Chapter 187 Isn’t It Just a Sponsorship? I Support You, Sister!

Guo Chen didn't believe Wang Mo at all when he said he would get a new sponsor for "Where Are We Going, Dad" within three days?

If this variety show is so easy to attract sponsorship, then there is no need for him to panic.

In Guo Chen's opinion, Wang Mo was just comforting him.

But Guo Chen didn't expect it at all.

After Wang Mo hung up the phone, he immediately started looking for new sponsors.

Of course, Wang Mo is not stupid.

Because it was Mango TV's job to find sponsors, and he did it as an outsider. He didn't tell Mango TV whether he would buy it or not, which would not be convincing to the sponsors.

So he thought about it and dialed Xiao Jiangxu's number immediately.

When Xiao Jiangxu saw Wang Mo's call, he sighed for no reason and answered the call: "Xiao Wang, I know you are here to apologize. But don't worry, we will not blame you." "Where" was withdrawn, it can only be said that we made a mistake when we reviewed the program. This kind of mistake has nothing to do with you. You..."

Wang Mo listened for a long time and saw that Xiao Jiangxu was still trying to excuse himself.

He couldn't help coughing and interrupted the other person's soliloquy: "Mr. Xiao, I'm not here to apologize."

? ? ?

Xiao Jiangxu almost vomited blood.

I dare to say it for a long time. Are you being sentimental?

He couldn't help but ask: "Then why are you looking for me?"

Wang Mo said: "I want to ask Mr. Xiao, is it okay if I go to get sponsors for "Where Are We Going, Dad"?"

Xiao Jiangxu was stunned for a moment: "You want to attract new sponsors yourself?"

Wang Mo nodded: "Yes."

Xiao Jiangxu said: "If it were normal times, it would definitely not be appropriate. But now is a special moment. As the person in charge of the program, of course you can help to attract sponsorship. And because you are not from Mango Channel, as long as you attract sponsorship, according to the contract , you can also get 10% commission.”

10% commission!

Yo!

Wang Mo raised his eyebrows, this was an unexpected surprise.

After all, if we can attract sponsors, the naming fee for "Where Are We Going, Dad" will have to go up to at least 20 million, so 10% is at least 2 million!

Wang Mo immediately became energetic: "Mr. Xiao, it's settled. Please wait for my good news!"

After saying that, he hung up the phone in a hurry.

On the other side, Xiao Jiangxu listened to the busy signal on the phone with a wry smile on his face, and thought to himself: Xiao Wang, Xiao Wang, you take it too much for granted. After the previous sponsor withdrew its investment, it is estimated that the entire Chinese brand owners have received this news. . Who dares to easily spend tens of millions to sponsor a variety show with an uncertain future?

"Alas...Young man, you are so fearless."

Xiao Jiangxu shook his head and sighed.

Turning around, he forgot about it and went to the investment promotion department of Mango Terrace in person.

This time, he will personally be in charge of the investment department until "Where Are We Going, Dad" can attract new sponsors.

If you don't succeed, you will be benevolent.

…

With Xiao Jiangxu's consent, Wang Mo finally started looking for sponsors.

Although he had full confidence in the prospects of "Where Are We Going, Dad", when he was looking for sponsors, he found that things were not as simple as he thought.

There is no way, his social circle is too small.

I don’t even know the people in the advertising departments of several big brands. How can you ask them to attract sponsorships?

Tangled for a while.

Wang Mo thought of a brand: Gaoniu Group!

Last time, because of the promotion event of Gao Niu You Yoghurt, Wang Mo got to know many senior executives of Gao Niu You Yoghurt department.

"Gaoniu is now a large-scale dairy group with assets exceeding 100 billion, and it spends up to 7 to 8 billion yuan on advertising every year. So it should be easy to spend tens of millions to sponsor "Where Are We Going, Dad", right? "

Think of this.

Wang Mo almost couldn't wait to call Director Luo of the Yogurt Brand Promotion Department of Gaoniu.

Director Luo obviously still remembers Wang Mo, the benefactor who once pulled him out of the abyss.

The call was answered immediately, and then a cheerful voice came over: "Brother Wuyan, happy New Year."

Wang Mo smiled and said: "Happy New Year, Mr. Luo. I wonder if Mr. Luo is busy?"

Director Luo chuckled: "No matter how busy you are, no matter how busy you are, if Wuyan you come to me, I have to make time, right?"

"Mr. Luo is interesting."

Wang Mo complimented the other party, and then said: "I have a variety show on Mango Channel that will be broadcast soon, but we haven't found a sponsor yet. I wonder if Mr. Luo, your Yogurt, is interested in sponsoring it?"

There was silence on the phone for a moment.

About ten seconds later, Director Luo's voice sounded: "Brother Wuyan, is the variety show you're talking about called "Where Are We Going, Dad?"

Wang Mo said: "That's it."

Director Luo smiled bitterly: "Sure enough."

A trace of uneasiness flashed in Wang Mo's heart: "Mr. Luo?"

Director Luo explained: "Actually, Mango Channel found us Gao Niu years ago and hoped that we could sponsor the variety show "Where Are We Going, Dad". The naming fee started at 80 million. After an in-depth review, we thought The content of the program was not in line with our brand positioning, so we rejected Mango Channel.

Just today, Mango Channel found us again and said that the naming fee has been reduced to 30 million, and they hope we can consider it again. At this time, we have received the news that "Where Are We Going, Dad" has been temporarily withdrawn from sponsors. However, we did not make a hasty decision just because the other party withdrew its investment. So we met again to discuss whether to name the company, but the result of the meeting was that even the naming fee of 30 million yuan was not worth it to Gao Niu. So I rejected Mango Terrace again. "

Wang Mo's heart sank: "Mr. Luo, are you saying that Gao Niu will most likely not be the title sponsor of "Where Are We Going, Dad"?"

Director Luo nodded: "Yes."

Wang Mo asked: "The main reason is that you feel that the brand positioning is not consistent with the program?"

Director Luo said: "This is only one reason. The other main reason is that we don't think the future of this show is very good and we don't dare to take risks."

Wang Mo understood immediately after hearing it. The main reason was that Gao Niu was not optimistic about "Where Are We Going, Dad".

Any brand positioning that is not consistent with the program is bullshit.

A flagship program, see which brand said they are not suitable for naming?

He quickly said: "Mr. Luo, I think "Where Are We Going, Dad" is still very promising. If Gao Niu wins the title for a fee of 30 million. Once the show gets a good response after it is broadcast, Gao Niu will definitely make a lot of money. "

Director Luo shook his head: "But if the ratings are not good after the show is broadcast, Gao Niu will lose tens of millions. No one can afford this responsibility."

Next.

No matter what Wang Mo said, Director Luo would not let go.

No one is stupid.

Especially the advertising and marketing departments of large companies are all very fickle.

Tens of millions or hundreds of millions of valuable publicity can be easily thrown away.

But they are reluctant to spend a penny on worthless publicity.

But now the naming rights of "Where Are We Going, Dad" are probably worthless advertising in the eyes of many brands.

As for Wang Mo, who brought huge profits to Gao Niu before, so what?

Wang Mo's face is not worth tens of millions!

Half an hour later.

Wang Mo gave up his words.

Originally he thought it would be easy to attract a new sponsor, but now it seems that is not the case at all.

Because although he himself knew the results of "Where Are We Going, Dad", he couldn't tell others.

He couldn't tell Director Luo: Hurry up and buy the naming rights with 30 million, right? This is a cabbage price! By then, "Where Are We Going, Dad" will become a top variety show, crushing everything else.

In this case, if Wang Mo said it, Director Luo would probably regard him as a lunatic.

before hanging up the phone.

Wang Mo thought for a while and then said: "Mr. Luo, do you believe me? Just like you believed that my integrated publicity can bring out new yogurt products?"

Mr. Luo was slightly touched.

But in the end, he still shook his head: "Of course I believe you, but with this kind of tens-of-million naming contract, I can't make a personal decision."

Wang Mo didn't insist anymore: "Okay, goodbye."

Director Luo: "Goodbye."

After hanging up the phone.

Director Luo suddenly felt disappointed, as if he had missed a big opportunity.

He carefully thought about the entire conversation with Wu Yan just now, and he was convinced: it must be an illusion, and the naming rights of "Where Are We Going, Dad" cannot be a big opportunity.

…

In the next three days, Wang Mo contacted the heads of publicity departments of more than a dozen major brands.

Not surprisingly, none of the people in charge were interested in naming "Where Are We Going, Dad?"

at the same time.

Bad news also came from Mango Channel. All major Chinese brands, without exception, rejected the naming rights of "Where's Dad?"

outside world.

Because of Mango Terrace's investment promotion, this matter finally became a hot topic.

"Have you heard? A program on Mango Channel is in your hands."

"I knew it earlier, but the sponsors temporarily withdrew their funding, and now I still can't find any sponsorship."

"Hey, Mango TV actually makes mistakes sometimes?"

“I don’t know what kind of show, but I can’t even find a sponsor.”

"I got the news. It seems to be a parent-child show. It's just the father taking the child to play outside. There is no confrontation or dispute."

"What's the point of a show like this?"

"It's just because it's boring that I can't find a sponsor."

"..."

The third day.

Wang Mo still made no progress in finding a sponsor. He was already thinking about whether to buy a "trust fragment" in the system and then negotiate.

As long as there are "fragments of trust", negotiations will definitely be easy.

Just when he was hesitating.

The cell phone rings.

When he lowered his head, he saw that it was Xu Mengqi calling.

Wang Mo immediately answered the call: "Sister Qi?"

Xu Mengqi asked: "I heard rumors in the industry these days that there is a problem with one of your variety shows at Yunhai Media?"

Wang Mo smiled bitterly: "Sister Qi, have you heard about it too?"

Xu Mengqi snorted: "Don't look at my status in the entertainment industry. After all, I am also a movie queen, and I have my own studio, okay? This matter has already caused a stir in the industry. It is said that you Yunhai Media sold it A variety show was given to Mango Channel. However, after Mango Channel was produced, its sponsors withdrew their funding. Now everyone is watching the joke. Many people even bet on how bad the show is, and even the sponsors are avoiding it. Less than that."

Wang Mo: "..."

Xu Mengqi exclaimed: "Why do I feel that you are not in a good mood? This matter has nothing to do with you, right?"

Wang Mo said depressedly: "Sister Qi, this terrible program you are talking about was planned by me. I am also the person in charge of the program."

"What?"

It took Xu Mengqi a while to come back to her senses.

She exclaimed in a low voice: "When did you do a variety show again?"

Wang Mo said: "I just want to try it."

Xu Mengqi was silent for a long time, then suddenly said: "Is this program important to you?"

Wang Mo said: "It's quite important."

Xu Mengqi asked: "Then what will be the consequences if the sponsor withdraws its investment?"

Wang Mo said: "There is a high probability that the show will be cancelled."

Xu Mengqi: "If the program is sponsored, how much is the guaranteed naming fee?"

Wang Mo thought for a while: "It will cost at least 20 million."

Twenty million is Mango Channel’s bottom line.

If the naming fee is lower, Mango Channel would rather withdraw the program than force it to be broadcast.

On the phone.

Xu Mengqi was silent again for a long time.

It wasn't until almost a minute or two later that she spoke: "Brother, how about I, sister, be the title sponsor?"

Wang Mo was stunned: "What?"

Xu Mengqi smiled and said: "Why, do you look down on my sister's strength?"

Wang Mo coughed: "No..."

Xu Mengqi snorted: "I think you just look down on my strength. In today's entertainment industry, which star doesn't have some industry outside? Of course I do. Three years ago, I created a children's clothing brand [Qiqi Children's Clothing]. At that time, I invested I spent tens of millions to make it, and wanted to build it into a well-known children's clothing brand in China. But I have no experience. I have owed tens of millions to this brand in the past three years, and it is still half-dead.

I want to give up, but I feel a little reluctant.

I want to continue investing money, but I have lost enough. "

Wang Mo said in surprise: "Sister Qi, since you have lost so much, you still dare to name me?"

Xu Mengqi said: "Because [Qiqi Children's Clothing] is my hard work. I have never been able to let go of it. But if I drag it on, I don't know how much money I will lose. So the long-term pain is not as good as the short-term pain. This time I simply invested two dollars at once." Ten million, a one-time loss is enough. Then I can make up my mind to give up [Qiqi Children's Clothing], and I can also help you, my brother, killing two birds with one stone."

Speaking of which.

Xu Mengqi said decisively again: "So, brother, isn't it just a sponsor? Sister is willing to risk everything! I support you!"