Chapter 298 The Eve of the Premiere

The premiere of a Chinese film requires a lot of approval.

For example, the script, the poster, the film release plan, the release date, the rectification, the contact with the distributor, the theater line screening...

After a series of processes, "7 Days to Die" could not even pass the script review.

But...

The premiere of a foreign film is not that cumbersome.

As long as it is confirmed that the film has no principled problems, and does not deliberately belittle or promote anything, and a symbolic change is made, the superiors will turn a blind eye and pass it.

…………………………

The most powerful marketing method in the world is gimmicks.

A long time ago, someone said that curiosity killed the cat.

Horror movies...

It is a kind that is not popular, but there are countless curious fans who want to watch it!

In recent years...

There are no real horror movies in China.

Basically, they are all shots that create various suspense and horror in the beginning, and in the end, they suddenly tell people that these are all dreams, just fantasies before death, or taking sleeping pills or something like that.

Since a Japanese horror film called "The Curse" swept the world in 2004, horror films in Japan and South Korea seem to have gradually weakened...

They create a good atmosphere, but the routines are gradually monotonous. Some horror film directors are exploring new models, but after exploring for a long time, they still haven't explored a new model.

Although horror films don't lose money every time they are made, as long as they can be made, they can still make some money, but "The Curse" is really like a milestone in global horror films. Later generations tried hard to catch up, but found that they couldn't catch up no matter how they made it, and they couldn't make any new ideas. In the end, it was abandoned by many people.

Ke Zhanchi thinks horror films are thankless.

If it's well made, Huaxia can't be released. If it's not well made, there will be no box office. And wouldn't it be better to make other commercial films with the carefully crafted and rendered atmosphere?

So, Ke Zhanchi finally gave up "7 Days to Die".

"But... the promotion of "7 Days to Die" is really fierce! How could he think of using this method to promote it?"

Some time ago, Ke Zhanchi really thought that Zhang Sheng had done something big.

However, when he saw the news that someone died after watching "7 Days to Die", Ke Zhan Chi realized that this was just a hype.

Obviously...

This hype was very successful!

The premiere date of "Future Special Police" was April 25th.

Until the day before the premiere...

The hot search on Weibo was replaced by "Future Special Police" with news such as [China's first real science fiction film], [The first year of Chinese science fiction films], and [Xie Tianwang was seriously injured for the movie and his hand bones were broken]!

On the morning of April 25th.

Ke Zhan Chi heard a piece of news.

That is, the movie "Those Flowers" that was originally scheduled to be released in late April was suddenly withdrawn.

The withdrawal is a good thing for "Future Special Police", and many vacant screening positions are given to "Future Special Police".

The popularity of sci-fi films brought by "Avatar" has made Chinese sci-fi fans extremely excited. Coupled with the patriotic gimmick of "Chinese local sci-fi film", coupled with the names of three-dimensional superstars Xie Tianwang, Xu Diting, and popular traffic star Lu Zihan, the pre-sale tickets were sold out directly!

The company team's box office forecast for the premiere of "Future Special Police" has reached an astonishing 20 million!

This made Ke Zhanchi breathe a sigh of relief and gave him more confidence!

Although "Future Special Police" is not as awesome as advertised, judging from the pre-sale ticket box office, this movie is definitely a stable profit!

It is even his milestone work!

Eight o'clock.

Ke Zhanchi walked into the cinema with excitement.

It seems that he has entered a new stage in his career!

………………………………

Brazil.

After the [Southern California International Film Awards] ended, there were fewer tourists from China, but it was much more lively than before.

Countless people got to know Rocinha, a slum in Brazil, through this Academy Award, and countless directors carried cameras and filmed documentaries in the Brazilian slums.

[Southern California International Film Awards] made many international filmmakers know Rocinha, and inevitably made many documentary directors keenly aware that Rocinha could show the so-called "class gap", "traces of time", "rich and poor are only separated by a mountain", "historical problems", "government system problems"...

They told Leo John enthusiastically that this is an art, human art.

Leo John nodded with a smile on his face.

As a former gang manager, he unified a region in a chaotic order, so he naturally didn't understand what art was.

But he was an extremely open leader. The Rocinha slum was a family scandal, but as long as it could generate income for the people under him, he didn't care even if he took pictures of his underwear in his villa...

So!

Centered on the [Southern California International Film Awards]...

Whenever a director comes, there will be a group of young men with smiles on their faces standing beside them, responsible for protecting the safety of filming in Rossinya. At each station, they will immediately promote local delicacies to the crew members, and then personally lead you to the slums that are connected in all directions. After you are tired, you must eat, drink, defecate and urinate at the places they specify for your personal safety...

Then, after this experience, you will always find that you have a full pocket when you go in. After shooting the material, you come out and find that you have nothing left except the material.

Starting in late April!

Leo John found that the number of tourists from China began to increase one after another.

At the entrance of the viewing hall that was once used for the premiere of the [Southern California International Film Awards], tourists would gather around, constantly asking when "Seven Days to Die" would be released...

"Seven Days to Die" was just received by Rocinha yesterday. Because of the very pleasant cooperation with the [Southern California International Film Awards], the other party directly authorized it to Leo John for free, and the box office contract was signed directly 55 split agreement.

When Leo John got "7 Days to Die", he didn't care much about it. He doesn't watch movies at all on weekdays, and he doesn't think how much money movies can make.

He just felt that the boss behind the [Southern California International Film Awards] was quite good at being a good person.

Before the movie was released, many people were sent to help them repair the cinema for free...

Well, some open-air cinemas have been transformed into indoor cinemas decorated in a Brazilian style. The wooden chairs have been replaced with soft cushions, and even the big screens have been replaced.

Walking into these movie theaters, it seems that there is a little bit of fun!

In addition, they also built many screening rooms in nearby abandoned houses. After building the screening rooms, they walked directly to the door and took the contract to directly transfer nearly 40% of the cinema's shares to Leo John's. When Leo John saw the contract, his eyes narrowed with a smile, even a little unbelievable.

When other people came to Rociniya to seek cooperation with him, most of them promised him how to create tax revenue...

These Chinese people are so good!

He directly gave him nearly half of his property!

As for him, Leo John, he didn't have to do anything, he didn't even need to arrange the staff, he just waited to collect the money according to the contract.

This Chinese...

I really want to see him and have a good kiss!

Why is this such a good person?

In addition, these people also replaced the stage and equipment of the [Southern California International Film Awards] with new ones and expanded it again.

And it was stated in detail in the contract that except for the organizer's movie screenings or some overseas activities, Leo John had the absolute right to use the entire stage as long as it was not illegal!

This is not in a sense...

As if the entire stage was given to him?

"How can one movie have such a huge impact?"

"There is news from China that when the staff watched this movie in France, someone was scared to death..."

"Being scared to death after watching a movie? Is it true?"

"This is what the news in China says, and those friends from China also say this..."

"???"

April 23rd.

At the gate of Rociniya slum, more and more Chinese tourists are coming.

They looked at the brand-new movie theater and the poster for the upcoming premiere of "Seven Days to Die" outside, feeling a little scared but also looking forward to it.

There is only one piece of white clothing on the poster.

Snow-white, stained with mud, but without any traces of blood...

But the surroundings are endless and depressing black bottoms. Against the backdrop of the black bottom, that piece of clothing seems like a headless darkness...

At a glance, it has a permeating smell!

Pre-sale tickets will be released on the morning of April 23rd...

It's not expensive, about two dollars a piece...

Paper advance tickets officially went on sale at seven o'clock in the morning, and by eight o'clock, they were all sold out!

Leo John led a group of people to inspect the grand scene near the cinema, as well as some reporters carrying cameras.

When I first saw this scene, I was a little confused.

This group of people went to Brazil just to watch a horror movie called "7 Days to Die".

Is there something wrong with my brain?

But when a group of people under his command told Leo John about the "sensation" caused by "Seven Days to Kill" in China, he suddenly became confused!

a movie……

Can it actually scare people to death?

How can it be?

The psychological endurance of these people is really too bad, right?

This fake news…

Leo John shook his head in disbelief.

Then, he looked at the Huaxia News that his men had brought over and saw the so-called "Weibo"...

Watching and watching...

He suddenly became interested in "Seven Days to Die"!

He asked the cinema to copy a USB flash drive, took it to his bedroom, plugged it into his computer, and planned to watch "Seven Days to Die" in advance to see if this movie was as mysterious as it was said to be...

………………………………

France.

In the lounge of Seru Cinema.

Zhang Sheng sat leisurely on the sofa, drinking coffee, bathing in the warm afternoon sunshine, and watching the news from China.

The first round of premieres of "Future Police" seems to be over, but the reviews from fans online are not too good.

More than half of the movie fans feel that they have been cheated...

They were attracted by the "gimmick" of [Chinese science fiction films].

They thought that even if "Future Police" was not as colorful as "Avatar" and created a visually stunning alien world, at least the special effects would not be too bad.

Then……

They walked into the movie theater and saw embarrassing special effects!

They tolerated the lack of special effects. After all, China's film industry technology has never been on the same level as Hollywood's film industry technology, and they could understand that.

So, they patiently watched the plot of "Future SWAT".

"Future Police" is a science fiction film that plays with timelines. Many foreign science fiction films that play with timelines have mediocre special effects, but the story is stunning.

Then, the plot disappoints them.

The protagonist played by Xie Tianwang travels from the future to the present to protect the world's "core energy" so that it will not fall into the hands of criminals and lead to tragedy.

There seems to be no problem with the overall context of the story. If the film is really centered around the plot, there is actually a lot of content that can be filmed.

But during the filming of the movie, Ke Zhanyi seemed to be infected with youth-themed problems, or in other words, seemed to want to make a different "love science fiction film"?

then!

There are very few thrilling scenes, but more of the hero played by Xie Tianwang falling in love with the heroine.

When they were fighting the bad guys, they were in love. When the protagonist's teammates died, they were in love. When it ended, they were still in love...

Then, movie fans felt their heads hurt watching it!

Zhang Sheng roughly knew the plot of "Future SWAT" through one comment after another.

After reading it, he sighed slightly, feeling a little pity, and then put down the notebook.

Just at this time……

There was a knock at the door of the office.

"Come in."

"Mr. Zhang Sheng, aren't we premiering yet?"

"It's not time yet..."

"But now many movie fans from China have gathered around the entrance of our cinema. I receive hundreds of various calls every day. They seem to be going crazy waiting!"

"It's not yet time. By the way, Miss Elaine, will this year's [Cannes International Film Festival] start in June?"

"Yes, it used to be May, but this year it's a little later..."

"Oh...are registrations still going on now?"

“Registration should have closed, but this year’s nominations have not been announced yet.”

"oh."

Elaine looked at Zhang Sheng with her big beautiful eyes.

She was very confused and didn't know why Zhang Sheng suddenly asked about [Cannes].

Since a few days ago, Zhang Sheng invited a group of "actors" to pretend to be reporters and crowded around Sailu Cinema to cover the shocking news about "7 Days to Kill". Sailu Cinema has been surrounded by countless movie fans from all over China every day. them.

They excitedly asked when "Seven Days to Die" would premiere and when movie tickets would be sold.

but……

But Zhang Sheng kept dragging...

She learned that Zhang Sheng not only delayed the premiere in France, but also seemed to delay the premiere in Brazil for several days.

"Dong dong dong!"

At this moment, the knock on the door rang again.

The door opened.

Bi Feiyu walked in dusty, with an excited expression on his face: "Mr. Zhang, we finally contacted Mr. Avery Tashi. However, he only promised to give us ten minutes. He has been reviewing films recently. He's busy, let alone recommending "Seven Days to Die" for us, even if he takes an hour to watch a movie, he doesn't have time..."

"Ten minutes is enough."

"Mr. Zhang, you won't really let our "Seven Days to Die" participate in Cannes, will you? Mr. Zhang, to be honest, so far, no horror film has been shortlisted for the three major European film festivals..."

"There is no road in this world, but when there are more people walking, it becomes a road." Zhang Sheng pushed up his glasses, with an intriguing smile on his face: "Let's go! Let's see if we can make a big deal... "

(I'm sorry, I'm really out of shape today. I only have 4,000 words. Please allow me to take a little leave...)