the barriers to entry are low, in fact, at the end of the day, it's all about capital and confidence."

"As long as you can make it to the end, then you are the king who wins."

Hearing what Xiao Lin said, Xiao Feng was taken aback for a moment, then asked with a smile.

"Oh? It sounds like you are very familiar with this industry!"

Xiao Lin smiled wryly and shook his head: "Hi! Mr. Xiao, to tell you the truth, this is what our family does. From my mother to now, my wife has been a milk tea shop!"

"Yo, I really didn't see it, your family is actually a milk tea family!"

Xiao Feng made a joke with a smile, and the other executives present were also laughing.

However, Xiao Lin didn't care about these things, so he told Xiao Feng about the milk tea industry he knew.

It turned out that when Xiaolin was in junior high school, his mother was laid off.

Later, I thought that staying at home was not an option, so I took the little savings at home and went out to start a business.

The first thing I did was a milk tea shop. At that time, the milk tea industry had just emerged in China.

What his mother caught up with was the first wave of the milk tea industry. At that time, the first generation of powdered milk tea was popular.

There is no need to join a chain brand, anyway, it is a merchant, and you must have a channel to purchase goods.

For example, when I went to some provinces and cities in the south to search for milk tea powder, there were not many decent brand milk tea powder manufacturers in China at that time.

It was not until the appearance of Xiang Piaopiao that the first milk tea powder manufacturer with real quality assurance appeared.

But at that time, Xiao Lin's family relied on his second aunt who had been working in Yangcheng for a long time.

He kept mailing milk tea powder to his mother, and then his mother set up a milk tea stall at the gate of their school.

Soon the stall made money, and then his mother rented a stall in a shopping mall, and soon opened four or five milk tea stalls in Bincheng.

It's a pity that the barriers to entry in this industry are extremely low, and the cost is also very low.

Although his mother was the first wave of people who ate crabs, countless competitors soon flooded into the market, and the good and bad competitors quickly ruined the reputation of this industry.

That's the milk tea stand, basically five yuan a cup? And the stall is open-air? Dirty and messy are the norm.

Even when some bosses make milk tea, they don't shy away from customers at all? They do it right in front of the customers.

It can be said that the business is extremely irregular and not high-end at all. The only advantage is that the shipment is fast, but the quality is very poor.

Then is this time? The second generation of bottled milk tea appeared.

And followed by the first generation of milk tea franchise stores.

Xiaolin's mother? joined the first batch of milk tea shops, which is actually a Shanghai brand under the banner of Baodao milk tea.

They choose the site, the other party decorates, and then they are responsible for supplying them with materials.

The emergence of this clean and hygienic chain brand milk tea shop? Immediately swept away the original milk tea stalls.

And the product of creamer? It was also in this era that it appeared along with bottled milk tea.

However, this generation of milk tea has raised the quality of the milk tea industry a lot at once, but the improvement in quality is accompanied by an increase in price.

Originally, the price of the first-generation milk tea was three to five yuan, but by this time, the price of milk tea had risen to eight to ten yuan.

But in less than two years? Because of the emergence of various brands, this kind of milk tea shop can't survive because of fierce competition.

Then the third generation of milk tea was born? This generation of milk tea is also called hand-cranked milk tea.

The characteristic of this kind of milk tea is the use of high-concentration fruit syrup? Plus domestic creamer, flavored syrup? Special black tea and so on.

It is the improvement of various raw materials that also makes this generation of milk tea taste richer and more diverse.

What followed was the chain franchise brand that also upgraded and iterated.

This generation of franchise brands has completely shed the image of low-end milk tea shops on the street, and has begun to enter various large supermarkets and shopping malls.

Moreover, their brands have also begun to spread widely in the society, for example, one tea, one alley, a little bit and so on.

However, with the widespread popularity of this kind of milk tea, some people continue to point out that this kind of milk tea drink is very unhealthy.

Because of the use of Daliang's creamer and syrup, this makes the milk tea contain a lot of trans fatty acids and super high calories.

Therefore, many experts do not recommend that people drink more milk tea.

Just because people pay more and more attention to the concept of health, after two years of development, this third-generation milk tea has also begun to gradually decline.

At this time, the fourth generation of milk tea appeared.

And this generation of milk tea is the freshly brewed tea that is widely popular in the market. To put it bluntly, the tea is brewed fresh, and the creamer that was used in large quantities and was criticized by people has also been replaced with milk made from milk powder.

Therefore, this generation of milk tea also shouted a healthier slogan.

But in order to taste better, they also launched milk tea, cheese milk tea and so on, which are actually not friendly to health.

According to the traditional trend, this kind of milk tea will come to an end after two or three years of development.

Unexpectedly, this generation of milk tea has caught up with the trend of a short video.

Therefore, a new generation of milk tea chains who know how to play marketing, relying on this outlet, jumped up and achieved countless Internet celebrity brands.

For example, a certain snow milk tea and a certain snow and ice city are all better.

In addition, there has been a lot of health promotion in China in recent years.

Let people understand more and more that the drinks in the mall are not very healthy after all.

Just like those so-called juice drinks that cost three to five yuan, there is no fruit juice that costs half a cent in it, and it is all blended with flavors and pigments.

There are also various carbonated drinks, which are also very unhealthy.

In addition, the generation after the millennium has grown into the main force of the new generation of consumer market.

This kind of Internet celebrity milk tea shop has become very popular.

And Xiaolin's milk tea business can be said to have perfectly caught up with every step of the development of milk tea.

By the time he got married two years ago, his mother still had five franchised milk tea shops in her hands.

belong to two different brands.

Originally, in the past two years, Xiao Lin has been successful in the celebrity chef for a few days, earning tens of thousands of dollars every year.

He was planning to let his mother retire and sell all those milk tea shops.

After all, the competition in this industry is fierce now. Although those five fucking milk tea shops are still making money, they are still earning a little hard money.

Unexpectedly, Mei Jiao Niang, who had just married into the family, was unwilling to stay at home and wanted to go out to start a business.

This is not to support his wife. Not long ago, he took out two months' salary to join five brand milk tea shops for his wife.

Including the five in his mother's hands, there are now a total of ten milk tea chains in their family.

So he is really good at this industry.

Now that the boss said that he wanted to enter the chain beverage industry, he immediately got excited.

He had nothing to worry about, so he told the big guy all he knew about the industry.

"And everyone, don't underestimate this cup of milk tea. You must know that a certain snow milk tea passed the A-round financing last year, and its valuation alone exceeded 6 billion. This is the first solo milk tea in my country's current milk tea industry. beast enterprise."

"And now their business is no longer limited to the domestic market, it has even entered the Japanese market, and don't you mention that they are still very popular in Japan?"

After listening to Xiao Lin's description, Xiao Feng already had a question mark face at this time.

Nima, so exaggerated?

He didn't like drinking milk tea very much before, but he had also heard of a certain snow milk tea. This milk tea was exported to first-class supermarkets in major cities across the country.

Because there is a big Japanese in the name, those who don't know it think this store is a Japanese company.

In fact, it is a gimmick to play around the edges.

At the beginning, Xiao Feng also thought it was a Japanese milk tea shop.

It was only later that I found out that this f*ck is a Chinese company with pure blood. I didn't expect that they actually landed in Japan now, and they seem to be doing pretty well.

This made Xiao Feng really feel a space-time disorder.

"And by the end of last year, the number of milk tea shops in China had soared to 410,000, an increase of 71% throughout the year."

"In addition, everyone should not think that there are so many stores and fierce competition that these milk tea shops will not make money."

"In fact, the profit of this milk tea shop is quite considerable. According to a previous report by a research institution, the current market capacity of milk tea in my country is almost 100 billion yuan per year."

"And this market size is still growing at an annual rate of 20 percent."

"This is mainly related to the increasingly perfect urbanization process in our country, as well as the post-90s and post-00s who are becoming the main force of consumption."

"The upgrade of consumer groups and the change of consumption concept have also become the main opportunities for the outbreak of the chain beverage market..."

Xiao Lin talked eloquently, while Xiao Feng and the others looked at each other in dismay.

In the past, they only knew that Xiao Lin's family had a few milk tea shops, but they didn't expect this guy to study this industry so deeply.

At this time, Xiaolin also noticed that everyone was looking at him strangely. After talking about a set of statistics, he also scratched his head in embarrassment.

"It wasn't some time ago when my wife insisted on starting a business. It just so happened that my mother made milk tea, so they said they were together."

"At that time, I also felt that the competition in this industry was too fierce, and it seemed that it was close to saturation. I didn't want them to do this business."

"So, I did some research on this industry in private, and the result was a shock to me."

"I don't know if I don't check. It turns out that this industry still has such a deep potential to be tapped, so I voted for five more companies for my wife..."