Chapter 668: Suppress Monopoly!

The wind in the early morning was getting colder and colder.

Zhou Haopeng stayed alone in the office.

His eyes were bloodshot, staring at the constantly beating traffic of [Suzhou Yiguo].

The entire [Suzhou Yiguo] headquarters was brightly lit, and the phone rings of the customer service department and the business department next door could be heard faintly.

He reached out to take the cigarette box, but found that there were no cigarettes in the cigarette box.

There were cigarette butts all over the ground...

He opened the window and let the cold wind blow in.

The mobile phone [National Products Festival WeChat Group] kept ringing with messages.

Zhou Haopeng didn't read it, but let the cold wind blow on his cheeks.

After the initial enthusiasm, it was replaced by waves of anxiety that could not be described and no one could tell.

Since the establishment of [Suzhou Electric Appliances], from a small store to nearly a thousand offline stores across the country, Zhou Haopeng has experienced countless battles of all sizes with Zhang Yuanqiao.

He was originally tempered into steel.

But!

When he really stood in the leadership position, he still felt the pressure from all sides and the uncertainty of the future.

The door opened.

The secretary walked in with a grim look on her face, wearing high heels.

"The price of [Jinhong Refrigerator] has been reduced! It has been reduced to a price that users can hardly resist, and a 4-year free warranty service has been launched!"

"..."

"The price of [Chuangdu TV] has also been reduced! [PaiPai Mall] and [Taozhu.com] have all reduced their prices together..."

"..."

The news brought by the secretary was naturally not good news.

Zhou Haopeng took a simple look.

Then, he nodded expressionlessly: "Have you talked to our partner brand?"

"Yes, they jointly launched a 6-year free warranty service. The price of the new [Xingyang Refrigerator] has dropped to the same price as the old refrigerator... plus the various red envelope subsidies from Mr. Zhang, it is already the maximum price. However, compared with [Jinhong Refrigerator], the sales volume is still a little worse..."

"Don't panic, you've worked hard tonight!"

"It's okay, I'll continue to watch it. By the way, our current sales volume..."

"Don't report sales to me first, wait until tomorrow..."

"Okay!"

"..."

The office door was closed.

Zhou Haopeng sat in a chair and silently opened [Taozhu.com].

After the crazy harvest of the Double 10 Shopping Festival, [Taozhu.com] has become less popular, but the traffic is getting more and more crazy!

When the prices of well-known first-tier electrical appliance brands have reached the price of domestic second- and third-tier brands, only a few hundred yuan difference, then what will users choose?

Will they choose first-tier brands with guarantees, or those second- and third-tier brands?

Zhou Haopeng suddenly asked himself, but found that he had no confidence in his heart...

In recent years, the penetration of overseas capital brands into China has almost reached the point of being omnipresent, even infiltrating into every aspect of countless people's lives.

The subtly implanted concept has made consumers unable to resist this sudden price reduction.

At this moment, he suddenly wanted to find someone to have a good chat...

Talk about dreams, current situation, future, science, geography...

In short, anything is fine, as long as it can make the dull and depressed mood in my heart get a little relief...

Finally, he took out his mobile phone and called Zhang Sheng.

But the call was not connected.

Zhang Sheng turned off his phone.

……………………………………

Three o'clock in the morning.

Zhang Sheng woke up from his sleep.

He stretched.

He went to bed at 10 o'clock, and when he slept until more than 12 o'clock, he saw some data, and then called Lao Ma to say hello.

After greeting and confirming that the courier had delivered the [Apple] phone to Lao Ma's company, he continued to sleep in the warm quilt.

Zhang Sheng opened the curtains and looked at the sky in the distance.

There was a drizzle in the distance.

Unable to sleep, he got dressed and went downstairs.

Downstairs was the office area of ​​[Qiangsheng Online Mall].

"Mr. Zhang!"

"Mr. Zhang!"

"Mr. Zhang..."

"Hello, Mr. Zhang!"

"..."

As Zhang Sheng walked along, he saw staff members suddenly stand up and greet him.

Zhang Sheng nodded to them one by one.

Then, he knocked on the door of Li Bin's office.

The office was very quiet.

Li Bin stared at the computer screen intently.

Through the screen, Zhang Sheng saw Li Bin personally taking action and directing the collaborative work of various units in the WeChat group.

"What's the data?"

"It's over 200 million, but the growth is starting to slow down... On the one hand, it's because it's early in the morning, and on the other hand, both [Taozhu.com] and [Paipai Mall] are now reducing prices across the board. Our domestic brand market recognition is already at a disadvantage. Our only advantage is price, but now the other party is forcing us with price, and we are under a lot of pressure... Even if we reduce the price further, customers won't buy."

Li Bin's face no longer had the excitement and smile of the previous 10 minutes of 20 million sales. Even the data of 3 hours of sales exceeding 200 million did not make Li Bin very excited.

On his face, there was only a strong sense of anxiety, and the unwillingness from the bottom of his heart!

The more he understood the market, the more desperate he felt.

In recent years, the brand effect of foreign brands has been very strong!

And what about domestic brands?

Even, just talking about Zhang Sheng's [Apple], in addition to the cost-effectiveness itself and Zhang Sheng's own influence, how much appeal can this brand have?

The real high-end people, when they see [Apple], will immediately feel that this is just a cheap mobile phone...

No matter how cheap it is, no matter how powerful its functions are, it can't cover up the shortcomings of the brand effect.

Even when many digital experts on the Internet talk about [Apple], they think it is just a second-rate assembled product without any core technology at all.

And domestic brands are facing such a dilemma at this moment.

They are cheap and cost-effective, but in the eyes of consumers, they are representatives of rusticity, backwardness, and no guarantee.

"As long as one is sold, it is a step towards success. As long as the product quality is good, and every customer is served and maintained well, the brand will always slowly build up." Zhang Sheng patted Li Bin on the shoulder.

Li Bin nodded, but Zhang Sheng's comfort did not make him feel much better. He stared at the data on the computer screen for a long time and finally asked a question he had always wanted to ask: "Teacher, have you ever thought about...some things?"

"What things?"

"If we have exhausted all our energy and ability, but the sales of this [National Products Festival] are still unsatisfactory, what should we do?"

"When you were a network administrator, did you ever think that you could make tens of millions a year?" Zhang Sheng laughed.

"Ah?" Li Bin looked at Zhang Sheng.

"We climbed up step by step from the bottom. We started from nothing. Losing everything is nothing more than returning to the starting point... No matter how high a person stands or how noble his status is, he must look back appropriately..."

After hearing Zhang Sheng's words, Li Bin's expression was dazed. For a moment, his memory seemed to go back to that year when he was a network administrator in an Internet cafe.

At that time, myself...

Have you ever thought that you could make tens of millions a year?

At that time, did you ever think that one day you would be able to stand so high?

Compared to that time, even if we fall again, we won't fall much.

"Besides, there are two sides to things..." Zhang Sheng walked to the computer and looked at the sales of 210 million: "In fact, if it is not satisfactory, it is still a good thing... By the way, is there any water injection in the sales of 210 million?"

"No, I asked the brands not to make fake orders!"

"Oh, is the sales of 200 million in 3 hours very bad? There is no water injection, and it is the sales of pure domestic brands... Is this data very bad?"

"But, that is the data at the beginning of the popularity. When those big brands reduce prices tomorrow and really form a hot trend, I am not sure how many users will cancel their orders to buy those big brands... At that time... there will be a wave of cancellations, and our sales of 200 million will most likely shrink."

"Li Bin, don't think about anything else now, just look at the data peacefully..." Zhang Sheng squinted his eyes and stared at the big price cuts on the [Taozhu.com] interface: "Large-scale cancellations by users are actually a good thing for us..."

"Ah?"

"..."

……………………………………

Early morning

It was still drizzling in Yanjing City.

Xu Linlin walked into the Ministry of Commerce.

Director Zhou Guoan of the Ministry of Commerce has not retired yet, but he is temporarily resting due to illness.

A relatively young director named Yuan Gang has come in.

The arrival of the new director made Xu Linlin busy in all aspects of her work. She often worked overtime until late at night because of a document.

She had to arrive early the next day to continue various meetings.

A new official has three fires when he takes office, which is applicable everywhere.

"Another meeting today?"

"Yes."

After seeing the notice, Xu Linlin nodded, and then walked into the meeting room of the Ministry of Commerce with a notebook.

"Secretary Xu, this way..."

As Xu Linlin sat down, the meeting started soon.

At the meeting, Yuan Gang talked about economy, development, and the future, and also planned a series of things in 2012. He looked full of fighting spirit and ambition.

Xu Linlin's ears were calloused.

After the meeting, when she was about to leave, Xu Linlin was called to Yuan Gang's office.

"Secretary Xu, please sit down... By the way, I asked you to come here today because I want to talk to you about Zhang Sheng... Zhang Sheng's [National Products Festival] is interesting, what do you think?"

"Director Yuan, you mean..."

"Have you heard of the term financial colonialism?"

"No..."

"Secretary Xu, I believe you also understand that our current business department is probably divided into two factions. One faction is still actively cooperating with overseas countries, using advanced overseas technology to promote people's livelihood and economic progress, thereby seeking better welfare for the people and stimulating the growth of local Chinese companies... The other faction is you young people..."

"Director Yuan, we have always adhered to the arrangements and guidelines of the leaders, and we have never doubted the arrangements of the leaders..."

"The leadership policy from above is naturally correct. We must resolutely maintain it and implement it unswervingly. Of course, we must also make a balanced reconciliation between foreign capital and local enterprises. We introduce foreign capital in the hope that local enterprises can have a direction and a role model, rather than turning local enterprises into a colonial paradise for foreign capital, and thus, into a new financial colony... The expansion of capital is disorderly, and the power of capital is also terrifying and cannibalistic..."

"..."

After Yuan Gang finished speaking, he turned the computer screen around and turned it to Xu Linlin.

Then...

Xu Linlin saw a piece of news...

[Qiangsheng Online Mall] News of large-scale order returns...