Chapter 659 563 Qing Zhiyuan Is a Marketing Genius

Chapter 659 563. Qing Zhiyuan is a marketing genius

…

After get off work in the evening, Yamada Masaharu went to the game store early.

The store manager had already prepared the game disc for him.

However.

"Now that Pokeni games can be downloaded on the Dandelion game platform, why do you have to make a special trip?"

The store manager asked.

It's not that he doesn't want to do business, but Yamada is also his old customer for a long time.

It's just a few questions in good faith.

The two have known each other for almost 10 years. Although they have not been able to establish a friendship in private and are not friends, they are strangers who are familiar with each other.

This feeling is quite subtle.

Sometimes, boyfriends and girlfriends cannot reach such a natural and harmonious state after breaking up.

Hearing the store manager's words, Yamada Masaharu was slightly stunned.

It's as if he had never thought about this problem before.

In fact, it is true. Yamada Masaharu has been buying games here for 10 years. If you calculate the total amount, it is not tens of millions of yen, but it must be millions of yen.

He buys games here every year, even more punctually than having dinner with his girlfriend.

Eh?

Where did my girlfriend come from?

Yamada Masaharu's thoughts wandered a little, but were immediately pulled back.

"Well... why?"

He couldn't help but smile bitterly, tilting his head and thinking for a long time.

This made the store manager speechless.

"That... I just asked casually, there is no special meaning." The store manager quickly made up.

"Since the online download function of the Dandelion game platform was launched, the newly released games of Pokeni are basically exclusive to the platform, and customers have become accustomed to downloading games on the game platform.

It is actually quite convenient to play without going out.

To be honest, in the past year, there have been fewer people visiting physical stores."

"But physical products also have their advantages. Look at the game discs and packaging produced by Paradox, which are actually quite exquisite.

And..."

The store manager took out the special gift box of "Violet Evergarden" from the cabinet. In it, there was not only a limited edition figure of Violet, but also a small typewriter model.

"It is made of pure machinery. Although it is only the size of a palm, it can really type. The problem is who can have such small fingers? Haha."

The store manager laughed honestly.

The thick chin and chubby body made him look particularly cute.

Shoji Yamada looked up at him. Unknowingly, the store manager's temples were already gray.

He didn't pay much attention to it before. Didn't expect that he was already so old?

Could the store manager be 50 years old?

However, he didn't dare to ask, but instead focused his eyes on the special gift box.

The whole gift box is the same as the figurine, with a transparent outer packaging, so you can see inside at a glance.

In the middle is a beautiful girl with long golden hair, metal arms, and a light blue dress.

Then in the lower right corner is a palm-sized typewriter, and the special gift box is about 30 cm high.

It is made quite delicately.

Even Yamada Masaharu took a look and couldn't help but be moved.

"How much does this cost? Special gift." Yamada Masaharu asked.

"It depends on luck." The store manager smiled slyly, "Pokene special, there are only 10,000 sets in the world."

He took out a lottery box from under the table, "Just draw it, and draw the word special gift. Of course, you have to buy a game first to be eligible for the lottery."

To be precise, this is not a Qingzhiyuan special gift, it should be called Hattori Hiroyuki special gift.

Qing Zhiyuan took into account the feelings of President Hattori and specially organized such a lottery. It was like giving away 10,000 sets for free, but it gave players a particularly good experience.

In fact, it promoted offline consumption in disguise.

Yamada Masaharu was stunned for a moment, and soon realized that this was definitely a marketing activity done by Pokeni.

As long as you can draw it, it is equivalent to getting a game for free, so you can keep the bonus yourself and give the game disc to others.

Of course, the premise is that you can draw it.

But in this way, Yamada Masaharu quickly thought of the best solution-

The best way is to organize a group of friends to buy it, and then take turns to watch the bonus at the end.

If you have a business mind, you can probably use the [Purchase on Behalf] method to buy a lot of game discs at once to increase the probability of winning the lottery.

Ten thousand game bonuses feel that at least more than 100,000 copies can be sold.

Thinking of this, Yamada Masaharu couldn't help but laugh.

Qing Zhiyuan, this guy, is really a marketing genius.

On the surface, it looks quite interesting, and for the sake of the players, such a beautiful bonus can be regarded as a manifestation of their sincerity.

But in fact, it is still business in the final analysis.

Yamada Masaharu sighed silently, then picked up a game disc from the shelf and put it on the cash register.

After paying the bill, the store manager shook the lottery box, put it in front of Yamada Masaharu, and winked at him.

"Here, good luck."

Yamada didn't quite understand what this wink meant. It was too strange for two grown men to wink at each other.

However, he put his hand in and pulled out a small piece of paper, which clearly said [Congratulations to the general, a special gift].

"Wow! Did I really win?!"

"Yes, that's right, congratulations."

The store manager packed the special ceremony box and placed it in front of Yamada Masaharu.

Yamada was almost moved to tears.

Although he was a little happy at first, wondering if his luck was really good, but after carefully recalling the meaningful smile and wink of the store manager, Yamada Masaharu immediately understood:

All of this was a friendly operation by the store manager, otherwise he would never have won the prize.

So touching.

"Thank you, manager." Yamada Masaharu gave him a slight bow tacitly, expressing his sincere gratitude.

The store manager also smiled very happily, and neither of them said anything.

Although the bonus is not very valuable, it conveys the warmth of the store manager very well at this moment.

Although Qing Zhiyuan is all about business, the store manager is a person with emotions.

In the face of feelings, business and so on are simply vulnerable.

…

"Ah, right."

Before leaving, Yamada Masaharu turned back and said, "Because of habit."

"Huh?" The store manager looked at him doubtfully.

"Didn't you ask me before why you don't download the game directly on the gaming platform?"

"Um."

"Because of habit."

Yamada Masaharu smiled slightly, "I'm used to coming here to buy games, and I'm also used to having the store manager around. As for me, I'm sorry to say, I don't like change very much.

Once I become dependent, I will always get used to it unless the other person makes changes.

Every time I take a game from the store manager, I feel very at ease. "

The store manager was stunned for a moment, wondering if it was because he was old, but he burst into tears when he heard such words.

"Ah, that's it."

He showed a friendly and polite smile, "I hope to see you again next time. Guest."

…

After getting home and getting ready, he put on comfortable pajamas and sat in front of the TV.

He looked at the two games on the table. The girl in the special gift box clearly had a stubborn and beautiful face, but for some reason, it gave Yamada Masaharu the illusion of a smile.

think carefully--

Maybe it's because there is warmth in the world, and the store manager's warmth remains on it, right?

I don’t know how to thank him in the future.

It's a pity that I don't have a girlfriend or anything, otherwise this special gift can be given to a girl.

It's really a waste, giving me such a dead house.

However, Yamada Masaharu silently put away the special ceremony box, saying that he would definitely cherish it.

I took apart the regular version of the game,

Masaharu Yamada inserted the disc and the game started.

The screen went black, and pokeni's logo appeared on the screen.

Here are the iconic slogans:

【Game is life】

[Here, start an unprecedented journey of life]

…

Compared with the pictures, the first thing that appears in the player's mind is its music.

This probably means hearing his voice before seeing him.

Before even seeing the game content, the music started flowing slowly like a clear spring, with a Western classical aesthetic.

You can even dance a waltz with it.

A large sea of ​​flowers appeared in the picture, followed by countless flying petals.

The girl carrying the suitcase appeared in a large flower field.

When the wind blows, the sky is filled with petals.

At the same time, she reached out her hand and gently brushed the long hair around her ears.

Masaharu Yamada's heart melted as he smiled sweetly at the camera.

pokeni is indeed pokeni, and the drawing of girls is truly the best in the world.

The delicate painting style and Japanese comic and European style games give people endless reverie.

The picture is quite beautiful.

However, Masaharu Yamada still hasn’t figured out what type of game this is.

In a short cutscene, the heroine walks through a flower field with a suitcase, and then the streets of a European city.

Then he came to a house.

He opened the suitcase, took out the typewriter, put it on the table, and sat down quietly.

The only thing that made people uncomfortable were her two black metal arms.

The picture was finally fixed here, with flower petals flying outside the window, and a small amount of letter paper in the corner of the room.

It was so beautiful that it really amazed Masaharu Yamada.

At this time, the menu bar slowly appeared.

It's like it was printed out by a girl.

The main interface ends with a dynamic picture. The petals outside the window are still flying, and the heroine’s fingers have not stopped. If you stay in this picture for long enough, she will stand up and go to the bookshelf next to her. Books or something.

Or pour yourself a cup of coffee and go back to the window to watch the scenery.

I have to say, the details of pokeni are a bit scary.

As a programmer, Masaharu Yamada quickly figured out how to do it:

The game is an animation-rendered scene, and the characters also have certain behavioral logic, but this is definitely not a live animation, but some sequence frames made by artists.

To be precise, it is a dynamic picture after rendering.

The backgrounds are taken out separately, and the characters' actions are animated from some of them.

In order to ensure that all animation connections are smooth, the heroine will actually sit next to the table in the end and put both hands on the typewriter.

This frame connects other animation content, so it looks particularly natural.

Amazing, pokeni.

The production team of this game has ideas.

By the way, who is the supervisor?

Yamada Masaharu thought.

Don’t really remember.

Could it be Furuhara Chunqiu again?

Of course, Masaharu Yamada would never think that Qing Zhiyuan made this game.

Masaharu Yamada pressed the button and selected [Start Game]

…

…