Chapter 334 Wei Yang: I Am Not Interested in Money, 100 Million Is Just a Small Goal
Lost in Thailand was not actually on the Lunar New Year schedule at the end of 2012.
There is no need to mention Cheng Long's Chinese Zodiac, which was released in late December. The movies that were released in early December and late November at the same time as Lost in Thailand were more popular, such as 1942 and The Banquet.
The Grandmaster, which was originally scheduled to be released in early December, was temporarily announced to be released after the New Year. It is likely to be released after the New Year.
1942 is the painstaking work of Feng Xiaogang, one of the three major directors in the mainland. It took several years to prepare and had many twists and turns. The cast is even more luxurious and scary. You can easily count seven or eight top mainland talents.
After Aftershock and If You Are the One 2, Feng has become the most popular director in China.
In addition, he is known as the king of the Lunar New Year schedule. Even if 1942 is not a popular theme in the film market, don't forget that Feng has successful precedents such as Assembly and Aftershock.
Therefore, anyone would regard the movie "1942" as the king of this year's Lunar New Year file.
On the day of the premiere, the cinema chain arranged more than 40% of the screenings.
You know, there are nearly ten movies in the same period, and there are many excellent works.
For example, the Hong Kong masterpiece "Cold War" in the past two years, "Life of Pi" which was not popular in North America but performed well in the mainland market, and Lu Tailang's "The Banquet of the King".
Especially "The Banquet of the King", which was released on the same day as "1942", is also one of the most promising Chinese-language movies in the Lunar New Year file.
Although Lu Tailang's box office is not very good and his reputation is polarized, the brand of the sixth generation director is particularly strong.
This "The Banquet of the King", both audition and city building, has been tossed for several years, and has attracted a number of big names such as Liu Huohua, Daniel Wu, and Zhang Zhen, and the arrangement is very good.
It and "1942" were released on the same day, and the combined screenings of the two are almost close to 70%.
Everyone is waiting to see Feng continue his box office miracle, and Lu kills all the enemies, becoming another Chinese box office upstart after Wei Yang and Wu Er Shan Hou in the summer.
At the end of November, the first-day box office of the two movies came out.
"1942" - 25.55 million!
"The Banquet" - 8.19 million!
These two data are shocking. "1942" is highly expected by many people, and they expect it to refresh the Chinese box office record of "Painted Skin 2".
The first-day box office guarantee estimated by major institutions is around 50 million, but the reality is directly cut in half.
However, after all, there is still a weekend box office, that is, a positive drama film, word of mouth ferments, and the box office decline is also common, so everyone can still keep looking forward to it.
But "The Banquet" is completely finished!
With a first-day box office of 8 million, you can't double it. From the moment the first-day box office came out, it has basically been determined to be out of the Lunar New Year box office.
Of course, there are still a small group of people who still hold a little hope, maybe a miracle will be born.
However, the performance of the box office in the following days and even the weekend completely nailed the coffin of "The Banquet".
The first week box office was less than 40 million!
This is not just the coffin, the soil was filled and compacted, and several layers of cement were applied. A demon-suppressing tower was built on it. The 108 Arhats and the stars in the sky watched in person. Even if the King of Hell came to rescue, he would have to be slapped twice.
According to this trend, this movie may not even break 100 million in the end, and the shooting cost of the entire project is no less than 100 million. The most conservative estimate is that at least 50 or 60 million will be lost.
How to say it, if Wei Yang is an investor, he would have thought of sinking Lu Tailang into the Huangpu River...
Although the performance of "1942" is far less than that of "The Banquet", the overall performance is also mediocre.
The first week box office of less than 150 million really shocked many people who were optimistic about Feng Kuzi.
It is understandable that the box office of "The Banquet" is so bleak. After the release of this movie, the reputation is extremely divided.
Some people even praised it to the sky, and even thought that the movie was not popular because the audience was a wild boar that could not eat fine bran.
Some people cursed loudly, thinking that the whole movie was pretentious and incomprehensible, and it was simply a ghost story shot by a lunatic.
Although the movie "Jinling, Jinling" was criticized as a traitor film, without discussing the director's crooked butt, at least the plot quality and shooting techniques are still there.
"The Banquet of the King" is Lu Tailang completely letting himself go, holding back and leaning towards the style of Wang Sunglasses.
If you shoot an art film like this, even if the audience can't understand it, they may praise it, but the key is that this is a commercial film.
Wei Yang has a famous line in "Famous" -
Don't impose your own preferences on the audience, this is disrespectful to the audience!
At the beginning, a group of people used the connotation of Director Chen, and this time in "The Banquet of the King", Lu Tailang was also ridiculed by a group of people with this line.
After the disastrous failure of "The Banquet", this guy should not think about commercial blockbusters. No one dares to invest, unless they are a big loser with money and nowhere to spend.
Everyone seems to have determined Lu Tailang's ending, only Wei Yang sees through the fog of time and space.
In his previous life, LeTV's boss Jia didn't believe in evil, and bet heavily on Lu Tailang to shoot a more classic "Nine-story Demon Tower"...
Compared to the collectively besieged "The Banquet", the reputation of "1942" is also controversial, but it is not bad overall, but the key is that the style is too unpleasant.
"The Banquet" is incomprehensible and a waste of money!
"1942" is so tragic. It's not just an ordinary tragedy, it's a tragedy that makes people desperate, uncomfortable and helpless.
In the movie market, tragedy is also a selling point at the box office, but tragedy is hard to say.
If you make a sentimental movie that makes people cry, everyone will feel regretful and emotional after watching it. They may even watch it for a second time and go to Amway other friends.
But when you film a human tragedy, people feel sad after watching it, don’t want to watch it again, don’t even want to recall the plot, and don’t know how to benefit from it, which will inevitably affect the spread and popularity.
What's more important is that it is now December, near the end of the year. Although it is far away from the Spring Festival, many people think it is also a time to bid farewell to the old and welcome the new.
For the New Year, I would definitely prefer to watch some comedy movies, at least such tragic movies are not popular.
There is another reason. Maya predicted in December that even if most people regard it as a happy person, there are still taboos, so there is no need to seek abuse at this time.
The subject matter, style, and schedule are the key factors that determine the unpopularity of "1942" in the market, but it invisibly pushed "囧".
Wei Yang said before that the success of "囧囧" came about at the right time and in the right place.
[Tianshi] - It’s the Lunar New Year season + Mayan prophecy. Many people are willing to go to the cinema to relax.
[Positive location] - The failure and tragic style of movies in the same period made the audience more eager for a light-hearted comedy.
Coupled with the powerful marketing and momentum, "囧囧" has an unprecedentedly comfortable release environment. The box office performance on the first day was good, and it is expected to exceed 50% of the film schedule soon. This is ironclad proof.
And as the box office of "囧囧" continues to increase, even reaching the point of skyrocketing at one time, the final step of "people and people" has also come together.
Many viewers walked into the cinema with the mentality of watching the excitement and wanted to see whether this movie that made such a big fuss was good or not.
Some people feel that the trip is worthwhile and it is still very fun. Some people are disappointed and feel that the quality of the movie is not as good as they thought.
But no matter how you think about it, the movie has definitely contributed to the box office. At the same time, expressing your opinions on Weibo or major platforms has added fuel to the momentum of "囧囧".
And [Human Harmony] is not only reflected here. After the box office of "囧囧" reaches a sufficient size,
Breaking the Chinese box office record and hitting the 1 billion mark have become the hurdles facing "囧".
There are many people in this world who are keen to witness "history". Some of them will make noises and speak out, while others will take practical actions (buy votes).
As those passes get closer and the momentum gets louder, more and more people will participate.
When this matter reaches a certain point, it will not be entirely a problem with the "囧囧" movie itself...
"囧" has a box office of over 300 million in its first week!
The box office fell the next week, and the reputation was fermented. It was only one step away from "Painted Skin 2".
In late December, the box office of "囧囧" exceeded 800 million, setting a new record for Chinese-language films.
Xia Cong, the general manager of Blue Whale, the film producer, enthusiastically shouted to the media the slogan to hit the first billion-plus Chinese-language film...
On January 1, 2013, after more than 20 days of release, the box office of "Lost in Thailand" exceeded 1 billion, and the number of moviegoers reached a record-breaking 31 million.
Ranked No. 1 at the Chinese box office!
On the same day, as an investor in "Thailand", Wei Yang finally made a public appearance in recent times and appeared in the recording of CCTV's interview and speech program "Let's Talk".
In this episode, Wei Yang, as a youth idol, will tell the story of his struggle to start a business, but everyone is more concerned about how much money he makes.
The box office of "囧囧" exceeded 1 billion, and it is still popular in the future. According to the box office split ratio, Wei Yang will most likely earn more than 400 million for this movie.
The release of the 2012 year-end statistics of the Forbes rankings has been delayed for several days.
Wei Yang ranks first on the Forbes celebrity list with an income of 1.24 billion.
He alone earns more than the other nine in the top ten combined. However, the entire Forbes celebrity list (a total of 100 people are counted), excluding Wei Yang, the total income of the remaining 99 celebrities is only about 4.3 billion.
The Forbes Celebrity List has been around for several years, and this is the only time someone has earned ten figures.
And the most terrifying thing is that in this year's Forbes World Celebrity Ranking, Wei Yang also beat out all the big names in Hollywood, ranking first in annual income with an income of about 172 million U.S. dollars, and breaking into the top ten in overall rankings.
Moreover, in addition to the celebrity list, Wei Yang also entered the Forbes mainland rich list for the first time (a total of 400 people were counted) with a total net worth of 3.11 billion, ranking 377th.
The whole country was shocked!
No one expected that Wei Yang would be worth billions in just a few years, enter the rich list, and become a young business idol of a generation.
However, Wei Yang scorned the Forbes ranking.
When being questioned by the student audience, he implicitly criticized the organization for exaggerating, inflating his own income and net worth, and deliberately attracting attention and gaining popularity.
When the host and the audience asked him how much money he actually earned last year and his true net worth, Wei Yang hesitated. In the end, he got impatient and could only prevaricate.
"I don't care how much money I have. I'm not interested in money. What I pursue is the satisfaction of bringing a stable and prosperous life to my family and a successful career. Making one hundred million or one billion, for me, is just a matter of completing a Small goals or one big goal…”