667 This Is Not an All-or-Nothing Throw

How much money Taobao has now, Brother Liu knows very well, how much money he spends to be a logistics company, Brother Liu also knows very well, adding up the books on both sides is actually only tens of millions. It is small, and it has to be continuously supplied with blood. Now Senior Brother Liu only hopes to create a good result on the brand day. In this case, Taobao can also earn a lot of money from the merchants, in other words. , he was just waiting for the rice to cook.

Although the pre-sale sales from the brand day to now have reached the threshold of one billion yuan, the deduction is less than 50 million yuan after conversion. It is reasonable to use this money to maintain the operation of Taobao. Building a logistics system is really a drop in the bucket.

Therefore, Senior Brother Liu was very surprised. He didn't understand why Li Mu said the five hundred million things so lightly. Such a large amount is not a joke. It's easy to say. Soaring to the sky.

Brother Liu couldn't help but ask him, "Where can I get so much money? Do you want to raise money?"

Li Mu shook his head and smiled and said, "Taobao doesn't need financing right now, we don't have any competitor that can be of the same magnitude, or that can pose any threat to us. Although Boss Ma is stuck in our logistics, his own platform It has not been built up to now, and the financing is too bad at this time.”

Brother Liu asked inexplicably: "If you don't raise money, where will the money come from?"

Seeing Senior Brother Liu's surprise, Li Mu pretended to smile mysteriously: "So let's just say, sometimes it's good for companies to not be so rigid and formal in their operations."

Brother Liu was at a loss, what does it mean to not be so rigid and formal? I couldn't understand what Li Mu was trying to say.

So Li Mu explained to Senior Brother Liu: "I have a joint venture with Chen Ze and another friend of a real estate company, and we have acquired six plots of land near the East Third Ring Road. I can get a large amount of cash from the bank, and I will take part of the money from it and put it into the construction of Taobao and logistics companies."

Brother Liu asked, "What is the operation method?"

Li Mu said: "For borrowing, we bear the principal and at the same time bear the bank interest rate of the borrowed money. In this case, there is no need to change the shareholding structure."

If Li Mu wants to run on Senior Brother Liu, then it is a good opportunity to find money from outside, because bringing in money by himself is equivalent to investing new resources. Either he has to accept Li Mu's investment with newly acquired resources to dilute his shares.

But fortunately, Li Mu has no idea in this regard. In his eyes, talent is far more important than a little benefit. What's more, he has a certain recognition of Senior Brother Liu's ability and the way he behaves in the world. In terms of assets, he can't compare to the two Ma bosses, but in Li Mu's view, at least Senior Brother Liu usually speaks and does things without pretending, and dares to act. Money is not of interest.

Brother Liu was shocked and moved at the moment. What was moved was that Li Mu took the initiative to clarify in his words that using this method of operation would not change the equity structure, that is to say, although he took all the money, he would not take it as a reason The reason is to dilute his shares and protect his own interests to the greatest extent; what is shocking is that Li Mu's relationship with capital is like a child's play, taking hundreds of millions of funds from another company to this company, and the shareholding structure of the two companies is very different. , in this case, he only needs to take the money by "borrowing", almost completely ignoring the feelings of the other two shareholders of another company.

In fact, Li Mu did not do this once or twice. If there was any serious investment bank in his company, this mode of operation would probably be strongly opposed by the other party, but in his own companies, this is not the case. It will happen, Xu Jiaming only asks to hold shares, and everything else does not interfere,

The same goes for Chen Ze and Song Liang. They only act as shareholders and do not intervene in management, giving Li Mu absolute freedom. The same is true for Wanying Real Estate. The relationship between Chen Ze and Song Liang and Li Mu is far more than just a little business cooperation. Everyone's interests have already been deeply bound, and Li Mu has already greeted them. The two of them completely agreed that they would give out a lot of cash and take a sum of money to use.

Senior Brother Liu thinks about it carefully. Li Mu has an unusual relationship with Chen Ze and Song Liang. Although the real estate project is not dominated by Li Mu, Li Mu is indeed the brain and soul of the two of them. In this case, borrow a sum of money. It's not a big problem for Li Mu and his own logistics company.

However, although Brother Liu has always insisted on building his own logistics system, he never thought about spending hundreds of millions to smash this matter in one go. This is too big. In 2002, he did not have such great courage at all. So he asked Li Mu worriedly, "So much money is poured into the big hole of logistics, when will we be able to fill this big hole?"

Li Mu said: "This hole will not be filled for a while, and it will get bigger and bigger."

Brother Liu smacked his lips: "This cost is too high. I understand the importance of self-built logistics, but do you really want to bet on it like this?"

Li Mu smiled slightly: "This is not a desperate attempt, it is a landing on the beach. The few logistics companies on the market have not really been tied to e-commerce, and their current e-commerce genes are not enough, and if we do logistics If the system is matched with the complete logistics management system that I asked Fang Xudong last time, and then perfectly integrated into Taobao.com, our logistics system will be invincible. At that time, you will find that in the logistics of e-commerce supporting logistics. At this level, we are the only one standing on the tidal flat. Others are either still floating in the sea, or they have chosen the wrong landing site. Now we spend more money to build our own fortifications on this tidal flat. Let any company other than us successfully land on this tidal flat."

Senior Brother Liu nodded, but he still felt that his way of looking at the problem and his thoughts were completely unable to catch up with Li Mu's rhythm.

In fact, as a rebirth of the Internet industry, no one in this era can compare with Li Mu in terms of the pattern and thinking of the Internet. Even Boss Ma, who saw Li Mu's weakness in advance and stuck Li Mu's neck at the logistics level, knew that Li Mu was preparing for this year. If you spend 500 million to build your own logistics, I am afraid that you will also drop two words: "Stupid."

The reason is very simple. In the current era and market conditions, it is possible to build a logistics system by yourself, but there is no need to invest so much money in one go. It is enough to meet the current demand and meet the growth demand in the next six months. The remaining money can be used to vigorously develop the core business, that is, Taobao. Logistics is just a package.

However, in Li Mu's view, the most important thing at the moment is logistics, because logistics is the only part that has no foundation and no advantages. Taobao is different. He has YY, Alipay, a lot of cooperative merchants, record companies, a small The ecology has been created by himself. Boss Ma simply wants to build a website and compete with himself on Taobao. It is difficult to form a real influence. However, Li Mu does not have any other resources at hand to truly solve the huge problems faced by the logistics level, so his current The goal is to quickly build self-built logistics and make it bigger. On the one hand, it can reverse the current situation. On the other hand, he must prepare in advance. With the current development trend of Taobao, the demand for logistics capacity will increase. Big, come March next year, when people all over the country hide at home and dare not go out, the demand for online shopping will definitely usher in a peak, because of this special reason, only you can see the peak demand in this area. arrive.

Li Mu said: "Senior brother, our logistics will be deeply integrated into Taobao in the future. The deep integration I am talking about is not just integrating our logistics management system into Taobao. The most important thing is that we will sell it to Taobao sellers. Just imagine. , once our logistics has become a climate, I will open a port to sellers, and equip all sellers with fifty or one hundred orders a day with a dot matrix printer, as well as enough express orders for their daily use. For example, If they have made a total of 100 orders as of 5:00 pm today, it means that he needs to fill in 100 express tracking numbers. However, since our logistics has been deeply integrated, he only needs to click one 'I want to Ship' and the rest, guess what?"

Brother Liu had an epiphany and blurted out excitedly: "As long as he clicks 'I want to ship', our system will read the consignee information of 100 orders, and then automatically control the printer to print out all the 100 express orders. , and then the system will notify our business point to send someone to pick up the goods, and our business point can directly know how much goods he has to send, what kind of car to send, or what kind of priority, my God, this is simply It’s so convenient! It also saves them a lot of manpower!”

"It's not just about saving manpower." Li Mu smiled and said, "Because our logistics system has a more advanced management model and software and hardware support, our logistics cost will definitely be lower than other logistics, and the efficiency will be higher than theirs, etc. In the case of effective, our price is low; in the case of equivalent, our speed is fast!

Not only our sellers can get greater convenience, but also our buyers. Since our logistics has opened an interface to our website, buyers can directly track the progress of their logistics in real time on the website, which is very convenient. If so, our Taobao and logistics can complement each other, so that one plus one is greater than two. "

(To be continued.)