Chapter 539 I Can't Stop It

People have preferences in reading newspapers. Some people pay attention to current affairs, while others pay attention to gossip.

Therefore, generally speaking, people who have the habit of reading newspapers will basically have the habit of buying a certain kind of newspaper.

In this big shock to the newspaper industry, the newspaper sales of those famous newspaper offices were also affected.

However, in the market that "Shiwen Zaobao" took away, it is inevitable that those small and medium-sized newspapers will be hit the hardest.

The simplest reason is that people who are used to reading newspapers don't talk about their financial resources.

Except for those who don't have to work, everyone has limited time to read newspapers every day.

When eating breakfast, going to work and taking the bus, etc. during free time, there is actually not enough time.

Therefore, most people buy newspapers, usually less than three copies, and even most people only buy one or two copies.

But humans are the strangest creatures.

After getting used to reading a certain newspaper, most people will not switch to other newspapers, but if you tell him that there is a newspaper here for free.

When asked if he wanted it, I believe most people would just take one.

Even people who didn't read newspapers in the past will be curious to see what the free newspapers contain.

And Shiwen Zaobao mainly focuses on celebrity gossip, horse scriptures and gourmet food.

Leaving aside the food, in the fast-paced city of Hong Kong Island, celebrities’ gossip and horse scriptures will definitely attract at least half of the people’s attention.

Once curiosity is generated, people who have the initial reading habit after three days.

I definitely don't care about spending 1 yuan to buy a monthly card. While waiting for the bus, I take a copy of "Shiwen Morning Post" from the newsstand and read it on the road.

On the first day of the new year, although 30,000 newspapers were sold out until 4 pm.

But this result not only did not worry Fang Zhanbo, nor all the employees of "Shiwen Zaobao".

On the contrary, last New Year's Eve, all of them just stayed at home for 3 hours to eat New Year's Eve dinner, and then they all rushed back to the company to work overtime.

Even because of the sales volume of 30,000 copies on this day, newspapers of all sizes in Hong Kong began to regard "Times Morning Post" as the destroyer of the newspaper industry and the enemy of life and death.

With the ability of Li Changheng's dedicated lawyer team, at least Fang Zhanbo will not make mistakes in laws and regulations.

There is no way to suppress the "Shiwen Zaobao" officially, which means that no one can stop the rise of this newspaper.

By the second day of junior high school, the 50,000 newspapers were as expected.

Not only was it sold out, it was also 2 hours earlier than the first day of the new year.

Even after 11:00 noon, some newsstands called and chased the newspaper office to ask them to reprint.

But both Fang Zhanbo, who has worked in a jewelry store for more than two years, Hobbs and Li Changheng, all understand that sometimes hunger marketing is a good thing.

The real test comes after the three-day true free period.

Although the 1 yuan is not given to the newspaper office, it is actually the same whether the money is given to the newsstand.

After all, although 1 yuan is only the money for taking the bus 5 times in this era, some people just don't want to pay it.

Fortunately, the result of the matter is not bad, or in this age when entertainment is scarce and the sources of information are newspapers, TV, and word of mouth.

Many people do get into the habit of reading newspapers.

With a huge mass base, after three days, readers face the owner of the newsstand, smile and take out a small card with grids drawn on it, and take a copy of the day's newspaper, and spend a small grid.

It is said that as long as 1 yuan a month, you can read "Shiwen Zaobao" every day this month.

At least one-third of people pay without even thinking about it.

Moreover, perhaps because of the scolding war that broke out in the past three days, at least 90% of the newspapers publicly boycotted "Shiwen Zaobao".

On the contrary, this world's first newspaper that is publicly distributed for free has gained too much, too much attention.

50,000 newspapers were sold at 180 newsstands in Hong Kong, and they were sold out by 3 pm on the third day of the third day.

Even based on the sales volume of a single newsstand, the sales volume on the third day of junior high school was actually higher than that of the 86 newspaper offices on New Year's Eve.

And this also means that more and more people are aware of "Shiwen Zaobao", and ordinary people's acceptance of this newspaper is also increasing.

Now, the Times Morning Post was a real sensation in Hong Kong.

Wolf is coming is not just a slogan.

After all, there is a ceiling for the largest number of newspaper readers on Hong Kong Island.

The appearance of a newspaper with a circulation of 100,000 copies is equivalent to grabbing customers and business from other newspapers.

But when all the newspapers wanted to besiege the "Shiwen Zaobao", some people soon discovered that it became impossible after only three days.

On the fourth day of the lunar new year, aunts who rarely read newspapers in the past and some retired old men appeared on the newsstands.

These people buy a copy of "Shiwen Morning Post" and don't read gossip, gourmet food, or Hong Kong's current affairs, which newspapers don't care about.

Instead, the first thing I read was the Ma Jing.

That’s right, it’s the Book of Horses.

If you ask ten people in Hong Kong Island, one person will definitely say that the way to get rich is to buy horses.

In the future, pre-match analysis, prediction, and post-match summary alone will be able to support 140 newspapers, large and small, that rely exclusively on the horse classics.

And the "Shiwen Zaobao", which was the first to eat crabs, instantly became the imitation target of the ancestor of Ma Jing, countless newspaper offices, and businessmen who wanted to open newspaper offices.

But unless you are also free, those ordinary citizens who dream of getting rich by buying horses will never give up the "Times Morning Post" they have become accustomed to.

The law of one step ahead, one step at a time, is the true law in the newspaper industry where the content is not much different.

On the third day of junior high school, Yan Tong, Lan Jiang and Chen Xijiu brought their wives to the big house on the top of the mountain.

When he saw Fang Zhanbo, a black charcoal, who was by Li Changheng's side, his eyes lit up immediately.

In the past few days, this guy has transformed from an employee of a jewelry company into the darling and envy of the media and the general public.

Li Changheng just nodded to Yan Tong and the three, but directly called their wife 'sister-in-law', which immediately made the three of them grin in excitement.

Then when she learned that Ruan Mei was preparing dinner in the kitchen, she immediately asked her wife to help.

Yan Tong immediately smiled and asked Fang Zhanbo, "Zhanbo, I'm in charge of the gold stores, restaurants and Fenglou in the district.

They are all clamoring for me to help you, is it possible to sign an advertising space contract for one and a half years, or at least three months? "

Before Fang Zhanbo could speak, Li Changheng looked at him in surprise and asked, "Fenglou?"

Heitan shrugged his shoulders, "Boss, many phoenix towers have licenses and are legal, and they just don't show one.

It's just that the photo of a beautiful woman with a headlight on her chest that is so big that it is suffocating is published in the first edition of Ma Jing.

And to be honest, of all the newspapers in Hong Kong, only two or three did not accept Fenglou's advertisements.

Compared with the large number of colored newspapers on the market, we are already clean and cannot be cleaner. "