Chapter 54

Li Mu's parents still have a very traditional view on opening a store and doing business. The operation mode is like Li Mu's aunt. Going to other places to find sources, returning to the local area to find stores, renting storefronts for decoration, and then going to other places to purchase goods. In the following period, every year At least have to go abroad to purchase a few times.

It is not easy to go to the south to buy goods. Generally, small business owners take hard-seat trains in order to save costs. Usually, it takes at least ten or twenty hours. I choose it by myself, and I feel that I have almost enough goods. I leave the part that I can take away first, and then send the remaining part for logistics transportation, and people need to rush back by train with a large amount of goods immediately.

My aunt also complained before that every time I went to buy goods, it was almost like fighting a war, and I lost a pound or two every time I went there.

However, the model that Li Mu mentioned surprised Li Mu's parents. Is there such a labor-saving model for opening a store?

Facing the surprise of his parents, Li Mu also explained the operation mode of franchised brand stores very carefully.

After listening to it, Li's father and Li's mother took a few minutes to digest before finally understanding the cooperation model between the head office and franchisees.

It is equivalent to the head office being responsible for everything except sales, product design, transportation, advertising, publicity, all of which are in charge of the head office, they will do all the support work as much as possible, the purpose is to allow franchisees to improve sales efficiency, To achieve a win-win situation.

Although there are many informal brands that have trapped a lot of cooperative franchisees, Li Mu knows that many well-known clothing brands in later generations are enduring for several years or even decades.

Metersbonwe is one of them, and now that you can join in and get on the bus before it accelerates, next year should be the take-off year of Metersbonwe.

After listening to all Li Mu's descriptions, Dad Li asked a question suspiciously.

"How much does it cost to open such a store?"

"Hundreds of thousands."

Li Mu said it lightly.

Parents were taken aback by this amount.

The income that Li Mu reported to the family was 80,000 yuan from selling songs once, and 180,000 yuan from selling external hook-ups once. The total was only 260,000 yuan. The Li family didn't have any savings, and it was almost the entire family.

Li Mu was afraid that his parents would back off at this time, so he told some of the truth: "To tell you the truth, I have already rented the store, and the head office has also come down to investigate. If there is no accident, it will be out in the next few days. result."

"You child..." Li Ma looked anxious: "Why don't you discuss it with your parents in advance!"

Li Mu said with a smile: "It's useless to discuss, you two will definitely not agree, but the situation is like this, if you don't agree, I will go to Yanjing to report again at the end of August, and I don't have the energy to deal with this store, so there are probably One hundred thousand dollars will go to waste."

According to historical development, Li's father and Li's mother will be laid off at the end of this year. Therefore, the state-owned enterprise work they are still desperately defending is basically worthless, so Li Mu will dig this hole for his parents during family gatherings. Force them to give up their jobs and embrace the new idea of ​​opening a specialty store.

Li's father and Li's mother finally understood the operation mode of the specialty store, and they heard that Li Mu had already started operation.

Dad Li said first, "If this is the case, then Dad will listen to your arrangement. When do you say you will apply for layoff?"

Li Mu looked at his parents and said seriously: "The sooner the better, it's best to apply for tomorrow, and then just take a long leave and wait for the layoff notice to officially come down."

"In such a hurry?" Li's father and Li's mother exchanged glances, and Li's father asked, "Now that you are free, my mother and I don't know what to do!"

"Go to the training." Li Mu said, "Once the notice is given, two or three people will have to go to Wencheng City, Zhejiang Province for training. I think it is necessary for both of you to attend.

Learn more about how it works. "

After speaking, Li Mu added: "We also need to recruit a store manager who has passed the test of character and ability. The store manager is responsible for all daily affairs in the store, and has a lot of responsibilities, and the salespersons are young, so this person's age It can't be too big."

Li Ma asked, "How much salary should such a person be paid?"

"If you have experience, start at 1,500 yuan." Li Mu said: "This person is the key. If the job is done well, it's not an exaggeration to give 2,000 yuan."

"My God!" Li Ma exclaimed: "One month's salary is about to catch up with me and your father!"

Li Mu nodded: "Mom, you have to think about the mission of this position. The store manager is responsible for a storefront with an investment of several hundred thousand, a sales team of six to eight people, and a monthly turnover of at least 200,000. If the manager's With strong ability, it is not impossible to do more than tens of thousands or hundreds of thousands of turnover a month."

Li Mu has experienced this age group and knows the difference between specialty stores and specialty stores. Even if it is the same brand and different specialty stores, he may not have any idea of ​​shopping and go out empty-handed when he enters another store. You may be motivated by enthusiastic and patient sales to buy one or two pieces and go out. A good store manager plays a decisive role in turnover.

When Dad Li heard the monthly turnover of 200,000 yuan, he asked dumbfounded, "What's the price of buying from the specialty store?"

"About 50% off."

"That's the gross profit of 100,000 a month?" Dad Li was even more surprised.

Li Mu said indifferently: "The gross profit of 100,000 yuan is too small. The rent of several thousand yuan a month, plus water, electricity and taxes, the fixed expenses are more than 10,000 yuan, and the salary of the employees is at least 10,000 yuan a month. 40, 50,000, 200,000 turnover, monthly net profit and even 30,000 are enough."

The estimated net profit of 30,000 yuan a month has completely frightened Li's father and Li's mother, but in Li Mu's view, a monthly turnover of 200,000 yuan is nothing at all.

The development of Metersbonwe is much stronger than that of brands of the same grade such as Baleno, Semir, Yichun and Jeanswest. There are queues every time. This extremely hot state even lasted for half a year before finally cooling down a little, but even so, on weekends, the store of this brand is still overcrowded.

In this way, a monthly turnover of 300,000 yuan is not a problem.

At this time, Li Ma suddenly suggested: "Xiao Mu, how about inviting your aunt to be the store manager? She has been in the clothing business for so many years, she has experience, and she is her own family, so she can be trusted."

Li Mu immediately frowned and said without hesitation, "Absolutely not! My aunt is jealous, and we must not leave our business to her!"

Dad Li also agreed: "Wife, I'm not talking ill of Yunlan, she is really too narrow-minded, and Xiaomu also said that the most important thing in the position of store manager is the ability to manage and coordinate. Do you think Yunlan has this kind of ability? Ability? With her heart, it is estimated that she has not brought her subordinates well, and the subordinates can't bear to leave first."

Li Muchong gave his father a thumbs up: "Dad is right, my aunt just PASS."

At this time, Dad Li said again: "The old Li family has no suitable candidates. They are all in the countryside and have never read any books."

Li Ma also sighed: "The Xiao family can't think of a suitable person. Xiaomu didn't say that this person is to be taken to Wencheng for training, so he has to find it in advance. Spectator, what should I do if I come back from the training and pick my own?"

Thinking of this question, Li Mu was also at a loss.

"I think your brother and sister are good."

Dad Li was silent for a long time and said this.

Li Ma's eyes suddenly lit up.

"Haohao's mother is really good. My parents have praised her countless times for so many years, but they have never complained. From her marriage to the Xiao family, her husband, children, in-laws and in-laws have been well behaved in all aspects. Yunshe doesn't make much money, so she just looks for work outside and never wants to be idle. When my mother talks about it, she feels distressed, even if my dad uses money to subsidize their household, Haohao's mother still doesn't want to be idle."

When Li Mu recalled his little aunt, he really had nothing to say about his life. His grandparents and grandparents had always been very filial, and she was an extremely rare and good daughter-in-law.

When Li Mu expressed her doubts, Li Ma said with a little excitement: "When Wanjia Supermarket first opened, your little aunt applied for a job as a salesperson, and it was only three months later that she became a team leader. Now, I can have five or six hundred yuan a month, which is one hundred and fifty more than the average salesperson."

Li Mu nodded, little aunt's character is fine, she is serious and trustworthy, and she has a good relationship with her mother. As for business ability, although being a team leader in a supermarket can't show anything, it can be proved to a certain extent in a supermarket. In sales, her ability is better than most people. Besides, she has to go through the headquarters training before taking up the job. I believe that my little aunt can be competent for this job after receiving the training.

My uncle's family conditions are not very good. If my aunt can be the future store manager, it will be a big improvement for their family of three.

Li Mu immediately patted his thigh: "Okay, after the approval of the head office, Mom will go and talk to my little aunt."

——————

PS: Tomorrow is New Year's Eve. I wish you a Happy New Year in advance. In addition, the book will not be updated in the New Year. I hope you will continue to support it. Thank you.

UU Reading Books welcomes all book lovers to come and read, the latest, fastest and most popular serial works are all in UU Reading Books! Mobile users, please read.