Chapter 732

Ansu Province, Huaibei City.

Changdrink Company's large conference room was divided into two camps.

On one side are the chairman Wang Kang, his only son Wang Chenggong and his daughter-in-law Bao Xiaomei.

There is only one person on the other side, and he is not considered an outsider. Wang Kang's distant cousin, who used to be a veteran hero, is now a legal person Wu Changtai who often drinks.

The conference room was closed tightly, and there was no one else outside.

Greed for profit, friends become enemies, and relatives become enemies.

It seems that sometimes, what maintains the relationship between people is not blood, but interests.

A few months ago, Wang Chenggong listened to Zhang Xiaobai's advice, persuaded his father, secretly set up a new company, let Wu Changtai, who he thought was the most reliable, be the legal person, and then produced a drink called Changyin.

For such a big matter, Wang Kang and Wang Chenggong were very wary. They not only signed an agreement with Wu Changtai in private, but also gave him no management rights, and completely regarded him as a puppet on the stage.

Because of their experience in the beverage industry, Wang Kang and his son provided a large sum of money to support them. In addition, the taste of the frequently-drinked beverages is really good. Once launched, they were favored by consumers, and sales soared.

Changdrink, from the moment it was born, consumers have had a strong interest in this name, which clearly competes with Changdrink.

that's the truth.

It has been on the market for two months, and Chang Yin is already well-known in Ansu Province. Of course, it is still incomparable with Chang Yin, the big player in the beverage industry.

However, entering the new year, which is the peak sales period, Chang Yin made a shocking move.

The mayfly wants to shake the tree.

In Ansu Province and the two surrounding provinces, in the sales area of ​​All-you-can-drink, there are advertisements for regular drinks. There are no big stars, just some small characters, but the content is really interesting.

The scene is very simple, a girl is drinking a drink, another girl takes the drink from her hand, and said with a smile: "The era of free drinking is over, now drink often!"

If it was said that the competition was a secret rivalry in the past, this time it was on the surface, and it was an official declaration of war with Changdrink.

The broad masses of the people are very happy to eat this melon. They knew there was a free drink before, but now there is an arrogant and domineering regular drink. It is really enjoyable to watch.

But they don't know that this is just a classic marketing case of free drinking.

It uses the reputation of free drinking to promote the brand of regular drinking.

Sure enough, since then, the sales of regular drinks have reached a new level.

Afterwards, Changdrink counterattacked, instead of refuting it on TV, it actually gave consumers benefits-cutting prices.

Then often drink not to be outdone, also began to drop.

Drink freely, drink often, and fight hard.

The name is similar, the taste is similar, and the price is the price.

After you sing, we sing, and take turns to perform big plays.

Consumers are most willing to see this kind of situation, and hope that the more lively their games are, the better, and the lower the price, the better, so that they can get the most benefits.

After the price war, the two sides began to introduce various sales policies, such as drinking a drink for a free trip, drinking a drink for a car, and so on.

Unknowingly, more and more people know about this lively "war". fifty percent market share.

The people who eat melons are happy, and Wang Kangwang's successful father is even happier.

They are the messengers behind the scenes, and they are the ultimate profiteers. During this Chinese New Year period, their profits doubled compared to last year.

This is the essence of buying is not as good as selling.

After the new year, sales gradually cooled down.

Wu Changtai finally understood what was going on, it turned out that this was what they were playing.

Some people are not greedy enough to swallow elephants.

Seeing that the Wang family had made so much money, Wu Changtai couldn't hold back anymore, and asked for a raise in his salary or a share.

In fact, in order to appease Wu Changtai, Wang Kang paid a lot of money. He didn't have to do anything, but only made superficial appearances, so he gave him an annual salary of 300,000 yuan, which was twice as much as he used to earn when he was drinking freely.

Wu Changtai expressed his thoughts and gave the Wang family half a month to think about it. Once they disagreed, Wu Changtai would use his legal person status to do something he could do, and he would also explain the most real situation to the media.

This is the threat.

Now the deadline has come,

Wu Changtai squinted at the other party, showing impatience on his face, "The deadline is up, how are you thinking? If you don't give me a satisfactory answer, don't blame me for being ruthless."

As soon as this remark came out, Wang Chenggong, who was not in a good mood originally, had a look of boredom and annoyance on his face.

I regret that I chose such a white-eyed wolf.

Bao Xiaomei remained expressionless, as if she didn't care about Wu Changzheng's threat.

After all, Wang Kang has seen the big world, the corner of his mouth slightly grinned, and said with a smile: "Cousin, everything is easy to discuss, why are you so impatient?"

Wu Changtai said: "Big cousin, what's the use of talking nicely? You have to be open-minded! You eat big fish and meat all day long, so you should give me some soup anyway? Whether it's a free drink or a regular drink now , I have made a lot of contributions to your Wang family."

Wang Kang thought for a while, stretched out four fingers and said, "Cousin, I'll give you another hundred thousand!"

In the past, the annual salary was 300,000, but now it is 400,000.

Wu Changtai looked at the four fingers with a look of contempt on his face, and then stretched out two hands.

Both hands have ten fingers.

His meaning is obvious, it can be said that the lion opened his mouth.

Wang Kang could no longer keep calm, and frowned tightly. He had already discussed Wu Changtai's threat with his son, and he had to try his best to appease him and try not to offend him. And once consumers know the truth, there will be a feeling of being played with, and it will be miserable to drink freely.

It is impossible to give him shares, he is really not qualified enough, so the original plan was to increase his annual salary to 500,000, the previous offer of 400,000 was just a test, no increase in price.

Unexpectedly, Wu Changtai's appetite was so big that he asked for a million dollars, which was a bit too much.

It's really hard to talk about this.

Wang Chenggong patted the table, pointed at Wu Changtai and shouted: "Wu Changtai, did I give you face?"

Wu Changtai didn't get angry, he twitched the corner of his mouth and said: "Nephew, don't be so angry, it's easy to hurt your body, and besides, don't interrupt your children when adults are talking."

Wang Chenggong was so angry that he couldn't speak.

Wang Kang said in a deep voice: "Chang Tai, do you really want to take this family relationship away?"

Wu Changtai spread his hands and said innocently: "Cousin, I didn't say that. Let's see what your Wang family will do. After earning so much money, why can't you give alms to my relative?"

Xiaomei Bao suddenly sighed softly.

Since the venue was relatively quiet, the others looked at the woman who had never spoken.

Bao Xiaomei raised her eyebrows and said, "Wu Changtai, how much money the Wang family has earned, is it related to you?"