Chapter 571 It's My Turn to Play!
In the past, when people mentioned mini cars, they would think of the [Laotoule] that shuttled through the streets and alleys.
Although they brought easy, convenient and affordable travel to countless people...
However, most of the appearance design, safety and comfort were in a very cheap, low-end, old-age car state.
Later...
[Wuling Hongguang MINI] came out of nowhere and instantly broke the market's perception of [Laotoule].
And this world.
[Laotoule] is in the primary state of wild growth.
[Yuanneng], [Luma], [Xinshidai], these Japanese car brands that dominate the battery car market, officially launched their [Laotoule] battery cars in April this year.
Sales once led the [four-wheel battery car] craze, making [Yuanneng], [Luma], [Xinshidai] and other brands once again have the illusion that they have successfully transformed on a new track...
In early June this year.
Japanese brands [Yuanneng], [Luma], [Xinshidai], several brands, showed their sales data for the first half of the year.
From April to June.
The three brands sold nearly 30,000 units of [Laotoule]!
For a new product, the amazing data of selling 30,000 units in two months is a great victory in the first battle, far ahead!
Under the huge sales data, the heads of the three brands stood on the stage of the celebration banquet, proudly announced the journey in the second half of the year, and talked about [the future] with lofty ambitions...
Even in the [Fourth World Environmental Conference Exhibition Area], they also have their own new product booths, ambitiously preparing for the arrival of the [new energy era], and then taking a big bite of the dividends of the era!
However...
At this moment, [Hongwei Electric Vehicle] was born!
…………………………
Not far away...
Che Zhenglong, the head of [Yuanneng Exhibition Area], stared at the [Hongwei Exhibition Area] not far away from the beginning.
His face was very ugly...
A few days ago.
The lofty ambitions that once stood on the stage of the celebration banquet have disappeared completely at this moment.
A feeling of frustration, anger, and powerlessness surged in my heart.
He glanced at the new models of [Laotoule] in his exhibition area again, and his heart became more and more uncomfortable.
At the end of 2010.
When they [Yuanneng] saw Zhang Sheng transport a large sum of bonuses with a [four-wheeled vehicle] at the annual meeting, he realized that the era of [Laotoule] was coming.
That was a huge business opportunity and a new growth point for the battery car industry!
In fact, [Yuanneng], [Lvma], [Xinshidai] and several other brands almost unanimously set their sights on the market of [Laotoule].
Research and development is easy, just borrow Zhang Sheng's appearance!
The market proved that their judgment was right. As soon as their [Laotoule] was put on the market, it was priced at around 20,000 and was indeed very popular!
In April.
Chen Zhenglong also laughed at the group of people from [Hongwei] battery cars.
They have already produced the product so early, but they don't put it on the market. Instead, there is no follow-up news. After investigation, it is found that they are reviewing various procedures...
In business war, time is the competition, and speed is the competition. If necessary, you can take a different approach...
In addition, the [Lao Toule] market itself is a new product between electric vehicles and cars. The new product itself has no positioning, and the relevant departments will not do much for a while!
You still have to review this and that, what is stupid?
But...
When the curtain of [Hongwei MINI] in [Hongwei Exhibition Area] was lifted, his head "buzzed" and stiffened directly.
He realized!
Something might happen!
"Wait here, I'll go over and take a look!"
When Che Zhenglong saw that more and more people were surrounding the [Hongwei Exhibition Area], and countless harsh voices shook his eardrums, he finally gritted his teeth and walked away.
Che Zhenglong squeezed through the crowd, and in a burst of scolding, he squeezed into the crowd with the identity of [Exhibition Area Staff].
Under the spotlight.
Screams echoed in the Hongwei MINI booth.
In the crowd, girls covered their mouths and excitedly stared at the exquisite four-wheel electric vehicle under the spotlight.
It is small and MINI, but it is different from any other old man's car on the market.
The streamlined, exquisite and fashionable exterior design, coupled with the sky blue paint color, creates a unique and "cute" style.
Che Zhenglong's eyes were straight!
Open the car door...
He saw the interior under the camera.
Zhang Sheng had a smile on his face, without too much exaggeration, but silently looked at everyone.
The interior of the popular old man's car is rough and cheap to the bone, and it is just short of welding the iron chair into the car body.
But the interior of the Hongwei MINI is designed with the theme of pleasing the heart. The design style is soft, intimate, sweet and beautiful. Under the spotlight, it has the kind of warmth that hits young girls, and it is also unique with a bit of literary and fresh style!
The eye-catching sight makes people excited...
Che Zhenglong's face gradually turned pale, and his brain was already frighteningly empty. For a moment, it seemed to explode.
"Everyone!"
"Everyone!"
"Don't be too excited yet!"
In the crowd, Zhang Sheng saw the excited expressions of countless people, then calmly waved his hands, pushed up his glasses, and his expression gradually became particularly serious!
He has the microphone!
"Everyone!"
"Listen clearly!"
"Now, when you place an order for our [Hongwei MINI], we will not only give you three free cleanings, but also give you a 2-year battery replacement and a 5-year warranty!"
"Don't ask me why I'm so confident. Yes, the battery is made by my family!"
“I believe everyone who knows me knows that our [Hongwei MINI] uses [Bosch batteries] produced and developed by ourselves. In the past year or so, our [Bosch batteries] have been in safety issues. , not inferior to any domestic or even overseas brand..."
“At the end of 2010, at our [NC Entertainment] annual meeting, I believe everyone knew that, in fact, our [Hongwei] first-generation simple [four-wheel battery car] had actually been successfully developed. In fact, our [Hongwei] Wei MINI] has also been successfully developed, why haven’t we launched it yet?”
"In half a year, we have never been in a hurry to go public, and we have also given up a large part of the market. I believe many people know that the market is at least 30,000 vehicles! 30,000 vehicles, what is the concept?"
"Why has to be this way?"
"Because of safety!"
"We [Hongwei MINI] spent half a year communicating with the Ministry of Energy, the Ministry of Commerce, China Safety and other relevant departments. We obtained approval certificates from almost all safety departments, as many as 99!"
"We start from appearance design, from interior design, from product field, to battery!"
“We have always adhered to one purpose, that is, we will never release immature products!”
"We will never involve or produce products without supervision!"
"..."
Zhang Sheng's confident and sonorous voice excited countless people.
When Zhang Sheng took out a stack of audit certificates, countless viewers were in disbelief!
Immediately afterwards, the thunderous applause lasted for a long time, and more and more audiences, capital, and even brands crowded into the booth!
Countless pairs of eyes were eager to try it, and many people shouted excitedly to order one!
but……
But they saw Zhang Sheng still waving his hands!
"Don't be busy yet!"
"I haven't finished the introduction yet!"
"As long as you order our free model and Yuexiang model, you only need to pay an installation fee of 200 yuan, and I will directly give you a [Zhongde Navigation] for 1,500 yuan!"
"Why do I have the confidence to give it away?"
"It's easy!"
"I'm not short of money! Some time ago, I acquired [Zhongde Navigation]. Now, [Zhongde Navigation] is my own property. I will give it away without saying a word!"
"..."
Zhang Sheng's voice became more and more excited.
He took out the latest [Zhongde Navigation] directly from the exhibition area and placed it under the camera in front of everyone.
The scene was in an uproar!
Countless users looked straight at it!
The heads of brands [Yuanneng], [Green Horse], and [New Era] came over one after another in a panic.
When they saw Zhang Sheng take out the [Zhongde Navigation] and thought of Zhang Sheng's recent series of actions, their eyes were filled with horror!
[Yuanneng]'s Che Zhenglong could no longer stand. He took out his mobile phone tremblingly and wanted to report the situation at the scene to [Yuanneng]'s head office, but he pressed the button for a long time without pressing the button!
Oh shit!
This bitch is so cruel!
Grass!
It’s so cruel!
His heart was trembling as he estimated the cost of these cars in his mind...
There is still one last bit of fantasy in my heart.
Zhang Sheng’s investment in this car should be quite high, at least 50,000 yuan per unit to make money. Otherwise, the navigation, design, time and labor costs, and even the production line he invested in the factory... …
It all needs to be posted!
"Okay! Give away chargers and stuff, and give the master a little bit of installation effort. I don't want to say more. This is a routine operation!"
"So……"
“Friends in the front row, please don’t order a car yet!”
“Friends of [Hongwei], please don’t take orders yet!”
"Friends, I didn't tell you the price. Don't rush to order a car. What if the price is too expensive?"
"Look at the exquisite design of our [Hongwei MINI], look at the services we provide, and look at our materials and safety..."
"As we all know, batteries are expensive. One battery accounts for about 40% of the price of our entire vehicle design..."
"As we all know, in 2008, after the financial crisis, the prices of materials such as iron, plastics, and plastics increased and became more expensive. Labor costs were even more expensive. For example, a project that could be completed for 100 yuan in the past now costs 300 yuan. !”
"so……"
“The price of our [Hongwei MINI] is not too cheap!”
Zhang Sheng coughed lightly and his expression became more serious.
A few users in the front row who were extremely excited and were about to book a car were momentarily stunned and looked at Zhang Sheng subconsciously.
Oh my god!
Zhang Sheng won't adjust this car in the direction of 80,000 yuan, right?
“I hope everyone is mentally prepared for the price!”
"We are not cheap!"
"We have launched three versions: Easy, Comfortable and Enjoyable. The official guide prices are 28,800 yuan, 32,800 yuan and 38,800 yuan respectively!"
"..."
Zhang Sheng pushed his glasses again and quoted a price very seriously!
The whole audience was shocked!
Then...
Everyone was a little excited and crazy!
But...
At this time, Zhang Sheng pushed his glasses again.
"We know that our price is not cheap, but because we have a good reputation, and it is one of the representative models of Huaxia New Energy..."
"In addition, we have obtained all the safety certificates, qualification certificates, and official license certificates from relevant departments..."
"In short!"
"Minimum 20,000 yuan!"
"Make friends!"