Chapter 271 Broadcasting Requires Its Own Platform

A recorded and broadcast program like "The Masked Singer" could have recorded many episodes in one go.

However, because there were very few celebrity guests who signed up in the early stage, Big Fish Entertainment decided to record one episode first. After the broadcast, more celebrities signed up, and then continued to record the second episode.

On the one hand, it is because there are not enough celebrity guests.

Because in each program, try to have a certain proportion of celebrity guests.

On the other hand, it is also due to funding issues.

Big Fish entertainment funds are still quite sufficient.

The prince also attracted a lot of sponsorship and sponsorship.

But if you invite celebrity guests, it will inevitably cost a lot of money for announcements.

And what about celebrity guests who sign up themselves? That is, the celebrities themselves want to be on the show and use the show to promote and expand their popularity. It is not a big problem if they don't pay the advertising fee... Of course, they will still give it symbolically.

I come to you and you come to me, these are two completely different situations.

You can save a lot of money on expenses.

This is the result and strategy of the prince and Zhou You.

Why spend money when you can get it for free?

After the program was recorded, "The King of Masked Singer" began its post-editing and production intensively.

It has to be aired on Friday and Saturday. Friday and Saturday are prime times for variety shows.

Today is Wednesday.

Time is already running out.

While Wang Hou was busy editing and producing, he was also busy communicating with Kunlun Platform and coordinating the broadcast time. He was so busy that he never touched the ground.

…

After Zhou You took off the Fool's mask and changed into his costume, he returned home leisurely.

Sister Zhou Lingyu has also returned from the recording site of "The King of Masked Singer".

As soon as he saw Zhou You, he said excitedly: "You didn't go to the recording session of "The King of Masked Singer" today. Do you know what you missed?"

Zhou You: "You already told me that you missed your long legs."

Zhou Lingyu: "That's not all! There is a contestant named Fool among the masked guests! He's so awesome..."

Zhou Lingyu described Fool's Cow in detail, "You don't know, his dolphin voice made the host pregnant."

Zhou You: "???"

Don't say this nonsense.

Zhou Lingyu: "Everyone guesses that he is an artist! Or he comes from the Tang Dynasty."

Zhou Lingyu was quite excited when talking about The Fool.

Little did she know that the Fool was right in front of her.

After feeding the fish for a while, Zhou You went upstairs and returned to the room.

After taking a comfortable bath, my consciousness sank into the system lottery.

Have 40 life points.

Four draws in a row.

[Congratulations on winning the song "Red Sun"]

[Congratulations on gaining mastery of basic cross talk skills]

[Congratulations on winning the song "Midnight Serenade"]

[Congratulations on winning the song "Under Mount Fuji"]

"Red Sun", "Midnight Serenade", and "Under Mount Fuji", the three songs drawn were all Cantonese songs.

And they are all classic.

Is this lottery a Cantonese-only event?

If you are proficient in the basic skills of cross talk, that is to say, if you are proficient in learning and singing, if you can't survive in the music industry in the future, just go and talk cross talk with Zheng Hudong.

…

The next day.

There was a problem with the communication and negotiation between Wang Hou and Kunlun about the broadcast time.

"The King of Masked Singer" wanted to premiere on Friday or Saturday, but Kunlun declined because of lack of schedule.

The prince had many good things to say, but he repeatedly ran into obstacles.

He had no choice but to inform Zhang Yao and Zhou You about the matter.

Zhou You: "The fourth season of "The King of Singer" is going to be on on Friday, wouldn't it happen to be on our show on Saturday?"

Wang Hou: ""The Longing for Life" is being broadcast on Saturday."

Zhou You: "Is Monday okay?"

Monday is the worst-rated variety show schedule of the week.

Mondays are generally open.

Prince: "They said there's a new show coming on Monday."

After hearing this, Zhouyou didn't continue to ask any more questions.

It is clear,

It's not that Kunlun doesn't have a schedule, it's a question of whether it's willing to let "The Masked Singer" appear.

Zhang Yao: "It seems that Kunlun wants to trap us."

Zhou You: "There's a bit of revenge."

Zhang Yao and Wang Hou nodded in agreement.

Kunlun is Wanghou's old club. After completing the production of "Heartbeat Journey: Sakura Season", Wanghou left Kunlun and joined Dayu Entertainment.

"The King of Masked Singer" is the first variety show produced by Wanghou Laiyu.

Kunlun refused to give it up for various reasons, probably to express his attitude to the prince.

This Kunlun revenge is a bit childish.

Zhang Yao: "Then what to do next? Change the platform?"

Zhou You: "If we don't change it, we'll broadcast it on the TV station."

For such a "stuck", Zhou You felt a little angry. If Kunlun didn't accept it this time, he would not even think about participating in all the programs and TV series of Big Fish Entertainment in the future.

Zhang Yao: "Okay, we have already contacted Jinghai Satellite TV. They won't be able to show on Friday, but Saturday will be fine."

Finally, Zhou You said: "Recruit a team, raise some investment, and let's build a long video playback platform ourselves."

If you have it in your own hands, you won't be afraid of others getting stuck.

Like a chip for the earth!

Hearing that Zhou You planned to build his own video platform, Zhang Yao suddenly became excited, "I want to do that too!!"

“Raising investment is not a problem!”

"Xiao Xiao, my dad, and my rich second-generation friends, they have a lot of money."

For Zhang Yao, a rich second generation, it is not easy to attract investment.

The video platform allows more people to invest in shares. On the one hand, it solves the problem of money, and on the other hand, it also solves the problems of resources and connections. For example, if Zhang Yao's father, Zhang Zhaoyi, invests in Dayu's video platform, when the platform competes with Kunlun in the future, Zhang Zhaoyi will definitely participate out of interest.

The odds of winning will then be much greater.

Next, Zhang Yao and Wang Hou were busy on their own.

Zhang Yaola invested and recruited technical personnel, trying to build Dayu's own broadcast platform as soon as possible.

Big Fish kept silent about this matter.

Little is known to the outside world.

On the other hand, Wang Hou has already reached an agreement with Jinghai Satellite TV on the broadcast of "The King of Masked Singer".

Because of the rise of online platforms,

The efficiency of TV stations has been greatly reduced in recent years and is in decline.

There are very few variety shows that premiere on TV stations.

Therefore, the top leaders of the TV station welcomed the "King of Masked Singer" who came to their door.

Prince submitted the finished film for review on the same day, and it was approved the next morning.

Confirmed to be broadcast on Saturday.

After this matter was finalized, Wang Hou launched a comprehensive promotion and preview of "The Masked Singer".

"Big Fish's first music variety show "The King of Masked Singer" is coming! It will premiere on Jinghai TV at 8pm this Saturday!"

After Big Fish Entertainment released the news, Zhou You immediately forwarded it.

Then Li Qingyao, Li Yan, Zhang Cong, Su Qianxia, ​​Zheng Hudong, Sha Rui, Su Yuexi and others forwarded it one after another.

"It turns out this show is called "The Masked Singer"!!"

“The name sounds interesting, but I don’t know what format it will be.”

"Singing with your face covered?"

"Why not release it on the Kunlun platform? It will only premiere on Jinghai TV."

"You can't even watch the replay if you miss the premiere date, right?"

"Fortunately it's Saturday!! Stay in front of the TV and wait."

Everyone is wondering why "The Masked Singer" is not broadcast on the Kunlun platform.

Neither Big Fish Entertainment nor Kunlun provided an explanation.

But there is no airtight wall in this world.

Soon someone revealed the news.

"It turns out that Kunlun didn't give up."

"It's so miserable... It looks like this show is going to be a hit!!"

"Both the prince and the big fish were targeted this time."

"There are very few people watching TV now. It is basically broadcast on the platform. It is more convenient for everyone to watch on computers, mobile phones, and tablets. The only disadvantage is that you need to be a member. But this does not matter the time... On Jinghai Satellite TV The premiere, to be honest, I probably won’t see it.”

"If Kunlun doesn't broadcast it, wouldn't it be better to find another platform?"

"Isn't it because other platforms won't broadcast it?"

Fans are talking a lot.

Everyone guesses.

The Kunlun platform also feels strange.

Kunlun rejected the broadcast application of "The King of Masked Singer". On the one hand, it was to protect the self-made program "The King of Singer", and on the other hand, it expressed dissatisfaction with Wanghou and Dayu.

I thought they would switch to other places.

But now they go directly to the TV station to broadcast it.

Is Big Fish being targeted by his peers?

In this case,

This show is almost half dead.

the next day.

"The King of Masked Singer" announced the guest lineup of the guessing team.

Zheng Hudong, Sha Rui, Su Yuexi.

"Ahhhh, there's Jung Hodong."

"Wherever there is Zheng Hudong, there is me!"

"I guess the judging panel is very strong."

The audience's anticipation was aroused.

It's Friday.

Kunlun Platform's "The King of Song" announced that it will be postponed to 8pm on Saturday night.

"Holy shit!! "The King of Singer" is trying to kill "The King of Masked Singer"."

"Obviously, just by looking at the name, you can tell that "The King of Masked Singer" is most likely a copy of "The King of Singer""

"Does "The Masked Singer" count as "death before the start of the show?"

"The smell of gunpowder is getting stronger and stronger."

Even Big Fish was surprised that Kunlun would react like this.

Totally unexpected.

Zhou You: "What kind of hatred or grudge is this? As for it?"

Zhang Yao: "I heard that Jiahua, Xingyao, and Guangdian are putting pressure behind this."

Zhou You: "That makes sense."

Kunlun is just a broadcast platform.

The relationship between broadcast platforms and entertainment companies is not competition, but more of cooperation.

Even if the prince is poached by a big fish, Kunlun will not take revenge like this.

Unless it's due to some kind of pressure.

Kunlun has a cooperative relationship with Jiahua, Xingyao, and Guangdian. Although it has self-produced programs, it still has to rely on the three major entertainment companies for artist resources.

If the three companies jointly exert pressure, it will be a serious problem for Kunlun.

in this case,

It is not surprising that Kunlun chose to sacrifice and cooperate with Big Fish.

On the surface, various entertainment companies are harmonious, but privately they have many ways to compete with each other.

Nowadays, Big Fish Entertainment is rapidly rising, and Jiahua, Xingyao, and Guangdian are not happy to see it. After all, they are robbing them of their territory.

Zhou You didn't express much opinion.

There was no response.

Just write this down secretly.

The next day.

"The King of Masked Singer" and "The King of Singer" are both broadcast at 8 p.m. at the same time.

"The King of Singer" is already in its fourth season.

The first three seasons have already accumulated a considerable audience base.

Now that this program is airing, audiences are flocking to watch "The King of Singer".

There are also many viewers on the Internet who are struggling.

"Should we watch "The King of Singer" or "The Masked Singer"?"

"We all want to see what to do."

"I must watch "The King of Singer". I have been looking forward to the fourth season for a long time. Last year, Li Qingyao won the queen title with one song!! I don't know who the singer guests will be this year."

"Haha, "The King of Masked Singer" has not been re-aired. It's not too late to watch "The King of Singer" after watching "The King of Masked Singer"."

“Always remember: the products produced by big fish must be high-quality products.”

Viewers differed.

But as far as variety shows are concerned,

Far more viewers went to see "The King of Singer" than "The King of Masked Singer."

"The King of Masked Singer" is broadcast on Jinghai TV.

You have to watch it in front of the TV.

The King of Songs is broadcast on an online platform. You can watch it on mobile phones, tablets, computers, and TVs anytime and anywhere. It is much more convenient to watch.

…

Jinghai Satellite TV.

The relevant person in charge was chatting about the topic of "The King of Masked Singer".

“What do you think the ratings of ‘The Masked Singer’ will be?”

"Originally, I thought the premiere ratings should reach 0.7, but now that "The King of Singer" is broadcast on the same day, the ratings of 0.6 are already very high."

"It's almost the same number, but it's better than many programs."

"After all, the quality of the recording is here."

The person in charge is predicting the ratings of "The King of Masked Singer".

Because the TV station continues to decline, their ratings estimates for "The Masked Singer" are relatively conservative.

Both 0.6 and 0.7 sound low.

But it's actually a relatively good situation.

Most TV programs nowadays cannot reach this level. If the ratings exceed 1, it can be called a hit.

…

Li Qingyao deliberately finished work and went home early today.

The first thing is to turn on the TV and watch the premiere of "The Masked Singer" on Jinghai TV.

She is not very interested in "The King of Singer".

After all, she already participated in this show last year.

Zhou You invited her to participate in "The King of Masked Singer". As expected, she will participate in the recording of the next episode.

Just in time to take a look at the format of this show in advance.

Dong Wenshu washed some fruits and came over and sat down next to Li Qingyao. She planned to watch this show with Li Qingyao.

Dong Wenshu: "Big Fish Entertainment has begun to be targeted by major entertainment companies. I heard that three companies including Jiahua proposed that Kunlun should not appear in "The Masked Singer", otherwise their artists will refuse to appear in "The King of Singer""

Li Qingyao: "It's too bullying."

Dong Wenshu: "Yes, using more to bully a smaller number won't win without using force."

Li Qingyao: "They are afraid of Big Fish Entertainment."

As he was talking, "The King of Masked Singer" started.

Host Tan Jiaojiao came on stage, introduced the three judging panel guests, introduced the competition system, and then the first masked singer "Queen Medusa" appeared on the stage.

Queen Medusa stuns the audience.

"So this is what the mask said..." Li Qingyao understood the program's pattern more intuitively.

Masked, no one knows the identity or status of the singer. Everything is determined by the singing, and it is also fun to guess the identity of the singer.

Li Qingyao found it quite interesting to hear that some of the guests on the guessing team said that Queen Medusa was Li Qingyao.

The femme fatale, the macho man who doesn’t cry, the camera under the nurse’s shirt.

The highlights and excitement of the program continue to ferment.

at this time,

In the "King of Singer" program that was broadcast at the same time, there were a lot of comments about "The King of Masked Singer".

"Everyone, go watch "The Masked Singer"! A unique music variety show!"

""The Masked Singer" is so interesting, I recommend it to Crack the Wall."

"The "King of Masked Singer" next door is so interesting. They are all talented singers. Damn, I can't guess the identity of the masked guest."

"It's almost time to reveal your face!"

"The most exciting times are coming."

"Really or not? You're not a navy soldier, are you?"

"I'm going to Kangkang!"

Many viewers of "The King of Singer" went to Jinghai TV's "The King of Masked Singer" to join in the fun.

Revealed at the end of the first round.

The true faces of Wendy, Li Yan and others are revealed!

"The King of Masked Singer" has entered the first round of ratings peak!

…

…

Please give me monthly votes, please give me monthly votes, please give me monthly votes.