Chapter Three Hundred and Twenty Six

Soon, Emperor Dynasty Interactive Entertainment received a reply from the GA side. Regarding the "League of Legends" information provided by Emperor Dynasty Interactive Entertainment and the follow-up modification suggestions to the COG, the GA side attached great importance to it. Raman Clive replied in person, but still Didn't reveal much about wanting to modify it.

"I understand your philosophy very well. If League of Legends really has such a high retention rate, then this is really bad news for COG."

"However, I still think that complexity and variety are the key to this kind of game. Simplifying the operation can indeed make it easier for more people to use it, but it is very likely to damage the fun of the game itself and overdraw the vitality of the game in advance."

"For a game, the difficulty of getting started determines its audience, but the depth and complexity of game skills determine its competitiveness and upper limit. I think the simplicity of "League of Legends" is a short-sighted behavior. Reasonably requires prudence.”

"Of course, I will also seriously consider your suggestions and adjust the difficulty of starting some heroes. Thank you again for your strong support for COG promotion."

After reading Raman Clive's reply, Lin Chaoxu sighed lightly. Obviously, Raman Clive's attitude was tensely refusal, although Di Dynasty Interactive Entertainment provided GA with a very detailed experience report and game data. , but Raman Clive sticks to his point.

Of course he understands the importance of simplifying the game for promotion, but he is right. Too simple a game will make the game itself lose its depth. Those game types that are relatively popular in the e-sports field, such as FPS and RTS, all have extremely high game depth. I have never heard of a casual mobile game that can turn into an e-sports game.

Lin Zhaoxu understands that Raman Clive is obviously a rather arbitrary person, and he has strong confidence in his own designs, which is a common problem shared by many talented designers. Maybe there will be some simplification of COG, but it is absolutely impossible to simplify to the level of "League of Legends".

Lin Chaoxu was a little disappointed, but he quickly accepted it.

Well, anyway, Emperor Chaoyu has decided to do "Ancient Cataclysm", and there is already a simplified version of "League of Legends". It is another good choice to let COG maintain its complexity and competitiveness.

Two games are launched at the same time, which one becomes the one to use.

...

Years later, "League of Legends" continued to be popular.

A special name quickly spread among the player group, and many players began to be happy to refer to "League of Legends" as "Lu ah Lu" for short.

This abbreviation comes from a Weibo post by Chen Mo.

"The overseas version of "League of Legends" is being planned. The English name is "LEAGUE OF LEGENDS", abbreviated as LOL, so what should the abbreviation of the Chinese name be?"

Under this Weibo, many players have left messages with the mentality of watching the fun and not taking it too seriously, and the abbreviations are also various.

Like "British League", "Alliance", etc., but the one that has received the most praise is a homophonic name in Yingzhuan: "lu ah lu".

Soon, the name quickly spread among the player group, and "playing two games of "League of Legends" was also said by many people as "playing two games" or "playing two games" ".

Although this name seemed a little obscene at the beginning, its appearance has played a huge role in promoting the spread of "League of Legends".

Because the name "League of Legends" is very formal, but it is not enough to show the full characteristics of the game itself.

In terms of English abbreviations, LOL itself is the abbreviation of "laugh out loudly", which is a habitual usage, so in foreign countries, this abbreviation has a great communication advantage.

However, the Chinese name of "League of Legends" has always lacked a very simple and easy-to-remember name. If it is abbreviated as "British League" or "League" according to custom, it sounds like a very formal international organization.

Not like a game.

The emergence of "lualu" is a good solution to this problem. This abbreviation fits the relatively young player group of "League of Legends" well, and the more down-to-earth name helps to quickly gather popularity. , so it spread to the entire "League of Legends" player group in a very short period of time, and even many people who didn't play the game knew the name.

The secondary creations of some video authors, such as a video column "Lantan Express", also spread the name at a faster rate.

While "League of Legends" became popular, various anchors and video UP masters also played a role in fueling the flames.

At present, in China, there have been three or four million-level "League of Legends" anchors, and there are also several popular series of videos.

Some talented players who quickly hit diamonds in qualifying and are even chasing the king have quickly gathered a lot of popularity after they broadcast live.

Of course, this is mainly because Chen Mo has a good lead. During Chen Mo’s live broadcast, the anchors, viewers, and live broadcast platforms have seen the powerful potential of the game “League of Legends”. After Chen Mo stopped broadcasting, these audiences With nowhere to go, several million-level anchors soon spawned.

And major live broadcast platforms are also tapping some potential players and raising the asking price of “League of Legends” anchors, and even some anchors of other games have begun to switch to the embrace of “League of Legends”.

In terms of video, there are currently three well-known video columns in China, namely "Lan Tan Express", "Weekly God Show" and "LOL Pit Daddy Collection".

The directions of the three video sections are different.

"Lantan Express" mainly shares and introduces some of the latest information, version changes, new hero information, etc. of "League of Legends".

"Weekly God Show" is a highlight collection of some videos, high-end operations.

"LOL Pit Daddy Collection" is a tricky operation and funny operation of some players, mainly based on low-end games.

As the saying goes, "the early bird catches the worm", and that's true in any field. The emergence of a new game has brought changes to the entire circle of anchors and video authors. These pioneers have a sharper sense of smell, and they are the first to launch content for this new game, which makes it easier for them to take the lead in the rapidly changing environment. Eat meat.

This is a win-win for streamers, video authors and the game League of Legends itself.

...

As for Chen Mo, he began to shift his focus to the development of new versions and the production of overseas versions.

At present, all the work of "League of Legends" has been on the right track. In China, it is sweeping the entire PC circle at an extremely fast speed, and the player group has shown a trend of automatic proliferation.

In terms of promotion, just maintain the original promotion plan and maintain the current growth momentum.

At this stage, promotion methods are no longer important. The key is to maintain the stickiness of the game to players and continuously introduce new content.