Chapter 278: "Hot" Data, Rouba Becomes Popular
Not long ago, the 2011 ratings rankings were just calculated.
Wei Yang and Blue Whale have achieved unprecedented success!
"Eastern Palace", which was broadcast at the beginning of the year, won the 2011 annual ratings championship with an average rating of 3.89, surpassing CCTV's period drama "Happiness Knocks on the Door" with a rating of 3.4, starring Jiang Wenli and Sun Chun.
This is the first time that Wei Yang has won the annual ratings championship. The previous "My Love from the Star" was only the national satellite TV ratings champion in 2009.
This time, CCTV's ratings calculation method was reformed, and Wei Yang finally had a relatively fair fight and became the real annual ratings drama king.
However, although "Eastern Palace" won the championship, CCTV still dominated the second, third, and fourth places with its platform advantage. It was not until the fifth place that it was won by "My Love from the Star" with a rating of 2.61.
The latter is also the undisputed drama king of Jiangsu Satellite TV this year, and it has entered the top five in the national ratings, and the satellite TV ranking has surpassed "Palace Lock Heart Jade" with a rating of 2.52, ranking second.
It is precisely because of this that Wei Yang's two dramas occupy the top five in the overall list and the top two in the satellite TV, and the most amazing thing is that the female protagonists are all newcomers.
The title of "King of Ratings" is not an exaggeration for Wei Yang in recent years.
And the "Celebration of More Than Years" currently being broadcast has further confirmed this title.
The first broadcast rating was 2.42, ranking first in the same period.
The next day it rose to 2.61, and the best rating broke 6, ranking the second to fifth data combined in the same period.
The online broadcast volume is also very exaggerated. It is not clear whether LeTV has injected water, but the broadcast volume of "Celebration of More Than Years" exceeded 100 million in less than 24 hours, breaking the fastest record of online broadcast ratings exceeding 100 million.
I have said before that the online data of this year is not as exaggerated as the subsequent ones.
"Eastern Palace" has been broadcast for a whole year, but the number of views is less than 5 billion, while "Palace" by Da Mimi has more than 2 billion, and "Startling by Each Step" is even less than 2 billion now.
Of course, what is calculated here is the number of views on legitimate websites across the entire network, and it is only a rough statistic.
There are also many netizens who are more accustomed to using some pirated websites, or using players such as Qvod and Baofeng Video, or downloading to local to watch slowly, most of which are not counted in the online playback data.
Putting aside the above examples, the best online broadcast data now is "My Love from the Star", which is also the only drama with more than 10 billion views on legitimate video websites.
The second place is "The Legend of Zhen Huan", which is currently about 5 billion, and it took more than three months to surpass "Eastern Palace".
There are many reasons why these two dramas can rank in the top two. On the one hand, they are really popular, have a great influence, high audience stickiness, and a high replay rate. On the other hand, both dramas are under LeTV, which strongly cracks down on piracy and attracts crazy traffic.
In addition, there is a high possibility of water injection.
After all, Boss Jia is an accountant by profession, and he likes to play tricks with numbers and make the data look pretty.
No matter how popular "My Love from the Star" is, it won't double the second place by a cliff.
No matter how much discussion "Empresses in the Palace" and "Empresses in the Palace" are, they were only broadcast in November last year, and they were not popular in the early stage, so there was a period of word-of-mouth fermentation. It is impossible to surpass "Eastern Palace", which was also a big hit and had a year of accumulation, in such a short time.
In this way, "Celebrating More Than Years" is very watery.
You know, under the premise that the average ratings of the first broadcast have exceeded 2.42 and the market share is close to 20%, the online broadcast data can still exceed 100 million in 24 hours.
To reach this point, either all the TV viewers went online to watch it again, or the TV and online groups of "Celebrating More Than Years" added up to hundreds of millions.
Wei Yang did not have much opinion on LeTV's methods. The show has been sold, and it is their business. He can't control it even if he wants to.
Even from a selfish point of view, good online broadcast data is not without benefits for Blue Whale and Wei Yang.
In the circle, buying TV series with high ratings and changing the broadcast volume data are common routines.
Not only the film producers buy, but many TV stations and video websites also have related operations.
Video websites often go public or are in the expansion period, need to obtain investment, and the financial report data must be good.
TV stations also need hard results as political achievements, and the wholesale fund budget and advertising revenue of the superior department are also closely related to these.
Film producers like Blue Whale also need these results to prove their own signs and gain more negotiation space for other projects.
So this is an operation that kills two birds with one stone. Not to say that every drama is like this, but it definitely includes a considerable proportion.
In most cases, it is the film producers who buy, not because the film producers need it most, but because the platform is bullying the owner.
For example, some TV stations require that the ratings must reach the passing line, and there may even be kickbacks involved.
If you don’t buy the ratings, the platform will not sign the contract or give the final account. In order to get the money, the film producers can only bite their teeth and bear it.
Guo Jingyu, the director of "Dog Beating Stick", has revealed explosive information. Some satellite TV stations blatantly collect protection fees on this basis. At most, 70% of the revenue of a drama must be handed over.
In other words, if a satellite TV station pays 100 million to buy a drama, you have to pay 70 million, and the worst is that they don't guarantee the ratings ranking.
This is the way TV dramas are played. Later, when video websites emerged, there were also exclusive ways of playing for video websites.
So don't think that film and television companies are very powerful, but when facing such a platform that eats monopoly, they can only suffer in silence.
Blue Whale is in a special situation and is one of the few companies that can escape the situation of having a large store and its owner.
But it is just to get rid of bullying, but if the cooperation platform wants to have similar operations, the only thing Wei Yang can do is to be clean, and then turn a blind eye.
As for the onset of mental mysophobia, let the platform be upright and not engage in such crooked ways. People will only treat him as a psychopath...
As far as Wei Yang is concerned, LeTV's data is a little too high, but it is not without reference significance. After all, no matter how low the data is, there must be a real base.
If the data were too outrageous, LeTV would not be so big, otherwise it would be self-defeating.
Regardless of LeTV, Baidu and Penguin search index lists, in just two days, keywords related to "Celebrating More Than Years" such as Fan Xian, Chicken Leg Girl, Teng Zijing, Wei Yang, Liu Shishi, etc. have reached the top.
Related posts on Baidu Tieba, Douban and Tianya are also growing rapidly.
Weibo, the main battlefield for publicity, is also noisy, but Wei Yang and Liu Shishi are so famous and have many fans, so the scope of changes is limited.
What really shows the improvement of "Celebrating More Than Years" are the lovable supporting characters such as Rouba, Zhang Yishan, and Tian Yu.
Just two days. The Weibo followers of several people are increasing rapidly, and the most obvious one is Rouba.
She has a lovable personality, looks pretty, and naturally attracts followers very quickly.
Although the growth rate is not as fast as that of Nazar and Xiao Zhao before, it also made Rouba feel something about [exploding popularity]...
…
"Ruoruo, sign your name for me."
"Rouba, I like you so much."
"A'Du!"
"You're so beautiful. You're even more beautiful in person than on TV."
"You must have a good relationship with Naza."
"..."
The crew of "Celebrating More Than Years" mainly promotes in Star City, but they don't just ignore other places.
Rouba and Zhang Yishan were sent to the capital to participate in a LeTV event midway. Many fans of the "Qing Yu Nian" drama and fans came to support.
Rouba received great popularity, even overshadowing the child star Zhang Yishan.
This made Rouba somewhat flattered.
She is not unknown. She has participated in the hit drama "East Palace" and was considered the second female lead. She is also tied to Naza. She has also participated in some variety shows and has over one million followers on Weibo.
But there is one thing to say. The main focus of "East Palace" is on the male and female protagonists. Although Rouba, the second female lead, looks familiar, she can't be said to be in the circle.
Normally, he either goes in and out with Nazha, or follows Wei Yang and a few others, so he rarely has this opportunity to become the focus of the audience.
This time she made a big appearance with the role of Fan Ruoruo in "Celebrating More Than Years", her popularity soared, and she was barely qualified to be called a popular little girl.
Rouba happily signed autographs for the fans and audience, and even took photos with a group of people.
Just after the event, the assistant came over to inform her that her manager Liu Xingyu had just called and asked her to participate in an online interview with Sohu on the spot, as well as an exclusive interview invitation from a print magazine.
In addition, the person in charge here is very satisfied with the effect of the event and plans to arrange a meeting later with a higher standard.
It's not that Rouba has never taken on similar jobs since she became famous, but it's extremely rare for her to do so frequently and focus on her personally.
And she is no stranger to this kind of situation. It was the same when "East Palace" Nazha became popular, and there were too many announcements to handle.
When an artist is not afraid of being busy or tired, he is afraid of not being announced. The busier he is, the more popular he is.
Just a few days after "Celebrating More Years" aired, Rouba has received so many personal announcements. As the TV series continues to air and ferment, there will be more and more announcements, which means that she is becoming more and more popular.
Looking forward to the beautiful life in the future, the corners of Rouba's mouth raised.
Being fat first is not fat, and being fat later is overwhelming!
"East Palace" allowed Nazha to become famous first and accumulate an absolute early advantage. Now that "Celebrating More Than Years" is broadcast, it is her turn to exert her efforts.
"Rouba, let's go to Sanlitun for a drink. I'll treat you."
After explaining the announcement to the assistant, Zhang Yishan, as the host, took the initiative to invite.
A young man and a woman of the same age, with beautiful butts, it is unrealistic to say that he has no ideas.
Moreover, he had also inquired on the set that Wei Yang and Rouba had nothing to do with each other, or that Rouba had unrequited love, but Boss Wei had a beautiful woman in his arms and had no time to pay attention to her.
Even if he is not attracted by such a beautiful woman, Zhang Yishan can only say that Boss Wei is awesome, but this does not mean that he is competing with the boss for women.
In Star City before, there were many people and no chance to talk alone. This time when the two of them came to the capital, he thought about how to express himself.
"No, I don't like going to bars."
Rouba gave a polite smile and then left directly with the assistant.
Even though the two of them are siblings in the play and fight and fight, privately they are just ordinary colleagues.
Although it was a bit hurtful, Rouba had been in contact with Wei Yang for a long time and her eyes were drawn to an unusually high level. Zhang Yishan would not be in her consideration range at all.
After Rouba left, Zhang Yishan thought for a moment and couldn't help but smile bitterly. He chose the wrong person. He might as well think about the girl who played Ye Ling'er.
Although it is not as good as Rouba, it is precisely because the conditions are inferior. On the contrary, he is self-aware and will not miss Wei Yang. But it is strange that someone like Rouba is self-conscious about his appearance and wants to be the boss lady of the Blue Whale...