Chapter 612 Li Mu's Solution

Hearing that Li Mu had thought of a very good business model for the Seedling Fund, Xiao Fangfang asked in surprise, "Ah? Is it true? Mr. Li, can you tell me first?"

Li Mu said with a smile, "President Xiao, that's what I thought about it. Don't you want to do a charity auction? In an ordinary auction, only a few hundred people can participate in the auction. Not to mention the small scale, many things are easy to fail to auction. A good price, or even a failed auction, if you do a charity auction for a long time, the effect will only get worse, don’t you think?”

Xiao Fangfang said, "You're right, that's it, aside from today's exceptions, it's getting harder and harder to do charity auctions as a whole..."

Li Mu went on to say: "Actually, take those celebrities as an example, I think you should also know that they are not willing to participate in charity frequently most of the time. Today, they took the initiative to find you, definitely because today's events are too influential, and , you and the four ambassadors of the Miao Miao Foundation were on TV together. The video of the day was also held at the Miao Miao Foundation dinner. The reputation of the Miao Miao Foundation will also be greatly improved, so I feel that they are all chasing influence. I took the initiative to find it, what do you think?"

Xiao Fangfang sighed and said, "Why don't I know that, in the past, celebrities had to make donations by brushing their faces. Even if they agreed, they were increasingly reluctant to invest. Now they are actively contacting them, it must be because of today. The popularity of this matter is too high, and it may be impossible to find them again when the next charity shoot is held."

With that said, Xiao Fangfang laughed and said, "But that's fine. At least this time they actively participate, and the charity auction will be able to raise some more donations."

Li Mu said with a smile: "Actually, I don't blame these stars, it's just that there is no win-win cooperation between the Seedling Foundation and them."

Xiao Fangfang asked: "Mr. Li, do you already have a solution? If so, please tell me quickly, I really want to know..."

Li Mu said: "President Xiao, what I mean is that the charity auction of the Seedling Care Fund should not be done in Hong Kong at all."

Xiao Fangfang couldn't help but ask, "Do you mean to take it to the mainland to do it?"

Li Mu snorted and said, "It was done in the Mainland, but to be precise, it was done on the Internet in the Mainland."

"Internet? Doing a charity shoot online?"

"That's right." Li Mu said, "You should have heard of a website I created called Taobao.com, right?"

"Of course!" Xiao Fangfang sighed in admiration and said, "It seems that Karen's album has sold and pre-sold half a million copies on Taobao. People in the Hong Kong pop music circle are talking about your Taobao.com these days. It's amazing!"

Li Mu said with a smile: "It's too powerful, and when it comes to the charity auction of the seedling care fund, I can set up a charity auction page for the seedling care fund on my Taobao website, and then put all the items donated by celebrities on Taobao.com There is an online auction above, and then I use YY to promote this online auction. To be honest, there are more than one billion people in the mainland, and the number of groupies is many, many times higher than that in Hong Kong.

Moreover, online auctions will not be like real auctions. Each item only has a few minutes of bidding time. If I do it online, I can set the bidding time for all items to three days. The longer the bidding time is, the more likely it is to bid. There will be more, so in general, I believe that if the star items are auctioned on Taobao, the final price space will definitely be much higher than that of Hong Kong, and the total amount of donations that the Seedling Care Fund can eventually obtain will also be very large. room for improvement. "

"Increasing the total amount of charity auctions is only one of the points. More importantly, we want stars to voluntarily and actively invest in charity auctions for a long time. How can we make them voluntarily invest in the long-term? In fact, it is very simple, that is, let them pay for things At that time, there will be corresponding harvests, and what they want most is fame and exposure. It just so happens that the combination of YY and Taobao in my hand has a very high traffic. When the time comes, I will vigorously promote this charity auction event, which not only promotes The event itself also has a great promotion effect on the stars who have donated items.

It can greatly increase their exposure on the mainland network. In this case, I think the stars themselves will be very willing to participate, and we and the stars can achieve a win-win situation. Only a win-win model can be considered healthy and long-lasting. ! "

Li Mu still didn't say that if Taobao can win the charity auction of the Seedling Care Fund and attract a large number of celebrities to participate, then Taobao's own brand awareness will be greatly improved.

Since Taobao obtained the authorization of almost all record companies and obtained video advertisements recorded by hundreds of singers, the key data such as the number of sellers, the number of products on the shelves, the number of newly registered users, and the number of order transactions have become popular all the way. It can be said that it has improved a lot. This is the fan effect of stars. The fan effect of hundreds of singers gathered together. This energy is so great that it is almost a small universe.

Cooperating with a record company is to sell albums of celebrities. To put it bluntly, albums are still very common. However, what if you can take the personal belongings of celebrities to Taobao and put them up for auction? Compared with the album, it is much more special and much rarer.

For example, Liu Dehua donated a wallet he liked, and asked Liu Dehua to record a ten-second VCR for this wallet and put it on the product page. After seeing it, netizens will never doubt the authenticity of this product. It must come from Yu Liu Dehua himself, and indeed he used it, let's not say whether fans buy it or not. For Taobao, its gold content and brand awareness will be greatly improved.

Li Mu's plan is to formulate a complete set of online charity auction plans in advance, and clearly tell the mainland, Hong Kong and Taiwan stars that he will use omni-channel promotion resources to promote this charity auction, and Taobao will specially design a second-level charity auction. page, set up several prominent banner recommendation positions, pictures and text recommendation positions of various sizes on this page, and tell all stars that as long as they participate in this charity auction, they will have the opportunity to take turns in the next event time. The exposure of different recommended positions will increase their popularity to a certain extent.

In this case, for celebrities, as long as they take out a random personal item to participate in the charity sale, they can not only improve their reputation and gain fame, but also use Li Mu's hands to increase their popularity. Li Mu believes that most of them will participate without hesitation.

If you make another auction item bidding list and tell them clearly that whoever has the highest auction item price can hang on the list all the time, then it must have affected some stars and let them donate as much as possible. The valuable things come, because as long as they can occupy a place on the list, their exposure will increase accordingly.

In this way, Taobao is really going to be awesome again. In the Internet after 2010, celebrities are running around like dogs, and major platforms will find celebrities to settle in to increase traffic and popularity, and celebrities will also take the initiative to find traffic. Gao’s platform has settled in, operating and promoting itself on the Internet, but the current Internet, except Li Mu, has not been able to attract a large number of celebrities to participate.

The combination of Tieba and Taobao has attracted a large number of singers to join in the model of helping to promote + sell albums. If you start the charity sale yourself, in addition to singers, those film and television stars will also actively participate. By then, Taobao will almost You can gather all Chinese-speaking stars, not only the mainland and Hong Kong and Taiwan, but also Chinese-American stars in Southeast Asia will be wiped out.

Xiao Fangfang was silent for a moment on the other end of the phone, thinking about the plan Li Mu said, the more she thought about it, the more excited she became.

She has long realized that charity auctions have entered a dead end. The willingness of celebrities to participate is getting lower and lower, and the amount of charity auctions is getting lower and lower. The fundamental reason is what Li Mu said, failing to achieve a win-win situation. I always make those stars pay, but in the end, it is difficult for me to give them anything in return other than a thank you.

But Li Mu is different. Li Mu has a strong promotion ability in the mainland, which has been confirmed by Mo Wenwei. If Li Mu is really allowed to do charity sales on Taobao, I believe that the stars themselves will be very interested, as long as they find out Participation can benefit, then they will take the initiative and continue to participate in it, so that a virtuous circle of business model is really formed!

Thinking of this, Xiao Fangfang was already excited and her voice trembled: "Mr. Li, are you really willing to help the Miao Nursing Fund do charity auctions?"

Li Mu said without hesitation: "Of course, I am 100% willing and completely obliged to help. All the donations from the auction will be donated to the Miao Nursing Fund."

After speaking, Li Mu added: "President Xiao, if you really do this, I believe that the money raised may be higher than your imagination, and then not only can the funding problem of the seedling protection fund be solved once and for all, It will also bring huge financial redundancy to the Seedling Care Fund."

Although the mainland economy is not as good as that of Hong Kong on average, if it is compared with the absolute number of local tyrants, Hong Kong is simply not enough to watch. If a large number of celebrities put their things on the mainland's online auction, Li Mu believes that the final transaction price will be very optimistic. More importantly, if you use resources to promote online charity auctions, celebrities will definitely participate actively, and the number of auction items will also increase greatly. In this way, the final auction turnover is likely to increase on the original basis. to multiply exponentially.

Xiao Fangfang is also convinced of this. She asked Li Mu excitedly: "Mr. Li, when do you think we can move forward with this online charity shooting?"

Li Mu thought about it and said, "Well, President Xiao, I will come up with a complete plan as soon as possible in the next two days, and it will be jointly launched by Taobao.com and the Seedling Care Fund, and then we can start accepting donations from celebrities. All celebrities will be unified. Donate items to the Miao Nursing Fund, and then the Miao Nursing Fund will make statistics and connect the relevant information to Taobao."

Xiao Fangfang immediately agreed: "Okay! I will cooperate unconditionally with whatever you say!"

(To be continued.)