Chapter 1107 Marketing Genius

As if hearing the voices of Qin Jue and many media, the pink and tender words "Rain of the Day" on the screen started to have special flame effects from the point at the beginning of the word "Zhi", as if someone had burned it with a cigarette butt. .

In less than two seconds, "Rain of Day" was burned to a burnt black color, with cracks all over the surface.

Li Hongchuan's voice sounded in the shady scene:

"Those of us can't live without any more thoughts in our hearts."

A man with a frown and sunken cheeks appeared on the outdoor slope, staring silently at the cafe.

Even after seeing this scene, many people in the audience secretly exclaimed: Qin Jue in the movie and Qin Jue sitting on the stage now don't look like the same person.

Li Hongchuan's words were edited into narration to annotate the gloomy-looking Qin Jue in the trailer:

"——Do you know what people who can't survive will do?"

[Moson, a low-income person who is desperate for life]

Buzz-buzz-

The mobile phone on the desktop kept vibrating, and the screen tone turned dark.

Qin Jue, who was standing in front of the kitchen stove and was fussing over something, tilted his head and clamped the phone:

"When I was in high school, there was a guy named Tian Gang in my class, wasn't he?"

The dull and sweet voice adds a bit of weirdness.

"I want to kill him now."

As soon as he finished speaking, huge white fonts filled the entire black screen.

【Surreal movie that exposes [the problem]】

The word "that problem" was actually an eye-catching pink color, but it was not as cute as before. Instead, it looked like dusty paint, with a sticky and disgusting feel.

The rhythm suddenly accelerated. A thin leg kicked towards the security door. Wang Ming pursed her lips and left in a hurry. A figure with light brown hair pushed forward vigorously. There was a muffled cry from a middle-aged man. Li Hongchuan, who was punching the elevator button hard, could not see clearly. What was actually visible inside was a pile of white plastic bags with dark red soft objects.

"I encountered a lot of strange things." The voice was thin and the tone was awkward. It was Wang Ming who was speaking.

"I won't let you go no matter what you say." Zhen Chuchu with thick bangs begged in the car.

Qin Jue walked slightly unsteadily on the empty street.

The BGM, which has always had no sense of presence, went from weak to strong in a short period of time, with four loud "dong dong dong dong" sounds.

[Extremely cruel] [No difference] [Continuous] [Murder case]

Four words filled the screen, and the three characters "murder" were prominently pink but still greasy.

Qin Jue raised his head while holding a cigarette.

"Both I and you are completely finished."

The game arcade on the street, the roaring police cars, the burning newspapers in the dark houses, Gao Mulong with bloated clothes and staggering steps.

[beyond imagination] [cruel] [evil] [murderer]

A man with light brown hair lowered his head and picked at the lunch box.

A pot lid head raised his eyes with lingering fear.

A white-collar man in a trench coat was pressed against the wall.

A woman with bare shoulders lies face down.

"Mosen..."

He Chang's cautious voice sounded.

"What happened to him?"

Boom!

There was a heavy sound effect, and He Chang was running in panic on the street at night while talking on the phone, Wang Ming shakily moved back, Qin Jue raised his gun condescendingly, and Gao Mulong fell to his knees with a "pop".

"That guy, Mo Sen, he is completely hopeless!"

[Everyday life and madness intertwined]

"...It's simply not like a look that a living person can have."

He Chang's hoarse voice and the whites of Qin Jue's eyes moving in the darkness.

The eerie and tense music advances along with the rapidly flashing images, pushing to a silent climax.

Two second pause.

He Chang, who was sweating profusely, blocked Wang Ming with messy hair and stretched out his right hand:

"Wait, stop it! Stop it, Mawson."

Qin Jue could not move his sword.

"I will stop after I kill you."

boom! Wow!

The glass burst and Wang Ming screamed. He Chang held back his blushing face and struggled with Qin Jue. The private car door slammed shut, and Qin Jue's face was covered in blood and he knocked it down with a stick.

Four big characters flew out of thin air.

【Rain in the Day】

After a moment, the screen cut to information about the creative team. After another two seconds, a line of words was in the center, still a combination of white and pink.

【10.7】【Released】

…

The lights in the venue were turned on again, and the audience applauded.

Qin Jue re-examined this trailer and had to admit that it was very well produced.

To put it simply, it looks like a scam one minute, but it turns out to be true the next minute.

After watching the movie "Daytime Rain" and then looking back at the trailer, you can realize that it echoes the operation of the title and BGM only appearing halfway through the movie, which is a clever idea.

From the perspective of the audience, the content before and after is so clearly separated, as if two unrelated works were forcibly spliced ​​together. In the end, a scene of the confrontation between Mo Sen and Tian Gang was given. It is inevitable to make people wonder: "What do these two look like?" How are people living in different worlds related to each other?" I was intrigued by it without realizing it.

The core theme "school violence" that runs through the entire film is summed up in the four words "that problem", which is watertight.

Looking at the entire trailer, the only problem may be that it makes Mohsen too impressive and does not reveal the fact that he is a low B.

"Cruel", "evil", "murderous", etc. Although there is nothing wrong with the description, such adjectives are equivalent to "handsome", "cool" and "energetic" in some people's minds. Demoson is like a charming villain who is very misleading.

This is a real scam.

Qin Jue sighed secretly.

From the looks of the media reporters below the stage, it can be seen that some of them are holding the same idea as Qin Jue at this moment. Among them, those who have seen the spoilers, have a good personal relationship with Tang Ting, and know that he is responsible for the trailer, have even more gloomy eyes:

I thought it was a scam after watching the first half, but I didn’t expect that a bigger scam is still to come, you kid!

Tang Ting, who was silently "condemned" by many eyes, looked calm and did not change his face.

What scam, where is it?

Just tell me if it is in the movie!

Justified.jpg

What Qin Jue didn’t know was that in addition to the two-minute final trailer of "Daytime Rain", there are two other versions, one one and a half minutes, and the other 30 seconds. In those two versions of the trailer, the length of the shots of Mo Sen and Tian Gang is about 1:5, which can be said to have brought Tian Gang’s characteristic of being the "surface protagonist" to the extreme.

Tang Ting dared to do this, and there was a reason behind it, because everyone knew that "Daytime Rain" won the "Golden Lion Award". Under such a cognitive premise, the so-called "surreal love comedy" will make many people automatically start to imagine——

[How could such content win an award? There must be a deep meaning in it! ]

[Reversal, there must be a reversal]

[It's unreasonable, where is Qin Jueren? The real protagonist didn't appear much, there must be a conspiracy]

[Oh no, the role of the best actor is hidden so deeply, I calculated that there must be a trick]

[I was not very interested at first, but suddenly I became curious...]

[Hiss, how about going to the cinema to see it in person? ]

While imagining, I paid for a movie ticket.

Do you know what it means to control people's hearts! (Tactical retreat)

I am a weirdo in imagination, so Tang Ting, who knows the audience's psychology well, thought to himself, I am really a marketing genius!