Chapter 917: Domineering and the Huge Influence of Glory Technology

[It can't even push an egg, but it can push a space station! What kind of magic does the Hall thruster have? ]

[Thumbs up for Chinese aviation people! Hall thrusters have made a major breakthrough. Previously, only two countries in the world had mastered it]

[What is a Hall thruster? It can only push a piece of paper, but it has become a black technology that many countries are eager to use]

[The world's first, China's 6.4 Newton Hall thruster successfully carried the Chang'e Space Station]

[Faced with the blockade of the United States, China was forced to independently develop the Hall thruster. How powerful is it? ]

...

With the smooth assembly of the core module of the Chang'e Space Station and the components for the second launch, the Hall thruster officially appeared in everyone's vision.

Venus Technology also officially announced some information about this part.

Things like power and thrust that can be used for good publicity are naturally announced to the public.

But no technical details are said.

Even so, many media became excited.

Everyone has discovered that as long as the news is related to Nanshan's enterprises, it is easy to be on the hot search and many people watch it.

Netizens like to read, so naturally I like to write about it.

"Zhang Xin, does the aircraft in "The Wandering Earth" use Hall thrusters?"

Zhang Songwen has always been very concerned about the various developments of Nanshan enterprises.

As long as Nanshan Film and Television can help, regardless of whether Cao Yang or the heads of various business units find him, Nanshan Film and Television will cooperate in related publicity.

The various celebrities under Nanshan Film and Television have also learned their lesson, knowing that as long as they actively help, there will only be benefits and no harm in various publicity related to Nanshan enterprises.

So there is a very strange scene in the entertainment industry, and many celebrities occasionally post some content with high technological content.

For example, reports related to Hall thrusters are actually forwarded by many celebrities.

As the general manager of Nanshan Film and Television, Zhang Songwen has a richer perspective on the problem.

"The Wandering Earth" is about to be released in the summer. If we can promote each other with the popularity of the Chang'e space station, it will definitely be very beneficial.

After all, this movie does use a lot of Venustech's technology or future planning technology.

They also specially invited many academicians as expert consultants.

Yes, this movie is definitely the most shocking science fiction movie in China's history.

At that time, we can even promote it and make everyone feel that watching "The Wandering Earth" can learn a lot of scientific knowledge.

This is definitely very helpful for attracting more parents to bring their children to watch this movie.

"Yes, it is indeed a Hall thruster, but the thrust inside must be much greater than that on the Chang'e space station, otherwise there is no way to propel those aircraft."

Zhang Xin has been working hard for the movie "The Wandering Earth" for the past two years, and she is naturally very clear about many situations in it.

Whether it is advertising placement or hard-core technology placement, there are many things that she personally handles.

Zhang Songwen asked this question now, and she also thought of a lot of things.

"Then I think we can officially start the promotion of "The Wandering Earth", starting with this Hall thruster?"

Although Zhang Songwen is the general manager of the company, Zhang Xin's identity is special, and he still has to discuss and deal with many things with Zhang Xin.

Otherwise, Zhang Xin might make things difficult for Cao Yang.

Zhang Songwen, who had been unhappy for so many years, is very clear about this.

"Sure, I'm also thinking about what to start promoting the movie with."

"Don't worry about it now, Venustech has found it for us."

"There are some shots of the space station in our movie, which are based on the Chang'e space station."

"When our movie is released, it will be almost the time when the Chang'e space station is completed."

"At that time, we can combine the elements of both sides again and hype up the popularity of this matter."

Although Zhang Xin has such a high status today because of his connections, his personal ability is actually not bad.

In fact, many people with good connections do not have bad personal abilities.

Otherwise, even if they have connections, they can't go far.

They have ways to cheat you in ways that people can't blame.

Zhang Xin and Zhang Songwen were discussing the promotional plan of "The Wandering Earth" and the integration of the Chang'e Space Station. Inside Heilan Home, seeing the construction of the Chang'e Space Station step by step, Zou Jianping and Zhou Liqiang felt more and more regretful.

"The naming fee from Venustech is getting higher and higher now."

"It's a pity that even if we offer a very high advertising fee for the space station project, the other party is not interested."

As the first manufacturer to take the plunge, Heilan Home made huge profits by naming the company on Venus 9.

They have always been thinking about whether they can expand the scope of cooperation and make Heilan Home famous throughout the country and even the world.

Unfortunately, Heilan Home has no relationship with Nanshan Group companies, and Cao Yang would definitely not agree to them taking advantage all the time.

The launch advertising of Venus 9 can continue, anyway, it has been changed to pay-per-view.

Everyone bids freely, and whoever bids the highest price will get the advertisement.

According to Venus Technology's annual launch target, the advertising fee for Venus 9 alone is far more than 100 million yuan in a year.

Although compared with the investment in the entire Starlink project, this advertising fee is just a drop in the bucket.

But even a small amount is still meat.

"Mr. Zou, I think even if we can't have in-depth cooperation on the space station project, there is still a lot of room for cooperation with Venusstar Technology or Nanshan companies."

"Their industries are very broad and large in scale. Even a simple workwear business is worth doing well."

The entire Nanshan enterprise has long exceeded 500,000 people.

And this number is increasing rapidly at an increase of more than 10,000 people per month.

During the campus recruitment season, tens of thousands of people are recruited at one time.

There is no other company with such a scale in the whole of China.

To be frank, Nanshan companies have become the place with the largest number of fresh college graduates among the single corporate groups in China.

Especially in 985 and 211 universities, basically two or three out of every 100 people enter Nanshan companies.

This ratio is absolutely exaggerated.

Not to mention schools like Lingnan University of Technology that have close cooperation with Nanshan companies. Maybe 30% of the graduates in one year enter Nanshan companies.

In some majors, almost all the job seekers in the class have joined the Nanshan-affiliated enterprises.

This is a relatively rare situation.

"There is indeed a lot of room for cooperation, whether it is the traditional rocket advertising business or other co-branded product considerations, I think everyone can communicate well."

"Even in Nanshan Film and Television, we can also do some advertising placement, and the other party should be very interested."

Zou Jianping is also very clear about the strong influence of Nanshan Film and Television in the field of publicity.

If Heilan Home wants to continuously enhance its brand influence, then using celebrities to expand its influence is almost a plan that will be considered.

They have not spent money in this area in recent years, but the effect is relatively general, or it is difficult to measure.

"I will find time to communicate with them and see if I can find more cooperation opportunities."

"In terms of publicity, I think cooperation with Nanshan can still achieve special effects to the greatest extent."

Having tasted the sweetness, Zhou Liqiang will definitely not miss the opportunity to cooperate in depth with Nanshan-affiliated enterprises.

If Heilan Home does not want to cooperate, there are still many companies that want to grab it.

…

When everyone’s attention is focused on the “Chang’e Space Station”, Honor Technology’s annual “New Product Exhibition” is about to be held.

This conference of Honor Technology has become a landmark conference in the field of consumer electronics in China.

Various media and Internet celebrities are trying their best to get a ticket and eat a wave of related traffic.

Thanks to the endless innovations every year, Honor Technology is a unique existence in the consumer electronics industry in China and even the world.

Basically, everyone habitually compares Honor Technology with Apple in the United States.

Even the American media likes to call Honor Technology the Apple of China.

Of course, Cao Yang is not very interested in such a name.

The goal of Honor Technology is to step on Apple, not to make Apple the Apple of China.

Honor Technology has everything that Apple has.

Honor Technology also has everything that Apple does not have.

In this case, if Honor Technology still cannot develop and grow, it would be too embarrassing.

"Mr. Cao, the new production lines we have prepared for HONOR6, HONOR PAD4 and laptops are all in place."

"Take the flagship phone HONOR6 as an example, our monthly production can reach 15 million units, and it can be further increased to 18 million units through overtime and other solutions."

"So except for the early stage of distribution, many consumers may rush to buy and cause product supply shortages, and there is basically no need to worry about no mobile phone sales in the future."

Honor Technology's mobile phones, PADs, computers, smart watches and other products are about to be upgraded and launched.

This is the most important thing in BYD's OEM business.

As long as Honor Technology's new generation of products sell well, BYD's performance will continue to flourish.

On the contrary, if Honor Technology fails, BYD's performance will also decline significantly.

After all, Honor Technology's OEM output value accounts for too high a proportion of BYD Group's output value.

So when Cao Yang, Xia Qingqing and others came to confirm the production capacity, Wang Fu also brought Zhong Qiang and others to explain in person.

It can be said that such a visiting team is the top existence in the Chinese business circle.

The new generation of Honor Technology's products use various chips newly produced by Nanshan Semiconductor.

These chips use 14 nanometer technology, which is the world's first manufacturer to use 14 nanometer chips in mass-produced mobile phones, computers and PADs.

This gimmick alone can attract many consumers to buy.

Coupled with some innovations in other aspects, Honor Technology is ready to completely subvert the industry structure this time and make Honor Technology the king of the consumer electronics industry.

"This generation of products uses a lot of new technologies. The quality of the products must be well controlled and no accidents should happen."

The fire of Samsung's flagship mobile phone has become a classic negative example in this industry.

Honor Technology relied on this incident to suppress the sales of Samsung mobile phones in China.

Nowadays, Samsung mobile phones have no great presence in China.

It has to be said that the world is changing too fast.

If someone said three or four years ago that Samsung mobile phones would disappear in China, no one would believe it.

But now, few people will have doubts about this sentence.

China no longer needs any imported mobile phone brands.

Honor Technology, Huawei, Xiaomi, OPPO and other domestic manufacturers can already meet the needs of consumers.

It has to be said that this is still very remarkable.

The most important thing is that the industrial chain of the mobile phone industry has basically achieved complete localization.

Some manufacturers are still using imported parts, which is based on their own special considerations, not that there are no domestic suppliers to provide related parts.

For example, Xiaomi still uses Qualcomm chips so far, and Lenovo is similar.

This is not to say that Nanshan Semiconductor has no way to produce chips that meet their needs.

The situation of some other memories is similar.

"Don't worry, Mr. Cao, each of our processes has been confirmed and verified in detail with the quality engineers of Honor Technology to ensure that all of them meet the requirements of the drawings."

"And we have also made targeted improvements to equipment and processes based on individual market defects in the past."

"Today's mobile phone production lines have a very high degree of automation, which can greatly reduce failures caused by human factors."

Wang Fu knows that as long as BYD produces mobile phones and other products for Honor Technology, there will be a large-scale quality problem, then BYD's days of enjoying this cake alone will disappear.

So he attaches great importance to this work internally.

To exaggerate a little, BYD Auto's quality requirements are not as good as those of Honor Technology's OEM factories.

Even in order to ensure quality, some costs have been increased, reducing BYD's own profits, and Wang Fu is also promoting a lot of quality improvement measures.

"The day after tomorrow is our launch event. Before the official launch, we must not relax our confidentiality."

"Otherwise, many of the processes we have prepared for the launch event will be meaningless."

Xia Qingqing also chimed in.

Many media outlets are very curious about Honor Technology's new products.

In the first half of each year, various media outlets try to find out the performance and changes of Honor Technology's new generation of products.

Much of this information comes from BYD or parts suppliers.

Although this has maintained Honor Technology's popularity to a certain extent, Xia Qingqing still hopes to wait until the day of the launch to announce some confidential information.

That's why she specifically emphasized the importance of confidentiality to Wang Fu.

After all, various products have now appeared on BYD's OEM production line on a large scale, and countless people have witnessed the appearance of these products in advance.

Even the performance parameters of these products are clear to many technicians.

No wonder Xia Qingqing also specifically reminded him.

"Mr. Xia, we have made special arrangements for confidentiality..."

Zhong Qiang quickly introduced the various confidentiality arrangements of BYD's OEM factory.

Not to mention, the preparations in all aspects are indeed quite comprehensive.

Otherwise, there wouldn't be so many customers who would entrust their products to BYD for OEM.

...

[Honor Technology's 2014 new product launch conference, please stay tuned! ]

This simple official microblog has put Honor Technology on the hot search.

The conference is not until tomorrow, but countless people have already started discussing this topic one day in advance.

It has to be said that Honor Technology's influence is really extraordinary.

Honor Technology has also supported many media personnel.

"Editor-in-chief Wu, I feel that the popularity of Honor Technology's new product launch conference this time is much higher than in previous years."

"We want to arrange a few more people to attend the conference together, but the other party has actually limited the number of participants."

Xie Min and Wu Xuebin were on a plane from the capital to Guangzhou, discussing Honor Technology's new product launch next year.

On the same flight, she has seen several familiar faces, all of whom are employees of other media.

Although Zhongguancun Online is the most professional media in the IT field, there are naturally many comprehensive media with greater influence than Zhongguancun Online.

"I heard that Honor Technology's new products will have many more changes than last year, and there may even be some subversive new technologies emerging, so all parties are naturally very concerned."

Wu Xuebin is obviously looking forward to tomorrow's conference.

The more things Honor Technology produces, the happier the media will be, and the more articles they can write.

A company that loves to stir up trouble, or an entrepreneur who is very talked about, is definitely "loved" by the media.

These companies and entrepreneurs, to a certain extent, are the breadwinners of the media in the corresponding industry.

"Honor Technology has been leading the trend of the smartphone industry since it launched the first generation of HONOR 3G mobile phones."

"After so many years, Honor Technology's turnover has exceeded 1 trillion yuan, and they can still maintain such a high level of innovation."

"Compared with other peers, Honor Technology is really excellent."

Xie Min is very clear about the domestic consumer electronics industry.

She has basically participated in various activities of major companies.

In this way, she will unconsciously make various comparisons in her mind.

The more comparisons, the more you can feel the greatness of Honor Technology.

To put it bluntly, Honor Technology alone supports half of China's consumer electronics industry.

Otherwise, competitors like Apple and Samsung will probably take away 80% of the profits of China's mobile phone industry.

Unlike now, Apple phones cannot be sold in China.

Although Samsung phones can be sold, few people are willing to buy them.

After all, many Chinese phones have what Samsung phones have, and the price is even cheaper.

In this case, why do people give up Huawei and Xiaomi and choose Samsung?

"The better Honor Technology is, the more lively this industry will be."

"I guess many friendly companies will not be able to sleep these two days."

Any new product launch conference of an industry leader is bound to attract the attention of many peers.

This is the case with Nanshan Automobile Group, and Honor Technology is no exception.

Even the first batch of users of Honor Technology's new products released tomorrow may be the marketing and R&D personnel of many competitors.

They will disassemble Honor Technology's products in the shortest time, analyze the technology and cost structure inside, and form their own report materials.

At the same time, many media will also do similar things, run tests and the like.

Anyway, as long as you get the prototype, there are a lot more things you can do.

The various news in the consumer electronics industry are now much more popular than a few years ago.

Simply publishing soft articles provided by the host manufacturer can no longer win the favor of netizens.

Therefore, the editors of each media need to work harder to improve the quality of articles on their own websites.

"That's for sure!"

"Even tomorrow, many people on the scene are spies from various mobile phone companies."

Wu Xuebin said with certainty.

Such scenes basically only happen at Honor Technology's new product launch conference.

When other companies organize similar activities, competitors will only use various methods to obtain information on the Internet.

It has to be said that this is also a manifestation of Honor Technology's strength in the industry.

...

As Wu Xuebin and Xie Min guessed, many competitors in the industry are paying attention to Honor Technology's new product launch conference.

Even many companies have already made appointments for meeting rooms and relevant personnel in advance, and will watch this launch conference online at that time.

In this way, they can make various response plans in the shortest time.

Especially at this kind of press conference, many competitors like to compare their products with those of their competitors.

Then they make the materials very fancy, and always say that their own products are very good and the performance of competitors' products lags behind.

What’s even more exaggerated is that every company can come up with similar data.

I have to say that the angles people choose to interpret data are always so tricky.

Anyway, if you look at it from various dimensions, you can always find a dimension where I have an advantage.