Chapter 301 Wei Yang's Small Box Office Goal

Although the first wave of marketing for "Famous", it was very effective.

Professor Gu and Fan Qianqian in "My Love from the Star" swept Asia, and became the classic screen couple in the minds of many people. Many people expected them to truly realize the second emotional drama.

It is no exaggeration to say that those CP fans who feed them are almost crazy.

The two scenes of sister-in-law and brother-in-law in "The Founding of a Party" made them savor it repeatedly.

Even in "Celebrating More Than Years", Fan Xiaopang made two guest appearances as a teacher/cheap mother, and these people also made up a lot of plots that cannot be broadcast or written.

People can't, at least they shouldn't!

Everyone understands this truth, but everyone can't stand it, as the two largest CP fans of Wei Yang.

CP fans of Liu Shishi and Wei Yang can be seen from the two works "Twinkle Twinkle Star" and "Celebrating More Than Years", and even "Legend of Sword and Fairy 3" and the Zhenhua Trilogy in the same universe have hard sugar together.

But Fan Xiaopang and Wei Yang, apart from "My Love from the Star", can only do some taboo heavy taste.

So everyone is very excited about the cooperation between the two in "Famous".

There were rumors before that there was no love line between the two in this drama, which made everyone more or less nervous, but now from the trailer, who said there is no love line.

Riding on the popularity of the CP, the exposure of "Famous" has been rising.

The theme song "What Can I Use to Keep You" also successfully attracted attention, and entered the forefront of major music websites and radio stations, becoming the first theme song to go viral in the summer season.

The theme songs "Painted Love" and "Painted Shadow" of "Painted Skin 2" were suppressed.

It was not until "Painted Heart" from the first part was dug out that it was barely saved some face.

The theme song of "Search" was also launched later. The level is not bad, but the popularity is much worse.

The theme song should not only match the tone of the movie, or cooperate with some plots, but also play a role in promotion. Therefore, it should not only sound good, but also match the movie. The spread is also a key point.

A good theme song is interdependent with the movie itself. Both sides give each other heat. The movie gives the theme song a platform, and the theme song increases the box office and influence of the movie as much as possible.

Regardless of the level, in terms of the role of theme song promotion and heat, "Famous" won the first place in the summer season without any dispute.

However, the theme song is only a part of the movie, and the success of the movie is not judged by this.

"Famous" was not very proud of winning, and the other two movies were not very discouraged when they lost.

After all, everyone still has to speak at the box office!

…

In mid-to-late June, "Black and White Heroes: All-out War" starring Zhao Youting, Huang Bo, and Yang Tianbao was the first to be released.

The box office in the first week was 46.04 million, which was not bad, but the box office declined significantly afterwards. The industry expects that it will be difficult to exceed 100 million.

As of 2012, breaking 100 million is still a good result for the mainland market.

Last year, 2011, there were 35 movies that broke 100 million in the theaters, of which 19 were Chinese-language movies.

In other words, last year, if the box office broke 100 million, it could enter the top 20 Chinese-language movies. Last year, there were nearly 700 movies shot in China, and about 190 of them were released in theaters.

From this ratio, we can see that although the weight of breaking 100 million is far less than that in previous years, it is not a small deal.

According to industry estimates, this movie can be close to 100 million at the box office, on the one hand, it is the influence of the previous work, and on the other hand, it is Huang Bo.

This actor, whose appearance is far from handsome, is one of the most popular movie actors in recent years. After winning the Golden Horse Award for Best Actor with "Bullfighting", he can even be said to be a representative of the middle-aged movie actors in the mainland.

At present, although Huang Bo's box office has not exploded, he is still a long way from the later tens of billions of movie emperors.

But Huang Bo has excellent audience appeal and word of mouth, and has a certain influence among the fan group. A considerable number of people will go to the cinema because of him.

It may be a bit exaggerated to say that he has made great contributions to the box office of the movie "Black and White Heroes", but it should not be underestimated.

In addition, Yang Tianbao, as the heroine of this movie, has made great contributions.

It is worth mentioning that this person is now a movie star. Yes, she has been acting in movies since her debut.

Although most of them are unknown movies or supporting roles, there are also big productions such as "The Founding of a Party", and there is also a famous scene that scared King Liu to use "a lot" of eye drops.

Yang Tianbao was a Hong Kong circle resource in the early days, mainly hanging out with Huang Baiming. After hooking up with Huang Xiaoming, the resources increased significantly, and she began to deliberately enter the mainland market.

Half of the traffic of the movie "Black and White Heroes" was provided by Yang Tianbao.

Although her relationship with Brother Xiaoming has not been officially announced, it has long been exposed. Sometimes Brother Xiaoming flew to Hong Kong to celebrate his girlfriend's birthday, and sometimes they visited each other on set. The woman also participated in the man's MV and so on.

Nowadays, the identity of Huang Xiaoming's girlfriend is basically clear, so during the film promotion period, Xiaoming often "guest-starred" to help.

In this regard, Xiaoming is much better than Boss Wei.

At this stage, the two most powerful young actors in the mainland are Huang Xiaoming and Wei Yang.

Considering that Wei Yang has just entered the film market, let alone his achievements in the film industry, Wei Yang's advantages in other aspects are extremely obvious, but there is only one key point, he is completely controlled by Huang Xiaoming.

A well-known playboy!

A gentle and kind man who dotes on his girlfriend!

Boss Wei was very unhappy about this and thought it was a complete case of flattering one and trampling the other.

Although he was a playboy, he also doted on his women. He gave them more resources and care than Brother Xiaoming. Even though Yang Tianbao had just emerged, he had helped several women's careers to a higher level.

From any point of view, he was no worse than Brother Xiaoming, but he just doted on more women...

Wei Yang felt that this group of people were targeting him now. Perhaps they knew that Wei Yang was too abnormal, and that he could not compete in career, appearance, and talent and ability.

So I don't know from what time on, his competitors all started to take the route of good men.

Wei Yang was despised and suppressed in terms of morality and lifestyle!

Huang Xiaoming was like this, and Wen Zhang followed suit. He was not only a good man, but also a good husband and a good father. Hu Ge also had a related press release about his first love.

And not only actors, but also singers have joined in the fun. The "kings" of Taiwan, such as Wang, Luo, and Lin, all have similar good man press releases.

Wei Yang was so angry that he laughed. Some of them might be good men, but some of them have no face at all.

How dare he establish a good man persona without knowing his own character?

Originally, Blue Whale wanted to discuss whether to make a move or change Wei Yang's image, but was stopped by Boss Wei.

He just wanted to see when these good men would show their true colors!

The higher you praise, the worse you fall!

When these people fall, maybe Boss Wei can still win a fair and open persona.

Wei Yang didn't take "Black and White Heroes: All-out War" seriously. If it weren't for Huang Bo and Yang Tianbao, he wouldn't even pay much attention to it.

After the excitement of this movie was over, he quickly focused on "Painted Skin 2".

This film, which brought together a certain Zhao, Zhou Gongzi, Chen Kun, as well as Da Mimi and Feng Shaofeng, who are not popular now, and the influence of the previous work that ranked in the top three of the annual box office four years ago, has always been a big worry for Wei Yang.

Although he knew that the possibility of winning was not high, he did not hope that a miracle would happen, such as the failure of "Painted Skin 2".

But unfortunately, his wish was not fulfilled.

"Painted Skin 2" had a box office of 67 million+ on the first day, 64 million+ on the second day, and about 150 million over the weekend.

In the end, the first-week comprehensive box office of "Painted Skin 2" was 283 million, breaking the first-week box office record of Chinese-language films!

From this moment on, Wei Yang no longer paid attention to the box office of "Painted Skin 2", and concentrated on promoting "Famous", trying to get as much box office as possible.

His goal was not particularly high, relying on the popularity of him and Fan Xiaopang and other main creators, the quality of the film itself, and various publicity and promotion methods.

100 million+, payback

200 million+, pass line

300 million+, satisfied

400 million+, celebrate success

500 million+, forget it, he is afraid of retribution for daydreaming…