Chapter 734 Life and Death!

In the first half of 2012.

Chinese consumers are still immersed in the illusion of God's surprise...

In fact, the surprise has gradually become incredible.

First of all, when it comes to travel, most buses across the country cost 1.5 yuan per trip. However, when you take out your mobile phone and call an online taxi, after receiving the red envelope and completing the task, it is even cheaper than taking the bus!

More and more students no longer take the bus to school in the morning. Instead, they take their mobile phones to call a taxi in advance as soon as they leave home. The cheapest one is even 90 cents, and you can get a taxi.

In half a year, after [Didi Didi Taxi], [Tuxing Kuaidi] and [Xuntu Kuaidi] have emerged in the market. The three brands are scrambling for users. At the craziest time, even if you take a taxi once, the other two don't, but you don't know when three cars of different brands are parked under the community, and each one is cheaper than the other.

During the competition, consumers are immersed in the state of being cared for, handed water and towels, and being extremely respected as if they were the boss, and they feel like they are floating in the air.

With 1 yuan, you can buy the ultimate service that is far more than 1 yuan!

This is a moment that countless people dared not dream of a few years ago...

[Takeaway industry] has once again ushered in a crazy price cut!

In February of this year, consumers were still immersed in the state of eating chicken legs for 1 yuan and taking out for 10 yuan, thinking that this was probably the peak of this era.

But by March, as brands such as [Lainiao Takeaway], [Soudu Takeaway], and [Anyway Door] received investment and rushed into the battlefield like crazy, the entire market was close to crazy.

The staff in the office building were surprised to find that the takeaway that could be ordered for 1 yuan on weekdays has now been reduced in price again!

Someone posted a bill on the social platform: [Bone-in meat, cola, fried chicken nuggets, rice and chicken wings] four offline items that originally cost 31 yuan.

After a series of operations such as 16 yuan off for purchases over 28 yuan, 1.6 yuan off for express delivery fees, and 10 yuan for users to use payment red envelopes, they only need to pay 50 cents to buy these things.

Do you think this is the lowest price in the food delivery industry?

No!

You have too little imagination!

In mid-April, [Lainiao Takeaway] even launched an amazing [Baccarat Meal] event!

As long as you open a membership, you only need to pay 0.01 yuan for the first meal, and you can have a meal of fried rice with an original price of almost 10 yuan, and it also comes with a bottle of drink!

…

The crazy subsidies in the food delivery industry have not made the treatment of riders worse, but the treatment of riders has doubled!

A year ago, [Fengchao Jisong] riders made more than 10,000 yuan a month, shocking the entire industry!

A year later, [Lainiao Takeaway], [Soudu Takeaway], [Anyway Door] and other takeaways, like crazy, subsidized merchants, riders, and users, and the news broke the news that the takeaway riders made 30,000 yuan a month!

Since the financial crisis in 2008, everyone has been living a difficult life.

But in the first half of 2012, more and more young people entered the [takeaway] track, and achieved a surge in income amid exclamations!

……

This huge change in the Internet and offline industries has naturally attracted the attention of countless economic experts.

Someone once did a simple preliminary investigation!

The result showed that in the past six months, the takeaway industry alone has burned nearly 10 billion yuan!

Among them, Ma Yunhua, headed by [Jiahu Technology], burned the most money. His [Anyway Door] takeaway burns at least 10 million yuan a day!

As for the commercial competition in the [taxi] industry, although it has not yet reached the scale of 10 billion, it is also 5 billion or more...

In addition...

In the [sharing] industry, big capitals such as [Jiahu Technology] and [Tengji Technology] have entered the market one after another. In major first-tier cities across the country, you can see shared electric vehicles and bicycles of different brands almost every ten meters or so.

The competition is even more fierce. As long as you open a social APP such as [WeChat] or [WeChat Chat] or [Q Dog], as long as you pay a deposit of 99 yuan, you can ride away at any time!

……

One industry after another, with the opening of the 4G era, is almost like a blowout.

Someone has specially compiled the data...

In this Internet melee, the money burned in one day is in the billions...

And no one knows how long this money-burning war will last...

But, many people can foresee that this war will be fierce from the beginning, and everyone will be covered in blood. If no one side truly surrenders or falls, no one will give up!

……………………………………

“In the past four months, Zhang Sheng’s [Didi Taxi] has run out of funds, but it is still a tough nut to crack. It has [WeChat] as its backer, a huge number of users, and a huge amount of traffic. We will not be able to gain an advantage in terms of quantity for a while, but our monthly increase in capital and various subsidies is gradually surpassing. In September, we will lay the foundation for victory…”

“Although [Fenghu Jisong] has the strength to fight, it is only the strength to fight. Their advantages are constantly being swallowed up. Our analysis team predicts that by July, our [Anyway Door] and [Lainiao Takeaway] will have a market advantage, and [Tengji Technology]’s [Are You Hungry Takeaway] is also catching up. The real group of people at the table is likely to be our [Jiahu] and their [Tengji Technology]…”

"[Sharing Industry] Zhang Sheng can only make a small profit from [Sharing Power Bank], but he is losing money on both [Sharing Bicycles] and [Sharing Electric Vehicles]. Although their [Pushing Team] is crazy, it is still useless in the face of powerful capital. Although we started late, we are about to gain an advantage... This may be the first time in 2012 that Zhang Sheng has suffered a real defeat, and it is also the time when his undefeated golden body is officially broken up!"

"..."

[Jiahu Technology]

Since [Taozhu.com] went public, Ma Yunhua has had an unusually abundant amount of capital. At the same time, Huaxia's cooperative capital has also received a large amount of overseas investment.

This amount of money has expanded the entire [Jiahu Technology] system by more than one circle.

This Internet capital war started in March and lasted for 3 months in June this year.

In 3 months, Ma Yunhua looked at data from all walks of life almost every day.

He saw with his own eyes that all industries in the [Jiahu Technology] system were surging forward, and the industries in Zhang Sheng's system were retreating!

In order to completely strangle Zhang Sheng and get rid of this cancer, they also targeted the second- and third-tier cities that they had ignored in the past. He wanted to completely destroy Zhang Sheng's strategy of "surrounding the city with the countryside". He not only spent a lot of money on subsidies for second- and third-tier cities, but also made bold statements, "From now on, completely wipe out Zhang Sheng, leaving no one alive, those who are willing to surrender will come, and those who are unwilling to surrender will be killed immediately]!

"Very good!"

In the office.

Looking at the frequent good news, Ma Yunhua smiled faintly.

In the past two years, he was finally completely relieved of the anger that Zhang Sheng had repeatedly attacked him. This feeling was happy and a little empty.

During this period, the two companies, [Jiahu] and [Tengji], who were originally mortal enemies, seemed to have joined hands once. It is not an exaggeration to describe them as sharing the same hatred and the same enemy!

Under the siege of takeaway, taxi, sharing, e-commerce, social fields and other aspects, their offensive has almost reached the point where no drop of water can leak out!

Even, he and his team have deduced many times, but no matter how they deduce, they can't deduce how Zhang Sheng will win, let alone how Zhang Sheng will win!

"What is Zhang Sheng doing during this period?"

"He spent 1.3 billion to invest in a semiconductor laboratory..."

"Did he really do research and development?"

"Although this is really weird, according to our investigation and feedback from other capitals, Zhang Sheng really did research and development... If the more than 1 billion funds were not invested in the so-called [semiconductor] laboratory, the people in their system could still hold on for a while, but now, all of them have been invested at once, and the liquidity in their system is already very tight!"

"Has your team analyzed the [semiconductor laboratory] project?"

"I We have analyzed it, but, Mr. Ma, you should know that 1 billion for scientific research is just a drop in the bucket. We, not only us, but also the capital we know in China, and the top European and American analysts have all gone out, and then, we got an extremely pessimistic situation..."

"How pessimistic?"

"The probability that Zhang Sheng can really succeed is less than 0.001%... Zhang Sheng, who has always been at the forefront of the times, has stepped into a deep pit this time. At this moment, it is only a matter of time before he is destroyed. It is true that if you want to destroy it, you must make it crazy!"

"..."

When Ma Yunhua heard this, she should have a smile on her face and was very relieved.

But...

Ma Yunhua looked into the distance and found that she suddenly couldn't laugh.

There was a silent sense of loneliness and a complex feeling on the emotions.

"I used to not understand Zhang Sheng, but now I finally know..."

"Mr. Ma, what do you know?"

"This is an extreme idealist. Whether it is giving bonuses or improving various benefits... This young man deserves respect..."

"Mr. Ma, at this time, we can't be soft-hearted..."

"When have I been soft-hearted? I respect this young man in my heart, but respect is precious. We must not relax in the following strangulation. While Zhang Sheng is investing funds and can no longer come back for help, we must kill him in one fell swoop! Take advantage of his illness and kill him! You should also tell other investors that the capital investment in June should be more ruthless!"

"Yes!"

………………………………

The hot summer in June.

is gradually coming.

June 15.

[Huaqing University] Gate.

Nie Xiaoping showed a complex emotion on his face. He took out his mobile phone and finally called Zhang Sheng.

"Mr. Zhang, the two major industries of [shared bicycles] and [shared electric vehicles] have been surrounded by capital and we are almost unable to hold on. Mr. Zhang, I shouldn't have disturbed you, but I don't know what to do next... In the few months since you left, we have reached a point of life and death..."

"..."

After saying this, Nie Xiaoping looked into the distance.

He wanted to say the words [life and death].

But...

He finally swallowed it.

About ten minutes later, he saw Zhang Sheng coming out.