Chapter 628 The War Breaks Out! (3rd Update! 4,000 Words!)
"October 10, 2004! We [Taozhu.com] were officially established!"
"In the past 7 years, we have gone from zero foundation and zero users to now, with nearly 500 million users..."
"In the past 7 years, we have been serving the public, determined to let the public get the most satisfactory, cheapest and most suitable products..."
"In the past 7 years, we [Taozhu.com] have changed the lives of countless Chinese users. As long as we sit at home, move our fingers and touch the mouse, we can buy what we want to buy..."
"There are videos, pictures, better customer service, and seven-day unconditional refund..."
"..."
"We have always been at the forefront of the times. We created this era, and we must change the world!"
"But, I always feel that we can do better..."
"The logistics we cooperate with can be faster, our services can be better, and we can provide users with more cost-effective items! ”
“After many feedbacks from users, repeated consultations with the team, and communication in various fields...”
“We made a calm decision: start with the familiar field of large household appliances...”
“From now on, we will recruit [Meisu] price intelligence agents, 4 per store. Anyone who can buy products from [Hangmei] and [Suzhou] electrical appliances, if the discount is less than 10%, we [Taozhu.com] will immediately reduce the price on the spot...”
“...”
“Of course, this is just our appetizer. On October 10, our [Taozhu.com] birthday, “whether it is large household appliances or small items, whether it is clothes or electronic products...”
“We [Taozhu.com] will have an unprecedented price reduction across the entire network!”
“Every year in the future, we will regard this day as [Taozhu Carnival]!”
“Now, please open our [Taozhu.com] and take a look at the prices!”
“...”
Many years ago, [festival marketing] was already one of the most proficient means of capital.
For example: from the early traditional festivals to foreign festivals such as Christmas and Valentine's Day, and from 520 to 214, and then to November 11 Singles' Day...
From homophonic puns to category festivals, everything you can think of or have not thought of yet has been used for a series of developments!
With the gradual popularization of e-commerce platforms, creating festivals seems to have become a trend. The gimmicks of [festivals] and [celebration days] have stimulated consumption and attracted consumers' brand attention, while making countless businesses earn a lot of money.
On September 25, Ma Yunhua appeared in the public media, and in the excited eyes of countless people, she suddenly announced the [Taozhu Carnival] on October 10!
When interviewed by reporters, Ma Yunhua did not hide her ambitions at all: "Why do we start with electrical appliances? Because their gross profit margin is as high as 25%, that is to say, if you go to their place to buy a refrigerator worth 6,000 yuan, they can make 1,500 yuan from you!"
Ma Yunhua's face that looked like an alien wrinkled slightly: "Why large appliances? Because large appliances have high profits and sincerity! Other products? The profit is thin, how much sincerity can be seen? Ten yuan? A few yuan? A few cents? Children playing in the mud? If you really want to reduce the price, reduce it by hundreds of hundreds! Only in this way can it be considered sincere!"
"Last night, our shareholders and I couldn't sleep all night and were in meetings all the time. What did we talk about? We talked about our original intentions, dreams, and the past years. When the shareholders asked me what my attitude was, I said: I want to fight! I asked the shareholders what their attitude was, and the shareholders agreed unanimously: and said: Then fight, we will fight if we don't make a penny, we have nothing but money!"
………………………………
In front of the camera.
Ma Yunhua was murderous.
Li Bin was shocked when he saw this scene.
He was in the middle of an event and flew to [Shengteng Technology] overnight, knocking on Zhang Sheng's office in a hurry.
"Teacher, something big has happened!"
"[Taozhu.com]?"
"Yes!" Li Bin sat down in front of Zhang Sheng, took a gulp of water, and his face was full of horror: "Ma Yunhua is doing what I will do next year. They are targeting offline! Moreover, they are all first-line brand home appliances!"
Li Bin took a deep breath: "On the way, I heard a piece of news. Today, [Taozhu.com] has announced the prices of large home appliances such as TVs, refrigerators, and washing machines. The prices of first-line brands are all lower than the market price. The same style and the same brand of home appliances are much cheaper than [Hangmei Mall] and [Suzhou Yiguo] Nearly 5 points! The prices of [Lianzhong Desktop] and [Lianzhong Notebook] are even approaching [Shenchuan Computer]! "
"I originally prepared for half a year, waiting for [Xingyang] Refrigerator and [Shenchuan Computer] to promote their brands by taking advantage of the home appliances going to the countryside, and then, in March next year, relying on the advantages of [Qiangsheng Online Mall], I launched a price war against offline electrical appliances, thereby hitting the offline industries of [Hangmei Mall] and [Suzhou Yiguo]. However, I never dreamed that [Taozhu.com] would actually play this card one step ahead, and the other party did not give us any chance at all! "
"..."
In the office.
Li Bin's frightened voice sounded.
There have been many battles in history!
The eldest and the second fought, and in the end, the eldest consolidated his hegemony, the second went one step further, and the third became a corpse!
[Qiangsheng Online Mall] is far different from [Taozhu.com] in terms of scale, number of users, and financial resources. However, compared with [Hangmei Mall], [Suzhou Yigou] and other transformations Although the established online electrical appliance merchants have online advantages, if they really start a price war with the two giants [Hangmei Electrical Appliances] and [Suzhou Electrical Appliances]...
There is no comparison at all!
If first-line brands such as [Jinhong Refrigerator], [Chuangdu TV], and [Songsen Air Conditioner] lower their prices to the bottom, then maybe [Shenchuan Computer], [Xingyang Refrigerator], [Jiakang TV], etc., which have just started to show some improvement, will The brand will be directly dragged into this price war, and then dragged to death and returned to its original shape!
The only advantage of second-tier brands is price!
When the price loses its advantage, what else is left?
After Zhang Sheng heard this, he looked out the window, and then said calmly: "Don't worry, they can't really lower the cost price!"
"What will happen if the cost price is really lowered?" Li Bin asked fiercely.
"Even if they hit the cost price, they won't last long!"
"What if it really continues? [Taozhu.com]'s current goal is not to make money, but to drag all challengers like us into price wars and drag them to death!"
"Offline physical electrical appliance stores will close down in large numbers. The first to bear the brunt are the nearly a thousand offline stores of [Hangmei Electric] and [Suzhou Electric]..."
"Then let's..."
"Don't be anxious, don't be anxious at all. [Hangmei Electric] and [Suzhou Electric] will be more anxious than us..." Zhang Sheng pushed up his glasses, with a smile on his lips: "[Taozhu.com] is very big. It's big, it's huge, it's destined to affect the whole body if you move it... You first go to [Taozhu.com] to find out the exact price reduction, and see whether it is really a price war or a smoke bomb, wait until During Double 10, we gave him a whole wave of big products and made him fall into an endless price war! We are small and suffer small losses... They are big and suffer big losses..."
After Li Bin heard what Zhang Sheng said, his anxiety finally eased a little, and he nodded.
"From now on, I have been paying attention to the prices of various products on [Taozhu.com]. When Double 10 comes, we will offer cheaper prices than him and eat up his traffic. Is this what you mean?"
"Yes! Recently, you go and have a chat with the partner merchants of [Qiang Sheng Online Mall] first... In extreme cases, we will supplement their money!"
"Then, what if our current wave of traffic is too big and we can't hold on? That's a loss. The more we sell, the more we lose!"
"I have prepared 1 billion to fight them!"
"Have you finished the 1 billion fight?"
"..."
After Zhang Sheng heard this, he did not respond, but looked downstairs silently.
Downstairs, there are countless brands ready to cooperate.
His eyes suddenly became cold, and his whole body exuded murderous aura!
But after a while, he restrained his murderous intent, stood up and patted Li Bin on the shoulder with a smile.
"A long time ago, we opened up land after land..."
"We have a field full of leeks!"
"We took the sickle and cut wave after wave! After cutting this piece of land, the leeks from that piece of land grew again!"
"As long as I can hold the sickle, I can never finish cutting the leeks!"
"..."
"..."
Li Bin's spirit was shaken, and then he felt a little more confident deep in his heart.
Zhang Sheng did not finish his words, but continued: "Even if the leeks are gone, we still have our own hematopoietic function. If they rely on their huge capital to fight us, we will fight them!"
"Since I started my business, I have never taken out a loan from a bank, not even once! They can leverage capital, and so can we. And, if I want, I can leverage bigger than them!"
"..."
Li Bin suddenly took a deep breath.
The panic-stricken mood suddenly turned into excitement.
Suddenly looking back...
He suddenly realized that in the past three years, Mr. Zhang had no idea when he sat at the poker table, and he didn’t know when he became one of the players with more trump cards!
He nodded sharply!
Then he strode out of the office.
After Li Bin walked out of the office, Zhang Sheng's eyes gradually calmed down.
He stared at [Hangmei Electric] and [Suzhou Electric].
He thought of the original world.
In the original world of 2012, [JD.com] launched an e-commerce price war against [Gome] and [Suning].
In that battle, the sky was dark and the earth was dark...
But after that battle, [JD.com]’s electrical appliance category has completely risen!
As for [Gome] and [Suning]...
[Gome] The boss was arrested and has since fallen into civil strife, unable to extricate itself, and has faded from the stage of history.
However, [Suning]'s online industry has improved somewhat, but its offline industry has suffered heavy losses.
In the first half of the year, 79 new chain stores were opened in the Mainland, 74 stores were replaced or closed, and 2 stores were replaced or closed in Hong Kong...
The reason why Zhang Sheng still remembers it so well is that he also participated in this battle!
Moreover, through a series of means such as some telemarketing, I made tens of millions, and then went overseas to use the capital to defraud capital, and to do something more exciting. Then, I accidentally joined an organization, and I felt as excited as heaven...
But, who would have thought that a few years later, hell, he would be betrayed by his leader without even leading his brothers to do anything big!
Zhang Sheng shook his head violently and came back from the memories.
He looked at [Hangmei Electric] and [Suzhou Electric] silently.
Then, a smile appeared.
The boss fights with the second child!
The third child suffered!
However, it is also possible that both the second child and the third child want to unseat the boss!
Maybe!
Not a bad thing!
…………………………………………
[Suzhou Electrical Appliances].
Founder Zhang Yuanqiao’s eyes widened after seeing the news.
He was a little unbelievable!
He couldn't understand why [Taozhu.com] suddenly went crazy!
The previous cooperation with [Taozhu.com] has always been very tacit, and [Taozhu.com] even purchased some goods from [Suzhou Electric].
Of course, the so-called business war has no logic, it is nothing more than profit!
Zhang Yuanqiao is very aware of the dominant position of himself and [Hangmei Electrical Appliances] in offline electrical appliances, and he also understands that [Taozhu.com] wants to strangle it in the cradle before its own [e-commerce industry] rises!
He also used this wave to promote his Double 10 celebration festival!
Moreover, this move is too cruel!
Impact offline stores with [e-commerce industry] online prices!
This is a war of unequal prices!
He made a call to Huang Guangrong from [Hangmei Electrical Appliances], but the other party remained silent and did not make any response.
When I was about to hang up the phone, the other party spat out a word.
"beat!"
Zhang Yuanqiao thinks so!
At this moment...
The other party has already launched a challenge.
If he refuses to fight, he will definitely make the price impact even more severe!
He immediately chose to join the battle and posted on [Weibo]: "From now until October 11, [Suzhou Electrical Appliance] stores nationwide will have zero gross profit, and physical stores nationwide will have major price cuts!"
After sending it out...
But he didn't feel excited when he faced the challenge. Instead, he became worried.
Online stores impact offline stores!
There is no need for rent, water and electricity online, and even labor costs are kept to a minimum...
This is completely an unequal battle!
Moreover, [Suzhou Electrical Appliances] has just established [Suzhou Tesco] and has not really established a foothold in the e-commerce industry. Such an impact...
The more Zhang Yuanqiao deduce, the darker his brows become!
And at this moment...
He got a call.
First I was surprised, and then I was happy!
"Zhang Sheng?"
"..."
Half an hour later.
Zhang Sheng led a group of second-tier electrical appliance brands into the headquarters of [Suzhou Electric Appliances].
Zhang Yuanqiao was waiting in the lobby in person. When he saw Zhang Sheng, he greeted him immediately.
After a brief exchange of greetings, Zhang Sheng pointed to the group of people behind him, and then his expression became serious.
"[Taozhu.com] is our common enemy!"
"If you don't mind, I will be responsible for beating them online, and you will be responsible for beating them offline!"
"I can share online resources with you to help you succeed in your transformation! And for the brothers behind me, I hope you can help take care of them!"
"..."
Very simple words.
But Zhang Yuanqiao's expression was extremely solemn.
Later, Zhang Sheng was invited into the office alone.
(Third update, 4,000 words! 10,000 words delivered today!)
(Brothers, you are so awesome, we are ranked 8th in the city and 39th in the overall list!)
(grateful!)
(Um……)
(Can we go up and touch the anus of those big guys! Greedyly asking for monthly votes!)