Chapter 622 Create an East Wind

As an important part of the future product ecology of Muye Technology, the portal website has always been a component that Li Mu attaches great importance to. For the portal, he just spent a lot of energy on the stubborn Chen Tong, which is enough to show that he is good at the portal website. determination.

After the Zu Yaoting incident, Li Mu's emphasis on the portal has been raised to a higher level. Whether it is yy or Tieba, although they are platform products that Muye Technology gathers a large number of users, they only provide a certain product. Level services, such as instant messaging and interest exchange, but cannot provide information services, without their own information dissemination, as a result, these two products do not have the potential and attributes of media at all.

A portal website is a comprehensive media information platform. Muye Technology not only needs to create an Internet news dissemination channel, but also an information release and dissemination channel. At present, Muye Technology only has products and users, but in the Internet world, it does not have its own the opinion of! Even if there are opinions, there is no platform for explicitly publishing their opinions, so their own opinions cannot be clearly expressed to users, but with the portal, this problem can be fundamentally solved.

With a powerful portal, Li Mu can do: I want to push anything, I will push it with a big fanfare; I want to hack something, I will make a big splash; I want to change anything, and I want to subtly change everything, I can go through my own portal platform To release, this is the first strategic significance of the portal.

The first version of the yy portal has been developed. It is called "yy net" to the outside world. The main domain name of Makino Technology is yy. The website design is avant-garde and refreshing. The various categories are detailed and clear. One of the highlights is that when users browse and consult, it will be more convenient to comment and interact, because in this version of yy.com, Li Mu has launched a reply mode similar to NetEase's thread, which makes the interaction between users more direct. .

More importantly, in order to make up for the lack of content, Li Mu and Wang Nan have proposed multiple solutions. First of all, Muye Technology has obtained the content reprint rights of many vertical portals through payment, such as the now normalizing it category, bubble. Pao.com, Zhongguancun Online, and Pacific Internet are all partners of yy portal, so the content reserves of yy.com are sufficient now.

In addition, yy.com also has very favorable conditions for soliciting papers. Once it goes online, it will push the submission channel through yy, calling on all the people to contribute to yy.com, and continuously add new content.

After this period of preparation, the heads of several sub-channels, including Lu Xinyi, have also made a lot of content reserves for the sub-channels they manage. Especially Lu Xinyi, who has rich resources in the entertainment industry, directly contacted several Hong Kong companies. The paper media talked about cooperation. After their manuscripts passed the internal review, they would be shared with her in a timely manner, and she would publish them on yy.com. Together with a full-time entertainment editorial team, Lu Xinyi's entertainment channel now has content, personnel, and channel reserves. very powerful.

After a day's meeting, everyone has finished and sorted out all the problems. Now, yy.com is ready to go online at any time. The only thing missing is a gust of wind and a suitable time.

Wang Nan's idea is to go online as soon as possible, and immediately start promoting and diverting traffic through yy, first to build a reputation and then continue to convert and retain users.

However, Li Mu felt that it was not grand enough to go online directly, and it was best to have an opportunity to make it attract attention as soon as it went online.

So Li Mu expressed his thoughts, and hoped that everyone would brainstorm and think about what good event points could be used to make a fuss about yy as soon as it went online.

After thinking hard for a while, Wang Nan suggested: "The World Cup is about to end, and the last two games are going to be played. How about we seize this opportunity and make a special topic to rush in?"

Li Mu waved his hand: "The day after tomorrow will be the 3rd and 4th place finals, followed by the day after tomorrow, and the entire World Cup will be over. Now it's obvious that I can't keep up with the opportunity to do special topics.

And it doesn't last long. "

Lu Xinyi suddenly suggested: "By the way, President Li, I heard that Aunt Mei is going to the mainland with her brother to be the 3321 student ambassador?"

Li Mu nodded: "They will arrive on the 1st, and Mo Wenwei just happened to be with them."

Lu Xinyi asked curiously: "Mo Wenwei also came to Yanjing? Isn't she going to Hunan to participate in the recording of Happy Camp?"

Li Mu said: "Her agent said that she wanted to visit Yanjing, and it happened that Zhang Guorong and Mei Yanfang were also coming, so the three of them got together and took a flight to Yanjing."

Lu Xinyi said in surprise: "Otherwise, let's give the three of them a full-time follow-up special report. From the moment they get off the plane, our full-time reporters will follow them all the way, interviewing and publishing to the platform in real time, or arrange an exclusive interview, Arrange for them to simply watch and play around Yanjing. The three of them are first-line stars in Hong Kong, and their influence in the mainland should still be very large. After they finish their trip in Yanjing, we will send a team to follow my brother and Mei. Gu went to poverty-stricken areas to help students, and then tracked and reported the process of helping students in this way.”

Li Mu frowned slightly, thinking in his heart, what Lu Xinyi said is indeed a good idea, netizens need first-hand consultation and need to know the rolling information of hot events, a few big stars coming to the mainland should be a hot news that attracts more attention. Moreover, if an exclusive "live broadcast" is used in this way, the enthusiasm of users to watch it should still be very high. After all, there are so many live broadcast platforms and live broadcasts in later generations that the live broadcast is so popular that the whole people can participate, which is enough to prove that netizens subconsciously have this kind of demand. However, there is no suitable opportunity to stimulate this demand.

Conversely, Chen Tong was able to help Sina succeed by using the 24-hour rolling broadcast of major news. In fact, he also took advantage of the user's psychology to a considerable extent. He reported the whole process in a carpet-like manner, giving users a smooth continuous attention experience and grabbing the attention of users. Subconscious craving for information about events.

However, Li Mu's only concern is technical issues.

Li Mu can't be satisfied with the text live broadcast, which lacks visual impact. For a portal website, making good use of pictures and videos is the key to success, but let alone video live broadcast, if you really do follow-up reports, once you enter the outdoor environment It is very difficult to live broadcast text and pictures. The biggest limitation is the speed of the Internet. The gprs in the Mainland has just started. The speed of network transmission is extremely slow, and the traffic cost is terrifyingly expensive. If you follow the live broadcast, the information transmission will be A big question.

Li Mu recruited employees from the technical department who were responsible for java development and Monternet's business, and asked them for network solutions for live broadcast of outdoor news. The employees in these two directions should have a relatively deep grasp of the software and hardware of the current mobile network.

The two discussed for a while, and finally came up with a solution: using a gprs adapter card and a laptop, you can use the mobile network to transmit information at an average speed of about 20kb/s. The pictures are a little more difficult, but the words are sure. Stress free.

Li Mu asked the two of them, "Is the speed of 20kb per second stable?"

The employee in charge of Monternet's business said firmly: "It's basically stable."

Li Mu nodded and said, "This can basically solve the needs. We will send two photographers and two writers with the team, and at the same time, with more than three notebooks and gprs adapter cards, the pictures will be transmitted by three computers. , the efficiency can be much higher, and the image quality can also be improved to deal with the clarity of the website.”

Lu Xinyi said excitedly: "That's great, we will organize a follow-up interview team, and we can send back graphic information in time no matter where we go, and our editors can post it directly on the website after polishing, typesetting, and processing. already."

Li Mu looked at Wang Nan and asked him, "What do you think?"

Wang Nan nodded without hesitation and said, "I think it is very feasible. In this case, our follow-up report can last for at least a week or even longer. Through the users' attention to these stars, we will continue to update them with the latest news. And the exclusive star dynamic will definitely attract a large number of users to continue to pay attention and become a hot event."

Li Mu nodded and said: "Okay, Wang Nan, I will worry about this matter here. After creating this east wind for you, the rest is up to you and Lu Xinyi's cooperation. yy.com is your job. The most important thing is that you must do your best in the first hotspot when it goes online, and you can talk about what kind of resources you need, and the company will definitely help you coordinate the arrangements.”

Wang Nan and Lu Xinyi immediately expressed their determination, and then Lu Xinyi reminded Li Mu: "Mr. Li, you have to confirm with your brother and Aunt Mei in advance. If they don't want to follow up and report like this, it will be difficult to handle."

Li Mu said: "I will communicate this as soon as possible, but I don't think there should be any changes."

Li Mu can be sure that Zhang Guorong is a kind person who repays his gratitude. He helped him with the Miao Protection Fund, so he took the initiative to publish the video of the day to clear up the scandal for Du Wei, and he himself got a blessing in disguise. The despicableness and shamelessness of Zu Yaoting was exposed in front of the whole Hong Kong people, which made Zhang Guorong get unprecedented support in Hong Kong. Even the media supported him to the end. Those who used to follow the trend to black him and seized on his sexual orientation did not let go. The media of China dare not continue now, otherwise, it will be a big mess.

After the two incidents, Zhang Guorong was actually the real winner. Li Mu believed that he should be very clear in his heart, so he should not refuse such things as follow-up reports and live news broadcasts. Speaking of Mei Yanfang, she could do it for her. Zhang Guorong put down his work and made a special trip to the mainland to accompany him, which is enough to see that the relationship between the two is good. Such a sacrifice should be no problem. What's more, Muye Technology is still somewhat influential to Hong Kong and Taiwan stars. Mei Yanfang is also a big sister and a senior figure in the entertainment industry for so many years. She is proficient in the world, so she has to give some face, right? As for Mo Wenwei, Li Mu is not worried at all. After all, she has had a huge benefit from Muye Technology, and it is estimated that she must be eager for this kind of high-density and continuous reporting.

(To be continued.)