Chapter 740 The Stars Hold the Moon

Chen Xiao considered that the United States should have some reactions to Pascal's direct use of Changtian Technology's hardware for OEM, but there is a process anyway.

I did not expect that the reaction of the United States would be so strong, and it only took a short time to investigate that Pascal was just a shell company.

In fact, this also has to blame Samsung, LG, Toshiba, Sony, as well as companies such as Micron and Kingston in the United States.

It stands to reason that after the hearing, these overseas semiconductor companies will re-occupy some markets.

But from the end of the hearing to the global sales of the iPhone 4S, these semiconductor companies not only failed to expand their market shares, but also shrunk their market share in Europe due to the establishment of Pascal.

Because the hardware of Changtian Technology and Pascal Company is sold to all mobile phone manufacturers in the world, some traditional customers such as Samsung Micron have also begun to tilt towards Changtian Technology and Pascal Company.

Because Chen Xiao was born again, and since computer chips, he has dealt with U.S. policies and technology companies. He is very familiar with the rhythm of U.S. work.

As things stand, the U.S. should soon put a patch on the loophole in its own hearing results.

Companies like Apple and HTC will be in a real dilemma.

Chen Xiao is very clear that in the war of science and technology, there has never been such words as mutual understanding, mutual tolerance, and mutual win-win.

It's always been a life-and-death war.

The comparison between Changtian Technology and Western technology companies is that whose technology can be judged higher, can be recognized by users and consumers, and can lead and dominate the development of world technology.

In order to deal with the coming intense conflict.

Chen Xiao prepared three cards in his hand.

As long as one of these three cards survives, Changtian Technology will be able to completely dominate the era of smartphones and mobile Internet that will last for decades.

Chen Xiao said to Wang Xiang, "Brother Xiang, let's go to the intensive care center to see how Jobs is recovering?"

Jobs is the first card in Chen Xiao's hand.

...

2011 is definitely a landmark year in the history of human technology.

This year, the global smartphone market from iPhone4 to iPhone4S officially broke out.

Nokia is coming to an end, and the market is further sluggish.

In 2011, Nokia's annual mobile phone sales in Xiaguo were only more than 20 million units, which is a collection of all series (including all kinds of garbage feature phones that are charged for phone calls, most of which have very low profits and even subsidize money) .

In 2010, the global sales volume of iPhone4 was as high as more than 40 million units, all of which were high-priced iPhone4s.

Terrible mobile phone sales and the terrifying cash flow it brings have had a strong impact on traditional mobile phone manufacturers and some so-called copycat mobile phone manufacturers.

It can be said that Apple makes money these days that many mobile phone companies can't make in a lifetime.

This kind of strong impact has made many companies full of envy in their hearts, and they want to follow Apple's example and switch the industrial chain into the smartphone industry.

Some domestic Huaqiangbei mobile phone manufacturers who made a fortune in copycat mobile phones also think so, and also set their sights on Changtian Technology.

Because Apple's explosion has given these cottage mobile phone manufacturers a completely different concept of mobile phones.

Some copycat mobile phone manufacturers in Huaqiangbei discovered that making smartphones was so profitable.

These cottage mobile phone manufacturers began to wonder, how can they make smart phones that make money like Apple?

If technology and production technology are required, there are definitely no copycat mobile phone manufacturers.

But what cottage phone makers are best at is assembly.

Chips for mobile phones can be purchased from some second-tier chip companies, such as MediaTek, Infineon, Texas Instruments, and so on.

The technical difficulty of the motherboard is not as big as that of chips or other semiconductors. Some domestic motherboard manufacturers can OEM production (production rather than design).

The rest of the hardware can be obtained from Changtian Technology. (Reduce other costs and keep Changtian Technology hardware)

As a result, these cottage mobile phone manufacturers can make their own smart phones.

Among them, Meizu, who was born in MP3, has imitated Apple's 3G mobile phone to make a full-screen mobile phone in 2009.

The appearance of the entire mobile phone is almost the same as that of the iPhone3G, and the system adopts the Mymobile operating system of Windows CE 6.0.

However, because this phone is so difficult to use, consumers buy it because it looks like an iPhone and can be used for coercion.

Many copycat companies, including Meizu, are not just trying to imitate apples, but want to be the apples of Xiaguo.

During this period, many copycat mobile phone manufacturers have negotiated with Changtian Technology's hardware companies, hoping to get goods from Changtian Technology.

at the craziest of times.

Every day, the bosses of several mobile phone companies come to Changzezhou in person, hoping to have a detailed discussion with the person in charge of Changtian Technology Hardware Company.

But this was rejected by Changtian Technology's hardware company.

On the one hand, the materials of the current Changtian Technology hardware can barely meet the needs of large mobile phone companies such as Apple HTC, and there is no redundant hardware to meet the needs of these cottage mobile phone companies.

On the other hand, the brand strength and premium power of these copycat companies are very weak.

Western high-performance chips will definitely not be sold to these copycat companies. If Changtian Technology's hardware is matched with some junk mobile phone chips to produce a completely different thing, it will also have a certain loss to the reputation of Changtian Technology.

Even though these shanzhai mobile phone companies have spent huge sums of money to buy relatively advanced mobile phone chips from Qualcomm, they do not have their own systems or some advanced concepts for designing mobile phones.

It is very likely that a lot of hardware is just pieced together indiscriminately, and an Android system is used to sell it as a smartphone, which is also what Chen Xiao is not happy to see.

After some mobile phone shanzhai mobile phone manufacturers were rejected by Media Technology, they scolded Changtian Technology in the backhand.

However, the voices of these flies have not been paid attention to by most of the media.

Yanjing, the headquarters of Xiaomi Corporation.

Rebs also got Apple's latest iPhone4S sales numbers.

He looked at the zeros behind a string of numbers, his heart pounding.

After Rebs resigned from Kingsoft, he once hoped to cooperate with Changtian Technology in office software and put his office into Changtian Technology's Firefly system.

But because the technical team of Changtian Technology took the lead in developing more advanced Cangjie office software.

Knowing that Rebs and Changtian Technology missed out.

After several toss and turns, Rebs established his own Xiaomi Technology Co., Ltd. in Yanjing.

It has been more than a year since the establishment of the company, and Rebs is only preparing for one thing - this is Xia Guoren's own iPhone.

Not keen to see the iPhone, terrible sales and the cash flow it brings.

Already keenly feel that the era of smart phones and mobile Internet has arrived.

No matter what, Rebs has worked hard in Internet companies for decades, and he has strong resources and connections.

Relying on his personal charm and keen insight into the industry, he recruited the first batch of employees of Xiaomi Company.

Among them is the chief designer of Motorola, Dr. Zhou Guangping.

Of course, for Rebs and Xiaomi, this type of high-end talent is not an employee in the so-called traditional sense, but a partner.

Since the establishment of the company, Xiaomi has designed smartphones based on the Android system.

The main board and mobile phone layout are completely designed by Xiaomi, and the main board is from the hands of Dr. Zhou Guangping, the chief designer of Motorola.

The chip has also been negotiated with Qualcomm, and Qualcomm's 8260 chip should be purchased.

This chip is also used in some HTC phones.

Rebs and his team are also thinking about a problem.

There is no way that the existing Android system can compete with Apple's iOS system.

The most fundamental reason is that Apple is a closed system, with less redundancy in the background, and it is very simple to operate, while Android is not a closed system and has a lot of underlying content.

Android is easy to use for people who know mobile phones, but it is more difficult for most consumers, especially those who do not understand smartphones.

Over the past year, Rebs has also analyzed the experience of using a number of Android phones. It is inconvenient for Android phones to freeze, and too much underlying content is a common problem.

So Rebs and his team encapsulated the entire Android system and put a layer of skin on the Android system, allowing users to use Android phones like Apple's iOS.

This allows Android phones and Apple phones to compete on the same stage in a sense.

But doing so will definitely increase the data volume of the mobile phone system, increase the workload of the application background, and cause the mobile phone to freeze.

So in order to solve this problem, Rebs is discussing with the team how to ensure that the Android system can be covered with a layer of skin so that users can only use it on the surface system, and that the mobile phone will not be so stuck.

After repeated discussions and discussions.

Everyone still thinks that if the storage and memory of Changtian Technology are purchased, the speed of the mobile phone will be faster, so as to make up for the defects brought by the customized Android system.

Rebs originally decided to launch the Xiaomi Mi 1 in August this year, but on the one hand, it was to avoid the limelight of the iPhone 4S, and on the other hand, he was discussing how to make the phone run faster, so he was hesitant.

Now everyone thinks that buying Changtian Technology's storage and memory can make the phone run faster.

But a serious question lay before everyone.

That is Rebs' positioning for Xiaomi's mobile phone, which is born for fever.

The so-called "born for fever" is to let consumers experience high cost performance.

Allowing consumers to experience an experience like an iPhone can cost very little.

"We can't buy the hardware of Changtian Technology, because the price of Changtian Technology's hardware is 10 cents expensive. If we use it on Xiaomi mobile phones, it will increase the cost of Xiaomi phones, which will lead to the price of Xiaomi phones. too high."

"Our hardware cost has been reduced to a minimum. If we use worse materials for Changtian Technology's hardware, it will be no different from a copycat mobile phone."

"If our prices go up, our direct competitors will become Motorola HTC and Samsung."

"If our prices are low, then we don't have any competitors and have a chance to become a hit."

"Your mobile phone is too expensive, and consumers don't even have the desire to buy it. How can they experience whether your mobile phone is stuck or smooth?"

Finally, under the intense discussion of Xiaomi's senior management, recently gave up the purchase of Changtian Technology's hardware, and turned to buy some cheaper hardware from second-tier manufacturers.

As for the problem of Xiaomi mobile phone freezing, this is a common problem of Android mobile phones. There is no way to solve it. We can only think of some solutions at the system level.

November 2011, after a delay of several months.

Rebs stood at the Yanjing press conference.

He studied Jobs wearing a black T-shirt and blue jeans, talking to the camera, from the history of the mobile phone to the birth of the smartphone, to the Apple phenomenon and the purpose of the Xiaomi mobile phone.

The whole conference lasted for more than an hour, and Rebs wanted to tell consumers a concept that they would spend less money to experience the same mobile phone experience as Apple when buying a Xiaomi mobile phone.

The birth of Xiao Mi has the background of the times.

At present, the background of Xia Guo is that the level of economic development is not enough, and the income of the people is still very low.

However, it has been more than 30 years since the reform and opening up, and the Internet era has arrived. People in Xia have felt the advanced technology and material richness of the West in many ways, and they yearn for better living conditions.

People are eager to use iPhones, and they can't afford iPhones because they don't have money in their pockets.

So everyone is eager to spend less money to buy a smartphone with the same experience as an Apple phone.

This is the background of Xiaomi mobile phone, which is the so-called outlet.

Rebs once said that pigs can fly even if they stand on the tuyere.

After this press conference, Xiaomi did fly.

Because in the era of smartphones with an average price of more than 3,000 yuan, the price of Xiaomi 1999 is too attractive, and there are almost no competitors at this price.

Even if you don't use a particularly good chip, you don't use the excellent hardware of Changtian Technology, or even use a very rough plastic body and a very garbage screen.

But in the face of such an invincible price of 1999 yuan, consumers tolerated these defects and were willing to pay for them.

On the second day after the release of Xiaomi 1, Xiaomi's official website was crowded, and 100,000 mobile phones were sold out in a second.

Mimi seems to have found her own way to survive.

However, this press conference did not get Changtian Technology, nor did it get excessive attention from Chen Xiao.

Because in Chen Xiao's view, the success of Xiaomi's mobile phone is just a special product in a special era.

If it is not Xiaomi that sells 1999 yuan, but a mobile phone with the same configuration of other brands, such a mobile phone can also succeed in this context.

In Chen Xiao's view, Xiaomi has some innovations. For example, they envisioned putting a layer of skin on the original Android system, and they knew that a simpler surface system would face users.

But Xiao Mi, like Lianxiang from beginning to end, is also an assembly company with no core technology.

At least in this era, he does not have his own research and development capabilities.

A company without R&D capability has no soul, how can it compete with Apple?

Chen Xiao and Wang Xiang put all their energy on Jobs.

Jobs has had his pancreas and liver removed and is undergoing lymphatic treatment.