Chapter 918: The King of Consumer Electronics Industry, Unimaginable Creativity, Subverting the Industry Landscape

"Boss Cao, how about you go up and say a few words later?"

The new product launch of Honor Technology is about to begin, and Xia Qingqing has made all kinds of preparations.

Although she is usually in charge of such conferences, Cao Yang no longer personally attends the stage.

However, this press conference is quite important, and Cao Yang is also attending from the audience.

So Xia Qingqing still confirmed with Cao Yang again.

After all, this is a matter of showing off, and normally many company bosses are reluctant to miss such an opportunity.

"There is nothing to say, just do it."

Xia Qingqing has now fully grown up.

As the most influential female president in China, she is often seen in the news of various financial channels.

As for various domestic related forums, it goes without saying.

So although this conference is more important, there is nothing for Cao Yang to worry about.

"After the launch of HONOR6, we will also launch the foldable screen phone when we launch HONOR7 next year."

"We will strive to dethrone Samsung, the global leader in the mobile phone industry, within the next three years."

A few years ago, Xia Qingqing was still a little bit unconfident about making Honor mobile phones the world's number one.

After all, the world's number one requires sales of at least 300 to 400 million units.

This data is absolutely exaggerated.

Based on the sales price of Honor mobile phones, if this level of sales can really be achieved, the sales of the mobile phone business alone will reach more than 1 trillion.

Adding other electronic products, Honor Technology's turnover will exceed 2 trillion, or even 3 trillion.

No matter which country it is, such companies are rare and have a huge influence.

"I am looking forward to you leading everyone to achieve this goal as soon as possible."

"Whether it is Samsung or Apple, although their strength is not weak, our strength is also not bad."

"With the Chinese market as the basic base, we can find a way to expand the overseas market. Everything is possible."

Although Europe will most likely begin to impose various restrictions on Honor Technology in the future, there are at least a few years for Honor Technology to develop.

If we don't seize this opportunity, it will be even more difficult to become the world's number one in the future.

After all, America will not watch Nanshan's companies continue to grow and develop.

In their view, although Honor Technology is a private enterprise, it earns too much money every year, providing countless ammunition for brother companies such as Venus Technology that produce military products.

This is a threat to America.

Anyway, what kind of understanding is beneficial to others, they will use what kind of understanding.

Xia Qingqing had a brief chat with Cao Yang and began to prepare to go on stage.

At this moment, almost the entire network is paying attention to this new product launch conference of Honor Technology.

The number of viewers of the live video broadcast of Nanshan Film and Television has exceeded 10 million, and is still increasing rapidly.

It is entirely possible that the number of viewers during the peak period will exceed 30 million.

On the headlines of Weibo, there are several hot searches that are closely related to Honor Technology.

Even many netizens are already discussing the new products released by Honor Technology this time, and what new changes will there be.

Some websites have also followed suit and launched some prediction activities to increase everyone's participation.

In this strong atmosphere, Xia Qingqing walked onto the stage.

"It is the beautiful scenery of Lingnan, and the lychee season is here again."

"Today I saw a lot of familiar faces, and I am very happy that everyone has been concerned about and supported the development of Honor Technology."

"Since the first generation of HONOR 3G smartphones, Honor Technology has led the mobile phone industry to completely enter the smartphone era."

"I believe that among the people present, there should be no friends who are still using feature phones, right?"

Xia Qingqing was very relaxed.

The higher the position, the less likely you are to be nervous in this situation.

Because even if there are some mistakes, there is no need to worry about someone using this reason to criticize her, or how big the adverse consequences will be.

People can completely use some words to recover the mistakes.

Honor Technology produces high-tech products, which are also closely related to consumers.

In this case, a press conference that is too formulaic is doomed to be unpopular.

So today Xia Qingqing didn't even wear formal clothes, but a beige pencil pants with a sleeveless milky white top and a pair of casual shoes, and started her explanation like this.

"The popularity of smartphones has brought huge changes to everyone's lives."

"I believe everyone here has a deep understanding of this."

"Ten years ago, we couldn't imagine that we could easily watch movies, surf the Internet, chat, take taxis, order takeout, shop, and so on on our mobile phones, which completely subverted everyone's lifestyle."

"Smartphones have also brought new opportunities to many companies and brought a new spring to many industries."

"Honor Technology has always been producing the most advanced mobile phone products for consumers, fully considering the various needs of consumers."

"The HONOR6 flagship phone we first bring to you today is also the same."

Since several new products need to be released today, each product has various introductions, so there is no need to waste too much time talking about irrelevant topics.

After Xia Qingqing spent a few minutes on the stage to warm up, she officially began to introduce new products.

Such a fast pace also exceeded many people's expectations.

There were still some people whispering, but now they are all silent.

Everyone held up cameras and mobile phones, preparing to take some relevant information.

Or staring at the stage with wide eyes, wanting to see what is different about HONOR6 at first glance.

"This is the appearance of our HONOR6 and 6 PLUS. Compared with the previous generation of products, we have put a lot of effort into making them thinner and lighter."

"You can take a closer look."

Although there is not much to introduce about the appearance, considering that many people buy mobile phones, the first factor they consider is whether the appearance is beautiful, so Xia Qingqing still spent two minutes to introduce it.

Then we entered the practical part.

That is to introduce the various performances of this new product to everyone.

"Our new generation flagship mobile phone uses the world's most advanced chip technology, and all parameters are ahead of competitors."

"You can see the comparison information on the screen. Nanshan Semiconductor's 14nm process is unique in the world. Competitors are still using 28nm process."

"The CPU performance has increased by 43% compared with the previous generation, and it has an overwhelming advantage over competitors."

"The GPU performance is also excellent, with a performance improvement of 52%."

"We have taken a two-pronged approach in temperature control and energy efficiency improvement to maximize the performance of our chips."

"..."

This phone is the first phone equipped with Nanshan Semiconductor's 14nm process. Xia Qingqing must promote it well.

This is not the first in China, but the first in the world.

"When using mobile phones, everyone has more or less battery life anxiety."

"Especially as mobile phone screens become larger and larger, everyone's requirements for mobile phone battery life are constantly increasing."

"Our mobile phone uses Nanshan Battery's latest generation of ternary lithium battery technology, and the battery life has been further improved compared to the previous generation."

"..."

Xia Qingqing kept explaining the various performances of the mobile phone on the stage, and various friendly companies were watching this press conference in their own companies.

"Mr. Li, I think Honor mobile phones are just so-so. Except for a chip that can be taken out and talked about, the other situations are good, but that's it."

Seeing that the press conference had started for more than ten minutes, Chai Hang's mood began to calm down.

The situation does not seem to be as bad as he imagined.

After all, last year, everyone had expected that this generation of Honor mobile phones would adopt Nanshan Semiconductor's 14nm process chip.

So even if the performance is very advanced, everyone has already digested it in advance.

Even when promoting it, the effect must be discounted.

"It shouldn't be. Honor Technology has made such a big move this time. If it's just this little thing, I guess everyone will be disappointed."

Li Zailin vaguely feels that things will not end so soon.

According to his understanding of Honor Technology over the years, the other party's innovation ability is very strong.

Although this phone will immediately become the world's most advanced smartphone after it goes on the market, the advantage is not overwhelming.

Because Samsung and TSMC's chip technology will soon break through 14 nanometers.

Even Samsung's new generation of flagship phones to be launched at the end of the year are also prepared to use 14-nanometer chips.

As for some situations in terms of batteries and screens, everyone is the same, with no qualitative difference.

No one dares to guarantee that he will never use it once in his life.

For this kind of function, it is enough to use it once.

The key point is that Xia Qingqing has not finished her introduction and continued: "Many people may think that this function may be useless. It costs a fixed package fee every month to activate it, and after activation, they may not use it, which makes them feel it is a waste."

"We have fully considered everyone's needs in this regard. You only need to pay a package fee of 10 yuan per month, and the satellite phone function will be activated by default."

"After that, when you use the satellite phone function, the official call fee or data fee will be charged."

"Even some exclusive packages of telecommunications companies directly open the satellite call package together, without the need for additional payment."

Along with Xia Qingqing's explanation, she also personally gave everyone a simple operation on the stage.

Basically, it can be said that most people can use this function for emergency situations, rather than being really useless.

This situation is completely different.

The people present can realize this, and all kinds of friendly companies can naturally feel the threat brought by this function.

"Mr. Wang, the satellite call function of Honor mobile phones is too lethal."

"I didn't expect that they could make this function so deep and so easy to use."

"I estimate that the sales of their current generation of products will be better than the previous generation."

"Especially in the international market, it may exceed our expectations."

Lin Rong looked at the information of Honor Technology's new product launch conference that was constantly playing on the projector with great concern.

Although Apple mobile phones cannot be sold in China, the overall influence of Honor Technology has increased, which means that Apple's days in China will be more difficult.

And for European and American companies like this, once the global business declines sharply, they will immediately take various measures to improve financial reports and prevent stock prices from falling.

The most direct measure of this kind of measure is to reduce staff.

China is likely to become the hardest hit area at that time.

"In China, Venusstar Technology and the three major operators all cooperate with Honor Technology. Their satellite call function is quite powerful."

"Outside of China, not so many operators will cooperate with Honor Technology."

Wang Ziming felt that he had immediately found the useless part of this function overseas.

However, Lin Rong felt that things might not be that simple, saying: "In China, Honor Technology respects the rights of operators, but in many places abroad, people can directly combine with Venusstar Technology's Starlink satellite system to launch more flexible package plans."

"For example, in Africa, people can open a satellite call function payment service on the APP and do the communication company's work for themselves."

"With the Starlink satellite system, they can do this."

"That is, in some countries where communication companies are relatively strong, they need to communicate well with local relevant departments on this point."

"But I think that except for a few countries such as the United States, Honor Technology can smoothly launch the satellite call function in most places."

It has to be said that Lin Rong's guess is still very consistent with the facts.

When Honor Technology developed new mobile phones, it had already considered this issue.

Now it's time for everyone to see its power.

"Let's not worry about that for now. Let's sort out the information of the other party's press conference as soon as possible and report to the headquarters when the time comes."

"Huaxia has no way to sell mobile phones. Let the headquarters worry about this problem."

After Wang Ziming said this, Lin Rong didn't hesitate.

After all, although this statement is a bit irresponsible, it is not wrong.

Next, Honor Technology will introduce new products such as mobile phones, PADs, smart watches, etc., which are definitely a greater threat to Apple's Huaxia branch than mobile phones.

Xia Qingqing spent almost 20 minutes introducing the various performances of HONOR6 and 6PLUS.

Then he began to introduce PADs, computers and smart watches.

Mobile phones have already used the latest chip technology of Nanshan Semiconductor, and PADs and computers are no exception.

It can be said that at this time, Honor Technology's products are comprehensively ahead of their competitors in many aspects of performance.

They are the king of the consumer electronics industry and are going to completely subvert the industry structure.

However, after the impact of the new mobile phones, everyone's acceptance ability has increased a lot.

It was not until Xia Qingqing started to introduce Honor headphones that everyone had a different feeling again.

"Honor Technology's business is getting wider and wider, and it even produces Bluetooth headphones."

"But the price of 999 yuan to 1999 yuan is really not cheap at all."

Xie Min listened to Xia Qingqing's explanation very carefully throughout the whole process today.

Overall, it is definitely full of practical information and full of gains.

At least there is no need to worry about the articles in the next week.

Even with the official launch of new products, various evaluation-related articles can also be arranged.

By then, the articles for the next month will have a place to go.

"Although this Bluetooth headset is a bit expensive, according to President Xia's introduction, the performance in all aspects is indeed very impressive."

"Although most mobile phones used to have standard headphones, wired headphones are still very inconvenient to use."

"Now Honor Technology has directly abandoned wired headphones and launched Bluetooth headphones."

"I think there should still be many consumers willing to buy them."

"After all, Honor phones are not cheap. They are high-end. Many people who can afford them are willing to buy a pair of headphones."

Wu Xuebin's view is different from Xie Min's.

He thinks that the sales of Bluetooth headphones may exceed everyone's imagination.

Even after Honor Technology launches its own Bluetooth headphones, the entire headphone industry will undergo earth-shaking changes.

This is basically foreseeable.

In the future, Sony's high-end headphone business is expected to be hit hard.

"That's true."

Xie Min would definitely not argue with Wu Xuebin, so she quickly changed her tone.

"The starting price and the highest configuration price of Honor phones have increased, which provides a larger living space for old phones. However, people who can still afford new phones in this case really don't mind buying another pair of Bluetooth headphones."

"I just don't know if other mobile phone manufacturers will follow up on this plan."

Just when Xie Min and Wu Xuebin were discussing the various changes in Honor Technology, Huawei Mobile, the second-ranked mobile phone in China, was naturally paying attention to this change.

In the past, Huawei has never been ranked second in the domestic mobile phone sales list.

Starting from May this year, their shipments officially surpassed Lenovo and became the second in China.

Although they have not advertised that they want to be the first, it is definitely a lie to say that they have no idea at all.

"Lao Lian, how long will it take us to complete this technology to implant the satellite phone function into the mobile phone?"

Xu Jun can naturally realize the importance of the satellite call function on HONOR6.

For many consumers, I can do without this function, but I can't do without it.

Obviously, the satellite call function is something that many consumers may care about in the future.

If Huawei wants to expand and strengthen its mobile phone business, it must keep up with the mainstream level of the industry.

Otherwise, it may be overtaken by other manufacturers.

"It is still difficult to achieve this. It is not just about adding a certain part to have a satellite call function, but it is necessary to consider this demand when designing the chip and baseband."

"And even if we do this, we may not be able to compete with Honor Technology."

Lian Zhitian is obviously not so optimistic about Huawei's performance in this regard.

There is a reason why Honor Technology can become the world's first mobile phone manufacturer to integrate satellite call function.

If it is so easy, manufacturers would have done it before.

"I admit that Honor Technology's technical level is very strong, but it shouldn't make us lose confidence directly, right?"

After listening to Lian Zhitian's words, Xu Jun felt a little uncomfortable.

When did their company's employees become so unconfident?

This is obviously not in line with their company's culture.

"Mr. Xu, this is not a question of confidence, but Honor Technology has combined the satellite call function with Venus Technology's Starlink satellite system."

"This is their unique advantage, which other manufacturers cannot compare with."

"Unless their Starlink satellite system can be opened to us, even if we come up with the satellite call function, it will be relatively useless."

Lian Zhitian explained patiently on the side.

After hearing this, Xu Jun understood.

But he soon had a new question and said, "Satellites in the sky are not only owned by Venus Technology. Satellite phones around the world are also connected through various satellites. We just need to find a partner, right?"

Lian Zhitian explained Xu Jun's question calmly.

"In principle, mobile satellite phones can be implemented in a more traditional way."

"The signal is first transmitted from the mobile terminal to the high-orbit satellite in the synchronous orbit. After receiving the signal, the high-orbit satellite can choose to directly broadcast the signal to the ground station. The ground station on land can connect to the operator's network and finally send the signal to the destination terminal in the operator's network."

"Since a small number of high-orbit satellites can cover the entire surface of the earth, mobile terminals with high-orbit satellite access capabilities can communicate with ordinary terminals in the operator's network or other mobile terminals directly connected to satellites, whether they are in the ocean or in the desert."

"However, the capacity of a single high-orbit satellite may not be able to support the access of a large number of Internet terminals, so the final experience effect will be much worse than Honor Technology."

Huawei will produce a mobile phone with satellite call function, which must be a high-end flagship mobile phone.

However, if the satellite call function is particularly different from Honor Technology, then there will definitely be a lot of complaints from consumers.

Even because of this reason, the product failed directly.

"So, it is almost inevitable to cooperate with Venusstar Technology?"

Xu Jun didn't mind cooperating with Venusstar Technology, after all, Huawei and Nanshan Group had a good relationship.

He was just worried that the other party would not bring Huawei along this time.

"We can also look for Starlink, but it definitely won't work in China!"

Lian Zhitian's words were the same as if he hadn't said anything.

It was just that Xu Jun and him were old acquaintances, otherwise he would have scolded him.