Chapter 561 Rule Maker

2010.

Huaxia's annual electric vehicle sales reached an astonishing 27 million units, a full 10% increase compared to 2009!

Among them, the three mainstream battery car brands of Japanese brands [Yuanneng], [Luma], and [Xinshidai] have an astonishing annual sales volume of 8 million units, which have always controlled the economic lifeline of Huaxia's battery cars and are far ahead. Although the subsequent battery car brands are also chasing fiercely, they are always pulled far behind by the three battery cars and can only look at their backs and sigh...

[Hongwei Battery Car] has a total sales volume of 1 million units in the past year, ranking 7th in the total sales volume of Huaxia's battery car brands.

A battery car factory that was once about to close down can rush to the astonishing sales mark of one million in about a year. This has to be said to be a great miracle.

But...

Obviously, the ambitious Nie Xiaoping is not satisfied with this miracle.

………………………

June 7.

Zhang Sheng's office is still spacious and simple.

When Nie Xiaoping pushed the door open, he happened to see a ray of morning light shining on Zhang Sheng's face.

His gentle and young face was actually surrounded by a sense of holiness.

He subconsciously straightened his clothes, and his excitement made him speed up his pace.

"Mr. Zhang!"

He walked to the opposite side of Zhang Sheng and sat down. After sitting down, he quickly took out a stack of authorization and registration information about [Hongwei Electric Vehicle].

This year's New Year!

[Hongwei Four-wheel Electric Vehicle] has been launched.

However, due to the lack of procedures from relevant departments, production, registration, and even sales are always illegal.

Of course, this is normal.

Among the electric vehicles currently sold, except for a few leading brands, the rest of the miscellaneous brands are illegal. Many electric vehicle brands are themselves illegally modified vehicles wandering in second- and third-tier cities.

During the past six months, Nie Xiaoping operated the Hongwei electric vehicle while applying for various regulatory licenses from relevant departments. After passing various safety inspection procedures, he finally became one of the few regular four-wheeled electric vehicles in China that could be licensed.

"Sit..."

Zhang Sheng looked at Nie Xiaoping happily.

This 36-year-old middle-aged man couldn't hide his excitement at this moment.

While introducing his next plan, he talked enthusiastically about his next arrangements.

"We need to hold a press conference for our four-wheeled electric vehicle. Mr. Zhang, can you be the host of this press conference?"

Nie Xiaoping chattered about his future plans for nearly 30 minutes, his whole face was flushed with excitement, and he became more and more excited as he talked.

The three Japanese brands [Yuanneng], [Lvma], and [Xinshidai] control nearly one-third of the market in China.

In the past year and a half, Nie Xiaoping has been staring at their data almost every day!

Every time the data was refreshed, Nie Xiaoping felt powerless deep in his heart, and realized that in the traditional battery car, it was impossible to surpass these three battery cars with capital and brand effect.

Although the battery car track still has a huge market, it is too crowded!

If they just start a price war, the rest of the miscellaneous battery cars will not be able to bear it and can only shrink back to the corner, shaky.

In the past six months, he realized the horror of capital!

He held it back for half a year, and when the various licenses of [four-wheel battery cars] were officially issued, he felt a new hope!

It was a brand new track!

That track was not crowded!

At the same time, the corresponding profits were not small, and he could even cross directly from the field of battery cars to the field of car companies.

"Mr. Nie, we must first change a concept!"

"What concept?"

"Remember, it is not called [four-wheel battery car], it is called [new energy electric car]!"

"[new energy electric car]?" Nie Xiaoping was stunned, and then repeated this sentence, and then his eyes became brighter and brighter.

In the past six months, perhaps under the influence of Zhang Sheng, Nie Xiaoping has been studying various materials.

In the process of cramming and learning, he gradually understood something.

Projects that can truly control the tone of business in the future are often linked to world trends.

For example...

The world is paying attention to environmental protection and carbon emissions.

Ordinary people think that this is something that big people talk about and has nothing to do with them.

But some people can imagine from the cumbersome macro level that a new industry track is booming, and, at present, this track is not crowded.

For example: [New energy]!

This is the mainstream of the world!

"Yes! What we sell is not a traditional battery car, but a [environmentally friendly], [fashionable], [cutting-edge] new energy electric car!"

Zhang Sheng pushed his eyes, and the smile on his face became brighter.

"Okay, okay, okay! Mr. Zhang, I will continue to use the theme of [new energy] for the press conference!"

"Yes, at the same time, I will give you another surprise!"

"What surprise?"

"I acquired [Zhongde Map]..."

"So..."

"Every [Hongwei New Energy] electric vehicle will be equipped with a brand new [Zhongde Map] navigation!"

Zhang Sheng looked at Nie Xiaoping with a smile.

When Nie Xiaoping heard this, he was immediately shocked, then nodded quickly, and then he thought of another thing.

"Mr. Zhang, the cost price of a Hongwei [new energy battery car] is about 17,000 yuan. After various consumptions from the factory to the dealer, our selling price may be over 30,000 yuan. After all, we are a small battery car... and many oil car brands, such as Changan and Tiggo, have their own small cars, and the selling price is about 30,000 yuan. Will our price have no advantage? Mr. Zhang, if we used a slightly cheaper shell and cost at the beginning, our prices in all aspects could be suppressed, but after using the materials you specified, our price has no advantage..." Nie Xiaoping was silent for a moment, and finally asked the question he was most worried about.

After listening, Zhang Sheng took the cost sheet and read it carefully.

The office fell into a brief silence.

"And, Mr. Zhang, it's no secret that we [Hongwei] have started to make four-wheeled electric vehicles. Many large electric vehicle manufacturers are watching us. If they use capital means to replace some parts and lower costs, then... we still can't win. After all, many car companies can't spend half a year negotiating with relevant departments like us to get all the authorization qualifications..." Nie Xiaoping continued to add a sentence after seeing Zhang Sheng silent.

At present...

Many brands of Chinese electric vehicles are in a gray area.

In fact, if qualifications and various materials are not considered, [Hongwei Electric Vehicle] can be sold publicly at Zhang Sheng's annual meeting.

Anyway, the relevant departments are in a state of blurred boundaries for this thing. Although it is illegal, unless there is an approval document from above, they will not really stop you from selling it.

But Zhang Sheng always pressed it and asked Nie Xiaoping to get all kinds of qualifications and authorizations...

In fact, there are already a batch of miscellaneous four-wheeled electric vehicles on the market, and the sales are quite good!

How many billions will be lost in this half of time?

"Mr. Nie, we are now building a brand and reputation. We are no longer the miscellaneous electric vehicle..." Zhang Sheng looked at Nie Xiaoping and spoke quietly.

"..."

"Everything we do must be legal and compliant first, and we must be careful in everything. Grassroots brands without the support of the country will always be inferior. No matter how glorious they are, they will die sooner or later..." When Zhang Sheng said this, he stood up and patted Nie Xiaoping's shoulder earnestly.

"Mr. Zhang, you are too careful... In the past two years, I feel that you have changed a lot..." Nie Xiaoping nodded, but when he looked at Zhang Sheng, he was always a little complicated.

"When we are at a low level, we don't care about anything we do. Even if we fall down, we won't feel pain. But when we are getting higher and higher, and more and more people are paying attention to us, we must take every step steadily and carefully. After all, falling from above is not ordinary pain... When necessary, we must give up some interests..." Zhang Sheng looked out the window, his eyes became deeper, and he seemed to think of some past events.

Nie Xiaoping was silent.

He always felt that Zhang Sheng's young body hides the soul of an elder.

He shook his head violently: "Mr. Zhang, what is our definition?"

"People who set industry rules!"

"Ah?"

"Go and set up the stage for the press conference first. You don't have to worry about pricing. You just need to ensure quality and secure the rear. I will help you pave the way for the rest..."

"The press conference time..."

"Scheduled for June 18!"

"Ah?"

………………………………

"The theme of this conference is [Low-carbon Mission in Economic Transformation and Development]!"

"With ten hot spots, ten topics and ten summits as the manifestation, deepen the "low-carbon development and economic model, industrial transformation and market cultivation..."

"..."

By the United Nations Industrial Development Organization (UNID The [Fourth World Environmental Conference] co-organized by the Ministry of Commerce (MOC) and the International Energy Conservation and Environmental Protection Association (IEEPA) will be held in Qingdao on June 18 this year.

Ministry of Commerce.

Xu Linlin listened carefully to the leaders' meeting and took notes.

This year's [Fourth World Environmental Conference] will be attended by the Ministry of Commerce. Although Xu Linlin is not qualified to speak at such a grand meeting, she will attend a series of comprehensive small meetings before the meeting.

In the evening of June 7.

Xu Linlin walked out of the conference room with a notebook.

When she walked to the office and prepared to prepare the speech for tomorrow's meeting, she heard a knock on the door.

"Secretary Xu, Mr. Zhang wants to see you..."

"Mr. Zhang? Zhang Sheng?"

"Yes..."

"Well, let him in."

"Okay!"