One Thousand Nine Hundred and Thirty-Two Big Brawl
Brothers, I have opened a new book again: Restarting Life: I can call myself ten years ago. Brothers, help me collect it and give some recommendations!
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At the beginning of the year, there was widespread concern internationally that the price of IGBT chips for automobiles would rise.
What is the reason why Japan's Ajinomoto deposited film production capacity is insufficient, and other car companies are affected by reduced production due to lack of manpower.
But since Company H's carbon nanotube chips began to be put on the market on a small scale, the shortage of these chips immediately began to improve.
No one expected that such a difficult problem would be cured by a cross-border player.
Anyway, we don’t know whether there is a shortage of automotive chips in other countries around the world.
But in Rabbit Country, there is absolutely no shortage of various chips used in cars. ,
There was even a series of declines due to sufficient supply.
In the field of chip manufacturing, good news comes out frequently.
Japan's Canon and Nikon invested in and built factories in Bincheng and Chuncheng respectively, and began to produce chips here.
And as soon as they launch it, it will be the top product they can produce, 14nm-level chips.
This level of chips is already the ultimate level of chips that can be produced by the dry lithography machines mastered by the Japanese.
On the Internet, ASML's ultraviolet EUV can only work in the field.
The Japanese also saw clearly that the world's leader was in chaos, so they acted first.
With Rabbit's breakthrough in carbon nanotube chips, carbon nanotube chips with a 28-nanometer process were produced.
And this chip has been successfully applied to H company’s new generation flagship machine mate50.
This mobile phone was a huge success as soon as it was launched, knocking out the fruit machines that had previously dominated the domestic market.
In just three months, domestic sales of fruit have shrunk by one-third.
According to analysis by industry insiders, by the end of the year, domestic sales of fruits are expected to shrink by one-third.
The market sales in the past few years are estimated to be only half of last year.
The next two to three years will be an even more miserable time for fruits.
As Company H may continue to launch the mate series and series of products equipped with carbon nanotube chips, the fruit market in the rabbit country will further shrink.
Unless they come up with effective countermeasures.
But at present, it seems that if you ask them to come up with a product that can compete with carbon nanotube chips, they will not be able to come up with it even if you give them ten years.
In this way, the only way to appear in front of fruits is to reduce prices.
And Fruit has indeed done this. Since the launch of H Company's mate50, the price of Fruit's flagship phone has been reduced by 30%.
And according to the current trend, they are likely to reduce the price to 50% by the end of the year.
This is something that the proud fruit has never done before.
You must know that in the past, in order to capture high profits, fruits have always refused to lower their prices in the domestic market.
Even just increasing the price, as for reducing the price, that is impossible, impossible in a lifetime.
But this time, they resorted to price war in despair.
There is no way, even if the price is reduced, no one will buy it yet. If you insist on not reducing the price, you will really die.
The Rabbit Country is regarded by them as the most important market in the world. If this place is lost, the market value of the fruit will be cut by at least half.
Now Fruit couldn't sit still, and he couldn't care about face.
In the past, various shopping festivals were held on several major domestic shopping platforms.
They never bothered to participate.
Even if you participate, there will be no price reduction. To consumers in the Rabbit Country, in their eyes, they are like walking leeks.
Synonymous with stupid people and lots of money...
Even if they don't negotiate the price, they actually increase the price, and those idiots are still chasing after buying.
Naturally, they don’t bother to participate in those shopping festivals where discounts are always available!
But today is different from the past. There is still more than a month until the domestic shopping festival.
Fruit has already joined the shopping festival carnivals of major shopping platforms.
He even went into the water himself and began to spend wildly on soft money to subsidize consumers crazily.
Mobile phones that used to cost RMB 7,000 to RMB 8,000 now basically cost RMB 4,000, plus their hefty discount price subsidies.
Buying one costs only about 3,500 yuan, which is the price of mid-range mobile phones in the past.
Even so, most consumers lack interest.
As for the other domestic traveling merchants, they were basically lying on the ground feeling cold at this time.
For example, some friends who were jumping around like crazy before, now their only option is to lie on the ground and pretend to be dead.
To be honest, during this period, they had sent all the people they could to Bincheng.
Every day I squat at the door of the laboratory of Bencheng University of Technology, waiting to connect with the professor somewhere.
What kind of method, because although they know that the real boss behind the carbon nanotube chip is Spark Technology.
But now they can't even get through the gate of Spark Technology!
As for the marketing department of Spark Technology, they have visited countless times, but the result every time is that they are doing Tai Chi with them.
So I can only use my brain to come to the laboratory. I hope the professors here can help make recommendations.
Even the big liar R-U-OK got information about Xiao Feng through connections and called Xiao Feng for several days in a row.
But to be honest, Xiao Feng had no interest in such a guy who was an assembly plant and a master of deception.
Although this guy, in the eyes of many people in China, is a master of entrepreneurship, and many people even give him a lot of aura.
Many people worshiped him.
But in Xiao Feng's opinion, this guy is really a master of capital. In addition, his so-called entrepreneurship means that he has a relatively high ability to integrate the industrial chain.
He has done nothing real innovation, so for someone like him who likes to engage in industry, it seems.
He didn't want to deal with such a person, so he passed it on to He Xiaojun.
He Xiaojun has met this person before, but not very familiar with him, and he has been following Xiao Feng for a long time, so He Xiaojun also has the temperament of a doer.
Although he often appears in various social situations, his temperament is more inclined to German and Japanese industrialists.
He admires entrepreneurs who are engaged in industry and are willing to work hard on technology.
He stayed away from entrepreneurs who were talking nonsense and playing with capital.
If it weren't for the introducer of R-U-OK this time, who has a relatively large background and is not easy to deduce, He Xiaojun would not even want to meet him.
But who makes him Xiao Feng's 'manager'? R-U-OK has a high status, but it is still a few levels behind Xiao Feng.
Xiao Feng could just say no and then disappear, but He Xiaojun couldn't.
So after politely declining several times, I had to meet with the big boss.
As soon as they met, he understood this guy's methods. He was worthy of being the man who was able to invent Sansang's apology and do it without changing his face.
This time, the attitude was very low. Although He Xiaojun's attitude was always tepid, people were not in a hurry and just got into it with him.
There is only one purpose, and that is to get their carbon nanotube chips.
After all, anyone in China who plays with mobile phones can see it now.
If we can't get this chip, everyone will die.
Now, Company H seems to have not expanded outwards yet.
But in fact, they are unifying the world and integrating the battlefield.
The focus is now on the country, and everyone is optimistic about it, and it will only take one year.
A year later, they could complete a domestic sweep.
At that time, no matter what kind of fruit, what kind of rice, what kind of OV you are, everything will be dead.
The current situation is almost the same.
The price of their flagship mate50 phone has risen to more than 7,000, but 120 million units have been sold in China.
And according to the current trend, there are still three months from now to the end of the year, and it is expected that there will be a wave of sales boom before the end of the year.
Therefore, it should not be a problem for them to sell 150 million units before the end of this year.
Damn it, this is a flagship phone with more than 7,000 dollars!
At the beginning, people didn’t expect the price to be so high.
But later, because the supply chain couldn't keep up, production capacity was tight, and people kept giving them hints to give other manufacturers a way to survive.
Although they themselves insisted not to increase the price, various scalpers and channels forced the price to increase to more than 7,000.
Although Company H was aware of this situation, they did not make any announcement this time and chose to turn a blind eye.
No way, if they insist on a price of more than 4,000, then all domestic manufacturers will die by the end of this year.
This is what the above does not want to see.
After all, no one wants to see a situation where one company is dominant. Although the other manufacturers are assembly plants, they are also our own companies!
They also support millions of workers, and as for the industrial chains that depend on them, they can support even more people.
If they were killed directly, Company H would be happy, but tens of millions of families would be unable to survive the New Year.
Therefore, the price of Company H’s flagship phone has to go up.
But the problem is that Company H is being very arrogant, but the price of fruit has dropped dramatically!
The price reduction of fruits is something that other domestic merchants did not expect.
What's more, what everyone didn't expect is that the status of Company H and Fruit Company in the market has just been reversed.
In the past, Company H was the leader of the second echelon in the country and the tail of the first echelon.
And now H Company has become the well-deserved top brother in the industry.
As for Guoguo, he took the initiative to reach the second echelon and started to dominate in this echelon.
Their flagship phone has directly dropped the price to the range of 4,000 yuan. What will you do to those domestic friends who have just breathed a sigh of relief?
In the past, they relied on the CPU provided by Qualcomm, and they had some reason to tell a story, and they could draw a few strokes with the second-tier brand of Company H.
But now they have to face the impact of the fruit, and this time they have to straighten their hips.
The price of fruit has been reduced, how can they still have the nerve to continue to hold on?
I can only choose to follow the price reduction...