Chapter 764: On the Eve of Lao Ma’s Defeat!

Since 2004 to the present, [Taozhu.com] has always been a legend on the Internet.

As the founder of [Taozhu.com], for a long time in the past, Ma Yunhua was in a state of looking down on others and seeking defeat alone.

2012!

When the New York Stock Exchange listing bell rang, Ma Yunhua stood on top of the world's e-commerce, overlooking the world.

However, 2012 was the most glorious year for Lao Ma, but it also seemed to be the most painful year for Lao Ma!

……………………

"This time, everyone, we have reached the most critical moment of life and death!"

"We just have to win!"

"15 billion sales!"

"We can't lose!"

"..."

October 2nd.

While everyone was immersed in the happy time, a rare and extremely depressing meeting was held in the conference room of [Jiahu Technology].

In the conference room.

Zhang Jun, the vice president of [Taozhu.com], was sitting in his seat with a particularly solemn look on his face.

He looked at Ma Yunhua.

The figure who he once regarded as a god is rarely used in public at this moment to use the words "life and death" to describe the current situation of "Taobao.com".

After he finished speaking...

The expressions of the executives at [Taozhu.com] began to become more and more serious.

Suffocating emotions, like ripples, surrounded everyone's hearts, making them breathless.

[Taozhu.com] went public in the United States, creating the world's largest e-commerce IPO. Behind the seemingly unlimited glory, there is a reality that people have to face.

Countless pairs of eyes are staring at [Taobao.com].

The higher you stand, the more beautiful and amazing the data you produce will be!

Therefore, it is very important to have the first [Double 10 event] after listing. Therefore, Ma Yunhua publicly spoke in front of the media in September. Their goal for this Double 10 event is 15 billion!

"Mr. Chen, tell everyone about our current situation at [Taozhu.com]!"

"..."

After Ma Yunhua finished saying this, she stared at Chen Jun.

When Chen Jun heard these words, he was suddenly shocked, and then his mouth was slightly bitter: "Mr. Ma, these things are still being sorted out, and the data is not accurate. We plan to..."

"No need to be secretive, just say what you need to say. Only when you truly know how much you weigh can you cope with the next challenge..."

Ma Yunhua looked serious.

Chen Jun saw Ma Yunhua's almost questioning expression, and then glanced at the other people in the conference room. The corners of his mouth opened slightly, and finally his throat trembled: "Our [Taozhu.com] current registered users..."

"Talk about daily active users..."

"On October 1st, our website had 70 million daily active users. Since the launch of our mobile platform APP, the average daily active users is 50 million, totaling 120 million..."

“Where is [Qiangsheng Online Mall]?”

"..." Ma Yunhua interrupted Chen Jun's continuation and continued to ask such a question.

"On October 1st, [Qiangsheng Online Mall] had 50 million daily active users on the PC side, and the APP port..."

When Chen Jun said this, he paused briefly, and finally gritted his teeth and said the words "20 million."

After saying this, the entire conference room suddenly became quiet.

The senior executives of [Taozhu.com] looked at each other and lowered their heads, not even daring to breathe for a while.

"They have a powerful traffic port of [WeChat]. Currently, [WeChat] users are about to exceed 300 million. [Tengji Technology]'s [WeChat] has completely failed to beat [WeChat]..."

Chen Jun still wanted to explain something, but the more he explained, the more helpless he felt. The more he explained, the more desperate he became.

[Qiangsheng Online Mall] and [WeChat] were born almost under their noses and grew wildly...

The most desperate thing in the world is to watch your opponent continue to get stronger, but you are powerless to do anything.

The conference room suddenly became silent.

The other party’s APP has 20 million active users!

Our [Taozhu.com] has 50 million active users!

Already nearly halfway to the chase!

Although they still have an advantage on the PC side, this advantage is gradually being shortened...

even!

Someone told them on the spot that one year later, [Qiangsheng Online Mall] would be on par with them on the APP port, and no one would question it.

[Qiangsheng Online Mall] Whether it is the red envelope fission mode, the knife-fighting mode, or the stock dividend mode...

Every pattern is disgusting!

The key is……

[Taozhu.com] cannot imitate, let alone learn from this model.

The depressing atmosphere lasted for a long time.

Ma Yunhua also looked at everyone for a long time.

He finally continued to look at Chen Jun: "How many merchants have we lost from September to now?"

"Mr. Ma..."

"Let's talk about it, it's time now..."

"..."

…………………………………………

After walking out of the conference room.

Ma Yunhua felt heavier than ever.

There is a feeling that the building is about to collapse and it is impossible to support it alone.

Ma Yunhua, who had never regretted anything, could not help but regret it at this moment.

From September to October…

Zhang Li, the former vice president of [Taozhu.com], was poaching people at [Taozhu.com] almost every day...

Their goal is very clear, all they dig are the leaders of [domestic brands], and they are ready to build momentum for their Double 11 event!

The domestic brands that Ma Yunhua usually doesn't care about have become the most critical link in achieving the 15 billion goal at this moment...

He returned to the office, then checked the surveillance and looked at the business department of [Taozhu.com]

At this moment, the business department is working hard to connect with those [domestic brands], constantly trying various ways to retain them...

But...

"Our demands are very simple. For the Double 10 event, we must be on the front page of the event interface!"

"We need traffic. Although we can't compete with those foreign brands, we need the traffic of [Taozhu.com]. If you are willing to replace those foreign brands with our brands, we will not leave!"

"Now it is no longer the era when you [Taozhu.com] dominate the market. Our brands have a better way out in [Qiangsheng Online Mall]! Why should we stay here?"

"I know that Double 11 is the National Products Festival, but Double 11 is Double 11. We need traffic support for Double 10!"

"..."

"..."

Hearing the live conversation from the other side.

Ma Yunhua closed her eyes silently.

The merchants who used to bow and scrape to her have become particularly tough at this moment. They want to get a share of the Double 10 event.

But...

Obviously, Ma Yunhua is in an extremely difficult decision at this moment.

[Taozhu.com] has the best sales and the largest traffic, and all of them are brands invested by cooperative capital.

In May, these brands signed a [cooperation agreement].

And those domestic brands that have not been acquired by capital...

Although they are part of the Double 10 event, it is obvious that it is impossible to let them stand in the C position for sales...

[Taozhu.com]'s capital is too complicated, so complicated that Ma Yunhua himself does not have absolute say.

However, if all these brands leave, then the 15 billion target of the Double 10 event...

Ma Yunhua closed his eyes and felt a headache.

He has deeply realized that their [Taozhu.com] has gradually lost any advantage in the market competition with [Qiangsheng Online Mall].

If...

If, at the beginning, he could split some of his shares and give them to Zhang Li, then would Zhang Li...

If at the beginning, he completely crushed Zhang Sheng, then would the current [Qiangsheng Online Mall]...

If...

...

Unfortunately, there is no if in this world.

He sat in the office for a long time, and finally, he was forced to think of another plan.

He took out his mobile phone and called Chen Jun.

"We will set up another mall in addition to [Taozhu.com]. That mall will be called [Tiangou Mall]. You will sign an agreement with those domestic brand users for the new mall. In addition to the core capital, we will not accept other capital to settle in for the time being. We retain absolute control. Well, [Tiangou Mall] claims to the outside world that we are fighting against counterfeiting and inferior products, making better quality products, and improving e-commerce infrastructure..."

On the phone, Chen Jun was particularly shocked when he heard this: "Mr. Ma, we are building a new mall now? It's too late for us! The Double 10 event is coming soon... And even if [Tiangou Mall] is established, we will be diverted!"

"It's better to suffer a short pain than a long pain. In order to survive, sometimes we have to make some stupid decisions..."

"..."

On the other end of the phone, Chen Jun was obviously shocked by the words [survive].

It seems that he could never dream that Ma Yunhua and their [Taozhu.com] could be forced to such a point by Zhang Sheng.

"Of course, we won't release it during the Double 10 event. We'll wait until the Double 10 event is over before we do it. Well, we'll make our own stuff under the name of the National Products Festival..."

"Okay!"

After talking to Chen Jun on the phone.

Ma Yunhua stood up and looked out the window. Outside the window, the scenery of Hangzhou was still beautiful.

But...

His mood became heavier.

He knew very well that the current situation was much more serious than everyone imagined.

His [Taozhu.com], life and death, was definitely not a joke, nor a slogan to motivate employees.

But...

It's really a matter of life and death!

………………………………

In the early morning of October 3rd.

A new round of box office came out.

The box office of the movie "Demon World" was 85 million, and the number of viewers nationwide has far exceeded 1.21 million.

And the box office of "Truman" was 15 million, and 420,000 viewers nationwide watched the movie, which was about 70,000 more than the premiere!

As for "Demon World" in Europe and the United States, it was 7 million US dollars.

"Truman" 1.5 million US dollars...

...

The gap between "Truman" and "Demons" is still huge.

However, "Demons" was released in cinemas across the country, and "Truman" does not have the market share of [Dadi Cinema], so the audience ratio is still a little less.

Logically speaking, the production team of "Truman" should be anxious...

But, at this moment, Wu Wenhua of [Dadi Cinema] has almost gone crazy in order to win the market of "Truman"!

He realized that even if the original price was restored, the traffic of his [Dadi Cinema] was still declining because there was no screening of "Truman"!

And [Taozhu.com]...

After seeing the box office of "Truman", Ma Yunhua was also gloomy.

This movie almost implanted advertisements of [Qiangsheng Online Mall] and Double 11 National Products Festival in various forms every few minutes...

As the number of viewers of this movie increased!

The traffic of [Qiangsheng Online Mall] also increased!

Seeing that the influence of the movie "Truman" was so amazing, a large number of brands were almost crazy!

A large number of domestic brands who wanted to get traffic advertising, even if they used signing agreements and subsidies to retain them, they still couldn't retain them...

They deeply realized...

Cooperating with Zhang Sheng can make a living!

Moreover, Zhang Sheng will promote their products through every channel!

In the early morning of October 4th...

Nearly half of the domestic brand users of [Taozhu.com] had run away!

"Boss Ma!"

"We have simulated the 15 billion for the Double 10 event nearly 20 times!"

"We...may..."

"We can't reach the goal!"

"Even 13 billion is difficult!"

"..."

Chen Jun's heavy voice came to Ma Yunhua's ears.

Ma Yunhua closed his eyes.

At this moment...

Facing Zhang Sheng's offensive from all sides...

He found that he was powerless!

(I've been blocked a lot recently~headache)