Chapter 677

? Knowing that Li Mu is going to take the cinema, several people including Ning Hao, Xu Zheng, Huang Bo and even Tang Wei are full of expectations for the future of Muye Imaging.

With a theater chain, at least we can guarantee that all the films of our company can have the opportunity to test the water in theaters. These days, some low-cost movies are not favored by the theaters and cannot be arranged, and there are many theaters that do not themselves. They will also deliberately lower the number of films or not at all. In this case, if a film is not favored by all the theaters, there is basically no way to survive. Cinemas to prove their attendance, maybe they can use this to turn the tide. Even if there is no impact on other theaters, if their theaters reach a certain scale, their movie box office will be guaranteed.

What's more, there is a bigger conspiracy in Li Mushou's cinema chain. He is asking the development team of Muye Technology to develop a complete ticketing system. Taking the first step of Internetization is equivalent to asking them to open the most critical ticket sales to their own online ticketing system. For traditional merchants, I am afraid they will be very repelled at first, and those who want this system The speed of popularization is faster, and you have to do it in your own theater first and show it to them.

The two cinema chains that Li Mu will acquire this time have a total of 14 cinemas of different sizes in Yanjing, with a total of 65 auditoriums, 65 screens, and 12,590 seats, accounting for one-third of the total number of screens in Yanjing. About a minute or so, if this theater chain is taken down, then Muye Imaging will directly lock in one-third of Yanjing’s box office, and if Li Mu immediately invests money in expansion and hardware upgrades after acquiring the theater chain, this proportion will be again improve.

If these two theaters are available, and the online ticket system is successfully launched, and the online ticket system is integrated into Taobao.com, then the audience in Yanjing can first experience the convenience of choosing seats and purchasing tickets on the Internet through Taobao. Using YY for promotion, I believe that the proportion of the box office of the Yanjing Cinema will be skewed. Under the same arrangement of films, the attendance rate of my two cinemas must be much higher than that of other cinemas.

In the same way, because the online ticket system has concentrated more movie-watching users in its own theater chain, the business of other theater chains will be greatly reduced, not to mention that the new payment channels will definitely attract new users, and there will be a part of the normal movie theaters. Users who do not go to the cinema to watch movies, buy tickets through the online ticket system and watch movies, the number of users in their own theaters will go to a higher level.

At that time, other theater chains will see the advantages of the online ticketing system and see that their attendance rate is affected, and they will definitely be eager to access the online ticketing system. However, based on the current domestic situation, it can be determined first One point, all film and television companies and theater chains cannot have the strength to independently develop a mature online ticket system, because they do not understand the Internet and have no accumulation of products, technologies and hardware, so they want to develop a set of available online tickets by themselves. The system is simply insane;

Secondly, it is certain that even if there are domestic Internet companies who see the business opportunities here and want to develop an online ticket system, they cannot be their own opponents at all.

Because after all, I have been ahead of my opponents at the product level for an era, my products have matured, and my opponents are catching up from scratch, which in itself maintains a large gap in product technology.

What's more, if you want to succeed in online ticketing, you must rely on the ecology. For example, your own online ticketing system can rely on the complete ecology formed by the four major sectors of "Muye Technology-Alipay-Taobao-Cinema Line". It is not available in any domestic Internet company.

Therefore, Li Mu can finally confirm and affirm that once his online ticket system is launched in his own theater, all the theaters will scramble to cooperate with him, because it is impossible for them to unite to boycott themselves. If there is a theater chain in the region that cooperates with him first, other theater chains in the same region will be left far behind.

Li Mu has two ambitions for cinema chains: first, he wants to acquire and build more cinema chains; second, he wants cinemas across the country to be connected to his own online ticketing system, so that he can be firmly controlled by him.

At that time, the attendance rate of which theater chain you promote online will increase; which theater chain you hide online, the attendance rate of which theater chain will drop, and all the theater chains will be At this stage, they must be controlled by themselves, and they all have to look at their faces. For every ticket they sell in their own online ticket system, they have the right to enjoy a certain period of time, and they must be paid according to a certain proportion. Take a cut and be an absolutely strong online ticket sales platform.

...

The concept of closed-loop is not so obvious these days, and the film and television industry has not really broken the ice, so few film and television companies can reach the cinema line, but Li Mu is a person who has been influenced by Internet thinking for many years, and he pursues closed-loop and ecology in everything. In film and television production, the distribution and the cinema chain are handed over to others. He can’t rest assured whether he lives or dies. For him, there is no cinema chain in film and television production. For him, it is like Taobao without Alipay. Alipay, like Alipay, is the most important link that ultimately takes money out of consumers' pockets, and this link cannot be completely in the hands of others.

The kick-off meeting organized by Ning Hao was, to put it bluntly, a party for food, drink, and entertainment. In his own words, he was a vulgar and a vulgar person. It's fun, everyone will take a plane to Yuzhou tomorrow afternoon, even if it is officially on the road to start the filming of "Crazy Stone".

The one million budget given by Li Mu is very useful to Ning Hao. For example, he can hold such a high-end small banquet in a five-star hotel. For example, he can let everyone in the crew take a plane instead of a long hard sleep. He didn't even book an early morning flight to save money, but chose the most comfortable time at 3:30 in the afternoon. Everyone can go back to sleep tonight, and then rush to the airport after lunch without any delay. , there is no rush at all.

At the mobilization meeting, Li Mu, as the boss of Muye Imaging, gave a brief speech on stage. He did not prepare the speech. He just held the microphone and said to the crowd quite casually: "As we all know, Muye is not the only one behind Muye Imaging. Technology, and the two brother companies EasyTing Technology and Taobao.com provide unconditional support. I will concentrate all the resources that can be concentrated to promote the film and television works of Muye Imaging, and make Muye Imaging a first-class film and television in China The company, I believe that everyone will see the powerful strength contained in Makino Imaging."

After a burst of warm applause from the audience, Li Mu added: "It is also a fate for everyone to gather in the same crew. "Crazy Stone" is Muye Imaging's first big movie in theaters, and Muye Impression will try its best to give this film the greatest I also hope that everyone can go all out to make this film well. In the future, Makino Imaging will invest in more big movies. I hope that after this cooperation, everyone can build a long-term relationship with Makino Imaging. Partnership, thank you all, and good luck with the launch of Crazy Stone."

Two simple paragraphs, not too much ambition, more about Li Mu's future plans for Muye's image, but this still inspired everyone at the scene, and now everyone has a common idea in their hearts: no matter what, we must We must work hard to make this film well, because this is the first big film of Makino Imaging, and the performance in this film will determine whether they have more opportunities to cooperate with Makino Imaging in the future. Now Makino Technology Its influence is unprecedentedly powerful, and no one wants to miss its favorable impact.

Ning Hao's "Crazy Stone" will be launched in July, and Teng Huatao's "The Girl We Chased Together in Those Years" has also started intensive preparations for the formation of the team, and will officially start at the end of the month. Teng Huatao's shooting this time He listened to Li Mu's suggestion for the location selection, and put it all in Ludao City in southern Fujian. After inspecting the city, he also had the same opinion as Li Mu: this may be the most suitable city for youth school dramas in China.

On the last day of the college entrance examination, Ning Hao flew with his crew to Yuzhou, and Wang Xinran finally ended the two-day college entrance examination. On the night of the college entrance examination, Wang Xinran's grandparents held a banquet in the hotel, and a whole family celebrated for Wang Xinran. Although Su Yuehua strongly invited Su Yingxue to go with her, Su Yingxue still refused.

In her words, this was an occasion for the Wang family to celebrate, and she was not suitable to be there. Su Yuehua knew that she might be afraid of embarrassment and wanted her to call Li Mu with her, but Su Yingxue refused. Su Yuehua had no choice but to tell her. She said, let her tell Li Mu that she and her husband will invite Li Mu to dinner alone tomorrow night.

When Li Mu heard that Su Yingxue had dropped an order, he specially drove Su Yingxue to pick him up, and the two had a meal together.

It was already after 8 o'clock in the evening when they came out of the hotel. Li Mu proposed to go to a movie, but Su Yingxue did not refuse, so the two randomly chose a water tablet with no nutrition at the entrance of a cinema. There was no one in the cinema. Li Mu and Su Yingxue were sitting In the middle of the last row, with only the two of them in the last three rows, Su Yingxue gently rested her head on Li Mu's shoulder, her whole body very relaxed.

Since Cai knew about the accident, Su Yingxue was only able to calm down when she was with Li Mu. At other times, no matter what she was doing, it was difficult for her to control her brain and get rid of the psychological shadow brought by the accident. She has been tutoring Wang Xinran for a few days, worrying about her college entrance examination, so she can only bear it hard. Now that Wang Xinran finally took the college entrance examination, Su Yingxue did not breathe a sigh of relief, but kept worrying about her state after she suddenly had nothing to do. Fortunately, Li Mu appeared in time. .

(To be continued.)