Chapter 465: Outstanding Performance in "The Legend of Wu Mei Niang"
Wei Yang was filming in Thailand, but he did not give up paying attention to the domestic situation.
After the summer strategy, the frequency of big moves by Blue Whale and PPTV has decreased a lot, but there is still no lack of good news.
Among them, the most worth mentioning is "The Legend of Wu Mei Niang".
This drama, which is covered with the skin of [Ice Ocean Entertainment], is actually produced by Blue Whale. Since its launch in October, it has quickly achieved a series of good results, allowing everyone to see what the influence of popular big flowers is.
This drama was exclusively broadcast on Hunan TV, and the final average ratings exceeded 3!
This result not only surpassed the previous "Flower Journey", but also became the third TV series with a rating of over 3 this year, and surpassed "Mu Mansion Storm" broadcast on CCTV, basically confirming that it won the second place in the national ratings this year.
Unfortunately, with "Celebrating Yu Nian 3" in front, "The Legend of Wu Mei Niang" suppressed Zhao Liying and Liu Shishi and still did not win the highest honor.
Compared with "Flower Journey", which is more inclined to the Internet, the market share of "The Legend of Wu Mei Niang" is on the TV platform.
The 90-episode TV series was broadcast for more than 40 days. During the broadcast period, the average market share exceeded 6%, and the highest market share was as high as 17%. It won the first place in the ratings for 44 consecutive days, which was the first time in history.
This is something that the trilogy of "Celebrating Yu Nian" has not done. Of course, it is mainly because the number of episodes in a single episode is not as many as "The Empress of China".
At the same time, this drama is also popular in Hong Kong and Taiwan.
In Hong Kong, the ratings of "The Empress of China" reached 29.49 in a short period of time, and it has been ranked first for many days. About 1.9 million viewers watched it. Based on the population of 7.24 million in Hong Kong, 26% of people watched this drama.
In the words of "Ming Pao", Fan Xiaopang crushed TVB with gorgeous costumes and grand scenes.
In Taiwan, the number of people with income has reached one million, which has caused Taiwanese media to lament that young people in Taiwan are being "brainwashed" by mainland dramas.
Although this is an exaggeration, it is not groundless. At present, the local film and television market in Taiwan can be said to be retreating step by step.
The film industry is almost dominated by Hollywood, while the TV drama industry is hit by mainland and South Korean TV dramas in turn.
Some media have posted the top ten TV dramas in the Google search index in Taiwan in 2014.
Among them, there are four Korean dramas, three mainland TV dramas, and only three local Taiwanese dramas.
The three mainland TV dramas are "Joy of Life 3", "Ancient Swordsman" and "The Empress of China", among which "The Empress of China" is the highest, temporarily ranking second, and it is very likely to rush to the first place.
In comparison, the performance of "The Empress of China" on the Internet is weaker.
But it is only relative to phenomenal hits such as "The Journey of Flower" and "Ancient Swordsman".
The peak of the popularity of "The Empress of China" Hualuo on the entire network exceeded 12,000+, winning dozens of daily popularity champions, and the serialized playback volume exceeded 5 billion, which gave PPTV a lot of firewood for the summer strategy.
Fan Xiaopang became a god in "My Love from the Star" that year, and he did not act in TV dramas for several years.
This time, she is carrying "The Empress of China" alone. Maybe the work itself is not the most explosive, but with her popularity and influence, the momentum is extremely strong, forcing all kinds of actresses to avoid her, and also let everyone see what the ratings queen is.
However, Fan Xiaopang is different from Liu and Zhao, who are still in the rising period. The latter two are not stable enough and need these achievements and honors to prove themselves.
Fan Xiaopang is not without it, but she is much calmer than the two in this regard.
The outside world did not make a big fuss about how popular Fan Xiaopang is because of this drama, but was more concerned about how much money she made.
This is the treatment that only Boss Wei had in the past. From this, it can be seen that many people's positioning of Fan Xiaopang has changed.
It can be seen that Fan Xiaopang's capital attributes gradually began to be greater than her identity as an artist when she independently operated such a successful project.
It is not difficult to check how much money Fan Xiaopang made.
Bingyang Entertainment, which controls the project, did not intend to hide it at all. At that time, it announced that the first round of exclusive broadcast rights on TV were sold for 220 million.
The price of the online copyright is also strong enough, forcing PPTV to bleed a lot.
Although the price of over 100 million yuan for exclusive online copyright is not shocking to the industry, it is also rare in the current market.
At least compared with "The Journey of Flower" and "Swords of Legends", the price of "The Empress of China" is more advantageous, which shows how powerful Fan Xiaopang's appeal is.
This is also thanks to Wei Yang. "My Love from the Star" is popular in Asia, making Fan Xiaopang the most commercially valuable actress in China and even in East Asia.
The big-budget costume drama she starred in has the gimmick of Wu Zetian. If the price is lowered, it would be an insult to the IQ of the publicity team.
The TV and online copyrights alone are more than 300 million yuan. In addition to advertising revenue, second and third round copyrights, Hong Kong and Taiwan copyrights, peripheral marketing, and very likely overseas copyrights, the industry estimates that the total revenue of "The Empress of China" is 450 million to 500 million yuan.
Although the cost of this drama is not low, it is not as high as imagined. After deducting expenses and taxes, the remaining net profit is estimated to be 200 to 300 million yuan.
Fan Xiaopang is now in power!
Even if she had to split the money with Wei Yang, she would have earned nine figures, not to mention that during the filming, Fan Xiaopang had already received tens of millions in remuneration.
What is more worth mentioning is not the cash, but the valuation of Bingyang Entertainment.
In addition to the most impressive "The Empress of China", Bingyang Entertainment also has four artists who have signed or are expected to sign, namely Wang Ou, Zhang Zixi, Jiang Shuying and Mao Zijun.
All four of them have appeared in "The Empress of China" and played many important roles. Mao Zijun is the male lead and is highly praised by Fan Xiaopang.
With the popularity of the TV series, the four artists have each gained a lot of fame, which has also become an important achievement of Bingyang Entertainment.
The performance of film and television production and artist management has also made Bingyang Entertainment highly favored by the capital market. From a fledgling company, it has become an entertainment upstart with a valuation of more than 3 billion.
This valuation is definitely inflated. After all, "The Empress of China" is very popular, so it is inevitable to exaggerate.
But then again, with the current crazy growth momentum of the entertainment market, this little bit of water may become the real valuation in a few days, so no one can say for sure whether this market value is overestimated or underestimated.
After all, from the perspective of capital, Bingyang Entertainment has highly kidnapped Fan Xiaopang, has a deep cooperative relationship with Blue Whale and even Wei Yang, and has several promising artists in hand, so there are really many good cards to play.
The most important thing is that "The Legend of Wu Mei Niang" has proved its super ability to attract money.
No matter what company it is, if you can make money and have a high profit margin, the valuation will definitely not be low.
In addition, Bingyang Entertainment has officially announced its next development plan, planning to invest in four film and television works, three TV series and one movie.
Among them, Fan Xiaopang alone is responsible for three projects, including a movie, a costume production and an urban drama.
The movie plan has not been made public for the time being, but the costume production and urban drama have revealed some information to the public, and even the urban drama has been announced to be approved-
"My First Half of Life"
is adapted from the work of the same name by female writer Yi Shu, telling the story of a divorced young woman returning to the workplace.
This TV series is a typical Shanghai-style urban elite drama, with the background basically in big cities such as Shanghai. Under the guise of female independence, it is openly about workplace struggle, but in fact it is still Mary Sue.
However, relatively speaking, this kind of plot is much more subtle and tactful than the previous ugly duckling and prince plot.
The main reason is that the market is further refined. Idol dramas continue to focus on teenagers, while the target audience of this kind of drama has changed to female college students, female white-collar workers and married women.
Therefore, judging from the audience group and the market alone, this kind of drama will become the mainstream in the future.
Even the rise of the Shanghai circle in the previous life is related to this east wind, so this kind of drama is also called Shanghai-style urban drama by some people.
The drama "My First Half of Life" can be said to be a representative work of this kind of drama.
An abandoned single mother returns to the workplace and makes a career with the help of her bestie and elite bosses.
Many plots in the whole drama have been criticized for their incorrect values. The biggest point is that the heroine becomes a mistress and stabs her bestie in the back to steal a man. When Boss Wei read the script, he always felt that the screenwriter was implying himself.
However, although there are many points of criticism, this kind of bloody and dramatic plot is often a ratings point and is very popular in the market.
So Boss Wei will not throw the baby out with the bathwater. The only thing that is still humane about him is that he did not advocate and promote this concept in the story.
It is rare that the plot does not give the heroine who did something wrong a happy ending, but after a short period of cooperation, everyone is well and never see each other again.
Blue Whale originally planned to make this drama by itself, but there are no suitable artists on hand.
After all, the heroine is a divorced young woman, and her children are several years old. The actresses that the company strongly supports are not old enough and have certain concerns about playing "mothers". However, Fan Xiaopang has achieved a certain degree of transformation and does not care much about this.
So, Wei Yang took out this script and cooperated with Bingyang. Blue Whale provided money and labor, while Fan Xiaopang and Bingyang provided money and people.
In addition to My First Half of Life, another costume production is currently tentatively called "Legend of Yang Yuhuan" or "The King's Woman".
That's right, Wei Yang turned the movie that he originally shot with Li Tianwang into a TV series.
The success of "The Legend of Wu Mei Niang" has proved Fan Xiaopang's advantage in historical biography, and normally he must increase his output.
The plot of "The Legend of Yang Yuhuan" tells the story of the abusive love between Yang Guifei and Emperor Minghuang of Tang. The length of the story is much shorter than that of "The Legend of Wu Mei Niang", starting with Princess Shou and ending at Mawei Slope.
However, there are still some objections to this project, that is, Boss Wei and some people think that it is too similar to "The Legend of Wu Mei Niang". After all, the times are too close and it is easy for people to be unable to distinguish.
At the same time, in terms of character experience, Yang Yuhuan is much thinner than Wu Zetian, which is also a test for the plot shaping.
If you really want to shoot a biography, Yang Yuhuan is not the best choice. From ancient times to the present, there are too many "big heroines".
"The Legend of Empress Lü", "The Legend of Dugu", "The Legend of Liu E", "The Legend of Princess Pingyang", "The Legend of Liang Hongyu", "The Legend of Li Qingzhao", these ancient heroines are very interesting materials, even in the Republic of China and modern times, there are quite a lot of extraordinary women.
In comparison, although Yang Guifei was beautiful and died tragically, she did not have a very impressive resume.
So, although the project of "Legend of Yang Yuhuan" has been released, it is still pending, and the follow-up will depend on the script.
Wei Yang is not impatient. Fan Xiaopang's "Legend of Wu Mei Niang" had a very good start and immediately made a name for himself.
If the legendary projects can be stably output, they will become the pillar series of Bingyang Entertainment, with a value of at least tens of billions or even hundreds of billions, and will also be the biggest bargaining chip for Bingyang's operation and listing.
For projects of this size, steady and steady is the right way. The most taboo is to be impatient. The more impatient, the easier it is to make mistakes. If the signboard is damaged, the loss to Bingyang will be fatal.
On the business level, Fan Xiaopang listens to the command of Boss Wei.
Family members know their own affairs. Fan Xiaopang knows that he is a little smart, but he does not have much confidence that he can independently support a successful enterprise.
And Wei Yang's resume is here. He founded an entertainment empire in one breath. Even "The Legend of Wu Mei Niang" was filmed with his support. As long as Fan Xiaopang is not stupid, he knows who to listen to for the development of such a key company.
Anyway, Boss Wei does not look down on her small temple. As long as the general direction remains unchanged, he will not compete with her for the right to speak and control.
Fan Xiaopang is still very proud. His wealth has increased a lot easily, and his status has also risen. He has successfully evolved into President Fan.
What's the point of Liu Shishi and Zhao Liying fighting to death? In the end, they still have to look at the man's face. It's the right way for me to pull the lever and do it myself.
With a bright career, this woman's ambition began to grow. She intended to make Bingyang Entertainment bigger and stronger and become a new entertainment upstart.
Even Fan Xiaopang has begun to dream that one day Bingyang will become an entertainment giant, and in turn acquire Blue Whale and PPTV, and then spend some money to keep that dog man, and work like a cow and a horse for her every day.
Wei Yang doesn't quite understand her idea!
No matter how big Bingyang is, even if it acquires Blue Whale, won't he still be the company's major shareholder?
But it's good this way. Fan Xiaopang is fresh in entrepreneurship and has a strong sense of career. When he is more focused on this, he will not care about other things.
At least in the short term, she won't catch him studying for a master's degree, and Boss Wei can be considered relieved.
In addition, the new variety show "Sisters Over Flowers" and other dramas produced or purchased by Blue Whale during this period, although their performance was not as explosive as "The Empress of China", also firmly supported PPTV's data.
PPTV's popularity and popularity began to decline after the summer strategy, and with the maintenance of these projects, it has always been in a relatively healthy downward trend.
In November, some data even began to stabilize and even rebounded.
This also shows that PPTV has finally returned to a normal development trend after experiencing the outbreak and cold period of the summer strategy.
And it is in this relatively normal stable period that PPTV still relies on the afterglow of the previous outbreak, and the comprehensive data ranks among the top three in the entire network.
It is second only to iQiyi and Penguin, and has a slight advantage over Youku. Before the end of the year, if there is no major change, it can basically maintain this pattern.
In one year. Strictly speaking, it took eight months to go from a second-tier video website to the top three in the industry.
Even if there is a lot of luck and the confidence is not yet stable, it is enough to make Wei Yang and all PPTV employees proud.
What made Wei Yang even happier was that in the face of his aggressiveness, although Suning also decided to increase its investment, the amount of funds was not enough to compete with Wei Yang.
This also indicated that Suning's attitude towards PPTV had changed.
From the original opportunity to seize control, it began to change to a pure investment mentality. After all, this is still a video website with great prospects. Having enough shares is definitely a good thing that will make a profit.
Suning's "retreat" directly fulfilled Wei Yang's wish. It was only a matter of time before he won more than 67% of the absolute control.
In this way, even if the worst thing happened, Suning let go and let Ali in at this time. Wei Yang, holding the absolute control of the company, could fight against it.
However, Wei Yang felt that Suning would not be so stupid.
Now that PPTV is so popular, wouldn't it be nice to keep it for listing to make money? It's just a waste of time to cash out at a low position...