Chapter 668 Comprehensive Transformation? Let’s Go Hand in Hand! (Please Subscribe)

The original "Prince of Tennis" animation has a special Japan-US competition after the Kanto Tournament.

After the competition is over, the next national competition will begin.

The Wanbao version cut out the competition.

It can't be said that it has been completely cut, but Gu Miao feels that the gimmick of the competition can be taken out separately and made into a theatrical version, and there is no need to insert it into the main TV line.

Therefore.

The first season of the Wanbao version of the "Prince of Tennis" animation came to a successful conclusion after Jiangchuan No. 1 Middle School defeated Qiushi Middle School and won the East China Competition.

The conclusion of the first season of Net King Animation caused an uproar on the Internet.

【Finish spreading flowers! First of all, I would like to congratulate the "Prince of Tennis" animation for breaking 10 points in ratings. Finally, I would like to ask in a low voice: Where is the national competition? 】

[The national competition is estimated to be in the second season. The production team is GKD. I can’t wait to see Jiangchuan No. 1 Middle School reach the top of the country! 】

【hateful! As a middle school student, I protest against the ending! How could we lose to Jiangchuan No. 1 Middle School? 】

【Hahaha! You are not convinced, so what? Do you want to represent Qiuzhong and make an appointment with Jiangchuan No. 1 Middle School for an offline match? 】

[Wuhu, Longma is indeed the strongest. After chasing for so long, I finally saw Jiangchuan No. 1 Middle School win the championship...]

Country bumpkin!

He only won the East China Championship once and it is so impressive. I wish I could win the East China Championship more than ten times in a row. Who cares about this crappy trophy?

Regarding the fact that netizens have posted messages to congratulate Jiangchuan No. 1 Middle School for defeating the king Qiuzhong and winning the East China Competition, the students of Qiuzhong expressed their sadness!

Numb...

In the plot of the animation, Qiushi Middle School was portrayed as being so strong and looked like the final boss, but in the end, it became a stepping stone for the rise of Jiangchuan No. 1 Middle School?

Sure enough, I still can't accept it.

Others cannot understand the sadness and pain of Qiuzhong fans. Because most fans who watch the animation assume the perspective of Jiangchuan No. 1 Middle School and regard it as the home team.

Everyone went crazy with joy when they saw their favorite characters and their favorite teams winning the championship.

Except for some netizens from Qiushi Middle School, who insisted on the Internet that "champions have no gold," which attracted netizens from the loser group such as Lele Middle School, Meijiang Middle School, Jiangchuan No. 2 Middle School, and Yulin Middle School to echo, no one said otherwise.

The loser group is tough...

There is actually nothing to say about this. After all, it is completely understandable for people to support their alma mater’s home team and say a few harsh words.

What's more, there aren't many people in the loser group.

Most of the viewers who watch the animated "Prince of Tennis" are casual fans who do not have a "home team". In contrast, they prefer Jiangchuan No. 1 Middle School where the protagonist Ryoma is.

Therefore, most people support and agree with this ending.

…

The ratings of the finale of the first season of King of Internet successfully exceeded the 10-point mark, which also aroused Gu Miao's amazement.

Although this is the highest ratings, it is not the most recognized and valuable "average ratings" in the traditional sense, but it is already very impressive if it can break 10 points.

after all……

How long has it been since there was a TV show with such high ratings?

Don't say that this performance is not good. It is completely incomparable with Wanbao's previous animations. It is simply a world away.

What was the environment like before?

What is the environment now? Even if "Husband and Pig", which was once popular all over the country, is aired now, it may not have the same ratings performance.

So Gu Miao was quite satisfied.

Ratings are still secondary. As Wanbao Animation gradually transforms into "online animation", the ratings are actually not as important as before.

Play volume, advertising revenue, and peripheral derivatives development are what Gu Miao values ​​​​more.

Speaking of which...

Gu Miao was also frightened by a piece of industry news recently and couldn't sleep well for several days.

A well-known domestic animation company has a relatively good online animation work, which received more than 100 million views after it was broadcast.

What's the result?

When calculating the general ledger, it was discovered that the project had incurred a loss of more than 30 million yuan, which directly poured cold water on all colleagues who wanted to transform into "online animation".

The same goes for Gu Miao.

He originally thought that after the Chinese New Year this year, Wanbao Animation would undergo a comprehensive transformation and would no longer produce TV animations unless there were special circumstances or needs.

Now look at the results, okay!

The profitability of online animation seems worthy of a question mark. It seems difficult to make back the money based on the number of views alone.

So here comes the question...

Since the prospects of online animation are not clear enough and the profitability is not as good as TV animation, does Wanbao Animation still need a comprehensive transformation?

"Let it go first!"

Gu Miao was also afraid that if there were a few online animations that exploded in viewership but actually made little money and ended up losing money, Wanbao would be in trouble.

The Internet is the future, there is no doubt about it. As the times slowly develop, all new animations released in the future will definitely be online animations.

But TV animation will not be eliminated so quickly. At least it can still earn pension money for a few years.

Based on this premise.

Gu Miao felt that Wanbao's best approach was to grasp it with both hands and use both hands hard. Walking on two legs is much more stable than walking on one leg.

You can't learn from Lan Hu, and you won't let go of TV animation. In the end, in the era of online animation, you will be worse than Xuanji, Yihua and other rising stars...

Nor can we make a desperate move and shift all the company's focus to online animation and completely abandon TV animation when the market prospects are not yet clear enough.

That's very unwise.

Fortunately, the animation "Prince of Tennis" is not the kind of silver-like pewter head that has a huge number of views but extremely low actual income, nor is it a pure online animation.

So the income is pretty good, at least when calculating the general ledger, we won’t lose tens of millions inexplicably.

Quite the opposite!

As a TV animation with a moderate amount of online broadcasts and not particularly explosive TV ratings, the revenue of "The Prince of Tennis" is actually higher than that of many popular animations.

Selling toys?

That's not true, the Net King doesn't have any toys to sell.

The main reason for making money is peripheral derivatives, especially sporting goods and clothing, which are particularly profitable.

The broadcast of the animation has made the sport of "tennis" extremely popular, especially in primary and secondary schools, which has set off a craze for learning and playing tennis.

At this time, Wanbao and those well-known sporting goods manufacturers jointly launched the "Prince of Tennis" officially authorized rackets, ball caps, wristbands and tennis balls, which are definitely very popular.

certainly!

When his career reaches Gu Miao's level, especially when the company's scale reaches Wanbao's level, the income from one or two animations is no longer that important.

What he values ​​​​is "series"!

If it can be made into an animated series, and it is also an extremely rare "sports" series, then it will really make a lot of money.

Prince of Tennis already has it.

Let’s go back and get a table tennis prince, a basketball prince, a volleyball prince, and an ice hockey prince. Let’s just put together a “Prince Series”?

There are many cases where the playback volume is very high, but the result is a huge loss. In the final analysis, it depends on the placement of ads! The three-body art and painting are all smiles, and the advertising is probably a waste of money...