Chapter 305 Did You Add Sugar?

“Dongfangshanquan is a bit sweet”

Zhou Lingyu examined the slogan written by Zhou You. This slogan was simpler than all the slogans they had brainstormed.

It was so simple that Zhou Lingyu doubted whether such an advertising slogan could successfully win this advertising bid.

at the same time,

She felt that this advertising slogan was so unique.

It seems to have a different kind of magic.

She couldn't help but want to buy a bottle of Oriental Spring to taste it immediately to see if it was really sweet.

"You can try it." Zhou said.

On Earth, "Nongfu Spring is a bit sweet", but the owner of "Nongfu Spring" became the richest man in China... Who would have thought that a water seller could become the richest man?

This advertising slogan is well known to everyone.

imprinted into the minds of consumers.

"I'm still a little unsure..." Zhou Lingyu felt that the advertisement was a bit unremarkable at first glance.

Too……

Sometimes some advertising slogans do have a bland feel.

But the effect is indeed quite explosive.

Zhou You didn’t know how to explain it to his sister, so he wrote a second slogan;

“We don’t produce water, we are just porters for nature.”

Zhou Lingyu felt better with this sentence.

"These two advertising slogans are put up for bidding and let Dongfang Spring make the choice." Zhou You said.

Zhou Lingyu nodded and wrote down these two advertising slogans.

My brother will know if there is one as soon as he takes action.

I really don’t know how my brother’s brain grew.

Zhou Lingyu sighed in his heart.

After all, I am also a top student, but now I feel like my younger brother is the top student, and I am just a scumbag...

Blue Star's advertising bidding is actually not that complicated. Well, out of confidentiality and protection of creativity, brands generally require advertising creative providers to submit creative copywriting.

Then they sift through a sea of ​​creative copy.

It feels a bit like a call for advertising ideas.

Therefore, Zhou Lingyu will write the "creative plan" tonight and submit it.

Tomorrow is the final "death line".

Zhou Lingyu hopes to get it done today.

Zhou Lingyu got busy, while Zhou You got up, patted his butt and returned to the bedroom, took a comfortable bath, then turned on the computer and updated the finale of "Fights Break the Sphere".

"Fights Break the Sphere" is over.

It immediately caused quite a stir in Golden Bookstore.

"Is it over?"

"Is it going to end so soon?"

"This is the most enjoyable novel I have ever read!"

"A breath of fresh air in the novel world."

"Yeyoushen writes another book like this!"

"What should I do if I still want to see it?"

"Fights Break the Sphere" gave Blue Star's online novels a taste, allowing Blue Star's authors and readers to understand the word "little white text".

Of course, this phenomenal novel inspired many followers.

But no matter how many people follow the trend,

It still cannot shake the status of "Fights Break the Sphere" in the Blue Star Internet literary world.

This novel was extremely popular in Blue Star, making both Zhou You and Big Fish Entertainment a lot of money. However, at the same time, seniors and bigwigs in the industry also severely criticized this novel and Yeyoushen.

They say that the God of Night is the troublemaker in the novel world.

He single-handedly lowered the height of the "art of fiction".

I would use a lower-level word to describe "Fights Break the Sphere".

Zhou You didn't care about these questions and scolds...well, in fact, he didn't even look at the comment section, except at this moment.

So he didn't even notice these questions and curses, let alone have any impact on him.

What to write in the next book...

I really don’t know.

No novels have been drawn in recent draws.

Even scripts are rarely drawn.

Let’s talk about it after we draw it.

Thinking about this, Zhou You's consciousness sank into his system.

28 life points remain.

Recently, he has played many songs, such as "The Wind Rises", "Exclusive Memory", "Whose Heart Does the Moon Represent", "Romance of the Three Kingdoms", "The Most Dazzling National Style", "Secret Code", etc.

The music library has become quite rich.

Keep smoking today.

[Congratulations on winning the song "May You Live Longer"]

[Congratulations on winning the song "Dimple"]

Both are classics.

Especially the former,

The Mid-Autumn Festival is coming soon, and "The King of Masked Singer" is also holding a special Mid-Autumn Festival program, so this song just comes in handy.

…

The next day.

Zhou Lingyu arrived at the company early.

The advertising case was sent to the Oriental Spring brand last night, and they should be able to give a reply today. Zhou Lingyu and the team are anxiously waiting for the result.

…

Member companies of the Advertising Alliance.

The heads of top advertising companies such as Aurora Media are also waiting for the results and communicating in the alliance group.

"I heard that Dongfang Spring is waiting for the plan from Big Fish Entertainment."

"The results should be available today. If nothing else, Big Fish Entertainment is out of luck this time."

"Hahaha, let's beat one of us together. If we still lose, how shameless will we be?"

…

Seven Star Culture is the advertising planner for Kunlun, a competing product of Oriental Spring.

Their advertising plan made Kunlun's sales and market share catch up with Oriental Spring, which became an advertising legend.

To this day, many advertising planning companies and university advertising-related courses use it as a teaching case analysis study.

It can be said to be a very classic advertising case on the market.

Because Seven Star Media signed an agreement with Kunlun, it could no longer provide advertising services for competing products, so Seven Star Media did not participate in Oriental Spring’s “advertising bidding.”

But it is a competitive product advertisement after all!

If the other party's results are too good, Kunlun will definitely ask them to release new ads, so it's better to pay attention now. After all, they may become opponents. If you know yourself and the enemy, you will be victorious in any battle.

So the person in charge of Qixing Culture is also waiting for the results from Dongfangshanquan.

…

Not to mention Kunlun mineral water.

They pay great attention to and care about every move of competing products. After all, they may accidentally lose the market to the other party.

They need to react quickly!

…

nine in the morning.

Du Zhihao, brand director of Oriental Spring, came to the company on time to work.

Today we need to finalize the advertising plan.

Otherwise it will be too late.

The first thing I did when I arrived at the company was to ask my assistant: “Have you sent Big Fish’s advertising plan?”

"Sent it," the assistant said, "it has been sorted and printed."

"Okay," Du Zhihao said, "notify the meeting!"

He was not in a hurry to read the advertising case given by Big Fish.

Everything is discussed and decided at the meeting.

Soon, relevant personnel from the brand department, marketing department, and sales department gathered in the large conference room.

Du Zhihao greeted Li Yu, director of the marketing department, and Liu Huanxiang, director of the marketing department, and then the three of them sat down next to each other.

Li Yu: "Actually, I think Jiguang Media's advertising case is very good. There is no need to wait for Big Fish's advertising case."

Du Zhihao: "After all, Big Fish is a strange flower in the industry. Maybe it can bring us unexpected surprises."

Liu Huanxiang: "Then take a look."

People in the three departments have already read the advertising cases sent by Aurora Media and other companies, and they have read them more than once.

They all prefer Aurora Media's plan.

Not surprisingly,

They are about to use Aurora Media’s solution.

So now that we are gathered in the conference room, the most important thing is to take a look at Big Fish's plan.

If it weren't for the fact that Big Fish has always had a good reputation in the industry, has a unique brain circuit, and produces innovative and amazing advertisements, they would most likely not be willing to get together to see Big Fish's plan.

Directly in front of the conference room,

Ding Keke from Big Fish Entertainment Advertising Department is responsible for this plan presentation.

This was explained by Zhou Lingyu last night.

Zhou Lingyu didn't come in person because the company still had too much work to deal with.

Ding Keke is growing up very fast!

Zhou Lingyu was relieved to leave it to her.

Ding Keke stood openly in front of the conference room, said hello to the big bosses, introduced himself, and then simply and crudely flashed two slogans.

“Dongfangshanquan is a bit sweet”

“We don’t produce water, we are just porters for nature.”

It's that simple?

Du Zhihao and others looked at each other.

These two advertising slogans look ordinary...

Ding Keke understood the silence at the moment.

Because when she saw these two slogans for the first time, her reaction was similar... But this thing is of good quality, and the more it tastes, the more flavorful it becomes.

“Dongfangshanquan is a bit sweet.”

Du Zhihao murmured in his mouth, picked up the small bottle of Oriental Spring mineral water prepared in the conference room, and took a sip.

“Dongfangshanquan is a bit sweet...”

He was still thinking.

Swallow the mineral water in your mouth, eh, why is it a little sweet?

He immediately got the point of this advertising slogan! !

"Li Yu, drink this water. Is it sweet?"

Li Yu and Liu Huanxiang immediately picked up the Dongfang Mountain Spring at hand and took a sip.

Li Yu: "Hey~~it's really sweet."

Liu Huanxiang: "What's going on?"

Only then did Ding Keke speak: "Suggestion is the simplest and most typical conditioned reflex of human beings..."

good!

Dongfangshanquan is a bit sweet!

It is indeed a method of psychological suggestion to make people who drink Dongfang Spring feel that the water is a bit sweet. On the other hand, sweetness is also a characteristic of mountain springs. In earlier times, many people in rural areas would drink mountain spring water...

After Ding Keke explained it, Du Zhihao and others made the decision on the spot and directly decided to use this advertising slogan.

And also asked: "Do I have to choose one of the two?"

Ding Keke: "If you choose both, that's another price."

Du Zhihao: "We'll add more money! We'll take it all."

Ding Keke: "It's a pleasure to cooperate."

…

At the same time that Big Fish Entertainment’s advertising plan was adopted, Aurora Media and other advertising alliance companies received emails from Oriental Spring.

Aurora Entertainment person in charge: “It’s coming, it’s coming!!”

He originally thought it was the email adopted by the plan.

But when I clicked on it, it said "Thank you for your company's creative contribution"...

Seeing the word "thank you" instead of "congratulations" made my heart freeze.

"How can it be?"

“I heard that Oriental Spring adopted Big Fish’s creativity and copywriting.”

"Can Big Fish still make fun of mineral water advertising?"

The person in charge of Aurora Entertainment didn't understand.

Because their creativity and copywriting are already excellent.

They are 90% or even 100% sure of winning this order.

Something went wrong.

…

Seven Star Media.

"Big Fish actually won this order."

"I really wonder how the big fish does it."

"It seems Kunlun will face serious challenges."

"We also have to prepare a new advertising project for Kunlun."

…

Oriental Spring's advertising production is very simple.

No need for celebrity endorsement.

Just make a better advertising image (video) and record the advertising words.

The employees of Big Fish Entertainment didn’t even need to work overtime. The production was completed on the same day and sent to Oriental Spring for review. Dongfangshanquan did not put forward any modification suggestions and passed it in one go.

Oriental Spring hopes that the advertisement will go online as soon as possible.

So the advertising department of Dayu Entertainment got busy, connecting resources and distribution channels.

The new advertisement for Oriental Spring went online the next day.

When consumers watch short videos, they will be accurately pushed.

When browsing the web, you will see eye-catching slogans.

You can also see Dongfangshanquan while watching the drama!

at the same time,

The official account of Big Fish Entertainment’s “Creative Advertising” also released this advertisement.

It immediately detonated the entire network.

"Oriental Spring has a new advertisement?"

"Today I saw it while scrolling through social circles, watching TV dramas, and posting on WeChat...the overwhelming amount of advertising."

"It's still an advertisement for Big Fish! I couldn't help but take a second look."

"Me too, me too."

"Dongfangshanquan is a bit sweet. Well, I feel that the copywriting of Big Fish Entertainment this time is mediocre."

"I think it's okay!! It's a little sweet, which is easy to attract attention. It also shows that the water source is indeed a mountain spring. I have drank from mountain springs before, and it does have a little sweetness."

"A silent sip of Dongfangshan Spring actually made me feel sweet!!"

"real or fake?"

"I also tasted the sweet taste!"

"I'm going to buy a bottle and try it."

As the topic of "a little sweet" heats up, more and more consumers are aroused curiosity, buy Oriental Spring at nearby stores and convenience stores, taste it, and then really taste the sweetness.

Follow up with feedback online.

"Damn!! It's so sweet, why didn't you notice it before?"

“It tastes so good!!”

"I also think it tastes better than Kunlun."

"I will drink Dongfangshanquan from now on."

Oriental Spring was in hot demand on this day, and many stores were even sold out.

The headquarters of Oriental Spring cheered.

"That's awesome!! Daily sales have doubled!"

"Many merchants are now out of stock, and ordering calls have been overwhelming."

"As expected of Big Fish Entertainment!! One advertising slogan made us popular and our sales doubled!"

And on the other side,

Kunlun's marketing director and brand director looked ugly.

Because their Kunlun sales dropped sharply today.

Everyone went to buy Dongfang Shanquan to taste the sweetness.

Well... they even bought it themselves and tasted it, and it was indeed sweet.

"There must be something wrong with this water!! Has sugar been added? How can pure water taste sweet?"

They try to set the pace online.

Some people also raised doubts.

I want to blackmail Dongfangshanquan.

A good person actually took Oriental Spring to test it, and the result was that it did not contain sugar... The accusation of adding sugar is self-defeating.

"Then why is there sweetness?"

"This is a psychological suggestion, just like someone telling you that this dish is spicy, but it is not actually spicy, but you still feel spicy when you eat it."

“If it’s not sweet, isn’t this false advertising?”

"Whether it is sweet or not is very subjective...it does not constitute false advertising."

As soon as the professional advertiser from Aurora Media explained, the person in charge of Kunlun understood that the advertisement of this big fish is indeed awesome... "The competition is fierce now! We can't just watch the market being taken away, you guys hurry up and come up with a new one for us." Advertising plan, suppress them.”

Kunlun is also planning new advertising.

Aurora Media has refined the characteristics of Kunlun pure water into "purity" and "naturalness".

The slogan also came out: "Drink pure and natural."

at the same time,

There is also a creative interpretation of this advertising slogan.

Using Blue Star's very classic screen image "Metroid" to drink Kunlun purified water and dance in front of the mirror, the Metroid in the mirror suddenly became a "cute little man" (Metroid in childhood).

Then the advert appears: Drink pure and natural

There is also a row of small words appearing at the end of the advertisement: Live Younger.

This ad is published!

It immediately caused quite a reaction.

…

…

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