Chapter 303 "Diaosi Man" And "New Pancake Man"
"锵锵三行" is just one stop during the promotion period. Since the end of June, Wei Yang has been doing one show a day.
This is when we can see how powerful Boss Wei's connections are.
As mentioned before, in the past, for TV series, Wei Yang could only cooperate with a single platform, and the promotional resources he could use were limited.
For example, "Celebrating Yu Nian" was broadcast on Hunan TV and LeTV, so the resources of Shanghai, Jiangsu, Beijing, Sohu, Penguin and other platforms could not be used.
But movies are different. In most cases, there is no conflict of interest with these platforms.
So Wei Yang can use the relevant connections and resources accumulated over the years as much as possible.
Sometimes he went to Hunan Satellite TV to participate in "Day Day Up", and sometimes he went to Shanghai to participate in "China's Got Talent"... Just the leading programs of the first-tier TV platforms, the crew of "Become Famous" went to all of them.
After the TV platform, the online platforms also came one by one. Sina, LeTV, Baidu, Penguin and some online media all cooperated with "Become Famous" to provide great promotional support.
The connections and treatment were so great that even the battle-hardened Fan Xiaopang was a little surprised.
"You won't buy their stocks and become a shareholder, will you?"
"I would like to buy, but I don't have the money."
Wei Yang complained, but he explained it to Fan Xiaopang.
Most of these platforms have had in-depth cooperation with Wei Yang and have gained a lot of benefits. Moreover, every year, Boss Wei has to pay these platforms a sum of advertising fees.
In other words, Boss Wei is their partner and big customer, equivalent to the God of Wealth. Who doesn't value the God of Wealth?
"How much money do you give them every year?"
Fan Xiaopang is not unfamiliar with giving money. Many big companies and big stars have similar operations, but the objects and amounts are different.
Wei Yang gestured a number, and Fan Xiaopang's eyes widened: "No wonder they support you."
"Without spending money, how can Blue Whale's works and artists guarantee a lot of exposure and such a good reputation? A deep wine is afraid of a deep alley. Spend a small amount of money to do a big thing. I can earn back these expenses several times."
Wei Yang adapted well to this matter. The current situation is even good. The two sides are in a cooperative model.
In the future, when the platform is in power, artists and companies will not only have to pay protection fees, but they may not help you settle the matter.
It's not okay not to pay. If you pay, there may not be any problems. If you don't pay, there will definitely be problems.
They won't even deliberately deal with you. The opponent will lead the rhythm, and big data will add fuel to the flames. A first-line artist can be discredited in minutes.
At this stage, the platform is not so strong. Even if the artists have similar habits, they are just a few melons and dates.
Wei Yang took the initiative to contact and made a generous move, which was considered to help them develop new business and was of great help to Blue Whale's works and artists.
Otherwise, even if Wei Yang was good at cheating, it would be impossible for every movie to be popular, and it would be even more impossible for all the artists to become popular quickly and have high popularity.
"Money" ability played a very big role behind the scenes!
After hearing Wei Yang's words, Fan Xiaopang's first reaction was that if it was spread out, he would be scolded by people in the industry: "Aren't you afraid that others will scold you for breaking the rules and setting a bad example."
"There are so many people who break the rules. Even if I don't do anything, someone will use this trick sooner or later."
Wei Yang saw it very clearly. Everyone is afraid of offending the public, but it depends on what the matter is, and more importantly, who offends the public.
If Blue Whale becomes bigger and stronger, no one dares to easily trouble him with some minor public outrages. If Blue Whale does not become big, no matter how well he abides by the rules, he will be eaten by others sooner or later.
Wei Yang understands this truth, and Fan Xiaopang also understands it. She has broken more rules than Wei Yang.
When she first came to power, she was once collectively excluded by the big flowers, so she can understand better that in the entertainment industry, good children have no food to eat, and when you get ahead, most things are just clouds.
"I'll discuss with Lao Mu later to see if we can increase the budget."
"For you personally, you just need to build a good relationship with Weibo for now. I have cooperation with other platforms, and the money I spend can actually be returned."
The main publicity of Blue Whale is still the works, and it also has its own other operations. It has a certain tacit understanding with some platforms. It doesn't need to spend so much money to promote Fan Xiaopang himself, so as to avoid waste.
"I listen to you."
…
In early July, Wei Yang met Liu Yan after doing a show at Sohu headquarters.
She didn't have many scenes in "Celebrating Yu Nian", mainly in the third season, and she hasn't joined the crew yet.
This is the first time since the last meeting at LeTV that Liu Yan has a show at Sohu, and she is also half a host. She specially invited Wei Yang to dinner and introduced a friend to him.
It's called an introduction, but Wei Yang actually knew her friend, Dapeng, who interviewed Wei Yang with Liu Yan before.
This guy is not an unknown person at present. He is the host of Sohu. He also has his own program on Liao Province TV. He was accepted as an apprentice by Zhao Benshan and is also a top figure in the circle.
But it is definitely not enough for Wei Yang.
Dapeng and Liu Yan have a very good relationship. Otherwise, Liu Yan would not easily lead people to Wei Yang. Otherwise, if she offended the big boss, she would also suffer.
Wei Yang was too cold to Dapeng, but he didn't hate him too much. He treated him normally.
Dapeng asked Liu Yan to meet Wei Yang, first to show his face, and second to see if he could get some investment from Wei Yang.
He wanted to make a short play. Wei Yang was a well-known film and television investor, so he naturally wanted to try his luck.
In order to impress Wei Yang, Dapeng explained the advantages and characteristics of his short play and cited the successful cases of the original version abroad.
In fact, without Dapeng's introduction, Wei Yang knew what he wanted to shoot. It was the "Diaosi Man" that later became popular on the Internet, and it can be regarded as one of the originators of online jokes and short dramas.
"This investment is not big, right? You, Mr. Zhang, don't have so little money, right?"
"Diaosi Man" is a fragmented unit shooting. To put it bluntly, it is one joke after another, with few actors and scenes, and the cost is extremely low.
Wei Yang listened to the budget, which may be less than 1 million. Is it necessary to attract investment for this money?
"Money is a small matter, the main thing is..."
Liu Yan whispered the inside story. Investment is indeed not a problem, and Dapeng himself is not unable to pay the money. The main thing is that the platform is stuck.
There is a conflict between a senior executive in Sohu and Dapeng, so this project is not going well. Even if it is filmed, it may not get support from the platform.
Therefore, Dapeng is looking for Wei Yang not because he lacks money, but because he lacks a name and a backer.
Under the banner of Wei Yang, even if Sohu is not going well, he can take this drama to other platforms, and there will definitely be people scrambling for it.
"I'll give you a business card. You should make a plan and a script first, and then talk to the person in charge."
Wei Yang did not refuse Dapeng. The advertisements of "Diaosi Nanren" sold well in the later stage. The key cost is here, and it is profitable no matter what.
And if this project is done well, with the popularity in hand, he can also make a wave of "Jianbing Man".
You know, the box office of the original "Jianbing Man" is more than 1 billion, basically all of which are converted from "Diaosi Nanren". The influence and popularity of this IP can be imagined.
Of course, if Wei Yang is in charge of this movie, it will definitely not be so bad.
To be honest, Wei Yang has never seen such an outrageous project. What a good audience base, but it is a mess. If it were him, he would have to make it the first force in comedy, and maybe Happy Twist would be incorporated.
So, Wei Yang gave Dapeng a business card of Feicui Xia.
If "Diaosi Nanren" is done by him again, the copyright is in the hands of Feicui Xia, and Wei Yang will have another project that is expected to reach more than 1 billion. Why not...