Chapter 756: Old Ma Is No Longer Able to Fight (4,000 Words)

Across the ocean.

The former [Groupon], the initiator of China’s group buying war and the originator of Internet group buying entrepreneurship that drove countless capital to near madness, is now in a quagmire.

In 2011, it suffered losses for nearly three quarters, and it was profitable for the first time in the fourth quarter. However, the good times did not last long. By the beginning of 2012, all aspects took a turn for the worse, with losses of nearly US$15 million...

The once-famous originator of group buying [Groupon] has been completely blacklisted by investors.

The failure of [Groupon] has already begun to show signs from the moment it was listed.

In addition to the group buying business, it has developed businesses such as Getaways (wine travel) and Groupon Live (ticketing). The business has expanded rapidly, but it has not truly formed synergy and linkage between businesses.

In 2012, they even copied Huaxia and launched the food delivery business Groupon To GO, but it did not develop.

In essence, the fundamental reason for the decline of [Groupon] is that group buying is only a short-term promotion method. Rather than a complete business model, it fundamentally cannot realize the healthy operation of the chain of interests of merchants, platforms, and users...

It seems to have a wide range of businesses, but it has never connected every business. It just barbarically settled in every industry, blindly expanded the scale, attracted more investors, and then borrowed investment People's money, after increasing the market value, cash out and leave.

The natural capital attributes of Laomei allowed the founders to define Groupon as a financial product. They never thought about industrial layout, let alone building it into an ecosystem.

At this time, the term "ecosystem" was no longer an unfamiliar word in 2012.

On the contrary, it is something that countless Chinese capitals are crazily building and often talking about.

However……

It seems to be too late.

In the early morning of September 29th.

[Tengji Technology] officially announced that it would terminate its cooperation with [Groupon] China Model [Baotuan.com]. At almost the same time, [Baotuan.com]’s overseas operations team also announced that they will end their cooperation with [Baotuan.com] in the next ten days. operational journey and returned to the head office [Groupon].

…………………………

September 29th.

After Ma Yunhua saw the news of [Groupon] withdrawing from China, she was not happy that [Tengji Technology] lost an overseas support.

On the contrary, the emotions are extremely complicated.

The past [Thousand Regiments War] is really like a microcosm of the current market. Countless people rushed into the Internet [gold mine], and everyone was stuck in the mud...

The news about [Groupon]’s evacuation was very short. Except for some people remembering [Groupon], the news was soon replaced by another news.

[Two major cinema chains in China join [Groupon] in online ticketing business. Zhang Xing, founder of [Groupon]: I sympathize with [Groupon]’s failure, but in the future, we [Groupon] will continue to do group buying. ! 】

The news briefly sent ripples across the internet.

But finally, in the early morning of September 30, calm returned.

However, Ma Yunhua has always been closely following the news of "Group Buying".

He is acutely aware...

[Group Buying] suddenly merged and acquired the ticketing industry of two of China's three major cinema chain giants. In essence, it is another brand integration in the field of group buying to create a new platform.

At this time, he received a call from Wu Wenhua from Dadi Cinemas.

It's said to be a phone call, but it's actually a cry for help...

Zhang Sheng has coerced other theaters and has formed an encirclement around him. If he doesn't find big capital to compete as soon as possible, he will be killed as a dragon sooner or later!

After answering the phone, Ma Yunhua asked Wu Wenhua to calm down first.

Then he immediately convened almost all the capital to discuss what to do next.

This meeting lasted from the early morning of the 29th to the morning of the 30th.

When the first ray of dawn shone on Ma Yunhua's face, Ma Yunhua was like a careerist, once again expressing his gift of speech.

"The failure of [Groupon] made us frustrated with the online ticketing system and even gave up on the business..."

“But, just today, I suddenly realized one thing. From Xiao Zheng’s [Q Dog] to our [Taobao.com], we have been crossing the river by feeling the stones of the West from beginning to end... We have always used the stones of the West to cross the river. Standards are regarded as our future. After all, the Internet in the West is nearly ten years faster than ours, but... we have ignored China's capital soil, which has never been as fertile as that in the West. The Western model is in China, if not If you try to localize it, you will be constrained everywhere..."

“I used to think that the [takeaway industry] born out of [group buying] was just a part of the [group buying model]. Facts have proved that what I thought before was right. The failure of [Thousand Group War] is not that China is not applicable. The [Group Buying] model should be more flexible. For example, [Qiangsheng Online Mall]’s disgusting slashing behavior is all derived from a variant of the group buying system..."

"This kind of plan is the same as giving out red envelopes during the Spring Festival Gala. It uses people's hearts to undergo fission and qualitative change..."

"I personally think that we should do the following [tourism], [movie ticketing system], and even the store promotion system of [major merchants]..."

"This is not a trend, but survival!"

"..."

The clear dawn light shone into the conference room.

Ma Yunhua looked at everyone.

His thoughts were very clear, but he didn't know whether it was because he had stayed up all night or was too tired these days, but his voice lost its previous confidence.

The conference room was even quieter.

Countless investors were very enthusiastic, and they were very painful no matter how much interest they had in the [ticketing] system.

After a long time, Li Zongyao sighed slightly and stood up to break the deadlock: "Mr. Ma..."

"Mr. Li, you said..."

"We are very clear about the future of the [ticketing] system, and we are even more clear that this is another business model, but from 2011 to September 2012, our [Hongtian Capital] has invested nearly 10 billion in major markets in China, and this data is constantly increasing..."

"..."

"In the food delivery industry, we are still fighting, and we are desperately transfusing blood every day... In the shared electric vehicle and bicycle industry, since Xiao Zheng and you created the credit system and directly replaced the deposit system, our capital leverage has been broken, and we can no longer use the deposit to expand other industries. What we lose is real blood!"

"..."

"In addition, [taxi system], I The 2 billion invested in Mr. Liu is still being burned, and it is still being burned desperately. However, Zhang Sheng's [Didi Taxi] has never shown any signs of decline. We have never even had the intention of suppressing [Didi Taxi]! "

"..."

"Zhang Sheng split all the shares of [Didi Taxi] and other industries to his subordinates in the form of share distribution. His subordinates are like a group of shoe cult believers, selling all kinds of things to fight us... In addition, many brands that rely on Zhang Sheng's cooperation model to make profits, as well as small and medium-sized Chinese capital, have also entered [Didi Taxi] through various ways to dilute the shares! These small capitals may seem small, but the number is like a passing locust. Everyone is investing money like crazy, and they all want to take advantage of this battle to get a share of the pie and sit at the table. Our capital pressure for a while The power is not ordinary... According to analysts, this battle will take at least two years. In addition, in the battle between [Taozhu.com] and [Qiangsheng Online Mall], how much did we subsidize you [Taozhu.com]? How much did you subsidize the merchants? This time, if you want to achieve the 15 billion goal, you have to go to the capital circle to get at least 2 billion to subsidize the merchants! "

"..."

"You have to make up for it. If you don't, Zhang Sheng will poach merchants. From the beginning of September to now, don't think I don't know how many domestic brand merchants your [Taozhu.com] has run away..."

"..."

"What else? Lao Ma, there is also [Photovoltaic Industry]. We have invested 3 billion in the photovoltaic industry. We don't invest in this track. In the future, when monocrystalline silicon is successfully developed, our Zhang Sheng can make a lot of money with the country behind us... Haven't you noticed that since After your [Lakeside University] was stopped, did a lot of capital begin to respond to the call and invest in the photovoltaic industry? On the one hand, the photovoltaic industry may really be able to take off. On the other hand, the Chinese market is not the old American capital market. If you want to survive in China, you have to consider the big picture! "

"..."

"There is also a fight in the [new energy vehicle] field. Zhang Sheng has compressed the cost to the extreme. We entered too late. If we want to occupy a place, we must have blood transfusion again..."

"..."

"In addition, the [takeaway field] is like a bottomless pit. If you can't give shares to these users, you can only improve the treatment, but this treatment..."

"..."

"Lao Ma, I don't support our future, and I am not unclear about the feasibility of the ticketing system and [group purchase] models, but I really can't do anything! The ticketing system will have to pay a large sum of money next. When the capital chain collapses, our layout in China will also collapse completely! "

"..."

"It's impossible to defeat Zhang Sheng in terms of capital! Recently I received a message that the state's subsidy to Zhang Sheng is unprecedented. In other words, the funds Zhang Sheng previously invested in the photovoltaic industry by selling [Honeycomb Sharing] will soon be returned to the commercial market, and even more capital..."

"..."

Li Zongyao looked at Ma Yunhua.

His face was not good either.

The voice was sincere, but with a sense of fatigue.

After speaking, he sat back in his chair.

Ma Yunhua's face was gloomy.

Looking around at the crowd, although no one said anything, they all had similar meanings.

Looking back suddenly, new outlets and new formats , has already been occupied by Zhang Sheng. If the latecomers are even one day late, Zhang Sheng will have to pay a lot for his displacement.

The only time Zhang Sheng was hurried was in the [sharing field], but it was not a victory. In the [sharing field], countless capitals wanted to have a share.

In order to maintain their market share, they were forced to subsidize.

…

After fighting with Zhang Sheng for three years, the advantages they once had were constantly being lost, and they were even trapped in an endless capital quagmire…

After one battle after another, they were already extremely exhausted.

At this juncture, opening various [ticketing] systems…

Even though they have the capital in hand to continue fighting, they are gradually unable to bear it, and they have to consider what they should do if they are trapped in the quagmire of capital.

"Lao Ma, from [takeaway] to the real economy, Zhang Sheng has built an [ecosystem]. Each circle communicates with each other. In addition, [WeChat] now has an astonishing number of nearly 270 million users. We want to It is almost impossible for sex to destroy Zhang Sheng's ecological circle, and we are getting more and more anxious..."

"..."

"Lao Ma, we can't open any more new businesses. If we continue to open them, we really can't bear it. Our analysts have said that we can only establish a victory in one year, but the premise of one year is that Zhang Sheng doesn't do anything else. A new industry, a new business format, otherwise as soon as it is opened, he can exchange a large amount of money in the market and nourish his blood at any time like [Hive Sharing]!”

"..."

Ma Yunhua heard all her former capital friends complaining about various difficulties.

He watched each person leave, and in the end, only he and Liu Hong were left.

At this moment, Liu Hong was also complicated. She looked out the window, knowing that many industries could do it, but the situation was not optimistic.

This year, the sales of their [Lianzhong Computer] have declined slightly, but [Shenchuan Computer], which they once looked down upon, has continued to hit new highs in sales.

Now [Shenchuan Computer] is still very small, but who knows whether they will become a big threat to [Lianzhong Computer] in the future?

"Mr. Ma..."

"No need to say it, I know."

Ma Yunhua nodded silently.

He looked at Ni Xingjun.

Ni Xingjun took out various data on [Zhilibao].

He glanced down.

He is not short of money. As long as he wants to play, he can use the [Zhilibao] users' money to continue playing.

The funds here are in the tens of billions.

However, it must be resolved quickly. Once there is a problem with the capital chain in [Zhilibao], the entire life market will completely collapse...

By then, nearly eight years of planning had come to nothing...

It's a big gamble.

He is not Zhang Sheng.

Zhang Sheng can give everything and bet on the future.

However……

Ma Yunhua no longer dared to gamble.

"never mind!"

"Let him play!"

"This time, we won't play."

When she said these words, Ma Yunhua's face gradually calmed down, but her heart was as sharp as a knife.

This is the first time Ma Yunhua has made concessions to the market in the past eight years.

After saying that...

He was in a trance!

this moment……

He realized that they [Jiahu Technology] might completely change from the offensive side to the defensive side!

………………………………

"What!"

"Both Mr. Ma and Mr. Zheng chose to abandon the ticketing system!"

“We can’t get support from [Jiahu Pictures]?”

"Unless we sell the shares of [Dadi Cinema] to [Jiahu Pictures] or [Tengji Pictures]?"

"Are you kidding? It's impossible. How can we sell it?"

"us……"

"..."

【Dadi Cinema】.

Wu Wenhua, who thought he had grasped a life-saving straw, instantly widened his eyes.

Then...

He stared closely at the ticketing system of [Group Buying].