Twenty Years in Business

Chapter 323 Huinong's Response

Zhu Hong didn't know how to deal with the big move of Yuanda Group, completely lost his way.

This regional manager of the Huinong Group is good at seizing every opportunity and using all means to rise to the top, but he is not good at how to fight in the fierce market competition.

Everyone's ideas are different, and the method of superiority is also different. Some people are destined to become the background of change, setting off the stalwart image of the successful.

It is no exaggeration to say that this is a war, even if there is no smoke, sparks will fly.

Ansu Province is located at the junction of the north and the south, and it is also the site of Huinong Group, so the strategic and symbolic significance of this place is not ordinary.

Zhu Hong is also well aware of this, even if she doesn't know how to deal with it, she still has her own little jiujiu.

After learning that Yuanda Group adopts the marketing strategy of using fertilizer first and paying later, it immediately called the head office for support.

This support not only refers to policy, but more importantly, how to deal with it. At this time, she can't and dare not make a decision easily.

The smartest thing Zhu Hong did was that no matter what measures the Broad Group took, they would report these measures to the headquarters in written form, and the final decision rested with the head office.

In the past few months, the head office has been aware of every step that Yuanda Company has taken.

In this way, Zhu Hong lightened her own responsibilities, and even if the accident occurred in the area under her jurisdiction, the blame could still be thrown away.

After waiting for a day, the results of the Yuanda Group came out, far exceeding Zhu Hong's expectations.

Originally, she thought that this strategy would have an effect, but she did not expect such a sensational effect.

Are those farmers all fools? Yuanda Group did not say that it does not want money, but will give money in the future. Why do so many people buy chemical fertilizers?

Zhu Hong couldn't understand it at all.

The next day, Zhu Hong came to the headquarters of Huinong Group with the first-line information he had.

In the conference room, the elites of Huinong Group were all sitting here, discussing countermeasures.

After Zhu Hong reported the situation, she sat down with her head down, feeling very ashamed.

At the very least, this gesture of guilt is meant to be shown.

The general manager ignored her, and said in a deep voice: "Tell me, how should we respond to the strategy of the Yuanda Group? We must come up with an appropriate plan today, or we won't end the meeting!"

People began to discuss heatedly.

Working together, after two hours of debate, Huinong Group divided into two camps and formed two completely different solutions.

One party strongly suggested to follow the sales strategy of Broad Group and adopt the method of asking farmers to use chemical fertilizers first and then pay.

There is no patent for the marketing plan, if you can use it, we can certainly use it, and with the brand effect of Huinong, it can be better than blue, and the effect is better than theirs.

More importantly, the Yuanda Group's attack is extremely fierce this time. If it is difficult to defeat them without this method, then this battle will also be declared a failure.

Failure means losing the market in Ansu province, and Huinongjue can't do that.

The other party suggested to wait and see what happens, no action is needed, and then be a spectator and watch how the Yuanda Group dies in Ansu Province.

What they said is also reasonable, but analyze this matter from another angle.

Everyone in the industry understands that Yuanda Group has spent a lot of money this time, and October is the harvest period. In this way, the farmers have spent three months of chemical fertilizers in vain, which means that they have used three months of working capital.

For a group company, the importance of liquidity is self-evident. It is estimated that at this time, Yuanda has already hurt his muscles and bones.

There is also a more important point, that is, the problem of returning funds. Once the funds are not in place after three months, Broad Group will face very serious consequences.

Every enterprise has its weaknesses. It looks invincible, but in fact it is not. It is like a dam. Once a gap is opened, it will collapse.

Therefore, the key to the whole matter is whether the funds can be withdrawn in place after three months.

These people who insist on waiting and watching have a firm point of view, and it is almost impossible to get money from them smoothly because there are troublemakers in poor mountains and rivers.

Both sides insisted on their views and refused to give in to each other.

Unanimous opinion cannot be reached, and it is difficult for the general manager to make a decision at this time, so the morning meeting will end here.

After a brief lunch, the meeting continued in the afternoon.

Nothing has changed, and the two parties are still arguing.

The general manager finally couldn't hold back, knocked on the table, and said, "Although we can sell according to the strategy of Yuanda Group, do you know how much time it takes to prepare?"

With these words, the people below immediately fell silent.

It seems that many people don't think about this, just think about how to deal with it.

The general manager stretched out a finger and said slowly: "Ten days, at least ten days, this is equivalent to cutting off Huinong's liquidity. If it is not handled properly, it will not only affect the market in Ansu Province, but even affect the entire Huinong Group !"

"Broad Group is high here. They have made sufficient preparations, so they dare to play like this, but we Huinong... can't afford it! But one thing I am very surprised is that Du Zhongfu does not raise money or take loans. So many Where did the money come from?"

A regional manager in the audience raised his hand and said: "I think there is another way. Major shareholders can sell stocks to raise liquidity. At worst, they can just buy them back after the matter is over!"

The general manager sneered and said, "Selling shares? You can figure it out! Once you are caught by someone with a heart, Huinong Group will change hands before you know it! I, the chairman and general manager, are still a fart!"

The man sat down awkwardly.

The general manager continued: "The matter is actually very simple. The Broad Group has only left us one way to go, and that is to wait! So we will follow their wishes and wait and see what happens!"

There was a lot of noise in the audience, and there were obviously some people who were not convinced.

Following the general manager's sentence, the meeting ended, and a discussion meeting ended, and finally the general manager called Zhu Hong to the office.

Zhu Hong stood anxiously in front of the desk, with her head lowered like a child who had done something wrong.

The general manager said: "This matter has nothing to do with you, so don't feel guilty!"

Zhu Hong raised her head and said softly, "I have let you down!"

The general manager waved his hand, "Disappointment is far from enough. No one expected that Yuanda would hate you so much and come so hard. I'm going to ask you a question now, and you should answer it carefully!"

Zhu Hong nodded heavily, "Yes!"

The general manager asked in a deep voice, "How is your relationship with the distributors in Ansu Province?"

Zhu Hong didn't even think about it, and blurted out, "Very good, no matter whether it's a big dealer or a small dealer, the relationship is still good!"

This question is very easy to answer. If it is not good, then she, the regional manager, will be dereliction of duty.

But, it's not that good at all.

The general manager rolled his eyes and said in a low voice: "The next thing is very simple. You secretly contact those dealers and ask them to encourage farmers not to pay Yuanda Group, so that Yuanda's funds will not be returned!"

After hearing this, Zhu Hong turned pale with fright.

The general manager smiled and raised his voice, "This matter is done well, and you have made a great contribution to Huinong Group!"

Zhu Hong's originally pale face suddenly turned red.

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Twenty Years in BusinessCh.323/1640 [19.70%]