Chapter 286 New Era, New Superstar
Although the finale of "Celebrating More Than Years" has been aired, for a hit TV series, whether it is the fermentation of the TV series' influence or the subsequent dividends of the artists, it has just begun.
In early February, four first-tier satellite TV stations in Shanghai, Jiangsu Province, Zhejiang Province, and Beijing announced that they had won the second-round broadcast rights and would rebroadcast them at a later date.
This also shows how popular "Celebrating More Than Years" is.
It is normal for first-tier satellite TV stations to fight for the second-round broadcast rights. Everyone is bound to make mistakes. If they can't get the first round, they can get some soup in the second and third rounds to supplement the material library.
But in the same period, there were basically one or two TV stations. It is extremely rare for several TV stations to take action together like "Celebrating More Than Years" without caring about the face of first-tier TV stations.
It can even be said that there was only one case. Before, the TV stations that didn't get the sweetness last time didn't fight so fiercely.
Perhaps it is because the TV stations that didn't taste the sweetness last time have learned to be honest this time.
You should know that "My Love from the Star" is known as the king of replays. Since it was broadcast at the end of 2009, it has been replayed 129 times on satellite TV, and local TV stations can't catch up with it several times.
Not only is it broadcast a lot, but the ratings are also good, especially in the daytime and evening slots, which are generally better than ordinary TV series, so it can be replayed so many times.
It has not been outdated after three years of broadcasting, not to mention the ratings of the second and third rounds of replays. In the second round, two TV stations even replayed it over 1.
For most dramas, it is a good result if the first broadcast can break 1. You can imagine how much shock the replay of "My Love from the Star" broke 1 at that time.
Although the performance of "Celebrating Yu Nian" is not as good as "My Love from the Star", the ratings base is here, and it will definitely not lose money.
Normally, the price of the second and third rounds of broadcasting rights is much lower than the first round, of course, special treatment is given to some special cases.
"Joy of Life" is considered semi-special, and the price is definitely lower than the first round, but it is too popular and the first round ratings are too high, so the price reduction is not as severe as normal.
According to estimates, the second and third rounds of copyright + local TV fees are probably not less than 60 million, which is still a relatively conservative estimate.
The current market is too crazy, and the price is also fluctuating, and there is a hint of chaos. "Joy of Life" is too popular, and there are not many similar examples for comparison.
So we can only make a rough estimate, and it may not be as accurate as before. Whether it is more or less depends on subsequent negotiations.
But in any case, the performance base is here, and the lower limit is still very high, plus the first round of cash + advertising share + online broadcast + other miscellaneous profits.
The revenue of the first season of "Joy of Life" has steadily exceeded 300 million+, and it is possible that a project that Fan Xiaopang joked about 1 billion yuan can really be realized.
This is still on the surface, and there are many indirect benefits, such as the popular online novel adaptations of "Joy of Life", "Startling by Each Step", "The Legend of Zhen Huan", etc., which have made the value of online novel copyrights soar.
The copyrights that Wei Yang has hoarded have increased by dozens or even hundreds of times compared to the price at which he bought them.
Wei Yang is not a hoarder. He has too many copyrights in his hands. He has kept enough for the ones he wants to shoot or get involved in, and the rest are sold or exchanged for the IPs he wants.
In just a few days, he earned nearly 10 million yuan, and this is still the sales, all of which are some non-popular IPs, and the current online literature copyrights have not yet reached their peak.
If he stretches it a little more, or sells some relatively high-quality IPs, Wei Yang's move in his spare time may be able to earn back the money for the Yunhua Mansion villa.
Not to mention him, even Fan Xiaopang, who was reminded by Wei Yang, hoarded a lot of copyrights in advance.
When calling to wish a happy new year during the Spring Festival, this woman's voice was sweet and charming, and you could hear the little hook through the phone. She must have made a lot of money...
However, the most noteworthy indirect benefit is Wei Yang himself.
The center of the drama "Celebrating Yu Nian" is Fan Xian. The supporting roles of this drama are all popular, not to mention Wei Yang, who is the center C position.
"Little Fan Lord" has become a role model for the TV series "Young and Proud/Powerful Minister".
Fan Xian's confident and cool posters and stills have also become the peripherals sought after by countless fans and drama fans. Several Taobao authorized stores are almost sold out.
Baidu's "Fan Xian Bar" and "Little Fan Lord Bar" are the most popular Baidu Tieba bars in the past month, and the most active and the most posts are "Wei Yang Bar" and "Joy of Life Bar".
It is worth mentioning that Joy of Life Bar was originally a gathering place for book fans, or more accurately, a gathering place for pirated readers.
In this era, the development of many pirated websites has not yet reached its peak. In terms of immediacy, Tieba is better, and here, in addition to reading pirated books, you can also discuss the plot.
Therefore, many pirated readers and even genuine readers like to come to Tieba to read books or discuss. The more popular the book, the more people and posts there are in the Tieba.
Joy of Life Bar was originally a gathering place for book fans, but now it has been occupied by drama fans. Of course, some book fans also participate in it, and there are many overlaps between the two sides.
Not to mention Wei Yang Bar, since he became famous, his personal forum has always been the first echelon of celebrities in terms of number of people and activity.
Or in other words, except for [Chun Ge Bar], which is known as one of the three major forums, [Wei Yang Bar] should be the most popular forum for celebrities.
As for Chun Ge Bar, the situation is a bit special. There are many fans and many passers-by, so the bar is very lively, and the management team consciously manages the forum data. It was established early, so it is not easy to catch up and surpass.
However, the forum is mixed with good and bad people, and there are too many people who have fun. In fact, it is more beneficial to be ranked second.
More importantly, Wei Yang's base has never been Tieba, but Sina Weibo.
As of January 2012, Sina Weibo has been launched for more than two years.
And it achieved a real explosion last year, completely overwhelming Tencent Weibo and becoming the most recognized and influential social platform.
The number of users is also constantly increasing, especially in the second half of last year, the magnitude is crazy, so that many people's attention is also rapidly soaring.
Last summer, there were less than 10 people with more than 10 million fans on Weibo. Now, after half a year, there are more than 20 people with more than 10 million fans.
The highest ranking person is Wei Yang, with more than 22 million fans, and many other stars are approaching 20 million.
This also includes Fan Xiaopang, who is known as the queen of Weibo.
She is currently the second fan who is expected to break through 20 million fans, and the current number of fans is more than 18.9 million.
The third place is Xiao S. As mentioned before, "Kangxi Comes Here" is very famous in the mainland, especially on the Internet. Coupled with the Hong Kong and Taiwan filters, this person is actually better than Xie in the field of hosting.
At the same time, Da Mimi, who became famous with the drama "Palace Lock Heart Jade", can be said to be a rising star on Weibo.
In the past year, her fans increased by nearly 10 million, and the current number of fans is about 16 million, making it into the top five of the list.
In contrast, although Liu Shishi is also popular, her Weibo activity is low, and her number of fans has not been strong. It was only after "Startling by Each Step" and "Joy of Life" that she broke through 12 million+.
It seems that there are many, but in fact, Tang Yan, who made a big appearance in "Joy of Life", is almost catching up with her.
Supported by Blue Whale, although she has not taken many roles, she has frequently appeared in variety shows and fashion, and her fans are about to break through the 10 million mark.
In contrast, Liu Shishi's data is not particularly eye-catching, but her fans are very active. If you really compete for data, she may not be worse than Da Mimi.
Taking this as an example, we can also see how terrifying Wei Yang's number of fans is now.
Moreover, as the ceiling of Weibo fans, he has actually always been responsible for attracting new users. Not only does he have the most fans, but he is also the most active.
So it is absolutely true that Weibo is his base. On this platform, he has never lost a fan war.
Compared with the previous "Shan Shan Lai", Wei Yang's fans increased much faster after "Joy of Life". Not only did he attract a large number of new users, but he also converted old users who did not follow him.
Wei Yang's previous Weibo fans were more female, about 70% to 30% male.
According to Sina's backend statistics, the proportion of male netizens who gained fans due to the popularity of "Joy of Life" is higher.
A considerable number of them are old male users who were not very interested in him. After "Joy of Life", they changed some of their views and followed Wei Yang.
This situation has led to a new point for Wei Yang to increase his fans.
Considering the current popularity of "Joy of Life", according to Sina's estimate, if the conversion is strong, coupled with Sina's continuous development and drainage, before the summer vacation, Wei Yang's fans will break through 25 million.
25 million!
Now the data on Weibo is not that watery. Even if some are squeezed out, plus a certain proportion of pure spectators, the remaining actual fans are extremely terrifying.
In other words, when Wei Yang posts a Weibo, millions or even tens of millions of people see it. This influence and scope of communication are immeasurable.
Before the finale of "Celebrating More Than Years" came to an end, Wei Yang posted a Weibo to talk about the creative process, thank the audience and staff for their support, and talked about the filming of the second part.
This Weibo post received more than 3 million likes in 24 hours, more than 400,000 comments, and more than 200,000 reposts. As for the number of fans and netizens who viewed it, it was countless.
Because of this incident, the "Magic City Daily" also published an article on this matter, saying that Wei Yang is the star with the most outstanding actual influence since the outbreak of the Internet.
In the 1930s and 1940s, the influence and exposure of stars were linked to calendars, posters, cigarette packaging, etc.
In the 1970s and 1980s, the influence of stars was related to radio, newspapers, magazines, discs and television.
At the end of the last century and the beginning of the century, televisions, paper media, online media, and overwhelming advertisements proved the influence of stars.
Today, the Internet has completely risen, and paper media and even television media are gradually declining. Artists who seize the wave of the Internet era are the new superstars of the new era.
Although Wei Yang is very famous, he has little experience. This is the first time that an authoritative media has called him a "superstar".
Superstar is above the star, and can also be said to be a superstar. This word is sometimes overused by people, but in fact, if you use it indiscriminately without qualification, you will only be ridiculed.
To be truly called a superstar, influence, national popularity, industry achievements, hard work results, industry or other outstanding contributions, and even international influence must be included.
Of course, this is talking about the top superstars. In fact, if you can achieve several of these, it is reasonable to bear this title.
Wei Yang's current fame, popularity, national popularity, hard work results, and many aspects have brilliant or even king-level performances. In many aspects, he is the top and first echelon in the industry.
If he is not qualified, then many so-called superstars are even less qualified. If you compare them, few can match Wei Yang's comprehensive conditions.
If he is qualified, his qualifications, age, and lack of achievements in the film industry are all flaws. He is a bit biased, which makes people feel that he is not good enough.
So Wei Yang can now be said to be a quasi-superstar or a half-step superstar, between superstars and non-superstars, with a considerable proportion of people supporting and recognizing him and those who think he is inferior.
This time, the "Magic City Daily" can be regarded as building momentum for him, and helped Wei Yang make up for the problem of qualifications from another perspective.
Directly bypassing the original seniority system in the entertainment industry, taking the Internet as the root, opening up a new track, and directly labeling him as a new superstar born in the Internet era.
In a case like Wei Yang, many conditions are in place, and it is often just a shout or two.
Although the "Magic City Daily" is not the official mouthpiece of Magic City, it has a strong influence and relevant background. Once it takes the lead, many related media in Magic City and even the Yangtze River Delta system have begun to follow suit.
The Internet is even more lively, especially Sina, which has become the main output.
LeTV, Sohu, Penguin and other platforms have cooperated with Wei Yang. They don’t help, but they are not a drag.
Print media, online media, and some TV media that Wei Yang cooperated with, with the momentum of "Celebrating Yu Nian", Wei Yang's name of "superstar" became more and more famous.
He also became the first person born after 1985 in the entertainment industry. Even if the people born after 1980 are included, many people nodded...