Chapter 629 Fight!

[Ma Yunhua, the pride of us Chinese people, the man who changed the world! 】

[Dad Ma, come on, we support you! 】

[I was planning to go to [Suzhou Electrical Appliances] and [Hangmei Electrical Appliances] to buy electrical appliances, but when I saw your words, I changed my mind instantly. We are waiting for you to lower the price! 】

[Yes, in offline stores, many people are using various "fraudulent" methods to fool us... I originally thought it was a price reduction, but in the end, I was killed! 】

[Without Papa Ma, these offline stores will only kill pigs more fiercely. The establishment of [Taozhu.com] has made these people no longer rampant. Also, those banks, it is he who has changed the pattern of China forever. They all stand with us, the lower class people...]

【……】

year 2011.

[Taozhu.com] is still the dominant e-commerce company and cannot be shaken.

Ma Yunhua is still the idol of countless young people.

His stories, his remarks, all his news...

When you go online, you can hear countless compliments all the time.

The popularity of society naturally caused him to develop an emotional expansion.

I don’t know what happened behind the scenes, but in public, I once said something like this: “I have been searching with a telescope for a long time, but after searching for a long time, I couldn’t find my opponent...”

Offline and online.

This is an unequal battlefield.

Ma Yunhua's surprise attack came in an instant like a violent storm, and soon caused huge waves on the Internet!

All kinds of price insider information, Ma Yunhua said, was like the last fig leaf, all were lifted in an instant!

At the same time, almost all major news and media forwarded the news of this [price war] immediately...

Countless news about [pig killing] in physical stores suddenly sprung up like mushrooms after a rain!

[Suzhou Electrical Appliances] was not prepared, and [Hangmei Electrical Appliances] was even less prepared. Although they rushed to respond, they simply could not withstand the overwhelming tide of public opinion and price questioning...

"Mr. Zhang, this afternoon, our [Suzhou Electric] Yanjing store has received 30 chargeback applications..."

"..."

"[Taozhu.com] was the first to announce the price of a [Jinhong Refrigerator]. We sold it for 5,999, and the other party sold it directly for 4,999, and shipping and installation were included. It hit our arteries!"

"..."

"Incited by online public opinion, the rush on users in offline stores has begun. In almost half of our 950 stores across the country, people come to inquire about prices, return goods, and old customers who just bought refrigerators constantly ask us to cancel their orders! "

"..."

"Our range hoods, color TVs, washing machines and other fields have also been hit hard. [Taozhu.com] has announced the lowest price for all of them without respecting martial ethics. We can't bear this wave of impact!"

"..."

"We have also suffered an unprecedented impact online, with a huge increase in traffic, but almost every price online has a lot of comments. If we sell it for 5888, the other party will sell it for 4999. If we sell it for 3000, the other party will sell it. 2400…”

"..."

"If we don't lower the price, we will be squeezed out. If we lower the price, the other party will lower the price even more harshly than us. Those old customers who just bought electrical appliances all quit and want us to make up the difference!"

"..."

"In addition, our [Suzhou Electrical Appliances] home appliances to the countryside stall is also occupied by a group of [Taozhu.com] stall workers. We advertise discounts, and they advertise more discounts than us! They just destroy the place and ruin it. price!"

"..."

September 27th.

Business war is inherently cruel and unmerciful.

Zhang Yuanqiao from [Suzhou Electrical Appliances] kept wiping his sweat, feeling a bitterness welling up deep in his throat.

But in front of the offline management of [Suzhou Electrical Appliances], he still remained calm: "Let's not rush! Returns are non-refundable, but we can send some subsidy red envelopes online! Encourage them to spend more!"

"Mr. Zhang, you can't give out red envelopes rashly. If you give out red envelopes, doesn't it mean that we have to admit that we sold at high prices before and Ma Yunhua suddenly lifted the fig leaf? Then Ma Yunhua's arrogance will only become more arrogant. By then, the battle situation will be even more serious for us. It's disadvantageous! We can't do anything to damage our own business!" Vice President Zhou Haopeng took a deep breath when he heard this and hurriedly dissuaded Zhang Yuanqiao!

"What do you think should be done!" Zhang Yuanqiao calmed down and looked at Zhou Haopeng.

Zhou Haopeng's back was soaked with sweat, and his eyes showed a sense of unwillingness: "What you posted on Weibo before is zero profit. We will continue to implement it. At the same time, I am responsible for contacting Zhang Sheng. Mr. Zhang, we can no longer hesitate, let’s cooperate with Zhang Sheng!”

"..."

Yesterday, Zhang Sheng and his people talked to Zhang Yuanqiao about cooperation.

But Zhang Yuanqiao did not agree. In addition to incorporating all his brands into [Suzhou.com], there was also a clause that in the future [Suzhou Electrical Appliances] must open the [WeChat] payment system. At the same time, the two The parties have formed a [Brothers E-commerce], and both parties can exchange what they need!

What is interoperability?

This is taking advantage of the situation!

Zhang Sheng wants to take advantage of this wave to promote his own [WeChat] payment system. At the same time, he wants to take advantage of this wave to integrate the electrical appliance industry in 3C into his own system and expand his [Qiangsheng Online Mall] consumption project again.

And what about his [Suzhou Yiguo]?

When [Qiangsheng Online Mall] is really done, he Zhang Sheng will be the next Ma Yunhua!

By then, [Suzhou Yiguo]'s e-commerce will not only fail to succeed, but will become a clown...

"Mr. Zhang, don't think about it anymore. This time, the opponent is almost a devastating blow. We need help. I will discuss the conditions with Zhang Sheng and try to discuss them to the satisfaction of both parties!"

"Wait a little longer!" Zhang Yuanqiao frowned. At this moment, he realized that his [Suzhou Electric Appliances] was already on the verge of a dilemma.

"What are you waiting for, Mr. Zhang? You can't wait any longer. The business war is changing rapidly. When [Taozhu.com] really takes off, we will die online and may have to close our stores offline!" Zhou Haopeng's expression was almost distorted. As the store manager of [Suzhou Electric Appliances], he was very clear about the dangers involved. He never thought optimistically. The more he thought, the more pessimistic he felt!

"Mr. Zhang, what are you worried about? Are you worried that Zhang Sheng will swallow our [Suzhou Electric Appliances]? No matter how big Zhang Sheng's appetite is, he can't eat it. So, Mr. Zhang, give me a chance. If the negotiation between me and Zhang Sheng does not satisfy you, you can just fire me!"

"..."

Zhang Yuanqiao was always hesitating.

He was very clear about the risks of the outside world, but he was more aware of Zhang Sheng's wolfish ambitions.

At this moment, Zhou Haopeng was so anxious that he even slammed the table at Zhang Yuanqiao's side.

Zhang Yuanqiao was still considering, and finally waved his hand, signaling Zhou Haopeng to go out first.

He had to think about it.

………………………………

October.

It is getting closer and closer.

E-commerce is filled with the smell of fireworks.

Zhou Haopeng walked out of the office and returned to his seat.

He saw that [Hangmei Electric Appliances] was the first to reduce prices!

The price reduction was very fierce, almost unprecedented, and it was reduced to the bottom at once, and the slogan was: [Any of our online products is 5% cheaper than [Taozhu.com]! 1,650 stores across the country, the online and offline prices will be completely consistent! ]!

Zhou Haopeng lit a cigarette.

He was born in 1978 and is now 33 years old.

Although he is not old, he is considered a veteran of [Suzhou Electric Appliances]. He started with Zhang Yuanqiao from the distribution alliance, and then grew step by step to the current situation.

In fact, three years ago in 2009, Zhou Haopeng suggested that Zhang Yuanqiao should transform and transform from offline to online as soon as possible. In the future, e-commerce is a force that cannot be underestimated, and they must leave a way out.

But Zhang Yuanqiao always had concerns and kept saying that he would slow down again.

At that time, offline profits were high and there were enough stores. Online sales did not have the influence of stores, and service was even a problem.

Small appliances and small household appliances can be sold online, but for large appliances, consumers always feel that offline sales are reliable. After all, who would trust online sales of several thousand yuan?

Then, Zhou Haopeng gave Zhang Yuanqiao two suggestions at the beginning, one was online stores and the other was offline logistics. With the influence of [Suzhou Electric Appliances], a combined punch-style impact was launched to establish a position.

However, Zhang Yuanqiao always believed that logistics was a waste of money and labor. It was impossible to make a stove just to eat, right?

It was not until 2011, when e-commerce flourished and offline profits began to decline sharply, that Zhang Yuanqiao realized that he wanted to do online shopping.

But...

"If we have three years of development, even if we have the same scale as [Qiangsheng Online Mall], we can still compete with [Taozhu.com] this year!"

"But, now... our [Suzhou Yiguo] has just been launched, and the customer influence has not yet spread out..."

"..."

Smoke is everywhere.

Zhou Haopeng muttered to himself. After a long time, he sighed, feeling very upset!

Then...

He saw his subordinates come to report: "Boss Zhou, what should we do?"

"I will go to Zhang Sheng in person!"

"Then..."

"I will talk to Boss Zhang myself. At the same time, since Boss Zhang announced on Weibo before: "[Suzhou Electric Appliances] stores nationwide, zero gross profit across the board, and big price cuts in physical stores nationwide, then we will cut prices. However, we will first raise the price of product series that [Taozhu.com] does not have and then lower it. At the same time, we will reduce the price of those series that [Taozhu.com] sells to the cost price. We will not make a penny! We will directly drag them down..."

"What about those old customers who come to visit?"

"We want to send red envelopes, but we can't send red envelopes in our own name!"

"Who will send them?"

"Zhang Sheng will send them!"

Zhou Haopeng took a deep breath, and then hurriedly left [Suzhou Electric Appliances], like a soldier, embarking on a new journey.