Chapter 675 Official Certification (Happy New Year)

November 11th.

On Double Eleven, major e-commerce platforms have launched discount promotions, and young people have collectively turned into hand-picking parties and cleared their shopping carts now.

Gu Miao bought a carpet.

The carpet is produced by a company in Pengcheng and has a beautiful pattern of "Dark Magician Girl" printed on the front. It sells for 268 yuan.

Judging from the size of the carpet 100*140, the price is a bit expensive...

But it's not a big problem.

Gu Miao is not short of money. If it is more expensive, it will be more expensive. What's more, this is a derivative of its own animation IP, and most of the premium is the licensing fee paid to Wanbao.

So if the money is spent, it will eventually return to his wallet. Rounding it off, it’s almost like prostitution for free!

Double Eleven delivery is very slow.

The carpet Gu Miao bought is expected to take three days to be delivered to his home. Before that, the "digital tablet" package he purchased from overseas had been delivered to Wanbao headquarters.

It doesn’t count as a purchasing agent either.

Wanbao Animation has been cooperating with the manufacturer of this digital tablet for many years. When the other party fell into bankruptcy last year, Wanbao also invested a sum of money to help the other party get out of the difficulties.

In order to express gratitude and also let Wanbao, the "major shareholder", see its technical strength, the other party specially sent a batch of "experimental" digital tablets.

I heard it’s great!

The other party received investment from Wanbao and successfully emerged from the quagmire of bankruptcy, making major breakthroughs in a number of technologies. The new digital tablet products are much better than before in terms of pressure sensitivity, reading speed, resolution and tilt pressure sensitivity.

Unfortunately, Gu Miao didn't feel it.

The only thing he felt about this digital tablet was that it worked well for pressing instant noodles, and it was also good for padding the corners of the table...

"honestly."

Weighing the newly unpacked tablet, Gu Miao said with some helplessness, "Our company also spent a lot of money on equipment upgrades, right?"

"It was indeed a lot of money wasted."

Lao Zhang said with emotion: "The basic hardware configuration is updated almost every six months. I went to the warehouse before and found that we have eliminated dozens of scanners and printers..."

"Then here's the problem!"

Gu Miao rolled her eyes and said, "We are not a company pursuing technological leadership. Is it necessary to make such a big deal?"

I feel really bad!

If you are not an expert, you don't know how expensive firewood and rice are. If you are not at his level, you have no idea how scary the annual office expenses of such a large company are.

Do you think it is necessary to replace these tools and equipment so frequently? The old ones were not broken before, so it would be a waste to throw them all into the warehouse and gather ashes!

"Okay, I'll tell you later."

Lao Zhang also felt that the company's efforts were too extravagant and wasteful. Some tools have only been purchased for two months, and then they have to apply for replacement. Is this what people can do?

If all the products Wanbao buys are of poor quality and break within a few days, that would make sense.

But the productivity tools purchased by Wanbao are basically all top brands in the industry, and they also have dedicated after-sales service, so the quality is definitely no problem.

Then there is a problem if you change it so frequently.

Of course, the problem is not particularly serious. It's just some people who don't regard Mr. Gu's money as money and like to squander it wantonly.

More than this, Lao Zhang actually wants to know Mr. Gu's arrangements for the second season of "That Rabbit That Year".

This is the big deal!

Natu is an animation with a special nature. In plain language, it should be regarded as a "main theme" animation.

For animations like this, conventional publicity and promotion methods cannot be used.

Methods such as trolls, advertising bombing, and viral marketing are not suitable for the "Those Things About That Rabbit That Year" project, and we must find another way.

But what else can be done?

What Lao Zhang originally thought was to go to offline subway stations, bus stations or large shopping malls and other places to buy conspicuous large-screen advertising spaces...

But this effect is very general.

Gu Miao's idea is to buy more "APP launch page" ads for popular software on the Internet, so that young people can be accurately targeted and the money spent is considered worthwhile.

A two-pronged approach?

This is a good idea. It can not only accurately reach young men and women, but also take into account the middle-aged and elderly people of uncles, aunts, uncles and aunts through offline advertising.

But this kind of publicity costs too much money, and even the publicity standards of many Hollywood blockbusters are not so high.

"Ask Xiao Guo!"

Gu Miao felt that it would be best to ask director Guo Hongwei for his opinion on this matter.

If he said that the second season of Rabbit Animation does not need heavy publicity, then this matter should be stopped here. It is also a good thing to save some money.

But if he says that he is not satisfied with the current arrangement and needs to increase publicity efforts to let more people know about the second season of "That Rabbit That Year", then Gu Miao will need to invest more. .

"Announcement and promotion?!"

When Gu Miao took Lao Zhang to find his apprentice, he was having lunch in the company cafeteria.

After learning the purpose of the two people's visit, Guo Hongwei took out a tissue and wiped his mouth, then looked at the two people and said: "Hasn't this matter been... someone has done it for us?"

ah? !

Gu Miao and Lao Zhang were puzzled.

Who? Who is so kind as to promote Wanbao? How come they didn't receive any news?

"Those official media!"

Seeing that the two of them were completely unaware, Guo Hongwei quickly explained: "When Natu Animation announced that it would be broadcast on Kuka Children's Channel, the official media began to promote it for us."

Good guy!

After hearing this, Gu Miao quickly took out her mobile phone to check, and found that Guo Hongwei was right.

The media representing various government departments and organizations at all levels in China have already begun to cheer for the second season of "That Rabbit That Year".

Even the most outrageous ones.

At the regular diplomatic press conference held the day before yesterday, the spokesperson also enthusiastically showed a group of foreign reporters the animation "Those Things That Rabbit That Year".

"If you want to understand China, you should watch this animation! If you had watched this animation, you would not ask this question..."

What is official certification?

With the main theme animation reaching this point, it can be said that "That Year of the Rabbit" can be regarded as the most famous domestic animation in history.

Are all the colleagues crying?

There's no point in being greedy. If they have time to put aside their greed and envy, if they have the ability, they can make a similar animation themselves!

If you don't have the ability, shut up now.

Since so many official media have already spoken out to promote the second season of "That Year of the Rabbit", Gu Miao and Lao Zhang don't have to worry about it.

Official media is still influential.

For young people, this may not be a big deal. But for those middle-aged and elderly people, they will definitely become curious and pay attention to the animations promoted by the official media.

Great!

Now Natu's audience has become even wider.