Chapter 313 Brand New Business Idea

200,000 to buy an identity?

Hehe, I dare to think! Shen Zheyu and Kang Shaojie were speechless.

Too exaggerated!

"Aren't you dealing with high-end consumers in the capital? Will they care about the mere 200,000 people?" Lorraine smiled, "It's just a matter of manipulation."

Shen Zheyu and Kang Shaojie pondered for a while: "Lorraine, even if we do it again, I feel that this 200,000 yuan is still too expensive. Although some of the consumer groups we are targeting do not lack this 200,000 yuan, but they also want to Make your 200,000 flowers worth your money."

"Of course. Two hundred thousand is a price that is neither too high nor too low. Don't forget, our Chinese Gold Card is showing our identity, and we can easily get it with too little money. Wouldn't we feel that this status and status are different from The concept of consumption is too cheap?" Lorraine knew that the two could not understand the origin of the price of 200,000 yuan.

"Let's put it this way, Shaojie, your Kyoto people's online mall has reached cooperation agreements with major international well-known brand stores. Since you have adopted the membership points system, the minimum discount is set at 75%, that is to say, even if it is Customers will increase their points to the top and use the original price of 75% off the original price to buy the goods of any store you work with, and you will not lose money, right?"

"Of course." Shen Zheyu nodded, "Most luxury brands are lucrative industries. It is rude to say that the reason why these luxury brand clothing is priced so high, many of them are due to their fame. For example, a piece of clothing worth 10,000 yuan, in fact, the cost of construction, plus agency production fees or customs fees, is only a few hundred yuan, and even some...only about 100 yuan. This is not an alarmist, I have met industry colleagues of these luxury brands, and I know this very well. They just put some energy into the initial marketing and concept design. Compared with the profits they make, these investments are almost negligible. "

"That's it, that is to say, 75% off, you can totally afford it. So now I'll give you an account. Suppose a person holds a Chinese Gold Card and buys ten pieces of branded clothing for himself every year, even if A conservative estimate would be between 50,000 and 70,000 yuan, and then buy some famous watches, bracelets, rings, and then buy a new car in this year. It can be said that there will definitely be more than 20 yuan in one year. 10,000?"

Kang Shaojie smiled: "200,000 yuan, you underestimate the strength of the upper-class consumer groups in the capital. ... To put it bluntly, each descendant of the wealthy family spends every month on the purchase of clothing, cars and other commodities. , at least between two million and five million, which is still a conservative estimate. The average wealthy business family will spend about one million a year. pin."

"Yeah, it's just shopping for goods. So...what about their spending on leisure and entertainment? Including hotel accommodation, dining out, entertainment, etc... How much will it cost over the course of a year?"

"This data is terrifying." Kang Shaojie suddenly said, "Take me as an example. I only did statistics last month. This year, I spent more than 4.3 million on commodity shopping. On dining out and entertainment, it's another three million or so. You know, because of my status, buying things, or traveling on business, will inevitably cost them."

"Hehe, do you understand now? The price of 200,000 yuan is not expensive at all." Lorraine laughed, "Shaojie, take you as an example, you have spent nearly 8 million this year. After 75% off, what will happen?"

Shen Zheyu calculated carefully, and answered this question for Kang Shaojie: "That's about six million in annual expenses. Converted, it saves two million!"

"So, how many times is the difference between two million and two hundred thousand?"

Kang Shaojie took a deep breath after realizing it, and his face was slightly shocked—ten times more! !

It's really not that I don't know, I was shocked when I calculated it, he has never calculated this account!

"So, if we price this Chinese Gold Card at 200,000, it's really too cheap! Let's just ask for 1 million!" Shen Zheyu kept shaking his head, he now completely digested Lorraine's idea , There is a faint excitement in my heart! He has a hunch that if this plan can be successfully implemented, then a brand new profiteering industry will really open up!

"No, one million is too much. We haven't officially put this Chinese Gold Card into the market, so we still have a lot of risks. If we fail to succeed in the first step, then it will definitely be stolen by other merchants. Conceived, at that time, we will be very passive.”

"That's right, we need to move fast and be efficient, otherwise, this idea wouldn't be ours." Kang Shaojie shook his head in admiration, "Lorraine, I am so impressed with you now! Such a powerful man Concept, how did you figure it out!"

Lorraine sneered: "But... if our plan is to be implemented steadily, we still need to do something. - This requires the cooperation of the two of you, especially Zhe Yu."

"What?" "You said."

The two said in unison.

"If you don't mind Zheyu, I want your Kyoto people to change their name."

"Rename?"

"Yes, change the name to... Chinese. In this way, the theme of our Chinese Gold Card will be more prominent. And the title of 'Chinese', in a sense, covers a wider area, which is more conducive to our future expansion. .And your online shopping site also needs a new revision. As we said before, some considerate services to be provided by the website, in this revision, it is necessary to add these business development projects, and to highlight our overall The business concept of 'Chinese Supreme'. If one tenth of the regular members registered under your website name are willing to be the first batch of people who eat crabs, then we are successful."

Shen Zheyu pondered for a while, and then answered decisively: "Okay, I promise you! After I go back today, I will start doing this as soon as possible. Do you need anything else?"

"No, as long as you make a global commitment on the website, all super VIP customers who become Chinese Supreme members can enjoy the lowest 75% discount on the whole site, and enjoy the distinguished services such as intimate records, agency purchasing, and door-to-door delivery. This is enough. ."

"OK, I understand." Shen Zheyu snapped his fingers and accepted it readily.

"What about mine?" Kang Shaojie asked with a smile.

"First of all, tell me, what are the respective discount limits for those properties under your name?"

Kang Shaojie thought about it carefully, and then replied: "In the catering industry, the lowest discount currently available is 30%. Hotel accommodation, the lowest discount is also 30%, and leisure and entertainment venues, the lowest discount has been 40%. However, these supreme members have the lowest discount. The number is very small, you know, the properties under my name are all high-end places."

Lorraine smiled: "What we want is high-end places. Let's open the market from the upper mainstream society first, and then expand it later. We will talk about it after this step has been successfully taken. - I suggest that you focus on the catering industry and the hotel industry. , the leisure and entertainment industries are all discounted to the lowest discount you can accept.”

"Okay! I'll do it! I'll start working on this after I go back today!" Kang Shaojie lit a cigarette with excitement on his face and smiled, "I haven't looked forward to this for a long time, this The idea is very powerful, but there are still many unknowns waiting for us. ... As you said, what we will face is not the exclusion and invasion of our peers, but all the unknowns of the new industry!"

Kang Shaojie's eyes shone with an unusually excited brilliance.

Shen Zheyu had a smile on his face, and obviously, his mind also trembled.

"Okay, now I'll talk about the most important thing, how do we divide the money we earn? - To be honest, I have officially incorporated this idea of ​​mine into the secret project of our Rockwell Group, So, the parent company is our Rock Group, do you mind?"

"Of course I don't mind!" Kang Shaojie and Shen Zheyu shook their heads in unison, "This is your idea, of course you have the right to speak first, as for how to divide the earned money, hehe... To be honest, we are really embarrassed , because we basically don’t invest anything. Our own membership system is also a business, but now it’s a different way, and the industries in our hands are perfectly integrated, so we can stimulate each other’s consumption, and this Chinese The emergence of the supreme consumption concept can stimulate the nerves of consumers even more, resulting in a 'review effect'. After all, we are always the cheapest party... But you are willing to tell us this powerful concept and invite us to join us , we should thank you."

Lorraine was stunned for a moment, and then smiled: "Maybe... I want to use the influence of the two of you as a springboard?"

The two looked at each other and smiled: "Since this is the case, then you can give us five percent of each other's shares!"

"Five percent?!" Lorraine was stunned. He thought that these two "profiteers" would speak loudly, but he didn't expect to say it so low!

"How can this work? Too little!" - This is the first time I have seen this kind of negotiation method that pushes money and interests out.

"Uh...then ten percent per person?"

"Twenty percent!"

"Fifteen percent! Okay, that's it! Lorraine... don't be wordy anymore, Zheyu and I, because of your idea, suddenly full of energy... You have to show it to me too. A... um, take out the appearance of a boss."

"Uh, boss?" Lorraine was speechless for a moment.

Kang Shaojie smiled, half serious and half joking: "Yes, this idea was proposed by you, and we are cooperating with you under your idea, of course we need to follow your arrangement, now, you are our boss, of course Now, you can only order us on this project to promote the Chinese supreme consumption concept, and you can't control us for the rest."

boss……

Khan, it's really broken. A young upstart in the Lorraine district is actually called a boss by Kang Da Shao and Shen Da Shao. If this is spread out, then those wealthy children and daughters will not be allowed to. Being knocked down by lightning and smoking? !