Chapter 189 Two Heavyweight Programs, Two Major TV Stations PK

Because of the sponsors, filming of "Where Are We Going, Dad" that was originally put on hold has resumed.

At the fourth stop, dad and the babies went to the Tengri-La Desert.

Before departure, Wang Mo contacted Guo Chen and told him that because "Qiqi Children's Clothing" sponsored the show, the children had to wear more or less the sponsor's clothes during the show.

Of course Guo Chen agreed wholeheartedly.

The next day, Guo Chen took a group of photos of the children.

Five children, all wearing "Qiqi Children's Wear" brand clothes, stood in the endless desert. The feeling made even Wang Mo, a person who didn't understand clothing design, marvel.

Every child obviously wears the same brand of clothes.

But some are handsome.

Some are charming and naive.

Some are innocent and cute.

Some are naughty and mischievous.

It can be said that each has its own characteristics.

Even Guo Chen praised: "Mr. Wang, although this 'Qiqi Children's Clothing' is not well-known in the market, the design of the clothes is really good. I couldn't help but buy a few pieces for my nephew."

Looking at the photos, Wang Mo was also a little surprised. It seemed that what Xu Mengqi said before was right. She indeed spent a lot of effort on "Qiqi Children's Clothing".

The design fee for these clothes alone is probably a huge amount of money.

Originally, Wang Mo was worried that the clothes of "Qiqi Children's Clothing" were not of good style and design, and would not be recognized by the public.

But now it seems that he can rest assured.

Beside him.

Yuan Xiong looked at the photos and couldn't put them down: "I didn't expect that Xu Mengqi has such a high-quality children's clothing brand. I will have to buy a few pieces for my son someday."

Yuan Xiong returned to the company on the fourth day of the Lunar New Year.

After Wang Mo said he was going back to the company, he hurried back the next day, fearing that Wang Mo would make some noise if he wasn't around.

He was right to worry.

Just after he came to the company, Wang Mo asked Xu Mengqi to spend more than 20 million to become the title sponsor of "Dad", and at the same time received 20% of the shares of Qiqi Children's Clothing.

Yuan Xiong consulted professionals to study the contract. Xu Mengqi indeed sincerely wanted to give Wang Mo shares, and there were no hidden conditions in the contract.

Admired for a while.

Yuan Xiong said: "For such a good clothing brand, Xu Mengqi can actually go bankrupt. He is also a talented person."

Wang Mo smiled: "Whether a brand goes bankrupt or not has little to do with quality."

Yuan Xiong was convinced: "That's true."

The most critical aspect of a brand's success is marketing.

With successful marketing, even low-quality products may be sold nationwide.

If marketing fails, no matter how good the product is, you may not be able to sell a few units.

Because of this, many large companies and groups spend 30%-50% of their profits on advertising and publicity every year.

Some companies earn tens of billions a year, but spend 5 billion on advertising just to ensure visibility.

Otherwise, the popularity will be gone and the market share will be lost.

There was a pause.

Yuan Xiong added: "But if the quality of a brand is already good and the marketing is successful, then the brand will basically be successful. Now that Qiqi children's clothing has quality, as long as the marketing is successful, I think there is a great chance Create a new world in the field of children's clothing in China."

Wang Mo said with a smile: "That's why I asked Sister Qi to quickly increase production capacity, expand scale, and change direct sales to agency franchise. Try not to miss the opportunity."

Yuan Xiong blinked.

His expression became serious: "Let me ask you, why are you so optimistic about "Where Are We Going, Dad"?"

Of course Wang Mo would not tell the truth. He said seriously: "Because I think the variety show model of "Dad" is a novel model that has never been seen in China. This kind of variety show, in my opinion, is either very impressive or not. It will be very popular. It won’t be mediocre anyway. Because it is a variety show planned by me, so I bet on it being popular. I can’t bet on my variety show being a hit, right?”

Yuan Xiong thought for a while.

He suddenly picked up the phone.

Wang Mo was stunned: "Brother Xiong, who are you calling?"

Yuan Xiong said: "Your sister-in-law. She has been running a clothing store, and the business is neither good nor bad. After listening to your words just now, I am going to take a gamble and let your sister-in-law get the agency right of 'Qiqi Children's Clothing', and will The clothing store will be changed into a 'Qiqi Children's Clothing' specialty store. Let's see if we can win the bet."

In Yuan Xiong's view, if the bet is really right.

A brand store can easily make millions a year.

If you lose the bet, you could lose hundreds of thousands.

Wang Mo raised his eyebrows, Lao Yuan's business sensitivity is okay!

…

Although the Chinese New Year generally does not end until after the Lantern Festival.

But for office workers, reunions basically end on the fifth and sixth day of the Lunar New Year, and they return to work and start a new year of running around outside.

After the Lantern Festival.

In big cities, except for some shopping malls that still have red lanterns hanging, most places can no longer see the New Year flavor at all.

All life has already entered a normal state.

On the Internet, hot searches about the Chinese New Year have also disappeared, and have turned back into gossip about celebrities from all walks of life.

this day.

Mango Channel suddenly posted a message on Weibo: "In the new year and new atmosphere, Mango Channel solemnly created a new outdoor parent-child reality show "Where Are We Going, Dad", which will be available to everyone next Wednesday at 8:00 pm. This time The dads participating in the show include x-on:Lin Shaopeng, x-on:Gao Yong, x-on:Lu Zhengguo, x-on:Yu Hui, x-on:Jiang Feng. What interesting things will happen between dad and the babies tonight? Stay tuned.”

Under Weibo, there is a beautiful poster.

On the poster, five fathers hold their babies and rush forward towards the sun.

This blog post published by Mango Channel did not cause much trouble on Weibo.

But next.

A group of people including Lin Shaopeng and Gao Yong retweeted the Weibo message.

Lin Shaopeng, in particular, said: "Tonight, my little man Ruirui is going to meet you. I hope you all like him~~~"

As a first-tier Hong Kong star in China, he has more than 30 million fans on Weibo.

So when Lin Shaopeng posted on Weibo, many fans responded instantly.

"Brother Peng participated in a new variety show?"

"Ah ah ah, we must support you as soon as possible."

"Wow, it's actually a show that Brother Peng and Ruirui will participate in together. Looking forward to it~~"

"Isn't it such a surprise? In the past, I remember that Brother Peng always protected Ruirui very well and did not let him appear in front of the media. I didn't expect that this time Brother Peng actually took him to participate in a variety show. It seems that I am lucky enough to watch it It’s cute Rui Rui.”

"Support Brother Peng! Support the new variety show!"

"..."

However, except for fans, other netizens had a mediocre response.

Only a few people are talking about:

"Why is this variety show so weird?"

"Dad takes his children to perform outdoor shows? What's the point of this?"

"My sister's five-year-old son is really annoying me. With so many children together, I can't believe how noisy it is."

"I definitely didn't see anything. You can see it when it airs on Wednesday."

"That's right, the variety show broadcast on Wednesday probably wouldn't work in the first place."

"Lin Shaopeng actually participated in such a variety show. Is he too short of money?"

"..."

Soon, the media broke the news that this variety show had been divested by its sponsors, and the current sponsor was an unknown brand that was temporarily hired.

After hearing this, netizens became even more interested in it.

Even many netizens who were originally interested in learning about it were attracted by the next two pieces of news.

the first is:

Mango Channel once again posted on Weibo: "In the new year, Mango Channel has spent 200 million yuan to create a large-scale reality show "The Collision of Two Generations", which will premiere on Mango Channel at 10:00 pm this Sunday. The younger generation With the older generation, youth and maturity, what kind of sparks can the two generations collide with outdoors? Lock in the Mango Channel! Friday night will bring you a different kind of excitement."

Half an hour later.

The second news comes:

Tomato Channel posted on Weibo: "In the Year of the Dragon, the dragon soars into the sky. In the New Year, our Tomato Channel grandly launches the outdoor reality show "Let's Go Camping". What interesting stories will the celebrities have while camping? What will they encounter? What about difficulties and embarrassments? Please look forward to this Sunday’s program at 10:00 pm!”

It is different from the Weibo posted by Mango Channel just now.

After the two Weibo posts were posted, there was an immediate uproar on the Internet.

Without him!

Because everyone can see that this time, the two major variety shows of Mango Channel and Tomato Channel have collided again!

Although in the past few years, the two major TV stations have competed openly and covertly countless times every year.

But this time, it was all fierce!

"The Collision of Two Generations", with an investment of 200 million, all members are top-notch.

"Let's Go Camping" also had an investment of 200 million, and all the members were top-notch.

As for the Mango Station and the Tomato Station, they are also the two top local stations in China.

So this time, whichever variety show can dominate the other will mean which TV station has the upper hand in the new year.

The Internet was abuzz.

"Ahhh, I want to watch both variety shows."

"They all have celebrities that I like."

"The lineups of both variety shows are too luxurious, right?"

"Who do you think can win this duel?"

"I bet on 'Clash of Two Generations'."

"I bet on Let's Go Camping."

The entire network is covered with news about these two programs.

Even at Yunhai Media, Tang Tao immediately held an emergency meeting.

at the meeting.

Tang Tao's heart was surging: "Let the company's contracted artists vigorously promote "The Collision of Two Generations" for me. I must fully cooperate with Mango Channel to ensure that the show's promotion is in place. This is a life-or-death moment for our company!"

Yes!

It's a matter of life and death!

Because Tomato Channel's variety show "Let's Go Camping" is produced by Canxing Culture.

The showdown between the two variety shows is equivalent to a game between Yunhai Media and Canxing Culture behind the scenes.

If "Collision of Two Generations" wins the ratings of "Let's Go Camping", then Yunhai Media will continue to be favored by Mango Channel and continue to cooperate closely.

But if "Let's Go Camping" beats "Collision of Two Generations" in ratings, Mango Channel will definitely start a cooperation with Canxing Culture, causing Yunhai Media to suffer immeasurable losses.

"This time, we must win!"

Tang Tao waved his arms and roared.

"Yes! Mr. Tang."

"receive!"

"receive!"

"receive!"

"..."

Everyone at the meeting agreed.

Only manager Yang Hua found an opportunity and came to Tang Tao and whispered: "Mr. Tang, "Where Are We Going, Dad" will also be broadcast next Wednesday night. Do we want to provide some support in publicity?"

"'Where Are We Going, Dad'?"

Tang Tao was slightly startled.

Then he said seriously: "Xiao Yang, you really don't know the priorities of things at all. Can we waste our precious time and energy on the program "Where Are We Going, Dad?" The ratings of that program are not useful to us at all. Important. Now we must fully support ‘Generations Collide’ without any distractions.”

When Yang Hua heard this, he nodded quickly: "Yes, Mr. Tang!" (End of this chapter)