Chapter 544 Advertises Wonderful Products Flashy
"It's okay, I didn't spray the Fangyuan computer into a new type of 'Big Brother'. ※%※%," Tang Huan muttered to himself, shrugging.
As Jobs' speech pushed the atmosphere to a climax, the audience turned from whispering to applauding, and began to wildly cheer and shout in response, and the commercial "1984" appeared on the screen at this time.
After the broadcast, the audience stood up and cheered thunderously.
It must be pointed out that many latecomers do not know or understand that the computer industry revolution triggered by personal computers represents the spirit of an era.
For many young people, especially those in the counterculture, computers are a tool of Orwellian government and big business to depersonalize people.
However, in the late 1970s, the personal computer, which emerged in response to the trend and was in the ascendant, was regarded as a tool that could release personal energy.
The ad captures precisely this mindset, casting the Macintosh as a fighter for personal freedom — the only company that stands alone in the face of evil corporations' attempts to rule the world and exercise total mind control. Only a calm, rebellious, and heroic company can stop it.
The commercial that Jobs hoped could be a thunderbolt in the process of product release, which can cooperate with the display of the characteristics he gave, that is, revolutionary and surprising, and then stop and watch without thinking.
Obviously, the commercial "1984" fulfilled this task perfectly.
In much anticipation, Jobs walked across the darkened stage to a small table with a cloth bag on it.
"Now, I'm going to show you the Macintosh in person. What you see on the big screen is all made possible by what's in this bag," Jobs said. While taking out the computer, keyboard, and mouse, they assembled them skillfully.
Amid yet another round of applause from the audience, Jobs took out a new 3.5-inch floppy disk from his shirt pocket, which was standard equipment and currently does not support hard drives.
Images from the Macintosh screen were projected onto the big screen as the theme song from the hugely successful 1981 film Chariots of Fire began to play.
Although;o Herzfeld has accomplished a remarkable feat-programming a music player in two days, allowing it to play the theme song of "Chariots of Fire". But Jobs felt that the effect was terrible, so he decided to use recordings instead.
The outwardly unflappable Jobs. In fact, I was very nervous inside. For a moment,
He even held his breath because last night's demo never worked out.
But now, with all the demos running flawlessly, Jobs was right, and luck embraced him for a moment.
"" scrolled horizontally on the screen, and then the words "so cool" appeared below, as if slowly written by hand.
Then, a series of screenshots started appearing in rapid succession: ;- Bill Atkinson's graphics package, different fonts, documents, diagrams, drawings, chess games, spreadsheets. And a rendering of Jobs with a Macintosh in his mind.
After the presentation, Jobs secretly breathed a sigh of relief. With a relaxed smile on his face, he said, "Recently, we've talked a lot about Macintosh. But today, for the first time in history, I'm going to let Macintosh speak for itself."
Having said that, Jobs retreated behind the desk contentedly, clicked the mouse, and said in a deep voice, "Hi, I'm Macintosh. It feels so good to come out of the bag."
This is another point of Jobs’ pride in the creativity of the press conference. He once saw Tang Huan’s Fangyuan laptop designed for Stephen Hawking, and was impressed by the text electronic voice generator in it, so he decided to use it as part of the demonstration .
As for the lines, it was written by the copywriter Steve Hayden of the advertising company.
The less than perfect part of this session is that when the audience applauds and cheers, there is an unintelligent pause, and the monologue continues quickly, "I'm not used to public speaking, but I want to share with you the first time I saw IBM's large Thinking about the computer. Never trust a computer that you can’t move.”
Under the cheers, Macintosh, who only knew to follow the procedure all the way, was almost drowned out in the last few words he said.
"Obviously, I can talk. But right now, I want to sit and listen. Next, let me be very proud to call out someone who is like my father -- Steve Jobs."
Jobs, with his lips tightly closed, nodded slowly, with an uncontrollable smile blooming on his face until he burst into tears of joy.
The auditorium was noisy, people jumped up and down, waved their fists frantically, and gave applause that lasted for nearly 5 minutes.
Undoubtedly, the conference was very successful, and Jobs used it to realize his long-cherished wish for many years-to equate his name with a "perfect" product just like Apple was branded with Woz's brand.
But that's all. After all, Jobs regarded Apple's corporate resources as the paint on the canvas of his dreams, and he couldn't get rid of the flashy nature.
Gein's customers target at the family, education and creative professional markets. Due to the procrastination of the R&D cycle, the specifications have become outdated.
The Macintosh released by Jobs was finally called ";128k" in the original time and space, because its main memory capacity is 128 kb.
Other hardware configurations include: Motorola microprocessor running at 8 MHz, 64 kb read-only memory, 3.5-inch floppy disk drive with a capacity of 400 kb, keyboard, one-button mouse, and 9-inch black and white crt monitor.
The pre-installed operating system is system ;os. It will not be officially renamed until the system 7.5.1 version.
Jobs' distaste for fans in cooling systems. It is shown here again. It only has a passive cooling design.
In order to popularize his favorite work to millions of households, Jobs priced it at $1,995, but this time John Sculley did not stand on his side, but insisted on raising it to $2,495.
But anyway, the graphical user interface system that can be achieved for only $2,500 is really eye-catching.
Apple, however, will soon learn the troubles that come with being flashy.
Compared with its own product released before - the Lisa computer, which sells for $9,995. Its functions are not weakened a little bit, the most notable point is that it does not support multitasking.
system 1.0 is a single-tasking operating system, which means that users can only run one application at the same time, which is a bit weird for a graphical user interface system.
On this new software platform, except for some programs represented by Apple's own graphics software package, there is no third-party software to support it. Microsoft once again habitually bounced tickets, and did not come up with supporting office software in time.
In addition, since Apple's floppy disk drive system "Twiggy" proved to be unreliable, Sony's 3.5-inch floppy disk drive system was adopted instead. Its capacity is only 400 kb, which can cope with the increasing actual storage requirements. Dissatisfaction is somewhat stretched.
The corresponding system 1.0 uses a flat file system called mfs, and the support for subfolders is not perfect.
Of course, these shortcomings can be summed up as "customer targeting at home", but the profit source of today's computer industry mainly depends on commercial use.
Besides, compared to the price of up to 2,495 US dollars, there are still a lot of cheap solutions to choose from for family PC needs.
Moreover, after the user buys it back, it is basically impossible to upgrade. This is a highly closed system, which just violates the hacker spirit of freedom and runs counter to the non-mainstream personal image that Jobs has always advertised.
Calculated in this way, the remaining advantages that can surpass the peers seem to be only the beautiful and ergonomic industrial design.
...
"How about the press conference?" Jobs asked proudly while sending one as a gift.
"It's very exciting, I can't match it." Tang Huan took the packing box, looked at the attached signature with satisfaction, and complimented it casually.
Jobs laughed heartily, "From now on, the structure of the personal computer market will not only be limited to the competition between Fangyuan PC and IBM-, but will become the most important force in determining the future direction."
Seeing that Jobs really took his kind words seriously, Tang Huan couldn't help smiling. He really can't use "dystopia" as an unconventional and sensational publicity stunt like the other party, but it's not because of his own lack of ability, but because this thing involves ideology, and there is really no need to actively provoke it.
You know, George Orwell, the author of "Nineteen Eighty-Four" was suspected of being a communist, and was closely monitored by the British MI5 and the London Metropolitan Police Department since 1929. It lasted until his death in 1950.
"Steve, have you done market research to understand the details of the current personal computer industry?" Tang Huan looked at the gift and asked with kindness.
"Did Alexander Graham Bell do any market research before inventing the telephone?" Jobs replied sarcastically.
"Well, if I didn't say anything just now, you can take care of yourself." Tang Huan waved his hand, turned around, got in the car and left.
...
Although the contact time is not long, Tang Huan's strength, reputation, personal charm, and communication skills are all reliable guarantees. Jack Trammell believed in him, so he quickly sat down with Warner boss Steve Ross. At the negotiating table, discuss the purchase of Atari.
Seeing that a reliable buyer finally came, Steve Ross almost burst into tears.
As the matchmaker of this deal, Tang Huan presented the authorization of the second-generation Fangyuan PC compatible machine and the entry qualification of the developer of the second-generation Xiaobawang game console.
Jack Tramel and Steve Ross negotiated with each other and initially reached a framework, that is, Jack Tramel's tramel company, at a price of 240 million, acquired the personal computer and home video game console business of , and can continue to use the name of Atari, it has become; - Atari Corporation, Warner holds 20% of its shares.
Tang Huan couldn't wait for the moment when Jack Trammell and Steve Ross finished negotiating, and he had to return to Xiangjiang as soon as possible.
Therefore, Tang Huan invited Jack Trammell over alone, and based on the previous consensus, they had an in-depth communication on the personal computer business.
Objectively speaking, Jack Trammell played a role that cannot be ignored in the development of the personal computer industry, and his own experience is quite legendary.
In 1928, Jack Trammell was born in a Jewish family in Poland.
September 1939, after Nazi Germany invaded Poland. Jack Trammell's family was sent to the Lodz Ghetto, the second largest Jewish ghetto in Europe during World War II.
Due to the outstanding productivity of the Lodz Ghetto, which gathered 40,000 Jews from Germany and Central Europe, it still existed until August 1944,
Jack Trammell, who was only in his teens at the time, worked in a garment factory there.
At the end of the war, the Lodz Jewish Quarter became the last settlement in Poland to be liquidated. The Germans transported the remaining Jews to the Auschwitz concentration camp and the Chelmnow extermination camp. Jack Trammell’s family was sent to the Auschwitz Wiesing concentration camp.
German Nazi SS officer and "doctor" of Auschwitz, Joseph Mengele, known as "Angel of Death", screened Jack Trammel and his father and transferred them to Ahlem, Hannover, Germany. slave labor camp.
The end result is that Jack Trammell's mother narrowly escaped death in Auschwitz, and his father was unfortunately killed.
Jack Trammell believes his father was injected with gasoline.
Fortunately, Jack Trammell survived until the moment he was rescued by the 84th US Infantry Division, and kept the photos as a historical witness.
In 1947, Jack Trammell immigrated to the United States and soon joined the US National Team.
There, he learned how to repair office equipment, including typewriters. This gave it the foundation to start a career after retiring from the army and influence the development of the personal computer industry. (to be continued.)u