Chapter 802 Some People Don't Want Faces Anymore

Okuda Takashi has not had a good life in recent years.

Because Changtian Technology is Sharp's life-saving straw, if it cannot conduct normal business transactions with Changtian Technology, Sharp may slowly suffocate to death.

The reason for such reliance on Changtian Technology is that TV sets are not easy to sell.

In all, Sharp, founded in 1912, caught up with three waves of good fortune.

The first wave was the expansion period of Toyo ****, and the active pencils and mineral radios sold by Sharp became very popular in Toyo.

At that time, the civil war in the Xia Kingdom was raging, and the people were struggling to survive. There was not even a relatively mature national industry, let alone an industrial company that could produce radios.

The second wave is the self-cultivation of the post-war Toyo.

Sharp mass produced Toyo's first batch of domestic TVs, and also set foot in household appliances such as microwave ovens and refrigerators.

The third wave is the industrial transfer of the United States.

Sharp began to rapidly move closer to the new electronic business, and high-tech products such as LEDs were put on the research and development agenda and achieved good results.

Until 2010, Sharp was the world's most famous LCD TV manufacturer and LCD panel seller.

But there is no such thing as a smooth company.

Sharp has also faced strong competition in recent years.

In Toyo, domestic brands such as Sony, Panasonic, Fuji, and Sanyo have been continuously impacting the LCD TV market.

Among them, Sony's share in the high-end market has been far ahead of Sharp.

Moreover, in the international market, with the rise of South Korean brands such as Samsung and LG, and Xia Guo’s cheap LCD TVs, they are chasing after them.

Sharp felt the cold winter.

Since 2013, Sharp's business has been extremely shrinking. After all, TV sales have suffered from Waterloo, and the economy has encountered difficulties.

This difficulty is actually a feedback from the Toyo economy. Economic growth has encountered a bottleneck and cannot rise.

Sharp even sold its own headquarters building, hoping to have more cash flow and strive for the company to tide over the difficulties.

In the 1990s, the Toyo economy began to decline, so the entire Toyo market was not good.

If Sharp's products cannot be sold abroad and only rely on the Toyo market, then even if Sharp sells its headquarters, it will not be able to tide over the difficulties.

Just when Sharp was at its most critical, Changtian Technology threw an olive branch to Sharp.

Changtian Technology placed an order with Sharp for a large-scale purchase of LED screens at a price that was absolutely higher than the market.

In the past. Companies such as Apple, Samsung, HTC, etc. need to use mobile phone screens, and most of them use Samsung or LG screens.

In the technology of mobile phone screen, Sharp, Samsung and LG have their own advantages.

However, because Samsung and LG have a very wide industrial chain, they have a very obvious price advantage, and they are inextricably linked with many semiconductor companies in the United States.

Therefore, companies such as Apple usually directly use Samsung's screens instead of buying them from Sharp.

Not to mention Samsung's mobile phone, isn't it bad to use its own screen? No other brand is possible.

Changtian Technology purchased screens from Sharp at a price higher than the market price, which is a timely help for Sharp.

Sharp certainly takes it very seriously.

Okuda Takashi said nothing, and immediately signed a cooperation agreement with Hanhai Technology, a subsidiary of Changtian Technology, to supply Hanhai mobile phones for a long time.

The two sides cooperate very happily.

If there are no surprises, Sharp's financial report at the end of this year will be very good.

Although the holes in previous years cannot be filled, the profit of the main business is increasing. If we can ensure stable cooperation with Changtian Technology, it is not impossible for Sharp to turn losses into profits in a few years.

It is precisely because of the good cooperation with Changtian Technology on the mobile phone screen that Sharp is even ready to cut off its incomparably loss-making TV business and use more production capacity to supply Changtian Technology.

However, the warning from the capital circle of the United States made all Sharp's plans urgently stop.

Sharp's industry is divided into two parts.

One part is the real industry, the other part is the financial industry.

If the real industry itself has the right to speak, then the financial industry is completely in the hands of Wall Street.

Therefore, what the American father said, Sharp had to consider carefully.

Sharp's headquarters in Osaka.

Okuda Takashi held an emergency meeting.

The atmosphere in the conference room was very depressing, and Sharp's executives could not solve this problem.

Okuda even said some self-deprecatingly: "If we follow Wall Street's advice (threat), immediately cut off the cooperation with Hanhai Technology, and stop supplying Hanhai mobile phones, then Sharp, which has lost its main income, will definitely go bankrupt, just This time period may be longer.”

"But if we refuse to implement the requirements of the Americans and continue to cooperate with Hanhai Technology to supply Hanhai mobile phones, in the financial market of Wall Street, Sharp will die immediately, and we will not receive loan support from American financial institutions. Bankruptcy is the way to go.”

Both options are death, but one is early death and the other is late death.

Okuda Ryuji just felt a hint of sadness.

It is easier said than done to make the company operate independently and independently.

Especially in a country like Toyo that does not have full sovereignty, every enterprise is actually a bargaining chip and tool for a big country and the capital transaction behind it.

after a heated discussion.

Sharp finally decided to stop supplying Hanhai mobile phones, but they had to ask Wall Street to provide Sharp with enough low-interest loans to help Sharp tide over the difficulties.

This is actually just the first step in Sharp's survival.

Even if it gets the money, Sharp is completely uncompetitive in the home appliance industry and will eventually die, so Sharp needs to find the latest industry as soon as possible.

after making this decision.

Okuda Takashi took a deep breath and said helplessly: "But before we cut off the supply, we need to explain the situation to Changtian Technology."

Okuda Takashi actually still has a little hope in his heart, hoping that Changtian Technology has a good way to help Sharp solve the problem.

It's not that Takashi Okuda is pro-China, or he loves Xia.

All of his decisions are motivated by interests.

Orientals are all egoists without exception.

The United States gave the Toyo government three days, and the Toyo government gave Sharp 24 hours.

Before Sharp decided to announce that it would no longer supply mobile phone screens like Hanhai Technology, Okuda Takashi personally made an international call to Wang Xiang, and explained to Wang Xiang in detail that Sharp's current predicament was a helpless choice.

Okuda Takashi also said that Sharp will immediately pack all the mobile phone screens in his inventory and send them to Xia Guo.

At present, there are only about 200,000 mobile phone screens in Sharp's inventory, which is not even enough to sell Hanhai mobile phones for a month.

And now the time has come to the middle of the year, it will be September soon.

According to Changtian Technology's plan, a new generation of Hanhai mobile phones will be released in September.

Now is the time to buy mobile phone screens on a large scale.

Sudden supply cuts on Sharp's side will definitely have a serious impact on the production of a new generation of Hanhai mobile phones.

Amid the constant apology from Okuda Takashi, Wang Xiang hung up the phone.

The news that Sharp will cut off the supply of mobile phone screens did not surprise Wang Xiang.

Because during this time, Wang Xiang and Chen Xiao were both analyzing, what kind of reaction would the capital of the United States have after Hanhai mobile phone broke through two big explosions and smashed the global mobile phone companies?

Because Chen Xiao was born again, the first thing that came to his mind was to cut off his confession.

This painful experience made Chen Xiao's memory quite deep.

Before Chen Xiao's rebirth, Xia Guo wasted too much time and did not develop the chip industry, so the entire industrial chain of the chip industry, from design to R&D to production, was all in the hands of the Americans.

As long as you touch the interests of the Americans on your side, the United States will immediately cut off your chip supply chain.

In addition to banning the sale of chips, he can find a way to sanction you, including the development and production technology of chip talents, and even production tools.

This supply cut made Xia Guo's related industrial chain pay a heavy price for this, and the cost increased several times.

So after Chen Xiao's rebirth, 10 years ago, the first technical bottleneck to break through was the chip.

Fortunately, Changtian Technology has developed a carbon crystal semiconductor, which is completely different from the semiconductor structure of the United States.

From the design of carbon crystal chips, to the production of equipment and the production of chips, the entire industrial chain is in the hands of Changtian Technology.

This makes the United States helpless, and it is also the basis for Hanhai mobile phones to be able to sell well in the Xiaguo market and the European market at the same time.

So the only weak point is the screen.

Wang Xiang immediately reported Sharp's situation to Chen Xiao.

Chen Xiao lives in the office and beats the rhythm with his hands on the desk.

There is really no way around the screen.

The production chain of mobile phones is too long.

There is a large industrial chain behind every component.

It is for this reason that the emergence of smartphones has led to a new round of take-off in the global economy.

Otherwise, the capitalist market should have an economic crisis around 2000.

It is because smartphones and the mobile Internet applications behind them can drive a wide range of industries and their market value is too large, which has dragged the global economic crisis back for about 15 years.

However, it is precisely because the industry chain is too long that Changtian Technology cannot eat the entire industry chain of mobile phones, so a series of less important mobile phone shells, motherboards, basebands, screens, speakers, intercoms, etc. are used. Parts are distributed to other companies around the world.

This can shorten the front of Changtian Technology, let Changtian Technology go into battle lightly, and obtain finished products as soon as possible.

Chen Xiao also considered the risk factors. When purchasing the screen, he did not choose Samsung with the best display effect, but chose Sharp from Toyo.

Sharp, an age-old company, is one step away from bankruptcy and is staggeringly indebted.

In terms of his size and economic structure, Western capital should not be interested in him, and Changtian Technology should be relatively safe.

Chen Xiao's assessment is also completely correct. In recent years, there has been no problem with the screen supply chain of Hanhai Technology.

How do you know that Westerners don't talk about martial arts, and they don't even want to face when they are cheap.

Directly put pressure on the Toyo government, and asked the Toyo government to put pressure on Sharp, without taking any excuses.

Such strong measures do not even care about the life and death of the company.

Chen Xiao immediately asked Jobs Wenqi to come to the meeting.

Simpson attended the teleconference via video because he was in Europe.

The theme of Chen Xiao's meeting this time is what to do with the mobile phone screen?

At present, there are still many materials for mobile phone screens, such as LED, IPS, and OLED.

The former has a longer lifespan and the latter has a wider color gamut. Oled is actually an upgraded version of LED that can emit light by itself, but there is a serious stroboscopic problem, and the technology is not very mature at present.

And whether it is IPS or OLED technology, the most advanced technology is still in the hands of South Korea and Toyo.

For example, Xiaomi Mi 4 also uses a Sharp screen.

Chen Xiao said with a smile, "This matter is a bit troublesome, Wen Qi, how much screen do we have in stock at the moment?"

Wen Qi has already counted the data: "At present, we have 2.2 million mobile phone screens, of which 700,000 are for Nokia and Bird, and the rest are for Hanhai mobile phones, and we have to reserve 10 of them. % as maintenance, not much left.”

Chen Xiao nodded, in fact, such a screen inventory is within the ideal range.

But the other party suddenly cuts off the confession, which is an unexpected risk.

Jobs' face was a little bad.

He himself is a very picky person.

Therefore, under constant weighing, the screen of Hanhai mobile phone was selected to be supplied by Sharp, and it was a high-end screen of Sharp.

Now there is a problem with Sharp's supply, and in the choice of high-end screens, only Samsung's screens are left.

Some domestic companies do have the ability to produce LED screens, but the quality of the screens and the expressiveness of colors are far worse than those of overseas companies.

Of course, there is a helpless choice, looking for Wanwan company - AUO.

Jobs offered his own advice.

"Although AUO's screen and quality are inferior to Sharp's, it can barely be used." Jobs said, "But as far as I am concerned, I don't really want to use AUO's screen, because this low-end screen can only be used. If it is used on mid-to-low-end mobile phones, if it is used on Hanhai mobile phones, it will definitely lower the reputation of Hanhai mobile phones and cause a bad impact.”

Wang Xiang has dealt with companies in the Wanwan area. At the beginning, he fought several rounds with TiSMC, and he is very clear about the virtues of these companies.

Compared to Toyo's companies, their bones are softer.

Wang Xiang had some bad premonitions: "The AUO I'm worried about is also cutting off our confession."

"There are several screen suppliers in China, but we have visited, and the technology is really not up to the mark, and the quality is too poor."

"Even if we inject capital now and invest in these screen manufacturers to let them buy equipment and develop technology, the entire cycle is very long."

Everyone looked at Chen Xiao, waiting for Chen Xiao's decision.

Chen Xiao said: "Actually, we have three options to choose from."

"The first is to acquire a domestic screen production company and reach a technology transfer agreement with Sharp. We can provide Sharp with enough funds to share the technology with us, and we promise that the technology will only be used for the screens of Hanhai Technology series mobile phones. Production, it depends on whether Sharp is willing, and of course how much pressure the United States puts on Sharp.”

"Secondly, the demand for AUO to increase supply, the screen is almost a little bit, but it can still endure, we can make up for consumers in other ways. But AUO is also an uncertain factor."

"The third……"