Chapter 341 The Screenwriter's Flag Bearer and the Growing Red Shark

In February, the finale of "The Temptation to Go Home" was broadcast, and the final average ratings were 3.02, narrowly breaking the 3 mark, and undisputedly won the ratings champion of the satellite TV dramas at the beginning of the year.

Even CCTV's opening drama of the year, the period drama "Family Portrait" starring Qin Hailu, Wu Gang and others, fell behind.

However, due to the subject matter, this kind of period drama has a high probability of being unpopular, which is also within everyone's understanding.

The real competition with "The Temptation to Go Home" is still the popular dramas of major satellite TV stations, such as "Legend of Chu and Han".

This TV series, which claims to be a historical situation, has a cumulative investment of 240 million, shot for nearly nine months, and added half a year of post-production. It is known as the most expensive TV series in history.

Even the "Celebrating Yu Nian" series, which claims to have a cost of 300 million, is also shared among three parts, and a single drama is only about 100 million on the surface.

In addition, "Legend of Chu and Han" invited Chen Daoming, Duan Long, Peter Ho, Qin Lan, Yu Hewei and other powerful big names, as well as a group of backbone actors of "New Three Kingdoms", and the first broadcast was on four satellite TV stations in Beijing, Tianjin, Anhui Province, etc., with great momentum.

However, unlike the hot hype before the broadcast, the ratings of this drama are dismal, with an average rating of about 0.7, and the highest rating is just about to break 1.

This data is not to mention "Temptation to Go Home", even the so-called "historical thunder drama" "Heroes of Sui and Tang Dynasties" has an average rating of more than 1.5.

This comparison is simply to press the face of the tall director to the ground!

While the industry is analyzing why "Legend of Chu and Han" failed, they can't help but reflect.

Does the fact that cool dramas like "Temptation to Go Home" and "Heroes of Sui and Tang Dynasties" have become the mainstream of the market mean that domestic audiences are over-entertained, and whether this has set a bad example for the development of the film and television market?

Wei Yang hates this group of troublemakers the most, who are positive every day and often teach children bad things.

Listening to songs should be positive, watching crosstalk should be against vulgarity, and even watching TV dramas for entertainment, if the grades are good, they will be criticized, saying that it affects the social atmosphere, etc.

If you want to go to class and understand life, go to the bookstore, why expect TV dramas to compete.

If the film and television companies are really serious, they will shoot those mainstream model dramas, and there are a group of people who complain about the lack of freedom of speech, all kinds of empty talk.

Every time Wei Yang saw similar comments, he couldn't help but want to scold, and then he opened fire at a subsequent screenwriters association.

"…It is the 21st century now. After decades of reform and opening up, many people's old-fashioned and conservative ideas are still incomprehensible. Some people can even reach the point of feudalism.

"I don't want to put a big hat on people. I also recognize that there must be a bottom line for creative freedom and it should be in line with national conditions, but we can't blindly pursue values. Again, don't impose your own preferences on the audience and the people..."

"Support education through entertainment, but don't be afraid of entertainment. I oppose discrimination and bullying under the banner of something..."

"On the one hand, they shout to resist the Korean wave, surpass Hollywood, and criticize the shortcomings of domestic films and television, while on the other hand, they are desperately pouring cold water on the film and television industry and suppressing commercial films and television..."

"The film and television industry needs to develop healthily, but it cannot be abandoned because of choking. We should resist bad movies and insist on entertainment quality, rather than resisting entertainment, or even brutally suppressing and restricting it…”

“…”

Wei Yang is not idle and ran out to fire randomly, he is actually trying to gain public opinion space for Blue Whale.

At this stage, Blue Whale is one of the largest entertainment companies in China, and the TV series it produces every year are good, and they are more idol entertainment themes.

If the so-called "over-entertainment" catches fire, Blue Whale will be the first to bear the brunt.

Wei Yang is not overreacting. There have been similar discussions about previous dramas such as "Celebrating Yu Nian". This time, "The Temptation to Go Home" defeated the "historical drama" with a cool drama, and many people began to lead the rhythm.

Some people are purely for things, and some are just peers They are dissatisfied with the dominance of Blue Whale and follow the muddy waters to fish.

So in this case, Wei Yang cannot tolerate it. He must speak out firmly before the rhythm is set and he has enough influence.

He keeps saying not to accuse people, but in fact, every sentence is exaggerated.

Some people say that they oppose excessive entertainment and think it is misleading the country and the people.

Then Wei Yang will talk about the development of film and television. Everything must be restricted and shackled everywhere. How can domestic film and television rise and fight against Hollywood and Korean wave?

If you don’t occupy the position of public opinion and culture, you must occupy it.

Domestic film and television cannot develop, and foreign film and television culture invades. The younger generation has grown up watching foreign works and has been brainwashed. Isn’t this misleading the country and the people?

In fact, both ideas are correct. The key lies in how to make choices and balance the right degree.

But this is not something Wei Yang can worry about. It depends on the random regulation from above. His butt is in the film and television industry, so he must speak from the perspective of the film and television industry and strive for a favorable environment for the industry and himself as much as possible.

Using magic to defeat magic, using big hats to fight big hats, although the tricks are insidious, they are much more useful.

At least in terms of public opinion, Wei Yang won a big victory. After all, netizens and ordinary people like good TV series.

Over-entertainment?

I can't even afford a house, and I'm not allowed to watch TV series.

In the heat of this wave of public opinion, many people did not realize that Wei Yang's Baidu Encyclopedia has added several more titles.

Director of the China TV Drama Artists Association, Executive Director of the China Screenwriters Committee, Vice Chairman of the Shanghai TV Drama Artists Association, Vice Chairman of the Shanghai Screenwriters Association, Judge of the 19th Magnolia Awards………

As Blue Whale’s status in the film and television industry becomes higher, whether Wei Yang is willing or not, he will inevitably take on some semi-official positions.

Especially in Shanghai, he can’t avoid it, and the screenwriter industry has become the flag bearer of the younger generation.

The public’s attention is more focused on Wei Yang’s firing at the screenwriters conference, but those who are interested will find some thought-provoking details if they read the report carefully.

The prefixes and descriptions of Wei Yang are similar to "excellent young screenwriter", "young screenwriter representative", and "new screenwriter force".

And Wei Yang’s firing is not a personal complaint at the conference, but as an outstanding representative of the association, he discussed the industry phenomenon and aroused "warm response" from the participants.

These statements do not represent the Screenwriters Association’s support for Wei Yang, which also reveals the support of the Screenwriters Agreement for Wei Yang, a new force + big water pipe.

The screenwriter industry is too miserable. They have always been at the bottom of the core creative staff of the crew, with pitifully low voice, and their fame and fortune are far less than those of directors and actors.

So when the Directors Association and the Actors Association meet, they all talk about making good plays + acting well. When the Screenwriters Association meets, the most talked about is to improve the status of screenwriters.

But this kind of status improvement cannot be achieved by just shouting a few words at meetings. There must be people with enough weight to guide the industry change.

There is no doubt that Wei Yang, who was born as a screenwriter, is the most promising candidate of the Screenwriters Association.

In fact, Si Yatou, who was also born as an excellent screenwriter, should also be one of the candidates, but his reputation is too bad, and he also plagiarized, and everyone in the Screenwriters Association called for him to be beaten.

In this way, Wei Yang became a hot commodity, with high reputation and sufficient capital, which can promote the improvement of the status of screenwriters.

In fact, at Blue Whale, the film and television production model has already had a bit of the shadow of the script first in South Korea, but the director also has a lot of autonomy and has not fallen into the tool man, and the two sides have formed a certain degree of containment balance.

This is also because Wei Yang himself served as the screenwriter + producer of many projects. Several early works were jointly fought with the director, and the degree of participation was extremely high.

Over time, the directors under Blue Whale have adapted to this working mode.

The director must respect the script and cannot shoot casually. The script must also cooperate with the director and the crew to shoot, make a certain amount of adjustments, and discuss and resolve contradictions and conflicts while maintaining the tone of the plot.

This actually greatly improves the voice of the screenwriter to a certain extent. Although the director is still in charge, the screenwriter is no longer a dispensable role.

In other crews, the director says whatever he wants, and the screenwriter can change it if he can, and if he doesn't change it, he will get out and let someone else do it.

Some screenwriters don't even have the right to know, let alone make suggestions. They don't know that their scripts have been changed until the show is broadcast.

In this industry environment, Blue Whale's production model is invaluable.

And if this model can be promoted, Wei Yang will be a great contributor to the screenwriter industry.

And with Blue Whale's current momentum and its brilliant record of steadily outputting high-quality works, this model is expected to be supported and recognized by the industry.

Not to mention that Wei Yang is a big boss himself, he can invest in some of the screenwriters' scripts.

So both publicly and privately, Wei Yang is very popular in the Screenwriters Association. If he were not too young, and if there were not some bad habits of literary jealousy in the association, Wei Yang would definitely not be just a standing director.

Even after Wei Yang opened fire, some bigwigs in the association also stood up to support him.

Especially TV drama screenwriters, a lot of well-known ones stood up, Gao Mantang (Crossing Guandong), Wang Liping (Wife and Beautiful Times), Liu Heping (Yongzheng Dynasty), Zhou Jingzhi (Iron Teeth and Bronze Teeth Ji Xiaolan), Hai Yan (Never Close Your Eyes), Ning Caishen (Wulin Wai Zhuan), etc.

All of them are first-line screenwriters in the industry, the kind who can find people to form projects by themselves. Even if the screenwriters are not loud, this group of people gathered together is enough to bluff.

More importantly, it shows Wei Yang's connections and prestige, as well as the attitude of the screenwriter industry.

If Wei Yang fights on his own, he is arguing for capital, but with the endorsement of the official association and many bigwigs, he is speaking for the industry, which has a completely different meaning.

Before the Spring Festival, Wei Yang was basically busy with public or private gatherings, and even held several gatherings himself.

The bigger the career and the wider the network, the busier the end of the year and the beginning of the year. It is busy before the Spring Festival and lively for a while after the Spring Festival.

…

At the end of January, "Lost in Thailand" was officially taken off the screen. Perhaps because of Wei Yang, the box office was slightly higher than in the previous life, just breaking 1.3 billion.

Unfortunately, it is still a little short of "Avatar", but it doesn't matter. "Journey to the West: Conquering the Demons" will be released soon, and there is no point in worrying about these records.

Wei Yang ignored the outside world and concentrated on holding the Blue Whale Annual Meeting at the end of January.

It is called the Blue Whale Annual Meeting, but in fact, employees of several other companies under his name also came, and the total number of people who came has exceeded four digits.

The largest number of people are Blue Whale and Red Shark, especially the latter, which has developed rapidly this year.

Yingyou Interactive has produced many Blue Whale film and television games, including "Celebrating Yu Nian" and "Chef Fang in the Flower Room", which have gained a lot of popularity and made good profits.

However, the most profitable ones are the several games that Red Shark represented based on Wei Yang's suggestions. Although they are not a big hit, they have also made a lot of money.

At the end of 2012, after taking stock of the accounts and deducting the costs from all parties, the net profit barely reached a few small goals, which really made Boss Wei feel the huge profits in the game industry.

Compared with the small-scale start-up the year before, Red Shark in 2012 is really on the right track, and the company has also begun to recruit a large number of people.

Next year will be a crucial year for Red Shark.

Not only will it cooperate with Blue Whale to produce new film and television games again, including "The Journey of Flower" which is highly valued by Wei Yang, but it will also focus on developing mobile games, such as Cool Run and Candy Crush.

Although Wei Yang is not very familiar with the game industry, he still knows some classic mobile game methods.

This kind of Cool Run and Candy Crush mobile games are an important part of the future mobile game market.

Of course, Wei Yang also needs to know that it is difficult for this kind of game to compete head-on with Penguin, which has a traffic pool. They can easily imitate it and then grab the market through the traffic pool.

But the market cannot be eaten up by one company. In the future, there will be multiple homogeneous games, which means that even if Penguin eats the majority of this kind of game, Red Shark can also share a piece.

Really, if you don't work in the game industry, you don't know that fat penguin is such a rogue.

Even if you have creativity, it won't work. It relies on the traffic pool and easily pirates and kills the genuine products.

So Red Shark has always insisted on the interaction between film and games, because film and game cooperation relies on IP, and it has complete copyright, so it is difficult for others to copy and imitate.

At this stage, Red Shark has no intention of going against Penguin, and even if it wants to cooperate, it may not pay attention, so it can only accumulate strength slowly.

Red Shark looks inconspicuous, but its actual profit is not much inferior to Blue Whale, and it is very likely to surpass it in the future.

So Boss Wei still attaches great importance to it, and he also specially solicited the opinions of Red Shark employees and invited Girls' Generation to attend the annual meeting at a high price.

Most of the employees of this group of game companies are men, either they like the second dimension or they like beautiful women.

The now famous Girls' Generation is naturally on the list. When this option appears on the voting list, it quickly overshadows Jay Chou and Hatsune Miku.

No matter how good Jay Chou is, he is not as good as beautiful women.

No matter how fragrant Hatsune Miku is, more people still prefer to watch the three-dimensional world.

In fact, there was a teacher named Cang in the options, who once topped the list, but was finally crossed out by Boss Wei. After all, it was not a good look to vote publicly.

Although the option was crossed out, he still appeared as a surprise guest at the annual meeting, causing a wolf howl at the scene, which made Boss Wei very disgusted.

How come his employees acted like they had never seen a woman before? You look at me, I have always been calm.

Then the calm Boss Wei saw the headline of the next day - "Japanese and Korean beauties are tempting, Wei Yang's top feast for thousands of people"

This damn editor, he thought of the title while directing, right?

Still a headache, I will resume updating tomorrow