Chapter 437 The Terrifying Fire of "Gu Jian Qi Tan"

In Shanghai, the crew of "Gu Jian Qi Tan" participated in PPTV's recently launched self-made program "Celebrity Face to Face".

This program is a partner with another program "Entertainment Daily", and the team is almost the same.

Among them, "Entertainment Daily" sounds like a newspaper, but it is actually an entertainment information program.

It collects domestic and foreign entertainment news every day, and then integrates and reports it, one issue a day, and there are reviews and special reports every week, month, year or when there is big news.

This kind of program is very common, such as "Entertainment Star World" of Shanghai Satellite TV, "Entertainment Fun" of Southeast Satellite TV, "Entertainment Live" and "China Music Chart" of Guangguang Media, and "Entertainment Without Limits" of Hunan Satellite TV.

I don't know how many people born in the 1990s and even 2000s watched these programs in their childhood. As soon as they got home from school, they started to tune in to several channels.

Then, after the rise of online platforms such as Sohu, iQiyi, and LeTV, they also began to engage in similar entertainment information programs.

This kind of program may seem inconspicuous, but for the platform, it is indispensable, and it is also a good public opinion and propaganda position.

Even PPTV had a similar program before, but the influence was relatively small, and the production and broadcasting were not very stable.

After Wei Yang took over, he sent someone to rectify and expand the program and team. Variety shows such as "Entertainment Daily" also came into being, becoming the first batch of self-made variety shows of Wei's PPTV.

It is very difficult to make a name and influence for this kind of entertainment information program. It takes a long time to accumulate enough viewers.

It is also simple to say that there is news that attracts the audience, especially exclusive news.

When the watermark is put on, the microphone with the program and station logo is taken. When the media reprints it, it will help to expose it unconsciously. The more times the face is shown, the influence will naturally rise.

Although "Entertainment Daily" has just started, it can't resist the artist resources of the Blue Whale series.

It lacks everything, but it lacks exclusive news and interviews!

Take the crew of "Nirvana in Fire" for example. The filming process was kept confidential almost throughout, and they rarely agreed to media interviews. The media were anxious, but they could only watch.

But only the interview team of "Entertainment Daily" went there five or six times and recorded a lot of exclusive materials.

A small part is released, and a large number is saved to be used to attract attention when the TV series is broadcast.

However, after all, it is just entertainment information. Even if Entertainment Daily has gained a lot of benefits, it is still far behind Star Face to Face.

Although the teams of both parties are similar, the latter itself is more focused on celebrity interviews, and they are real-time ones.

In other words, whoever is the most popular now, Star Face to Face will find him.

No special venue is required. You can record wherever you are convenient and interview face to face directly, talk about the celebrity's recent affairs and questions raised by the audience and fans. To put it bluntly, it is also a way to attract attention.

This kind of [real-time quick question fragmented] interview was very popular in the later Weibo and short video era.

But although there are similar operations now, there is no systematic standard yet. Star Face to Face is ahead.

In the previous few episodes, Star Face to Face mainly targeted several popular celebrities and guests of Dad is Back.

"Dad is Back" has been broadcast for less than two months, but the momentum is still strong.

The TV station's average ratings for the past two episodes exceeded 2, and the cumulative number of views exceeded 1 billion. Although it is not as phenomenal as "Running Man", it is also a small hit.

Several guests and cute kids also became popular, and "Celebrity Face to Face" followed suit. Not only did the number of views on this site not low, but many program clips were also widely broadcast on platforms such as Weibo. It is currently the most popular self-made variety show of PPTV.

For PPTV's summer strategy this time, Boss Wei gave instructions that variety shows such as "Entertainment Daily" should cooperate closely and interact frequently.

Not only should we do a good job in our own publicity work, but we should also rely on the popularity of various guests and film and television variety shows to improve our own influence and achievements, quickly break out of the siege from similar competition, and become a new business card for PPTV.

The teams behind programs such as "Entertainment Daily" and "Celebrity Face to Face" still attach great importance to this requirement.

PPTV's summer strategy covers a wide range, not only the rise and seizure of power of the website, but also a major inspection of managers and implementation personnel in various internal departments.

Wei Yang is a new boss and is not familiar with many employees, so he needs an opportunity to consider the capabilities of each team.

The capable ones will be appeased and won over, and entrusted with important tasks!

The mediocre ones will be banished to the cold palace, or simply left!

Therefore, this summer strategy is not only a key node for PPTV, but also a place where dangers and opportunities coexist for all internal employees.

Therefore, anyone with some ambition and ability is eager to show off in front of the new boss and new executives and make achievements to get promoted.

After contacting the crew of "Gu Jian Qi Tan" this time, the "Celebrity Face to Face" team made multiple interview plans.

The person in charge then led the team in person, contacted and negotiated with the crew of "Gu Jian Qi Tan" and various artist teams, arranged overall and individual interviews, negotiated processes and issues, and made appointments for new interviews for later programs.

The preparations were sufficient and the actions were professional, even the battle-hardened Da Mi Mi was a little shocked.

"Where did Wei Yang dig this treasure?"

His agent Zeng Jia just went to inquire about it, and couldn't help but smile bitterly when he came back.

"It's not an elite poacher, but a veteran of PPTV. The person in charge was originally an entertainment reporter for their website."

"This... I haven't heard of his reputation before."

The entertainment industry is not small, nor is it big. Judging from the situation they met today, this person is definitely a talent. How could he be unknown in the circle?

"I really haven't heard of him before. He has only become a little famous in the past two months. Maybe this is the reason why there are no weak soldiers under a strong general."

This is what Da Mimi likes to hear!

In the past, although PPTV was not a group of strong generals, it did not have any outstanding performance.

However, after Wei Yang took over, PPTV not only frequently appeared in a short period of time, but also had a bright future. The employees under him also changed and became bold and refined.

This shows that Wei Yang is outstanding in ability and charm. Not only did he lead the website to rise, but he also infected his subordinates to become better and better.

"You are worthy of being my man!"

Zeng Jia looked at Da Mimi with a proud look, sighed in her heart, but had to admit it.

When Wei Yang took over PPTV, she was shocked and even determined to join him, but she was also affected by the outside world's bad words about him, and she was a little hesitant and worried.

However, two or three months later, although Zeng Jia was not sure about the internal struggle of PPTV, at least so far, she did not see any signs of Wei Yang's difficulties and setbacks.

This also made Zeng Jia feel more at ease about the previous decision, and she asked Da Mimi quietly.

"Did Mr. Wei say when our company will officially announce it to the public?"

"He didn't say it clearly, but I guess he wanted to see the results of "Gu Jian Qi Tan". If the TV series is popular, we will go public with it, which will be good for the company's reputation and publicity."

As early as May this year, Da Mimi's studio was officially reorganized into a company. The shareholders include Da Mimi, her two agents Zeng Jia and Zhao Ruoyao, and two shell companies whose bosses are Wei Yang.

Da Mimi is the largest shareholder on the surface, holding 40% of the shares, and Wei Yang's two companies each hold 20%.

For the remaining 20% ​​of the shares, Zeng Jia and Zhao Ruoyao took 15% and 5% respectively based on personal investment, own channel resources and participation in management.

Just like Yang Tianzhen took 20% of the shares in Coral Entertainment, the own resources and management capabilities of senior agents such as Zeng and Zhao are also very important. If the shares are too low, people don’t have to follow you.

If they were not reluctant to give up Da Mimi, the cash cow, and Boss Wei, the big mountain, the new company has a broad prospect, the two may not be willing to be a small shareholder.

It is worth mentioning that the new company is not called [Jiaxing Entertainment], but changed to [Mixing Media]. After all, Zeng Jia is only a small shareholder, and the real boss is Da Mimi.

[Mi] is the name, [Xing] means to move forward, and [Mixing] is the beautiful vision of looking forward to Da Mimi and the company to make great strides and go further and further.

However, Boss Wei thinks that this name is a bit forced, but he is ridiculed by Da Mimi, which is better than his seafood market.

Mixing Media has been established now, but it is not in a hurry to announce it. It is waiting for a good opportunity to make a name for itself.

Da Mimi and even Wei Yang behind the company have high expectations for this company. In this way, they must pay more attention to the company's reputation and influence, so that it will be more convenient to create momentum, attract capital in the later stage and even operate the listing.

There is no doubt that this time "Gu Jian Qi Tan" is a good opportunity.

Da Mimi also expressed her confidence in an interview with "Celebrity Face to Face".

"I think our play will achieve good results. The men are handsome, the women are beautiful, and the plot is also very exciting. It may be liked by many young people... Will it be more popular than "Palace Lock Heart Jade", haha, I personally hope so."

Rouba and Qiao Zhenyu, who are also the leading actors, also expressed their optimism about the program. However, the male lead Zhang Ruoyun is more cautious and answered questions very steadily.

It is no wonder that the outside world, the crew and even PPTV are optimistic about "Gu Jian Qi Tan". In fact, the arrangement of this play is too good.

The female lead Da Mimi is a top-tier star and a representative of 85 flowers.

The second male lead Qiao Zhenyu is a popular young actor in the first line. If there is no accident, he will come to save the scene and it will not be his turn to play a supporting role.

The second female lead, Dilirouba, has become extremely popular after "Running Man", and her momentum is catching up with those 85 flowers. She is already a new top star.

The only male lead, Zhang Ruoyun, is not very famous and is a drag.

But three kings can lead a bronze player, and they can win even if they say they have the advantage, not to mention that there are many young actors and actresses and powerful players playing as assistants.

In addition, "Gu Jian Qi Tan" is already an influential game IP, and the blue whale with a golden signboard has invested heavily in the production.

It can be said that among the many blue whale series TV series that have not been broadcast, "Gu Jian Qi Tan" is second only to "Nirvana in Fire" starring Wei Yang.

"The Journey of Flower" and the dramas "Legend of Dance and Music" and "Ode to Joy" that have been approved one after another are all ranked behind.

So this drama is the most suitable summer hit for PPTV. The TV series has not yet been launched, but it has become popular before it is broadcast just with the early publicity.

…

Under the attention of the public, "Gu Jian Qi Tan" was broadcast on PPTV and Shanghai Satellite TV in mid-June.

Many people outside are still surprised that Hunan Satellite TV has not competed with Shanghai Satellite TV.

After all, in the past two years, whether it is Wei Yang, Da Mimi, or even Qiao Zhenyu, they have been closer to Hunan Satellite TV in terms of TV dramas. The previous rumor was that Hunan Satellite TV was the closest to winning "Gu Jian Qi Tan".

In fact, the change is very simple, because Shanghai Satellite TV offers more money.

Hunan Satellite TV has already bid very fiercely, with an exclusive first-round broadcast right of 165 million yuan, and then bid with various TV stations, all the way up to 172 million yuan.

This price is already the top in the industry, apart from "Celebrating Yu Nian", which was more complicated at the time.

However, Shanghai TV is the real dog big spender, and it directly spent 180 million yuan in one go, and promised a lot of other conditions, such as cooperating with PPTV.

This is something that Hunan Satellite TV cannot accept. It's not that they can't afford this money, but they also have to consider the layout of Mango TV.

So they turned around and won Tangren's "Da Mo Yao", hoping that with the combination of Hu Ge and Na Zha, they can resist "Gu Jian Qi Tan".

Shanghai Satellite TV spent so much money, naturally hoping that "Gu Jian Qi Tan" would get a good result.

And the latter did not live up to their heavy money. The ratings on the first day were nearly 2, and they broke 2 in three days, easily winning the first place in the same period for many days, and the market share was three times that of the second place.

This result was so exaggerated that even if many people had expected it in advance, they still couldn't help but take a breath.

However, unlike TV stations, the online platform is where "Gu Jian Qi Tan" really killed all the enemies.

Compared with other video websites, PPTV's playback volume is relatively low, so the data is not particularly exaggerated.

"Dad is Back" is also a small hit variety show, with a cumulative playback volume of more than 1 billion in two months. If it were LeTV, it would at least be several times higher.

However, in this environment, the playback volume of "Gu Jian Qi Tan" exceeded 30 million on the first day of its premiere.

Halfway through the broadcast, the highest single-day playback volume was close to 100 million. In less than two weeks, the total playback volume exceeded 1.5 billion, which made PPTV's internal staff think that the technical department was brushing the data.

In addition to the playback volume, the online discussion is even more popular.

On the day when "Gu Jian Qi Tan" was broadcast, within less than 24 hours, the number of people discussing it on the entire network was close to 1.5 million, and the number of replies to the related discussion posts was as high as 4.9 million.

During the hot broadcast period, the number of clicks and reads on Weibo topics exceeded 500 million, with an average of 4 to 7 hot searches per day.

The male lead Zhang Ruoyun even broke the record of Weibo's fan growth. Before the TV series was finished, his Weibo fans had exceeded 10 million, and the related Weibo popularity list topped the list for eleven consecutive days.

For a small star who was only a second- or third-tier star a month and a half ago, it can be said that he has achieved a real one-show hit.

The media also expressed great surprise and praise for the popularity of "Gu Jian Qi Tan", and even compared it with "Joy of Life".

As the most successful costume drama in the Chinese TV circle in the past 20 years, the "Joy of Life" trilogy is a great success, whether it can be compared or not...