Chapter 1757 Benefiting Others

CCTV reporters conducted follow-up interviews on Ele.me's operation mode from the perspectives of merchants, users and riders. Then, while making materials, they contacted Li Ziwei, hoping to give Li Mu an exclusive interview. The content of the interview Just hungry.

Li Mu could see that CCTV was very interested in Ele.me, a new Internet business model, and this was also a good opportunity to quickly promote Ele.me, so he readily agreed.

That afternoon, an interview team came to Muye Technology and set up three cameras in Li Mu's office.

A reporter named Chen Jing introduced himself to Li Mu. Before starting the recording, he communicated with Li Mu about the interview process and some questions he wanted to ask.

Under normal circumstances, for interviews with well-known social figures, especially high-end entrepreneurs, except for temporary interviews that do not require advance communication, most of the interviews require basic communication with the interviewee in advance.

For some questions, if the interviewee is not interested or is more taboo, then the reporter will take the opportunity to avoid it during the interview, so as to maintain a friendly and cooperative relationship with the interviewee.

There are also some reporters who temporarily smashed the pot, communicated in advance the questions that could not be asked, and insisted on asking when the machine was turned on, making the interviewee unhappy or unable to come off the stage.

The relationship between CCTV and Li Mu has always been very good. The two sides have cooperated many times and have always been very happy, so Chen Jing also tried her best and said to Li Mu, "Mr. Li, this time we mainly want to interview some questions about Ele.me. I want you to give everyone some hints and encouragement about young people's entrepreneurship, and then I want to interview you about your previous conflicts with Wall Street. If you feel that there is a problem in any part, or which part you don't want to answer, you can tell me."

Li Mu smiled slightly and said, "The three parts are all fine, just ask."

Chen Jing nodded happily.

As a reporter, I naturally want to dig out some exclusive news from the interviewee. At present, Li Mu is hungry, and the conflict with Wall Street has not been interviewed by any media. CCTV's interview is naturally exclusive. news.

So she hurriedly said to Li Mu, "Mr. Li, in order not to waste your time, let's start now?"

Li Mu nodded: "Let's start."

Chen Jing nodded to the cameramen. Everyone turned on the camera very tacitly and entered the shooting state. At the same time, the radio master in charge of the radio has also raised the microphone above the heads of the two.

Chen Jing said, "Mr. Li, it is a great honor to interview you, and thank you very much for taking the time out of your busy schedule."

Li Mu smiled indifferently: "You're welcome."

Chen Jing said after breaking: "Recently, you have launched a new Internet product on Taobao, called Ele.me. I believe that many citizens of Yanjing have begun to enjoy the convenience brought by Ele.me. Residents of other cities You may have heard of Ele.me, but you haven't had the opportunity to experience it right now, so could you please introduce Ele.me to the national audience in front of the TV, as well as your original intention of making Eleme?"

Li Mu nodded lightly and said, "That's it, Ele.me is a restaurant that uploads restaurant information and menus online, allowing users to order meals and pay online without leaving home. At the same time, Ele.me It also provides Internet products with professional delivery services for users, so that users can place orders online and enjoy home-delivery services offline."

"I personally define Ele.me's business model as O2O, which means 'online to offline', selecting and purchasing services online, and receiving services offline, which is the essence of O2O. "

"Most of our Internet services are limited to online, such as our well-known major portal websites, major vertical websites and most other web products such as search engines, their services are completely online, such as Users want to watch news,

He opened the computer browser, browsed the YY portal website, and then saw the current affairs news he wanted to see on the YY portal website, and fulfilled his personal needs. This whole set of models did not leave the line. "

After a pause, Li Mu said again: "Now, we hope that the business model of the Internet can have more room for imagination, so I hope to be able to open a complete set of business models from online to offline, so that we can So that netizens can enjoy the great convenience brought by the Internet to real life, considering that people take food as their priority, the first O2O project I decided to try is Eleme."

"At the same time, through Ele.me, we can also solve a large number of unprecedented new jobs for the society, that is, Ele.me's food delivery riders. As of now, our riders in Yanjing have exceeded 4,000, and this number is still growing rapidly.”

Chen Jing asked: "In your plan, when will Ele.me's business start to expand to other cities?"

Li Mu said: "We have now launched expansion plans in other first-tier cities, and our team is currently conducting business negotiation, information collection, and rider recruitment and training in these cities. It is expected that Ele.me will be launched in the other three cities within a month. A food delivery business in a first-tier city.”

Chen Jing asked again: "There are already more than 4,000 riders in Yanjing, so your team of riders will probably be a very large team in the future, right?"

Li Mu nodded and said, "I personally estimate that if Ele.me's food delivery business is rolled out to all prefecture-level cities in the country, at least two million food delivery riders will be needed to satisfy the line of at least 50 million people. Order food, so we can create two million new jobs for society out of thin air.”

"Two million?" Chen Jing said in surprise: "This number is too large, are you sure?"

Li Mu said with a smile: "Right now, we still have certain hardware technical barriers to break through. When we break through these barriers, I don't think the number of food delivery riders in the country will be less than five million. This point, in the next few years. It should be gradually conquered within, we can wait and see.”

In later generations, Ele.me, Baidu Takeout and Meituan took out the three kingdoms disputes. After Ele.me acquired Baidu Takeout, the takeaway market was basically dominated by Ele.me and Meituan.

According to statistics, there were at least six or seven million food delivery riders in the country at that time.

These six or seven million people are indeed brand-new jobs contributed by the food delivery platform to the society. These jobs did not exist originally, but because people’s laziness has been cultivated by the platform, they eventually provided millions for the whole society. The food delivery rider is actually the user who needs the food delivery service.

However, now suddenly it is said that two million or even five million jobs will be provided. Even a well-informed CCTV reporter can't believe it. What is the concept of millions of jobs? The urban population of an ordinary prefecture-level city is only one million, and the population of the whole city is only a few million.

Is one hungry enough to bring jobs to millions of people? !

This is simply incredible.

The pattern of CCTV reporters is very different from that of most reporters. It is not only about issues at the unit level, but also at the level of contact with issues, as well as the pattern of viewing issues.

Reporters from financial media, venture capital media, and Internet media do not pay attention to how many jobs a company can bring to society. Like most venture capital institutions, they only like to read money-related data and report on money-related content. .

For example, Ele.me. In their eyes, such a company first looks at performance, platform turnover, number of users, order volume, and development potential.

Then predict what its approximate valuation will be, what its valuation will be in one year, how long it will be able to raise funds, when will the next financing be, when will it be listed, where will it be listed, how much market value after listing, and what investors can expect How much to earn, how much the founder can earn.

However, they will not look at problems from the perspective of people's livelihood.

They don't care how much contribution your product can bring to society in addition to making money;

How many jobs will be solved for the society? It has nothing to do with us, we only care about financial statements;

How much tax does it contribute to the country? It has nothing to do with us, we only care how much your net profit can achieve,

How much progress has it brought to society? It doesn't matter to us anymore, we only care about how much money you can make.

However, CCTV reporters pay more attention to people's livelihood.

Although the unemployment rate at this stage of the society is not high, there are always some people who can't find a job, or some people's work income is too low.

For a small city, adding thousands of laid-off workers may cause a series of problems, such as people's livelihood, public security, city image, etc. However, in the same small city, if thousands of jobs can be added , it will bring huge improvement in all aspects of people's livelihood, public security and so on.

Thinking of this, Chen Jing couldn't help but admire: "Mr. Li, if Ele.me can really bring 5 million jobs to the society, then in this regard, it has already made a huge contribution to the society. Please Allow me to express my heartfelt thanks to you on behalf of the millions of Ele.me riders in the future."

Li Mu said with a smile: "The best business model is the win-win cooperation between the enterprise and the society. We don't want to be an enterprise that only asks for the society, but does not give anything in return to the society. On the contrary, we hope to be able to take the society, the society of use.”

After speaking, Li Mu said: "There are no more than three types of merchants in the world, ordinary merchants, those who benefit others and those who benefit others, and those who benefit others, whether it is Muye Technology, Taobao, or Ele.me who is online now, they will do their best. , to become a company that benefits others and itself.”