Chapter 1738 Seize the Pain Points of Users
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If the future Makino car can firmly occupy the exclusive advantages of the in-vehicle intelligent system and in-vehicle navigation map, the competitiveness of the Makino car will undoubtedly be greatly improved, and it will be extremely difficult for competitors to catch up.
It is impossible for BMW, Audi or Mercedes-Benz, Toyota, Honda, and GM to study a car intelligent system of their own, giving them ten years.
With their ability, at most a semi-intelligent human-computer interaction system can be produced, which is far from the standard of a real intelligent system.
For example, this is like the old Nokia blue screen phone, compared to the Android phone or Apple phone, the former is really weak!
Old-fashioned Nokia mobile phones have no system expansion capability and can barely allow their hardware to perform limited functions, while Android is a powerful intelligent ecosystem, and developers can maximize its possibilities.
Nowadays, the strength of automobile manufacturers in the field of intelligent systems is like the mobile phone market before 2000. Everyone has no ability to produce smartphones, and no one is willing to do this. If there are no Internet companies such as Apple, Google, and Microsoft Come in to disrupt the situation, and everyone can keep walking.
Even if a Nokia emerges, its greatest ability is to come up with a set of congenitally disabled Saipan systems, whether it is Nokia, Siemens, Ericsson in Europe, or Sony, Panasonic, Samsung, and LG in Japan and South Korea, none of them have the ability to develop Android, ios, even doobile.
The same is true for the auto industry. Toyota's profits are so awesome, let him develop a set of Android to see?
Now, both Android and ios are conceived in Li Mu's hands. The only enemy in his eyes is Microsoft, because only Microsoft has the strength to launch a mobile intelligent operating system on the market. This life will definitely screw up.
In addition to Microsoft, there is a little threat, other companies are not enough to make Li Mu have any concerns.
Moreover, this will become the core competitiveness of Makino to seize the pain points of users.
Li Mu has always felt that in all industries and any company, the final struggle is the ability to control the pain points of users.
BMW seized the handling, Mercedes-Benz seized luxury, Audi seized the balance, Volvo itself seized the safety can be successful, but the result is a failure.
Li Mu analyzed the characteristics of Jaguar Land Rover and Volvo. Based on his simple understanding, he felt that the control of these three brands was comparable to that of BMW, but he had his own advanced understanding of future luxury cars. It should be able to surpass Mercedes-Benz in terms of feeling. As for the balance of Audi, it needs to rely on various other scattered advantages to improve.
Although Audi is always crushed in front of Mercedes-Benz and BMW, its sales performance has never been worse than these two brands, and it has even been in the leading position in the bba troika for a long time.
The reason is that although Audi has not done very well in all aspects, it has done a good job in all aspects.
Although the sense of luxury is not comparable to that of Mercedes-Benz, it is really stronger than that of BMW. The interior of BMW has remained unchanged for thousands of years, and it is always a rough plastic feeling, which is obviously a grade worse than that of Audi;
Although the handling is not as good as BMW, it is not much worse than BMW, nor is it much worse than Mercedes-Benz;
In addition, Audi's headlights have always been very bright, so it has the name of the lamp factory. It is easy to tell which car is Audi on the street at night, and if you drive behind Audi, you will also be blinded by Audi's taillights. And the brake lights are blinking blindly, so experienced drivers, when driving in the city, will definitely avoid following the Audi once they are near the red light waiting area. The driver will be very friendly to hand over the position at this time, let someone else replace him and enjoy the excitement of Audi taillights.
And Audi's car-machine interaction system i is also doing a good job, at least not worse than BMW's Mercedes-Benz.
Even the practicality and sense of technology faintly surpass these two brands;
The LCD instrument panel is also played by Audi first, and the sense of technology is indeed very strong;
In addition to these, Audi is commendable for various technologies, especially the quattro four-wheel drive, which is praised by many people.
It is precisely because of so many excellent details that Audi has always been able to compete side by side with BMW and Mercedes-Benz.
Control requires professional technicians to slowly accumulate, so Li Mu dare not say that he will definitely be able to compete with BMW in a short period of time, and he may even be unable to compete with BMW in the future.
However, in other areas, Li Mu decided to pursue the bba with all his strength and try to leave them all behind.
At present, the advantage areas that I can determine are the first is Tesla's lithium battery drive technology, the second is my understanding and memory of the excellent shape of future cars, and the third is my understanding and memory of luxury car design. The fourth is the Android and iOS systems currently under development. Both systems are built for mobile terminals, so it is very easy to adapt to the car. The fifth is Volvo's years of achievements in the field of safety. .
The sixth is the kehole navigation that is about to be acquired. Li Mu is confident to make it the best car navigation system in the world, and even the best civil navigation system in the world;
Seventh, it should be the LCD screen and the LCD instrument panel. No car manufacturer has studied this kind of thing yet. Almost all cars on the market use traditional mechanical instrument panels. I need to find a company that studies the direction of LCD instrument panels as soon as possible The company is acquired, or simply invest in a company or set up a department to conduct research in this area.
Li Mu, who was born in the Internet, can easily figure out the elements behind a set of electronic products, such as the LCD instrument panel. You don't need to think about it. The assembly is no different from a computer or an ipad, and requires two sets of hardware. and a set of software.
The two sets of hardware are:
1. Hardware for data processing, such as motherboard, pu, power supply, and various capacitors and chips, just like the mainframe of a computer. This can design circuits by itself, purchase originals from around the world, or even directly to electronic foundries to produce mobile phones with Xiaomi no difference;
2. The display hardware is like a computer monitor. Of course, the LCD instrument panel also needs a set of its own LCD monitor, which can be customized directly in cooperation with a reliable LCD manufacturer;
These two sets of hardware are not difficult to implement. On the whole, the difficulty of producing LCD instrument panel hardware is actually no different from producing a P4.
However, the real problem of the LCD instrument panel in hardware is actually one, that is, the product stability requirements are extremely high.
Car products are not like ordinary electronic products. Because cars are related to the personal safety of consumers, the cost of after-sales is extremely high. To use the simplest example, if an original is defective, it must be recalled for free repair and replacement. These costs are all Manufacturers are required to undertake it.
If a car brand's quality control is too poor, endless recalls alone can drag it into the abyss of death.
Therefore, once a product such as an LCD instrument panel is designed and applied to a car, it must ensure extremely high reliability, and it cannot freeze today and crash tomorrow.
The use environment of automobiles is often more severe than that of ordinary electronic products. High temperature, severe cold, wind and sand, humidity, bumps, and continuous working conditions must have stable performance, not like a certain batch of iPhones. The food will stop when it is below zero, and it can't be like some mobile phones, it will become a hand warmer as soon as you use it.
As long as it is designed and the process meets the strict requirements, it can be solved whether it is an LCD instrument panel or a car LCD screen.
In addition to hardware, what really opens the gap is a software system, and this is the most important.
If you just want to design a system that supports LCD display of vehicle speed, rotation speed, fuel volume, temperature and other information, then the operation of this system is not difficult at all.
Just like an old-fashioned TV, it has no software system of its own, and all parameters must be debugged by mechanical knobs and buttons, and even the remote control does not support it.
However, in the era of LCD TV, TV will soon have its own simple operating system, or set-top box system. Such a system supports remote control, supports the use of remote control to control various parameters, and supports self-editing of program frequency bands. In fact, the LCD instrument panel needs The system is not much different from the simple system of ordinary LCD TVs;
But if you want to embed richer information and functions in the LCD instrument panel, such as navigation, telephone, information, interaction and even custom software and functions, it is impossible to achieve only with a simple system, and there must be a complete set of The software ecology includes a mature intelligent operating system and various software supports. At this time, the advantages of Makino come out again.
In the future, I have Android and ios, and there are in-vehicle systems derived from these two systems. The LCD instrument panel can be fully supported by the Android or ios system. In that case, let alone look at the navigation in the instrument panel, even if you want to view the navigation in the instrument panel. It is not impossible to chat, watch TV, and play games in the Internet, which will further widen the gap between friends and businessmen.
In fact, the same is true for the future car LCD screen. If it can only adapt to its own functions, like an old TV set-top box, it will not be able to compare with a real smart operating system.
...
Li Mu planned the future strategic direction and tactical play in his mind, and then immediately followed Larry Page to further advance the specific issues of establishing the company.
The first problem is to come up with a name and register the company immediately.
Li Mu doesn't like the name kehole, keyhole? I don't know what the weird name is.
Larry Page is not interested in this name either. Since it is a joint venture between Makino Technology and Google, everyone decided to take a letter from each of the two companies in the simplest way and name the company as ≈ap;g .
The full name is "≈ap;g Information Technology Co., Ltd.". In the future, the headquarters of ≈ap;g will be set up in Silicon Valley, and the location of the office will be as close to Google as possible, because in the future, it will mainly rely on Google's people. To transform the technology, patents, data and team of the kehole company.
As for Muye Technology, it mainly pays for the picking and eating of peaches, and the farming and maintenance are all handed over to Google.
Google is a company founded by a technology nerd like Larry Page, so their technical genes are extremely strong, and their technical strength is against the sky, so there is definitely no problem in handing them over to them.