Chapter 329: Zhang Sheng, the Shameless One

When Joes released the first iPhone, he formulated a global after-sales policy of "only replacement but no repair".

On the one hand, it directly made consumers feel that using iPhone products is really worry-free and improved the consumer experience. On the other hand, Apple itself also reduced the investment in manpower and material resources in after-sales...

It can be said to be a win-win situation!

In the past few years, this policy has been without any problems in Europe and the United States.

At the same time, in order to win a reputation in China and suppress other mobile phones such as Nokia, Samsung, and Dopod, Joes specifically approved nearly 1 billion US dollars in China for a year to maintain the operation of this policy.

After-sales service is always one of the most popular projects for a brand to improve its reputation.

Facts have proved that on the first day after this policy entered China, it was praised by countless iPhone fans, claiming that [IPO Company] is worthy of being the world's top technology company.

iPhone4 has indeed become a king bomb mobile phone in China. The sales volume in half a month has overturned the sales volume of Samsung, Dopod, Nokia and other brands in a month...

However, half a month after iPhone4 was launched in China, many flagship stores began to feel more and more that something was wrong!

At first, only a small group of people came to the flagship store with broken phones for repair...

The staff warmly entertained them and replaced them with new phones.

But then...

The phones kept getting broken!

………………………………

Yangcheng.

Early morning.

The rain stopped.

A ray of dawn appeared on the horizon.

There was still a queue of nearly a hundred people in front of the Yangcheng flagship store of [IPO Huaxia].

Countless people were looking forward to grabbing the iPhone 4.

Billy took Joss through the back door and walked into the flagship store. Then, under the introduction of the clerk, he took out two mobile phones.

He looked at the two phones for a long time and finally handed the phone to Joss: "Mr. Joss, can you tell which of these two phones is the real iPhone 4?"

Joss's expression gradually became solemn.

He looked at the shell of the phone.

The shell of the phone was almost exactly the same as the original iPhone, and then he weighed it again.

In his perception, there was no difference between the two phones.

He deliberately looked at the logo of the phone, but after looking at it for a long time, he couldn't see any difference!

"Mr. Jos, take a look at this one..."

Jos saw Billy take out the third iPhone 4 from the counter, unpacked the iPhone 4 in front of Jos, and handed it to Jos.

Jos compared the three phones. Even though he was a real participant in the development of iPhone 4, he still couldn't detect any difference in this phone. He checked it again without giving up.

He finally shook his head: "I can't see it!"

"Mr. Jos, it's normal that you can't see it... because the shells of the two phones I showed you at the beginning are original iPhone 4s. Apart from the shells, no matter the weight or the boot interface, there is no difference from the original iPhone 4..."

"What about their internal structure?"

Billy didn't say anything, but asked someone to dismantle the two pirated iPhone 4s.

After seeing the components, Jos keenly discovered that the entire circuit board seemed to be wrong.

"Inside the circuit board..."

"Yes!"

"Some important components inside the circuit board, such as the CPU, memory, screen and even the motherboard, have been replaced with damaged and low-quality components, but unless the phone is sent to the United States for testing, our staff cannot find it!"

"What about the new components?"

"Those new components were disassembled and put into some pirated iPhone 4 phones... Because there are so many pirated iPhone 4s in China, consumers can't tell which ones are genuine and which ones are pirated. Even our own staff can't tell which phones are genuine. Which are genuine and which are pirated? Even in the flagship store in Hangzhou, we have received nearly 50 pirated iPhone 4s in just five days... They were found to be pirated iPhone 4s when they were sent to the United States! "

"Where are their information?"

"Their information is all genuine mobile phone information. These are still good with genuine mobile phone cases! But some are too much. Even the case is pirated. They only put some warranty cards and some anti-disassembly pirated stickers on them, and then took them to our counter. After turning on the phone, our after-sales staff saw that the system turned on was the Apple interface, so they didn't observe it carefully and sent it to the United States..." Billy's expression became more and more serious.

When he was in Europe and the United States, he actually encountered this situation, but this situation is rare after all.

But in China...

At first he thought it was a minority, but as more and more after-sales began to appear these days, he realized that some "profiteers" in China are very likely to have found some tricks.

And...

In China, the iPhone 4 shell patent, do you say it is illegal? It is legal, and it was registered by the Chinese named "Zhang Sheng".

But you say it is legal, right?

Now more and more people are using pirated iPhone 4!

Moreover, you can forget about using pirated copies, but some pirated copies are so excessive that even the staff at the flagship store cannot tell whether they are real or fake!

"Call the police!"

"We have called the police, but some pirated iPhone 4s are mixed with some defective products that are not caused by human influence. Because we have always implemented a policy of only repairing but not replacing, we currently do not have a professional testing agency in China. , some mobile phones can only be detected in the United States..." When Billy thought of this, he scratched his head with a headache and felt that the complexity of the Chinese market had completely exceeded his imagination!

"..."

John fell silent for a moment.

This trip to China made him feel extremely irritable.

In just over ten days, more and more piracy "factory stores" have been opened, and many family-run industries have almost become the breeding fluid for "piracy".

Oh shit!

The "brand" effect that was finally built up seems to be...

"Mr. Joes, I am applying now. First, we will only repair but not replace the Chinese region. Second, I propose to add some after-sales inspection personnel. Third, we will implement three-code inspection. Every component... "

After hearing Billy's suggestion, Joss immediately shook his head: "The policy of only replacing iPhone 4 and not repairing it will affect our reputation in mainland China if it changes! And it is on sale... It is okay to test the after-sales personnel, but after-sales personnel Special training is required, which takes time, at least a few months, and I’m worried about recruiting local technicians from China..."

While Joss and Billy were discussing.

The flagship store door is open!

There was suddenly a very loud noise outside the house. Billy frowned when he heard it, and then looked outside.

I saw a Chinese man wearing glasses, who seemed to be a student, slowly walking into the store.

…………………………

Joes met "Zhang Sheng"!

This young man appeared suddenly and was so hateful that it made people grit their teeth, but there was nothing they could do about it.

Through the window, he saw that this young man was very young...

But he always had a smile on his face.

When he saw Billy, he was surprised. He seemed to have never expected to see Billy in this flagship store, but he soon started chatting familiarly.

He spoke standard, native American English like a host.

Joss was in a trance for a while, thinking that if he cut open the yellow skin, this person would be a native American or Asian.

He smiled very humbly, and every word he spoke seemed to have a gentlemanly demeanor, which made people feel indescribably comfortable.

Even when faced with Billy's smiling expression, he still dealt with it politely...

He said……

He wants to cooperate with [IPO China]!

He brought a batch of authentic iPhone 4 mobile phone cases, claiming that this mobile phone case could very effectively change the problem of poor iPhone 4 signal. Moreover, he told Billy that they had sold them privately and many Chinese customers liked them very much. This series of mobile phone cases also introduces the benefits of mobile phone cases, which can not only protect the mobile phone screen, but also carry various patterns on the back, which is equivalent to anyone being able to customize an exclusive mobile phone case...

He introduced a lot of benefits, and finally, when discussing cooperation, he told Billy that he was willing to split the bill 55-50. He came here with great sincerity this time.

They are responsible for the production, transportation and raw material supply of the goods, while the [IPO flagship store] only needs to be responsible for selling!

"Mr. Billy, mobile phone cases are a big trend. The iPhone 4 is so expensive. Naturally, countless people want to be able to protect the iPhone 4. Even though the cases only cost a few yuan or dozens of yuan, I can guarantee that as long as you sell an iPhone 4, , someone will need a mobile phone case!”

"..."

"Mr. Billy, I know that Europeans and Americans rarely use mobile phone cases, but this is China, and every country has its own national conditions. Especially since the iPhone 4 is so expensive, many people naturally regard this thing as a treasure. For fear of any damage... Moreover, the signal problem is the top priority. You don’t want the iPhone 4 to be discounted in China because of the signal problem, right?”

"..."

"Mr. Billy, I still have a certain influence in China. At this time last year, I probably had more than two million yuan in debt. However, I walked step by step and paid off all these two million yuan. You can Check out my story online!”

"..."

"Mr. Billy, if you are willing to reach this cooperation, I will not sue for our appearance patent in China. I am even willing to disclose my subsequent mobile phone design to your company for free. If you are willing to take me seriously, I will I can safely say that if you cooperate with me on patents, your company can avoid a lot of detours and even save billions of dollars in design..."

"..."

Billy was at the door. Hearing Zhang Sheng's shameless words, he was in disbelief and almost laughed.

Billions of dollars in funding?

Is this a joke?

Do you think that all of us [IPO company] eat shit?