Chapter 628 Are You Full? Takeout

"A virtual character endorses?"

Some people don't quite understand what Ye Ge said.

This is not to say that they don't know what a "virtual character" is.

All of them have downloaded a copy of Bilibili on their phones.

After all, Bilibili is now the largest video website in China, with a very high popularity. It also contains a variety of knowledge and news hotspots. For those of us who run businesses, we must keep up with the times.

And Bilibili is a window for us to better understand the outside world.

Even some of the members of the board of directors have paid memberships on Bilibili.

So we also know that Bilibili's Er Er Niang and San San Niang are all virtual characters, and Bilibili has never invited any celebrities to endorse.

And now, many people think of Bilibili when they see these two characters.

Even on Bilibili's online store, the dolls of the two virtual characters, 22 Niang and 33 Niang, are selling very well, which is equivalent to users spending money to buy your trademark.

The operation and endorsement of virtual characters on Bilibili has become a very successful business case.

But the problem is that Bilibili is originally a two-dimensional platform.

It is actually very normal for a two-dimensional video platform to use two-dimensional characters as spokespersons, and it is also in line with the style of such a website.

But can Ruixing Coffee do this?

"I know everyone's doubts."

Ye Ge said.

"Let me talk about my opinion first. First of all, when choosing a spokesperson, you don't know what black material the other party has, nor do you know what weird things the other party has done. After all, everyone knows about the Chinese entertainment industry.

But virtual characters don't need to consider this.

In the past, we needed Teacher Mu Yue to bring heat because Teacher Mu Yue's fans are very sticky, and our discounts are not small.

So in general, facing the first brand endorsed by Teacher Mu Yue, everyone's acceptance is relatively high.

And when everyone's acceptance is relatively high, buying a cup of drink is very affordable, and the taste is very good, so naturally more and more people will buy it.

But we don't need any star effect now.

If you like to drink the drinks we make, you will naturally like to drink them, and the group we face at Ruixing Coffee is mostly adults, and adults are very busy, There is not much time to chase stars.

Even if we face young people, the fan benefits they can bring to us are very limited. Compared with our total sales, the sales brought by fan benefits are basically negligible. Even if something happens to this star, we will be in great trouble.

The benefits and risks are completely disproportionate.

Of course, this does not mean that we have to print cartoon characters on cups, which is indeed not very suitable.

When people hold business meetings, all the milk teas on the table are cartoon characters, which is indeed quite inconsistent.

What we have to do is not to sprint our virtual characters into every product. , but to make each cup its own style, whatever is appropriate.

But the embodiment of our corporate image can be such a girl with deer horns wearing an OL uniform.

Do you understand what I mean? "

After Ye Ge finished speaking, his eyes swept to the crowd.

Everyone naturally knew what Ye Ge meant.

In fact, what Ye Ge said was "weak endorsement".

A company cannot be without its own iconic things.

A trademark, a mascot, can represent a certain company.

When others see this trademark or mascot, they will naturally think of this company.

This creates a very good publicity effect, and can even narrow the distance between customers and companies.

Luckin Coffee is indeed facing a lot of business people.

However, the mascot of this company can be omitted in ordinary products, but it can be shown in advertisements, which is completely fine.

"I think what Mr. Ye said makes sense. We don't need to find any spokespersons now. Now with the reputation of our Ruixing Coffee, if someone likes to drink it, they will naturally buy it.

If no one likes to drink it, it's useless for anyone to endorse it.

We don't need to make money from those star chasers.

This kind of money is unstable, and if something happens, we are likely to be implicated."

After everyone was silent for a while, Yuan Mei spoke up, supporting Ye Ge.

"I also think what Mr. Ye said makes sense." Another member of the board of directors expressed his opinion.

"I agree with Mr. Ye."

"Then let's design a virtual character. I think weak endorsement is also good. To be honest, I don't really like products endorsed by celebrities. I always feel that I buy this product because of this celebrity."

"Okay, then it's decided. Xiaoya, your product department will communicate with Bilibili and ask their art department to help us design it." Yuan Mei made the final decision.

"Okay." The woman whose full name is Wang Jingya nodded and wrote it down.

"There is one more thing to discuss with everyone. Everyone should know about Baole.me takeout, right?" Yuan Mei asked.

"Mr. Yuan, which takeout app are you talking about?" someone asked.

"Yes." Yuan Mei nodded. "Recently, the person in charge of Baoleme Takeaway found me and hoped that we could enter the Baoleme Takeaway platform. They also said that they are spending money to expand the market in order to promote Baoleme Takeaway. There will be great discounts for users. The discount money is subsidized by Baoleme Takeaway. We sell as much as we want. Not only will we not lose a penny, but it will also bring a great increase in our sales."

"But don't we have our own takeaway software?" Qin Wen, the director of the marketing department, frowned.

And his own takeaway software is quite easy to use.

From time to time, I also use the Luckin Coffee APP to order something to drink.

"If we can have another platform for sales, it is really good. I think Baoleme will become a large takeaway platform in the future, and if we enter, we can save a lot of labor costs for takeaways."

"Then we don't need to open our own takeaway platform in the future?"

"This."

For a while, people in the conference room started to discuss.

After everyone discussed for a while, Yuan Mei looked at Ye Ge: "Mr. Ye, what do you think?"

As Yuan Mei's words spread, everyone stopped discussing and looked at Ye Ge, waiting for Ye Ge's answer.

"I think so." Ye Ge thought for a while, "We should enter the Baoleme food delivery platform, which is understandable, but we have to keep our own food delivery platform."